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Copyright ©2020 The Nielsen Company. Confidential and proprietary. Expertise by Nielsen Sports Your contacts: Alexander Karduck, Markus Kreile FIS FREESTYLE SKI WORLD CUP 2019/20 TV Media Evaluation Event Summary

FIS FREESTYLE SKI WORLD CUP 2019/20 · y. TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20 2 INTRODUCTION STUDY BRIEF SPONSORS Audi (@ Ski Cross Events only) ANALYSIS PERIOD

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Page 1: FIS FREESTYLE SKI WORLD CUP 2019/20 · y. TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20 2 INTRODUCTION STUDY BRIEF SPONSORS Audi (@ Ski Cross Events only) ANALYSIS PERIOD

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Expertise by Nielsen Sports

Your contacts: Alexander Karduck, Markus Kreile

FIS FREESTYLE SKI WORLD CUP 2019/20TV Media Evaluation – Event Summary

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2TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

INTRODUCTION

STUDY BRIEF

SPONSORS Audi (@ Ski Cross Events only)

ANALYSIS PERIOD 2019/20 Season

EVENT FIS Freestyle Ski World Cup 2019/20 (M/L)

MARKETSAustria, Canada, China, Finland, France, Germany, Italy, Norway, Russia, Slovenia,

Spain, Sweden, Switzerland, United Kingdom, USA

TV PROGRAMME TYPES Live, Delayed, Relive, Highlights, Sport Magazines, Magazines, News

AUDIENCE SOURCESMediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup | Adults 3+ |

Estimations by Nielsen Sports

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MANAGEMENT SUMMARY

Page 4: FIS FREESTYLE SKI WORLD CUP 2019/20 · y. TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20 2 INTRODUCTION STUDY BRIEF SPONSORS Audi (@ Ski Cross Events only) ANALYSIS PERIOD

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 4

GLOBAL OVERVIEW

LIVE NON-LIVE

FIS FREESTYLE SKI WC

Cumulative Audience* (M)

12,78 309,72

Broadcast Time(hh:mm:ss)

267:13:13 1695:12:40

Event Impressions(M)

1.318,19 5.703,97

SPONSORSHIP ANALYSIS

Visibility(hh:mm:ss)

45:58:08 220:28:54

Sponsorship Impressions(M)

300,56 572,58

QI Media Value(€)

1.164.883 1.657.065

322,50

1962:25:53

7.022,16

266:27:01

873,14

2.821.948

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations

by Nielsen Sports

Page 5: FIS FREESTYLE SKI WORLD CUP 2019/20 · y. TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20 2 INTRODUCTION STUDY BRIEF SPONSORS Audi (@ Ski Cross Events only) ANALYSIS PERIOD

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 5

KEY INSIGHTS

CUMULATIVE AUDIENCE

• After exceptional results in the years

2017 and 2018, cumulative audience is

stabilising on the level of 2014-2016

• Russia shows an especially positive

trend with an increase from 3M to 18M

year-on-year.

BROADCAST TIME

• A 50% increase in broadcast time

versus the previous season means the

second highest value in recent years.

• China, Russia and Italy are the drivers

for this increase, all three markets

almost doubled in broadcast time.

VISIBILITY

• Brand visibility of Audi dropped by 20%

(SX broadcast time by 18%).

• Just like last season, the Presentation

Wall and Start Installation were the

most visible tools.

SPONSORSHIP IMPRESSIONS

• Most impressions were generated in

Germany and Sweden – unchanged

from last season.

• Idre Fjäll and Val Thorens generate

the most impressions (150M each).

QI MEDIA VALUE

• Audi’s QI Media Value dropped by 30% compared to 2018/19.

• While the overall positive media monitoring trend for the World Cup comes

from Moguls and Big Air competitions, there is a negative trend for Ski

Cross.

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Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 6

TV COVERAGE TREND

331269 318

436

604

322323

5.125

2.968

4.343

6.925

6.307

4.706

7.022

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

0

500

1.000

1.500

2.000

2.500

2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20

Broadcast Time (h) Audience (M)* Media Impact (M)

YEAR-ON-YEAR DEVELOPMENT

• After a decline in all three media monitoring parameters in 2018/19, they all

recovered this season. Media impact increased by almost 50% and reaches

its highest value in recent years.

• While Ski Cross competitions show a slightly negative trend (-25% media

impact), the increase comes mainly from Halfpipe (+456%), Big Air (+186%)

and Aerials (+138%) competitions.

• The driver clearly is China, where coverage on CCTV5 almost tripled

compared to 2018/19.

