First Teaching: Preparing for Delivery

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First Teaching: Preparing for Delivery

House Keeping

Fire Drill – Follow Signs

Mobile Phone – Silent Mode

Venue Facilities – Toilets

Registration - Name & emails

Coffee / Light Lunch

AgendaTrainer:

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General Introductions

General Introductions Delegate Introductions

• Your Name

• Your Role and Responsibilities in your

Centre/What are you currently teaching?

• New to OCR?

• Is this your first delivery of OCR CT 2016 Digital

Media?

• Expectations from today’s CPD course

Approach to Training

• Open

• Discursive

• Informative

• Supportive

• Interactive

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Introduction to the 2016 Suite qualification

• This qualification has been designed for students aged 16-19 wanting to gain thorough knowledge, understanding and competencies for the Digital Media sector.

• It has been designed with support and collaboration from industry, schools, UTCs, FE colleges and academia to be relevant, appropriate, modern and up to date.

Opportunity for students to improve and resubmit work

Designed with employers for a

vocational emphasis

Minimal paperwork – can use existing

internal processes

Designed to allow flexible

delivery

Simple processes and admin

Face to face moderation available

Ability to give on‐going feedback

throughout the course

Why Cambridge Technicals?

Assess students when they’re

ready

Rules of Combination

Qualification Structure

Units

Specialist Pathways

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Page 10 of Summary Brochure

Qualification and Unit Outline

Qualification Overview

• 2016 Suite contains qualifications at 5 different sizes:

• All qualifications graded Pass, Merit, Distinction, Distinction*– All units graded Pass, Merit, Distinction

– All units MUST be passed

– Foundation Diploma and Diploma has 2 pathway options **

– Extended Diploma has 1 pathway option ***

CertificateExtended Certificate

Foundation Diploma

**

Diploma

***

ExtendedDiploma

Applied General Tech‐Cert

Cambridge Technical Certificate in Digital Media

DiplomaFoundation Diploma

Extended Certificate

Certificate

An Applied General qualification that has the following characteristics:

Guided Learning Hours: 180

Equivalence (time): 1 x AS Level

Total Number of Units 3 (1 x 90, 1 x 60 and 1 x 30)

Mandatory Units: 2 (Unit 1 and Unit 3)

Optional Units: 1 from a choice of 9 units

Assessment: 50 % External Unit 1

50 % Internal Moderation (Visiting Moderation)

Pathways: None

Additional Information: Optional unit may be either internally or externally assessed, depending on chosen unit

Extended Diploma

Qualification Breakdown

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Summary Certificate (180 GLH)

OptionalMandatoryOverview

Qualification and Mandatory Units

No. Title GLH Assessment

1Media Products and Audiences

90

2 Hour written exam consisting of:• Section A: Short answer based on

Insert stimulus material• Section B: Short‐answer and

extended answer responses

3 Create a Media Product 60 Internally assessed

Summary Certificate (180 GLH)


Optional Units – All 60 GLH

No. Title Assessment

2 Pre‐production and planning External exam

6 Social Media and Globalisation External exam

7 Journalism and the news industry Internal

16 The creation and use of sound in media Internal

20 Advertising Media Internal

21 Plan and deliver a pitch for a media product Internal

22 Scripting for media products Internal

23 Create a personal media profile Internal

24 Cross Media industry awareness Internal

Qualification and Optional Units

Cambridge Technical Ext. Cert. in Digital Media

An Applied General qualification that has the following characteristics:


Equivalence (time): 1 x A Level

Total Number of Units 5 to 7

Mandatory Units: 3 (Unit 1, Unit 2 and Unit 3)

Optional Units: 2 x 60 GLH or 4 x 30 GLH (or mix)from a choice of 8

Assessment: 50 % External(Unit 1, Unit 2)

50 % Internal Moderation (Visiting Moderation)

Pathways: None

Additional Information: Optional unit may be either internally or externally assessed, depending on chosen unit



CertificateExtended Diploma


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Summary Extended Certificate (360 GLH)





90




2 Pre‐production and planning 90

2 Hour written exam with case study brief insertShort/Medium answer and extended answer responses


Summary Extended Certificate (360 GLH)


Optional Units – All 60 GLH

No. Title Assessment

6 Social Media and Globalisation External exam

7 Journalism and the news industry Internal

16 The creation and use of sound in media Internal

20 Advertising Media Internal

21 Plan and deliver a pitch for a media product Internal

22 Scripting for media products Internal

23 Create a personal media profile Internal

24 Cross Media industry awareness Internal

Qualification and Optional Units

Foundation Diploma in Digital Media

An Tech‐Cert qualification that has the following characteristics:


