Highlights from the FRC Business Roundtable

Team 4488Glencoe High School

Hillsboro, Oregon

What We Have to Share Today

• Who, What, Where, When, and Why

• Program and Things We Learned

• Request for Feedback

What is the Business Roundtable?

• A business conference focused on topics of interest to FRC business team leaders.

Why Hold this Event?

• Networking• Learning new strategies• Getting an early start on

public relations, recruitment, and fundraising

• Canned Food Donation

The Program

• Public Relations• Fundraising• Public Speaking• Business and

Marketing Plans

• Awards and Judging

PR LANDSCAPE TODAY

+2000% INCREASE IN

SOCIAL MEDIA

90% USE SEARCH

TO FIND INFORMATION

20M blogs and counting …

CONTENT IS NEW MEDIA

CURRENCY

- 60% FEWER TRADITIONAL

MEDIA

NICHE MEDIA GAINING

MINDSHARE

Stories Stick

*London School of Business

Sole use of statistics

5-10%

Statistics with some storytelling

25-30%

Storytellingstand alone

65-70%

Retention Rate

Elements of a Story

Context

ConflictResolution

StoryElements

Context• Set the scene, leverage current news

and events• Make it interesting and believable

Protagonist –fighting the good fightFaces challenges, but perseveresHas something special …

CONFLICT

Identify the mission of the Protagonist

Compelling, believable, relatable

Antagonist establishes tension and drama

Is a “worthy opponent”

RESOLUTION

Needs interesting twists and turns

Ultimate message is revealed

Every story has a different ending

“Happily Ever After ...”

“The moral of the story is ...”

“The Cliff Hanger...”

Slidecasts

• Tell a story as in a podcast and give the audience something to look at

• http://www.youtube.com/watch?feature=player_embedded&v=me-Aj9qhGtg

• http://ralphbond.com

Public Speaking Tips and Making the Pitch

Max Lopez from ITT and Loren Jahraus, mentor for FRC Team 2635 Lake Monsters gave us some Toastmaster tips.• Know your material. • Practice. Practice. Practice! • Know the audience.

Business and Marketing Plans

• Team 2517 Green Wrenches presented on what to include in the business plan.

• And what do judges want to hear!

Preparing for Chairman’s and Other Awards

• Marina Dimitrov, 1540, Dean’s List Winner

• Mary Steiner, 4488, Dean’s List Finalist

Preparing for Chairman’s and Other Awards

• Document “FIRST Robotics Competition Awards Presentation” is available at http://glencoerobotics.com

• Chairman’s, Engineering Inspiration, Entrepeneurship, Imagery, Website, Rookie Inspiration, Rookie All Star, Team Spirit, Dean’s List

Feedback: Where and When Would be Best?