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

Page 7: FIS FREESTYLE SKI WORLD CUP 2019/20 · y. TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20 2 INTRODUCTION STUDY BRIEF SPONSORS Audi (@ Ski Cross Events only) ANALYSIS PERIOD

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 7

MARKET RANKING – EVENT IMPRESSIONS(M)

MANAGEMENT SUMMARYMedia Monitoring

• The Big Air competition in Beijing drew the highest live audience -

more than half of it on CCTV 5 in host market China, but also SVT 1

in Sweden and ORF 1 in Austria make an impact.

• Ski Cross in Montafon comes closely behind with coverage on ARD

(GER), ORF 1 and SRF 2 (SUI).

• While all 5 venues on this chart staged Ski Cross competitions in

2018/19, it is only Montafon and Val Thorens this season.

• Big Air (Beijing) and Moguls (Ruka, Thaiwoo) competitions also

drew high live audiences in 2019/20.

• China ranks top again in terms of media impact. Thanks to more

coverage on CCTV 5, numbers increase by 150% year-on-year.

• France (+2%) ranks 2nd again while Germany and Sweden, both

showing negative media impact trends, swap places.

3.328

771

608

587

477

303

247

121

108

101

86

70

67

52

50

47

China

France

Sweden

Germany

Italy

USA

Switzerland

Austria

Finland

Canada

Japan

Slovenia

Norway

United Kingdom

Russia

Spain

LIVE AUDIENCE BY VENUE (TOP 5) – CUMULATIVE AUDIENCE*(M)

2,33 2,23

1,341,21

0,86

Beijing Montafon Val Thorens Ruka Thaiwoo

381

412

364

145

328

138

420

321

210

114

240

240

195

157

252

219

BROADCASTS

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

Page 8: FIS FREESTYLE SKI WORLD CUP 2019/20 · y. TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20 2 INTRODUCTION STUDY BRIEF SPONSORS Audi (@ Ski Cross Events only) ANALYSIS PERIOD

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 8

Media Monitoring

MANAGEMENT SUMMARY

CHANNEL RANKING BY BROADCAST TIME (TOP 5)(hh:mm:ss)

CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5)(M)

WORLD CUP EVENT IMPRESSIONS TREND(M)

128:29:55

94:22:10

72:59:06

69:17:55

69:17:55

OlympicChannel (USA)

Rai Sport (ITA)

ORF Sport+(AUT)

Eurosport 2 IT(ITA)

Eurosport 2 IT(SLO)

4.343

6.9256.307

4.706

7.022

2015/16 2016/17 2017/18 2018/19 2019/20

2.408,90

711,04

653,30

522,59

415,44

CCTV5 (CHN)

CCTV5+ (CHN)

L'Equipe (FRA)

SVT 1 (SWE)

Rai Sport (ITA)

• Olympic Channel doubles its coverage compared to the previous

season and now leads the channel ranking by broadcast time.

• Last season’s top ranked channel, Italian Rai Sport, aired 9 hours

more and comes 2nd this season.

• Eurosport accounts for approx. half of the total broadcast time which

is less compared to other FIS World Cups.

• CCTV5 dominates the event impressions ranking again. Together

with CCTV5+, the Chinese public broadcaster triples in value and is

the main driver for the overall positive development compared to

2018/19.

• Again, L’Equipe and SVT follow behind while Rai Sport overtakes

German public broadcasters ARD & ZDF.

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9

141:52:08

124:00:44

89:19:20

107:01:11

232:18:40

114:48:39

139:21:53

94:49:22

123:31:05

68:26:15

71:16:37

149:41:39

97:41:27

69:36:34

China

France

Germany

Sweden

Italy

Switzerland

USA

2019/20 2018/19

3.327,74

770,51

586,66

607,82

477,12

246,95

303,15

1.330,95

753,56

696,11

638,09

279,33

247,88

176,56

2019/20 2018/19

By Country Trend (Top 7 by Event Impressions 2019/20)

MEDIA MONITORING

BROADCAST TIME(hh:mm:ss)

EVENT IMPRESSIONS(M)

CUMULATIVE AUDIENCE*(M)

MEDIA IMPACT

TREND

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

66,09

71,52

51,37

51,10

6,16

11,72

3,59

76,96

73,12

54,21

47,27

2,59

14,72

4,30

2019/20 2018/19

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10TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

Comparison of Genders

MEDIA MONITORING

57%

52%

56%

43%

48%

44%

Broadcast Time

Audience

Media Impact

TOTAL

1.962hours

322,5 M viewers

7.022 M impressions

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11TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

Coverage Trend by Week

MEDIA MONITORING

BROADCAST TIME (hh:mm:ss)