Equivalence (time): 3 x AS Level (or 1.5 x A Levels)

Total Number of Units 8

Mandatory Units: 4 (Unit 1, Unit 2 and Unit 3) –(Choose from Unit 4 or Unit 5)

Optional Units: 3 Pathway Optional units + 1 optional unit (60 GLH)

Assessment: 33.33% External 66.67 % Internal Moderation (Visiting Moderation)

Pathways: 1 of the 2 pathways must be selected

Additional Information: Co‐teachable with Extended Certificate





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Summary Foundation Diploma (540 GLH)

MandatoryOverview



90







Select Appropriate Unit for Specialist Pathway

4 Interactive Media Product 60 Internally assessed

5 TV and short film 60 Internally assessed


Cambridge Technical Diploma in Digital Media




Total Number of Units 11 to 14

Mandatory Units: 5 (Unit 1, Unit 2, Unit 3, Unit 6) (Choose from Unit 4 or Unit 5)

Optional Units: 4 Pathway Optional units + 2 optional unit (60 GLH)

External Assessment: 33.33% External 66.67% Internal Moderation(Visiting Moderation)

Pathways: 1 of the 2 pathways must be selected





Summary Diploma (720 GLH)

PathwayMandatoryOverviewNo. Title GLH Assessment


90


stimulus material• Section B: Short‐answer and





Select Appropriate Unit 4 or 5 for Specialist Pathway

4 Interactive Media Product 60 Internally assessed

5 TV and short film 60 Internally assessed

6 Social Media and Globalisation 60External Assessment – 1.30 hour written exam paper


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Cambridge Technical Ext. Diploma in Digital Media




Total Number of Units 16 units to 18 units (depending on glh size)

Mandatory Units: 55.55%(8 units, (including 1 x 120glh and 2 x 90glh))

Optional Units: optional units

Minimum External Assessment:

33.33 % External 66.66 % Internal Moderation (Visiting Moderation)

Pathways: Single pathway : Digital Media Practitioner for Product Development





Summary Extended Diploma (1080 GLH)


• 6 mandatory units

– 4 externally examined

– 2 internally assessed

• 33.33% external assessment

Pathway optional units : Digital Media Practitioner for Product Development

• Optional Units

Qualification and Units

Again: Qualification Overview

• 2016 Suite contains qualifications at 5 different sizes:

• All qualifications graded Pass, Merit, Distinction, Distinction*– All units graded Pass, Merit, Distinction

– All units MUST be passed

– Foundation Diploma and Diploma has pathway options.

– Extended Diploma has a new pathway : **Digital Media Practitioner for Product Development

CertificateExtended Certificate

Foundation Diploma

Diploma

**

ExtendedDiploma

Applied General Tech‐Cert

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Page 10 of Summary Brochure

Pathways

The Diplomas have vocational pathways within them that can be followed. Qualification GLH Pathway

Foundation Diploma 540 : 1.5 A level (3 AS Level)

Digital Content for Interactive MediaMoving Image and Audio Production

Diploma 720 : 2 A Level Digital Content for Interactive MediaMoving Image and Audio Production

Extended Diploma 1080 : 3 A Level Digital Media Practitioner For Product Development

Digital Content for Interactive Media : Foundation Diploma/Diploma.

Pathway roles could lead to :

Digital Layout Artists

Digital Graphic Designers

AnimatorsFreelancers

Computer Graphic Modellers

Web Developers

/

Designers

Moving Image and Audio Production : Foundation Diploma/Diploma.


Production

Runners

Assistant Camera Operators

Assistant Lighting

Operators

Festivals and Live Music EventsFreelancers

Production Assistant in all

crew departments

Audio Mixers

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Digital Media Practitioner for Product Development :


Researchers for Digital Media

Content

Programme Researcher

App Development

Design

Freelancers

Media Editor Support

Researchers

Qualification Structure

• Learners don’t have to achieve the units in any particular order BUT note content in some Mandatory Units underpins the learning of other units. (Refer to Page 10 of Summary Brochure)

• Consideration should be given to the relationship between Mandatory Units other units when planning the qualification.

• When combining units for your chosen Qualification, the Rules for the Qualification must be followed.

• The Qualification is designed for:

To allow flexible delivery

Opportunity for students to improve and resubmit work

Assess students when they’re ready

Minimal paperwork can use existing internal processes

Face to face moderation

Resources available to support the teaching, learning and assessment.

