First Shadow F - eventexawards.comeventexawards.com/2014/assets/projects/attachments/2015/01/30/54c… · zhivee-s-diagnoza-psoriazis.html Impressions: 2 557 600 Title: What is it

www.united-partners.com

First Shadow Fashion Show “Look beyond My Appearance” campaign

Organized for people with psoriasis by the Association of people with psoriasis and psoriasis

complications


Coverage summary

Media: Number of publications: Impressions:

TV: 3 8 321 964

Radio: 2 633 353

Print: 15 2 018 000

Online: 43 12 228 369

Social media: 39 256 249

TOTAL: 102 23 457 935


TV coverage


bTV Predi obed – Duhat na zdraveto

Media: bTV Predi obed – Duhat nazdraveto

Periodicity: Daily

Date: 20.11.2014 Tone: Positive

Link: http://www.btv.bg/video/shows/predi-obed/videos/duhat-na-zdraveto-kak-se-zhivee-s-diagnoza-psoriazis.html

Impressions: 2 557 600

Title: What is it like to live with psoriasis?

Short summary: Interview with professor Kadurina and Jenia Tsenovska

http://www.btv.bg/video/shows/predi-obed/videos/duhat-na-zdraveto-kak-se-zhivee-s-diagnoza-psoriazis.html


bTV Predi obed – Duhat na zdraveto


Nova TV – Na kafe

Media: Nova TV – Na kafe Periodicity: Daily


Link: http://play.novatv.bg/programi/na-kafe/471969


Title: World psoriasis day

Short summary: Interview with Iva Dimova

http://play.novatv.bg/programi/na-kafe/471969


Nova TV – Na kafe


BNT2 - News

Media: BNT2 - News Periodicity: Daily


Link: http://bnt.bg/bnt2-regionalni/bnt2-sofiya/tolerantnost-ili-diskriminatsiya

Impressions: 220 937

Title: Tolerance or discrimation?


http://bnt.bg/bnt2-regionalni/bnt2-sofiya/tolerantnost-ili-diskriminatsiya


BNT2 - News


Radio coverage


FM+ Iva ot sutrin do obed

Media: FM+ Iva ot sutrin do obed Periodicity: Daily


Link: n/a Impressions: 206 208

Title: Look beyond my appearance – life with psoriasis

Short summary: Interview with Iva Dimova, info for the event


Darik Radio Niki Kunchev Show

Media: Darik Radio Niki Kunchev Show Periodicity: Thursday



Title: Life with psoriasis

Short summary: Interview with patients, info from the event


Print publications


24 chasa

Media: 24 chasa Periodicity: Daily

Date: 14.11.2014 Tone: Neutral


Title: People suffering from psoriasis ask for document proving they are not contagious

Short summary: Interview with docent Snejina Vassileva. Information about psoriasis, the event and the biological treatment.


24 chasa


Bulgaria dnes

Media: Bulgaria dnes Periodicity: Daily



Title: Patient with psoriasis: They thought I was scabious

Short summary: Interview with a patient (Galia Ivanova)


Bulgaria dnes


Duma

Media: Duma Periodicity: Daily



Title: The first shadow fashion show looked beyond fear

Short summary: Press release


Duma


Novinar

Media: Novinar Periodicity: Daily



Title: 150 000 Bulgarians suffer from psoriasis



Novinar


Standart

Media: Standart Periodicity: Daily



Title: The cold wakes up psoriasis

Short summary: Interview with doctor Rositsa Dencheva


Standart


Trud

Media: Trud Periodicity: Daily



Title: People with psoriasis on the catwalk on a shadow fashion show



Trud


Hello!

Media: Hello! Periodicity: Weekly



Title: Maria Silvester was host to the first shadow fashion show in Bulgaria



Hello!


Love Style

Media: Love Style Periodicity: Weekly

Date: 25.11-08.12.2014 Tone: Positive


Title: Look beyond my appearance



Love Style


Vestnik za doma

Media: Vestnik za doma Periodicity: Weekly

Date: 13-19.11.2014 Tone: Positive


Title: People with psoriasis on the catwalk on a Knapp revue



Vestnik za doma


Vestnik za doma

Media: Vestnik za doma Periodicity: Weekly






Vestnik za doma


Doctor

Media: Doctor Periodicity: Weekly



Title: Psoriasis can be completely cured

Short summary: Interview with doctor Vasil Yonkov about psoriasis and its treatment


Doctor


Jivot i zdrave

Media: Jivot i zdrave Periodicity: Weekly

Date: 04-10.11.2014 Tone: Neutral


Title: Genes and immune reaction are in the basis of psoriasis

Short summary: Publication of professor Hristakieva about psoriasis


Jivot i zdrave


Forum Medicus

Media: Forum Medicus Periodicity: Weekly



Title: Extraordinary fashion show of people with psoriasis



Forum Medicus


Lechitel

Media: Lechitel Periodicity: Weekly



Title: Patients with psoriasis fight against discrimination



Lechitel


Treta vuzrast

Media: Treta vuzrast Periodicity: Weekly



Title: In winter the cream is like a garment for the skin

Short summary: Press release and interview with doctor Vassileva


Treta vuzrast


Online publications


24chasa.bg

Media: 24chasa.bg Periodicity: Online


Link: http://www.24chasa.bg/Article.asp?ArticleId=4425619


Title: People suffering from psoriasis ask for document proving they are not contagious

Short summary: Interview with docent Snejina Vassileva. Information about psoriasis, the event and the biological treatment.