EVENT IMPRESSIONS (M)

0:00:00

50:00:00

100:00:00

150:00:00

44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12

Men Ladies

0

200

400

600

800

44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12

Men Ladies

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12TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

Season Comparison by Media Impact

MEDIA MONITORING

135

1.812

707

3.167

1.071

104

846

1.187

1.976

591

November Dezember Januar Februar März

Season 2019/20

Season 2018/19

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13

47:53:27

29:00:21

42:18:33

17:13:49

52:29:53

68:30:49

45:00:20

53:11:11

45:42:09

48:16:49

23:56:15

48:36:48

76:22:16

59:46:21

Sweden

Germany

France

China

Switzerland

Italy

Slovenia

2019/20 2018/19

TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

By Country Trend (Top 7 by Event Impressions 2019/20)

MEDIA MONITORING

BROADCAST TIME(hh:mm:ss)

EVENT IMPRESSIONS(M)

CUMULATIVE AUDIENCE*(M)

MEDIA IMPACT

TREND

*Source: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 3+/Estimations by Nielsen Sports

401,73

448,27

302,40

160,82

183,68

179,64

69,13

607,48

586,26

356,06

332,93

209,77

153,20

142,23

2019/20 2018/19

36,77

41,72

14,95

12,46

8,84

2,30

2,35

37,82

44,07

26,93

21,25

12,23

1,36

5,74

2019/20 2018/19

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14TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

By Channel (Top 10)

MEDIA MONITORING

28:53:33

27:26:31

25:54:58

25:54:58

24:39:27

24:38:51

24:21:39

21:47:12

20:54:58

18:57:58

Eurosport 2 UK (UK)

Rai Sport (ITA)

Eurosport 2 IT (ITA)

Eurosport 2 IT (SLO)

ORF Sport+ (AUT)

Eurosport 2 RU (RUS)

Eurosport 2 ES (ESP)

Eurosport 2 DE (GER)

Eurosport 2 DE (AUT)

Eurosport 2 FI (FIN) 43

58

66

114

141

146

159

259

284

330

CBC (CA)

ORF 1 (AUT)

RTV SLO 2 (SLO)

ZDF (GER)

SRF 2 (SUI)

CCTV5+ (CHN)

Rai Sport (ITA)

Lequipe (FRA)

ARD (GER)

SVT 1 (SWE)

BROADCAST TIME (hh:mm:ss)

EVENT IMPRESSIONS(M)

46% OF

TOTAL

84% OF

TOTAL

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15TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

Comparison of Genders

MEDIA MONITORING

54%

52%

57%

46%

48%

43%

Broadcast Time

Audience

Media Impact

TOTAL

530hours

126 M viewers

1.917 M impressions

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16TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

Coverage Trend by Week

MEDIA MONITORING

BROADCAST TIME (hh:mm:ss)

EVENT IMPRESSIONS (M)

0:00:00

25:00:00

50:00:00

75:00:00

100:00:00

49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12

Men Ladies

0

50

100

150

200

49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12

Men Ladies

Arosa,

Innichen

Idre Fjäll,

MegeveSunny Valley

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17TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

Season Comparison by Media Impact

MEDIA MONITORING

881

409

623

4

556

710

1.165

120

December January February March

Season 2019/20

Season 2018/19

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METHODOLOGY

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19

Media Monitoring

TV MEDIA EVALUATION

MEDIA MONITORING

Media monitoring is the analysis of broadcast coverage

content. It involves the data coding of events, teams

and/or fixtures, which World Cup, etc. is reported on in

the various programmes. It requires physical recording

footage of the TV broadcast to execute.

BROADCAST SCHEDULE AUDIT (BSA)

The TV programme of a channel is researched online or

compiled on the basis of TAM protocols (audience

ratings).

Note: Due to the type of data collection, only the specific

event coverage can be attributed not secondary

coverage(news, etc.).

PROGRAMME TYPES

TIME CODING

Broadcast Time (BT)

The Broadcast Time is the total duration of team, league

or event coverage, without commercials.

Actual Playing Time (APT)

This is the portion of Broadcast Time containing

competition footage only.

AUDIENCE ANALYSIS

Audience (Average Audience)

The average number of members of a specified

population (e.g. target group of individuals or households)

viewing a TV channel over a given interval (e.g.

programme, daypart).

Cumulative (average) Audience

Cumulative Audience is the aggregate total of all

individual programme audiences (not the unique total

individuals reached). Sometimes called Gross Audience.