Coffee / Tea Break

Questions from first session

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Assessment Resources and Support

The Two Types of Assessment

Internal Assessment

External Assessment

Assessment

External Assessment Internal Assessment

External Assessment

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External Assessment

• All external assessment takes the form of a written examination– Scenario or Research data insert

– Short, medium and extended answer questions

• Total MarksUnit 1 – 80 Marks

Unit 2 – 80 Marks

Unit 6 – 60 Marks

Unit 25 – 80 Marks

• Two exam series each year:– January & June

– Dates are set by OCR

• Opportunity for one resit per unit*– At additional cost

– Best result will be used

*An additional resit is now available for externally assessed units.

External Assessments

4 Externally Assessed Units:

Unit 1 – Media Productions and Audiences

Unit 2 – Pre Production and Planning

Unit 6 – Social Media and Globalisation

Unit 25 – Research for Product Development

FAQs for External Assessment



Unit 1 – Media Products and Audiences90 GLH2 hour examMix of short, medium and long answer questions

Learners will develop their understanding of media ownership, the production and distribution of media products, and the ways in which media products target specific audiences.

Sample question:Describe four ways that a media product you have studied targets a specific demographic group.

Mandatory unit for all Cambridge Technicals in Digital Media.

Unit 2 Pre-production and planning90 GLH2 hour examMix of short, medium and long answer questions

This unit allows learners to develop their understanding of the pre-production process in media industries, including awareness of research, regulations, responding to client requirements, and identifying resources. Students respond to a product brief and apply their knowledge and understanding of pre-production to the set brief in the exam.

Sample question:Identify two client requirements that Interactive Solutions must take into consideration when planning the myholidayplanner.com website.

Mandatory unit for the Extended Certificate, and all Technical Diplomas.

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Unit 6 – Social media and globalisation60 GLH1 hour 30 minutes examMix of short, medium and long answer questions

This unit allows learners to understand the ways in which online technologies have created a globalised, connected society and how these tools are used by media producers.

Sample Question:Identify one benefit of accessing social media channels via an app.

Mandatory unit for the Diploma and the Extended Diploma.

Unit 25 – Research for product development120 GLH2 hour examPre-release research material required, issued to learners 10 months before the exam dateMix of short, medium and long answer questions

The aim of this unit is to allow learners to develop the research skills needed in the creation of a digital media product.

Sample Question:From your research identify three job roles required for the production and explain why each is needed.

Mandatory unit for the Extended Diploma.

Final Examination Timetable Jan & June• Unit 1 – Media products and audiences

– January 2019 Series – Thursday 10th Jan 2019 : PM

– June 2019 Series ‐Wednesday 22nd of May 2019 : AM

• Unit 2 – Pre‐production and planning– January 2019 Series – Tuesday 15th Jan 2019 : PM

– June 2019 Series ‐ Friday 24th of May 2019 : AM

• Unit 6 – Social Media and globalisation– January 2019 Series – Thursday 17th Jan 2019 : AM

– June 2019 Series ‐Wednesday 5th of June 2019 : AM

• Unit 25 – Research for Product Development **– January 2019 Series – Friday 18th Jan 2019 : PM

– June 2019 Series ‐ Friday 7th of June : AM

http://www.ocr.org.uk/Images/473659‐january‐2019‐final‐exam‐timetable‐cambridge‐technicals.pdf

https://www.ocr.org.uk/Images/476558‐june‐2019‐final‐exam‐timetable‐cambridge‐technicals.pdf

External Assessment• Each Learning Outcome is given % weighting.

• Marks will be attributed a unit grade of Pass, Merit or Distinction, depending on the candidate’s achieved mark out of the total marks for the question paper, for example XX/80 marks.

• The boundaries for this conversion will not be known until the exam series has gone through a full awarding process.


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The use of i.e. / e.g. in teaching content

• Anything which follows an i.e. details what you must teach as part of that area of content.

• Anything which follows an e.g. is illustrative. Where we use e.g., learners must know and be able to apply relevant examples in their work, although these don’t need to be the same ones specified in the unit content.


Unit 1: Media products and audiencesLO1 – Understand the ownership of media institutions

• Content includes awareness of different types of media industries, forms of ownership, and production processes.

LO2 – Understand how media products are advertised and distributed

• Content includes different methods of advertising and distribution used in media industries.

LO3 – Understand how meaning is created in media products

• Content focuses on developing analytical skills and case studies to understand the ways in which meaning is created by media products through the use of technical elements and codes and conventions.

