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Pinellas Suncoast Transit Authority (PSTA) St. Petersburg, Florida
International Demand Response Transportation Conference
Breckenridge, Colorado, USA September 27, 2016
First/Last Mile Partnership with TNC, Taxi and Wheelchair Van
Presenter: Ross Silvers, Mobility Manager
Mobility Management Journey
1
• Metro region with Lowest Average Salary • Top 3 Most Dangerous for Pedestrians • Totally built-out county with low-level density. • 2014 Referendum Loss = No Rail, No BRT, Few
Choice Riders, poor headways & span of service • C • Time for New Model
Mobility Management Journey
2
• Policy Changes • Direct Connect Pilot • Direct Connect Expansion • Transportation Disadvantaged Late Shift • ADA Paratransit Alternatives
Opening the Door to Innovation
4
Direct Connect Model
• Leverage emerging technology
• Provide reliable affordable alternatives
• Preserve network connectivity
• Operational Subsidy: • PSTA subsidizes 50% of the ride
up to $3.00 o Must begin or end at one of
two designated stops o Must remain within the
pilot (town) boundary
5
Opening the Door to Innovation
6
Marketing, Marketing, Marketing
7
• UBER • Uber Ambassadors educated bus
riders at transfer center • Direct email to users based on Uber
app usage within the pilot area • App Splash Page pops in pilot area
• PSTA • Website splash page • Signage at designated stop locations • Direct texts to PSTA subscribers • Social Networks
Marketing, Marketing, Marketing
8
Results… So Far
9 9
Results… So Far
• National Media Attention • Inspiring new partnerships • Opening doors to new opportunities • Observations/experiences are
supported by APTA Shared Use Mobility Survey (March 2016)
• Uber now replicating with many
10 10
Expansion – October 2016
• Improving Impact Analysis to gauge fixed route transfers
• Expanding Provider Choices: Lyft & Uber Under Same Umbrella
• Incentivizing ADA paratransit riders
• 3 mile trip costs rider < $1 • Broader Boundaries, Bigger Budget
11
• Begin or end at one of 21 stops countywide
• Can go to any stop from anywhere in county
• Mon-Sat 7am – 7pm • Up to $5 towards trip • Back-to-back trips
prohibited
Expansion – October 2016
12
• State TD Commission Grant began July 2016 • Using the Direct Connect model to get lowest
wage 2nd & 3rd shifters overnight work trips • Prove replicability to other counties in Florida
Transportation Disadvantaged (TD)
13
FREE RIDES!!! 7AM- 7PM Once a Month Urgent Rides
Must be registered TD customer 1 free ride/month through PSTA dispatch PSTA staff will confirm eligibility of customer and need First agency in nation to use Uber Central platform
• FREE RIDES!!! 9PM- 6AM • $3 Urgent Day Rides
– Must be registered TD customer – 1 ride/month dispatched in real
time by PSTA staff – Uber said PSTA will be first
transit to use Uber Central
• Technology access limits Uber usage, human factors limit taxi
TD -- July 2016
14
• Issues at Federal, State and Local levels • ADA Equitable Service • Background Checks & Vehicle Maintenance • Drug and Alcohol Testing • Local ordinance inconsistences across 24
municipalities • Counting rides – NTD Reporting and Uber Data
Sharing • Local political leadership
Policy and Other Challenges
15 15
What’s Next?