Not to be confused with Reach, Cover or Cume

Market Share

Viewing of a specified population, whether households or

individuals, that is tuned to a particular programme or

station during a given time interval, and expressed as a

percentage of the total TV audience during that interval.

Audience data sources

Programme ratings are sourced from official Television

Audience Measurement (TAM) providers such as

Mediametrie/Eurodata TV, The Nielsen Company, MMS,

TNS Gallup, etc.

Audience Estimation

For channels where no official audience measurement is

in place, estimated ratings are calculated using a

quantitative estimation model.

To calculate an estimate, the following information is

included: Technical universe or number of subscribers,

day and time of the program, content of the program,

interest in the sport in the broadcasting country.

Important note: The result represents an approximation of

the TV viewing potential.

EVENT IMPRESSIONS

Event Impressions are a measure of media impact or rate

of audience delivery, event impressions relate the

television broadcast time of an event programme to its

audience ratings, with one impression being equal to one

person's viewing of 30 seconds of programming.

Broadcast time is converted to the number of 30-second

units and then multiplied by the average audience

Event impressions are an important measure for the

delivery of media coverage and audience exposed to this

media coverage of a platform, as well as for

benchmarking purposes with other events / leagues /

clubs.

Formula:

Example:

60 seconds of coverage in a broadcast with 5m viewers:

(60 seconds x 5m) / 30 seconds = 10M Event Impressions

𝐵𝑟𝑜𝑎𝑑𝑐𝑎𝑠𝑡 𝑇𝑖𝑚𝑒 𝑖𝑛 𝑆 𝑥 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑖𝑛 𝑀

30 𝑆𝑒𝑐𝑜𝑛𝑑𝑠

Dedicated coverage

(primary coverage)

Live Live broadcast

Delayed Near-live, first broadcast airing

Re-live Repeat of a live / delayed broadcast

Highlights

Sports programme showing

event reports and summaries as

well as background information

and interviews

Secondary coverage

Magazines /

Sportmagazine

Programme with

minimal sporting content or sport mix

programmes

News Features in news programmes

TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

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20

Sponsorship Analysis

TV MEDIA EVALUATION

BRAND EXPOSURE ANALYSIS

Measurement of brand exposure differentiated by source.

An exposure is counted on the condition that it is legible

and at least 80% visible on-screen. An exposure can be

either a brand, claim, logo or product likeness.

ASSET VISIBILITY ANALYSIS

Measurement of tool exposure differentiated by sponsor

regardless of brand legibility. An exposure is counted on

the condition that the tool source is at least 80% visible

on-screen, and has an on-screen-share of 0,5% or

higher.

Note: If under 80% of the tool is visible, but the brand

exposed is legible, the exposure will be count towards the

result.

This can also be adapted to tracking of a space that does

not have a signage placement.

SPONSORSHIP IMPRESSIONS

Sponsorship impressions are a measure of sponsorship

impact or rate of audience exposure to sponsorship.

Sponsorship Impressions relate the brand visibility

duration in a television broadcast to its audience ratings,

with one impression being equal to one person's

exposure to 30 seconds of brand visibility.

Brand exposure is converted into the number of 30-

second units and then multiplied by the average

audience. Not to be confused with Event Impressions

Formula:

Example:

(120 seconds x 4m) / 30 seconds = 16M Sponsorship

Impressions.

SPONSORSHIP CPT

Calculation of a CPT based on delivery of sponsorship

impressions against a set sponsorship fee. This metric

demonstrates what price the sponsor paid to reach 1,000

viewer impressions people based on their sponsorship

visibility.

Formula:

Example:

A sponsor pays 1,2m EUR for a sponsorship

which generates 600m sponsorship impressions:

(1,2M EUR x 1.000) / 600m = 2 EUR

100% MEDIA VALUE

Also known as "advertising value equivalency" (AVE),

each brand exposure is valued by equivalating it against

the commercial airtime rate of the programme it is

captured in. The rates are either sourced from the

broadcasters official rate cards or calculated with a 30’

Second advertising CPT and the corresponding audience

of the programme that the exposure was captured in.

Note: This measure is the cash equivalent “cost” of a

media exposure, not its market value

Formula:

Example:

120 seconds of visibility in a programme with a

commercial airtime rate of 2,000 EUR for a 30-second

advertisement:

(120 seconds x 2,000 EUR) / 30 seconds = 8,000 EUR

QUALITY INDEXED MEDIA VALUE

The Quality Index Score (QI Score) is a comparison of the

actual exposure quality and impact between and logos

and properties, based on four factors that influence visual

impact: size, location on Screen, brand hits & duration per

exposure, and the impact of the asset itself (impact

factor). The QI Media Value combines the 100% Media

Value and the QI Score to a QI weighted Media Value.

