FitnessBerks is designed to provide and promote fitness and exercise opportunities for anyone seeking new or continued pursuits with like-minded individuals and groups. It includes calendars with dates, events and contact information for those seeking more fitness and adventure in their lives. It is a vibrant resource filled with tips, techniques, examples and events promoting active lifestyle pursuits within our community. Articles are written and edited by members of the active Berks community and leading industry sources.

FitnessBerks was developed to promote and encourage participation in fitness and outdoor activities to anyone seeking to enjoy an active, adventurous lifestyle; and is read by fitness and outdoor enthusiasts throughout Greater Reading.

3,500 Circulation

Distribution Includes:Mailing to over 1,100 club member subscribers, medical waiting rooms and community locations. Controlled bulk distribution in retail locations promoting goods and services for exercise and active pursuits through Running, Cycling, Hiking, Kayaking,Rock Climbing, Skydiving, Hang Gliding, Scuba Diving, Swimming, Water Skiing, Snow Skiing, Snowboarding, Motorsports, Fitness, Weight & Strength Training, Equestrian Activity, Martial Arts, Yoga and Self Defense Training.

Consider these other magazines published by the Hoffmann Publishing Group.

The Medical Record, official publication of the Berks County Medical Society

Women2Women, official publication of the Greater Reading Chamber W2W

FitnessBerks, official publication of Berks County fitness enthusiasts

At Home In Berks, official publication of Berks County Home Builders Assn

SideBar, official publication of the Montgomery Bar Association

Lancaster Physician, official publication of the Lancaster City & County Medical Society

Recycler, official publication of the Professional Recyclers of Pennsylvania

Greater Reading Wedding Planner, official Wedding Planning Guide

For advertising information visit HoffmannPublishing.com

2 0 1 3 M E D I A K I T

16,000 Readership

Editorial Focus

FitnessBerks serves the Greater Reading, Pennsylvania market,

fulfilling a growing need for a publication that addresses and explores

opportunities for fitness, adventure and active lifestyle choices.

Articles include thought provoking stories, tips and trends for active

lifestyle pursuits, uplifting stories concerning individual or group

accomplishments, and suggestions and ideas for current and future

participation in various organizations and activities within the scope of

fitness, adventure and exercise.

AprIl 2013 Ad ReseRvAtions due Ad MAteRiAls dueCycling Hiking March 1, 2013 March 9, 2013

July 2013Running Water Activities June 5, 2013 June 10, 2013

OctObEr 2013Adventure Activities- Triathlon Training September 5, 2013 September 10, 2013

JAnuAry 2014Skiing/Snowboarding Weight & Strength Training Yoga & Wellness

December 5, 2013 December 10, 2013

2013 Editorial Calendar

General topics

Activity Calendar Fitness News Training Spotlight Fit Finds Health & Nutrition Food & Diet Medical Corner

Market and Audience profile

FitnessBerks reaches Greater Reading and Berks County residents with purchasing power. Our readers

include individuals and families who represent over 60 percent of the community’s economic wealth. They

include people from every walk of life -- from the corporate world, to the factory floor, to the family home.

They are loyal consumers who are driven to stay fit and safe, in pursuit of an active lifestyle. They purchase

goods and services to participate in the following activities: Running, Biking, Hiking, Kayaking, Rock

Climbing, Skydiving, Scuba Diving, Swimming, Water Skiing, Snow Skiing, Snowboarding, Motorsports,

Hang Gliding, Fitness, Weight & Strength Training, Equestrian Activity, Martial Arts, Yoga and Self Defense

Training.

Mechanical requirements

A. Full Page. . . . . . . . . . . . 7.375 x 9.875

B. Full Page Bleed . . . . . 8.625 x 11.125 (trim size is 8.375x10.875)

C. 1/2 Page Vertical . . . . 3.5625 x 9.875

D. 1/2 Page Horizontal . . 7.375 x 4.833

E. 1/2 Page Island . . . . . . 4.833 x 7.375

F. 1/4 Page . . . . . . . . . . . 3.5625 x 4.833

G. 1/8 Page. . . . . . . . . . . 3.5625 x 2.2813

A b

D

E

F

G

publisherHoffmann Publishing Group, Inc.

