FISHERMAN`S FRIEND 2013

IN AUSTRIA

Ed. Haas Austria

“The innovative and attractive

production and distribution

partner of strong brands in

food and confectionary in

Austria and Eastern Europe.”

Ed. Haas Austria

Ed. Haas Austria Business Segments

Ed. Haas Austria

HAAS ClassicSweets/Impulse

SenfSenf

Specialities

Backen Backen

DessertDessert

Wellness

7 x sugarfree 25g

2 x 25g with sugar

Assortment AUSTRIA

NEW

1 x tin

Sales trend 5 years

Nielsen 2013

Share of accounts (incl. Hofer/Lidl)

BIG 3 = Spar, Rewe, Hofer ~ 85%

Nielsen Breath Lozenges market share turnover CW 52-2012/2013 (trade+drugstore excl.H/L)

FISHERMAN‘S FRIEND – the strong Nr. 2

FISHERMAN‘S FRIEND – the strong Nr. 2

Nielsen Breath Lozenges market share sold tsd. p. CW 52-2012/2013 (trade+drugstore excl.H/L)

Trade Activities 2013

New listing of Tropical and Spearmint!

Interspar check outs

before after

New listing of Tropical and Spearmint – Scanning figures

Interspar check outs

  03.2013 03.2014

Fisherman's Fr.Mint o.Zuck.25g  GVE 24 2.696 2.747 +2%

Fisherman'S Fr.Lemon O.Z. 25g   GVE 24 1.169 1.310 +12%

Fisherman's Fr.Tropic.25g o.Z.  GVE 24 1.309 On top!

Fisherman's Fr.Spearm. o.Z.25g  GVE 24 1.049 On top!

Sum 3.865 6.415 +66%

Promotion listing (January to April 2013)

Hofer listing

Hofer listing – 100% on top

„Regular“ Secondary Placements 2013

Consumer Activities 2013

Facebook and new website

FISHERMAN‘S FRIEND 

STRONGMANRUN 

AUSTRIA5TH JULY, OBERTAU

ERN

• New Website• New Facebook page• Public relations• Media cooperations• Hospitality packages• Promotion stand at the 

Nürburging

•