The following five criteria combine to derive the QI score:

Example:

Brand exposure with a 100% Media Equivalency of 1,000

EUR and a QI Score of 27.5 would equal 275 EUR

𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛 𝑆 𝑥 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑖𝑛 𝑀

30 𝑆𝑒𝑐𝑜𝑛𝑑𝑠

𝑆𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑓𝑒𝑒 𝑥 1,000

𝑆𝑝𝑜𝑛𝑠𝑜𝑟𝑠ℎ𝑖𝑝 𝑖𝑚𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛𝑠

𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛 𝑆 𝑥 𝐶𝑃𝑇 𝑖𝑛 𝐸𝑈𝑅 𝑥 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑖𝑛 𝑀

30 𝑆𝑒𝑐𝑜𝑛𝑑𝑠 𝑥 1.000

𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛 𝑆 𝑥 𝐴𝑑 𝑟𝑎𝑡𝑒 30 𝑆 𝑖𝑛 𝐸𝑈𝑅

30 𝑆𝑒𝑐𝑜𝑛𝑑𝑠

TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20

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ABOUT NIELSEN SPORTS

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22

GLOBAL MEDIA &

GLOBAL CONNECT

NIELSEN SPORTS

ENTERTAINMENT

22

WHAT’S NEXT IN GLOBAL SPORTS AND ENTERTAINMENT

NIELSEN SPORTS IS PART OF

THE WORLD’S BIGGEST MARKET

AND MEDIA RESEARCH COMPANY

Page 23: FIS FREESTYLE SKI WORLD CUP 2019/20 · y. TV Media Evaluation - FIS Freestyle Ski World Cup 2019/20 2 INTRODUCTION STUDY BRIEF SPONSORS Audi (@ Ski Cross Events only) ANALYSIS PERIOD

Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AT NIELSEN SPORTS, IT IS ALL

ABOUT THE DECISIONS YOU

MAKE IN SPORTS BUSINESS

23

BRANDS

RIGHTS HOLDERS

PUBLIC SECTOR

MEDIA COMPANIES

AGENCIES

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24

WE CAN LEVERAGE OUR STRENGTHSTO HELP YOU MAKE BETTER, EASIER DECISIONS

24

YOUR DECISION

MARKET

RESEARCH

DIGITAL

SERVICES

MEDIA

ANALYSIS

MARKET

INTELLIGENCE

Brand Performance,

Target Groups &

Fan Insights,

Consumer Behaviour… Audience,

Media Value,

Demographics…

Digital KPI,

Social Buzz,

Media Value…

Ad / Sponsorship

Expenditures,

Market Prices,

Duration…

UNIQUE

CONSULTING EXPERTISE

THE MOST COMPREHENSIVE

DATA SOURCE IN SPORTS

AND ENTERTAINMENT

MEDIA

ANALYSIS

DIGITAL

SERVICES

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INTELLIGENCE

MARKET

RESEARCH

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25

CONSTANT

INNOVATION

With our new

technologies and

solutions, we can

put you on the

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GUARANTEED

OBJECTIVITY

We’re a neutral

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EXPERTS

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Our more than 23

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COMPREHENSIVE

UNDERSTANDING

OF FANS

We analyze consump-

tion and media usage

within your target

groups across all

channels – including

entertainment.

THESE ARE THE STRENGTHS THAT MAKEOUR DECISION SUPPORT UNIQUE

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Copyright ©2020 The Nielsen Company. Confidential and proprietary. 26

Nielsen Sports Deutschland GmbH

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Germany

nielsensports.com

CONTACT DETAILS

ALEXANDER KARDUCK

ACCOUNT DIRECTOR

NIELSEN SPORTS

Tel.: +49 221 43073 638

[email protected]

MARKUS KREILE

SENIOR PROJECT MANAGER, MEDIA ANALYTICS

NIELSEN SPORTS

Tel.: +49 221 43073 868

[email protected]

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Please note that this report is subject to copyright agreements. All rights are reserved by Nielsen Deutschland GmbH. In particular, copyright is reserved for the investigation design together with expert evaluations and assessment of the results,

which are the intellectual property of Nielsen Deutschland GmbH. If it is intended that this study in full or excerpt will be published, prior written consent is required from the proprietors, Nielsen Deutschland GmbH.

Whilst proper due care and diligence has been taken in the preparation of this document, Nielsen Deutschland GmbH cannot guarantee the accuracy of the information contained and does not accept any liability for any loss or damage caused as a

result of using information or recommendations contained within this document.

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