LO4 – Understand the target audience of media products

• Develops understanding of ways in which audiences are classified through demographics, and how media products appeal to specific audiences.

LO5 – Be able to evaluate research data used by media institutions

• Focuses on the understanding of the purposes of audience research, and ability to evaluate research data.


Sample Activities for Unit 1

• Case study on a suitable media conglomerate, e.g. The Walt Disney Company, to illustrate cross‐media ownership

• Research into different marketing methods used to promote media products

• Analysis of media language in specific audio‐visual, audio and print media products

• Analysis of media texts in relation to key concepts (narrative, genre, representation)

• Research into target audiences for different media products (mass and niche appeal)


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Assessment of Unit 1• Unit 1 is assessed

through a two hour exam which is worth 80 marks.

• Unit 1 asks students to respond to stimulus materials, focused on the evaluation of audience research data (such as Fig. 2).


Assessment of Unit 1The June 2017 paper demonstrates the format of questions for this exam. There are nine questions in this paper. Most questions require short‐medium length answers. On this paper two questions require an extended response, based on case study media texts students have studied.


Assessment of Unit 1 Exam


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External Exam Updates

• The additional resit of external assessment(s) for the Level 3 Cambridge Technicals (2016) Tech Level and Applied General qualifications, initially offered for the June 2018 series, is now in place for future exam series.

• We are also retaining the near‐pass grades for the external assessments.

Resources for External Assessment

External Exam Resources

• Interchange: Past exam papers and Mark Scheme June 2018, Combined feedback.

• Qualification Website: Examiner Reports, Past Paper and Mark scheme for January/June 2017 and January 2018 and Sample assessment material.

Resources for External Assessment

Internal Assessment

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Internally assessed units ‐ overview

• Assessment can take place at a time to suit you and

your learners

• Model assignments available from OCR website

• You can create assignments to assess learners against

unit requirements

• Assignments should be based on appropriate media

contexts

Internal Assessment

• All internal assessment takes the form of assignments– Model assignments are available for

mandatory units• Assignment Checking Service is available

– Delivered to suit centres/learners

• Centre assessed against unit grading grid– Feedback must be recorded (URS)

– Resubmission permitted• If judged to be in learner’s interest

• Internally standardised– Externally moderated via

• Visiting Moderation (2 per academic Year – assigned Visiting Moderator (VM))

Unit Specifications

• Aim(s)

• Resources required

• Learning Outcomes

• Teaching Content

• Grading Criteria (internally assessed units)

• Assessment guidance

• Meaningful Employer Engagement

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Grading internally assessed units

• Assessed by centre, externally moderated by OCR,

Face to Face to Visiting Moderation

• Summative unit grade: Pass, Merit, Distinction

• For Pass, learners must satisfy all Pass criteria

• For Merit, learners must satisfy all Pass and all Merit

criteria

• For Distinction learners must satisfy all Pass, Merit and

Distinction criteria

Assignments

• Model assignments are available for a number of units

from the OCR website which can be modified within

guidelines

• You may (and are encouraged to) design your own

assignment tailored to your local environment

Model Assignments

• Learner assignment with scenario

• Tutor guidance notes

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Designing assignments 1

• Ensure tasks are clearly described

• Include clear, meaningful context

• Tasks must allow learner to decide how to

complete the task

• Not too structured or prescriptive

Designing assignments 2

• Use command verbs from assessment criteria

• Allow access to all the assessment criteria from the

specification

• Ensure every learner can produce their own evidence

• Provide guidance on how long learners should spend on

each task

Command Verbs

Analyse

Assess

Describe

Evaluate

Explain

Justify

Recommend

Review

Summarise

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Synoptic learning and assessment

• Synoptic learning and assessment is an important part

of studying Digital Media

• Every unit requires learners to apply knowledge,

understanding or skills from other units

• The main synoptic learning is included in: Unit 1 – Media Products and Audiences

Unit 2 – Pre-production and planning

Unit 3 – Create a Media product

• Unit 3 Create a Media Product – range of media

products can be explored

Grading of overall qualification

• Overall qualification graded using structure Pass, Merit,

Distinction and Distinction*

• Best result used from any re-sit unit

• To be awarded a full qualification all units in that

qualification must at least be Pass

• Grade awarded is a combination of grades dependent

on qualification size e.g. Pass, Merit, Distinction

How to Calculate Qualification Grades

• Section 10 of the Qualification Handbook:

• Each unit grade links to a specific number of points:

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Planning your CT 2016 Suite Digital Media Qualification

Delegate Activity (20 mins)

Work with Colleagues / Table :

Using Paper/Pen and Page 10 complete the following:

1. Write out which qualification and units you will deliver

and when (which term/semester)

2. Write down suggested Visiting Moderation Dates

(2 dates per year)

3. Write down sitting exams and possible resit

opportunities.