2921 Windmill Road, Suite 4

Reading, PA 19608

610.685.0914 x201

Tracy@hoffpubs.com

Ad SalesTracy Hoffmann610.685.0914 x201

Tracy@hoffpubs.com

Advertising rates for 2013

Insertion Frequency 1x 2x 3x 4x

Back Cover $1,750 $1,700 $1,650 $1,600Inside Covers $1,550 $1,500 $1,450 $1,400Full Page $1,350 $1,300 $1,250 $1,200½ Page (Vert or Horiz) $725 $700 $675 $650¼ Page $425 $400 $375 $3501/8 Page $275 $250 $225 $200

c

Specifications

bleeds Bleeds for full page ads only. There are no additional charges for bleeds.

guaranteed positions Add 25% to ad rates to guarantee position. Space and availability are limited.

digital file guidelines All fonts embedded or included with native files All art must be CMYK, press ready Accepted files: High Res-PDF (preferred), InDesign, TIFF, EPS, JPEG All fonts and graphics packaged with native files High res artwork (300 dpi pics, 133 line screen)

Please supply all ads in digital format. Hoffmann Publishing can produce ads for advertisers when necessary, and will do so on a voluntary basis. Complimentary ad development will include production of one ad and/or one set of changes. Additional design changes will be billed at a minimum of $25 per change.

payment information All payments must be made “in advance of or upon delivery of goods or services.” In order to ensure this, Niemczyk Hoffmann obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising.

cancellation policy Cancellations must be made in writing and are not accepted after space reservation deadlines.

InSERTIon oRDER FoRM

pOlIcy InFOrMAtIOnPayment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Publisher will provide one tear sheet as proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher.

The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication.

I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract.I further understand that any verbal agreements are not binding to this agreement.

_______________________________________________________________ ______________________________________________________________Authorized Signature Date

Hoffmann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914

name: _________________________________________ Company: ________________________________________________

Address: _____________________________________ City: ________________________ ST: ________ Zip: ________________

Phone: ___________________ E-Mail: __________________________ Size of ad: ______________ RATE: ________________

Months to run: APRIL JULY oCToBER JAnUARY

Payment method: credit card (Mastercard or Visa only) oR check

Credit Card #: __________________________________Exp. Date: ___________Sec Code__________Zip:__________________

Cardholder: ____________________________________________ Signature: ___________________________________________

Make checks payable to: Hoffmann Publishing Group, Inc.

I understand that Fitness Berks does not guarantee the order and page location of advertisements. All contracts are non-cancelable. Payment in full is due within 30 days of publication date.

Place insertion online at nhgi.net/insertion or return to: MAIL: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Suite 4, Reading, PA 19608 EMAIL: Tracy Hoffmann at Fitness@hoffpubs.comFAX: 866.590.4890

2012 nEt ADvErtISInG rAtES 1x 2x 3x 4xBack Cover $1,750 $1,700 $1,650 $1,600Inside Covers $1,550 $1,500 $1,450 $1,400Full Page $1,350 $1,300 $1,250 $1,2001/2 Page (Vert or Horiz) $725 $700 $675 $6501/4 Page $425 $400 $375 $3501/8 Page $275 $250 $225 $200

MEchAnIcAl rEquIrEMEntS A. Full Page 7.375 x 9.875

B. Full Page Bleed 8.625 x 11.25 (trim size is 8.375x10.875)

C. 1/2 Page Vertical 3.5625 x 9.875

D. 1/2 Page Horizontal 7.375 x 4.833

E. 1/2 Page Island 4.833 x 7.375

F. 1/4 Page 3.5625 x 4.833

G. 1/8 Page 3.5625 x 2.2813

FoRWARD AD MATERIAL To FITnESS@HoFFPUBS.CoM

FItnESSbErKS