Unit 03 Create a Media Product

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Unit 3 – Create a Media Product

About Unit 03Unit

Specification walk through

Unit 3 – Create a Media Product• To date we have seen ……. (Digitally

themed):

‐ Short Films

‐ Promo (audio visual) video

‐ Audio books

‐ Comics

‐ Posters

‐ Magazines

‐ Online game

‐ Web based banners

‐ Blogs as a platform for evidence

‐ You tube as a platform for evidence

‐ Audio recordings i.e. oral project, radio programme

‐ Music video‐ Graphic Novel‐ Print based advertising

campaign ‐ Local employers, model

assignment, internal/external client, community / voluntary sector

‐ Linked into other units and MEI

Assessment Design

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Design an assignment to cover 2/3 units (30‐45 mins)

Consider the following:

• Qualification Size

• Pathways (if applicable)

• Units that would naturally nest well together i.e. Unit 03, 21 (common nested unit assignments).

• Example of a Project based learning/project based approach assignment Unit 05, 15, 16 and 17

Visiting Moderation

Visiting Moderation: Considerations

‐ Two Visits per year (3rd or more Centre will be charged)

‐ Good communication with your visiting moderator

‐ Plan your centres visiting moderations

‐ Completed learner work with final grades submitted onto Interchange

‐ When you/centre is ready but in time for learner certification

‐ Internally assessed within your centre‐ Organised learner work, easier for

visiting moderator to navigate through‐ Use of Unit Recording Sheets (URS)‐ Read Centre Handbook‐ Evidence of Meaningful Employer

Involvement‐ Action Plan/Visiting Moderator Report

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Resources and Support

Supporting Teaching and Learning

Comprehensive set of dedicated resources to

assist with delivery of every unit – available from

OCR website (www.ocr.org.uk):

• Resources Link

• Delivery Guides

• Lesson Elements

• Study Guides

Resources Link

Links to useful resources

including:

• Reference texts

• Websites

• Videos

• Worksheets

• Simulation software

• Data sheets

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Delivery Guides• Guide to unit delivery – by

Learning Outcome

• Suggested lesson topics and

order with timings

• Useful resource links

• Glossary of terminology

• Help with common

misconceptions

• Synoptic links

Lesson Elements

• Sample lesson ideas and

activities

• Teacher guidance notes

version

• Learners activities version

• Varied style of activities

• Some may include

additional material such as

spreadsheets

Useful Web Links: Walk throughAssignment Checking Service

https://www.cpdhub.ocr.org.uk/DesktopDefault.aspx?e=eeefkacmhhpiblncfgpfbpeoblfldoj

jjdkcdghglilffeodjb

New to OCR – Introduction to the Approvals Process

http://www.ocr.org.uk/i‐want‐to/e‐assessment/e‐testing/

Cambridge Technicals Digital Media Level 3 2016 Suite

http://www.ocr.org.uk/qualifications/vocational-education-and-skills/cambridge-

technicals-digital-media-certificate-extended-certificate-foundation-diploma-

diploma-05843-05846-2016-suite/

Qualifications Calculator – select the correct combination of units

https://www.ocr.org.uk/Images/275416-qualifications-calculator.xls

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Need to know and read• Centre Handbook

• Internal Standardisation

• Meaningful Employer Involvement

• OCR Email Support / Customer Service : [email protected]

• Booking Advisory Telephone Calls : Form on Qual website

• Communication with your Visiting Moderator

• Exemplar Learning Outcome material to be published Units 03, Unit 08, Unit 20

and Unit 21(available on Interchange - Unit 03 is live on Interchange)

Walk through Qualification website : http://www.ocr.org.uk/qualifications/vocational-

education-and-skills/cambridge-technicals-digital-media-certificate-extended-

certificate-foundation-diploma-diploma-05843-05846-2016-suite/

• We’re also working with employers to create Project Delivery Approaches:

Project Delivery Approach

We are hoping to work with Employers to create a project

approach

Hodder Resources

Sample Material

Hodder Education

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Snap Shot of Resources & Support

Hodder Textbook

ResourceLinks

MappingGuides

Model Assignments

Lesson Elements

Sample Assessments

Command Verb Definitions

DeliveryGuides

Questions

Closing Plenary

Documents

First Teaching: Preparing for Delivery