http://www.24chasa.bg/Article.asp?ArticleId=4425619


24chasa.bg


Trud.bg

Media: Trud.bg Periodicity: Online


Link: http://www.trud.bg/Article.asp?ArticleId=4425239


Title: People with psoriasis on the catwalk on a shadow fashion show


http://www.trud.bg/Article.asp?ArticleId=4425239


Trud.bg


Klassa.bg

Media: Klassa.bg Periodicity: Online


Link: http://klassa.bg/news/Read/article/246714_%D0%94%D0%B5%D0%BA%D0%BB%D0%B0%D1%80%D0%B0%D1%86%D0%B8%D1%8F+%D1%81%D1%80%D0%B5%D1%89%D1%83+%D0%B4%D0%B8%D1%81%D0%BA%D1%80%D0%B8%D0%BC%D0%B8%D0%BD%D0%B0%D1%86%D0%B8%D1%8F%D1%82%D0%B0+%E2%80%9E%D0%9F%D0%9E%D0%93%D0%9B%D0%95%D0%94%D0%9D%D0%98+%D0%9E%D0%A2%D0%92%D0%AA%D0%94+%D0%92%D0%AA%D0%9D%D0%A8%D0%9D%D0%9E%D0%A1%D0%A2%D0%A2%D0%90+%D0%9D%D0%98%E2%80%9C


Title: Declaration against discrimination “Look beyond my appearance ”

Short summary: Declaration

http://klassa.bg/news/Read/article/246714_%D0%94%D0%B5%D0%BA%D0%BB%D0%B0%D1%80%D0%B0%D1%86%D0%B8%D1%8F+%D1%81%D1%80%D0%B5%D1%89%D1%83+%D0%B4%D0%B8%D1%81%D0%BA%D1%80%D0%B8%D0%BC%D0%B8%D0%BD%D0%B0%D1%86%D0%B8%D1%8F%D1%82%D0%B0+%E2%80%9E%D0%9F%D0%9E%D0%93%D0%9B%D0%95%D0%94%D0%9D%D0%98+%D0%9E%D0%A2%D0%92%D0%AA%D0%94+%D0%92%D0%AA%D0%9D%D0%A8%D0%9D%D0%9E%D0%A1%D0%A2%D0%A2%D0%90+%D0%9D%D0%98%E2%80%9C


Klassa.bg


Duma.bg

Media: Duma.bg Periodicity: Online


Link: http://www.duma.bg/node/89276 Impressions: 300 000

Title: The first shadow fashion show looked beyond fear


http://www.duma.bg/node/89276


Duma.bg


Novinar.bg

Media: Novinar.bg Periodicity: Online


Link: http://novinar.bg/news/150-000-balgari-stradat-ot-psoriazis_NDgyNjs3Nw==.html




http://novinar.bg/news/150-000-balgari-stradat-ot-psoriazis_NDgyNjs3Nw==.html


Novinar.bg


Actualno.com

Media: Actualno.com Periodicity: Online


Link: http://www.actualno.com/tagnews/%D0%BC%D0%BE%D0%B4%D0%B0.html




http://www.actualno.com/tagnews/%D0%BC%D0%BE%D0%B4%D0%B0.html


Actualno.com


Bgdnes.bg

Media: Bgdnes.bg Periodicity: Online


Link: http://www.bgdnes.bg/Article.asp?Id=4421774


Title: Patient with psoriasis: They thought I was scabious

Short summary: Interview with a patient (Galia Ivanova)

http://www.bgdnes.bg/Article.asp?Id=4421774


Bgdnes.bg


Bnt.bg

Media: Bnt.bg Periodicity: Online

Date: 16.11.2014 Tone: Neural

Link: http://bnt.bg/bnt2-regionalni/bnt2-sofiya/tolerantnost-ili-diskriminatsiya


Title: Tolerance or discrimation?


http://bnt.bg/bnt2-regionalni/bnt2-sofiya/tolerantnost-ili-diskriminatsiya


Bnt.bg


Btv.bg

Media: Btv.bg Periodicity: Online


Link: http://www.btv.bg/video/shows/predi-obed/videos/duhat-na-zdraveto-kak-se-zhivee-s-diagnoza-psoriazis.html


Title: What is it like to live with psoriasis?

Short summary: Interview with professor Kadurina and Jenia Tsenovska

http://www.btv.bg/video/shows/predi-obed/videos/duhat-na-zdraveto-kak-se-zhivee-s-diagnoza-psoriazis.html


Btv.bg


Dariknews.bg

Media: Dariknews.bg Periodicity: Online


Link: http://94.156.102.47/view_article.php?article_id=1158112


Title: Almost 150 000 Bulgarians suffer from psoriasis


http://94.156.102.47/view_article.php?article_id=1158112


Dariknews.bg


Radio.dariknews.bg

Media: Radio.dariknews.bg Periodicity: Online


Link: http://radio.dariknews.bg/?page=audio&id=258408



Short summary: Interviews from the event

http://radio.dariknews.bg/?page=audio&id=258408


Radio.dariknews.bg


B2bmedia.bg

Media: B2bmedia.bg Periodicity: Online


Link: http://b2bmedia.bg/index.php/hora-s-psoriazis-defiliraha-na-purvoto-modno-reviu-...-1091812.html


Title: People with psoriasis on the catwalk of the first shadow fashion show


http://b2bmedia.bg/index.php/hora-s-psoriazis-defiliraha-na-purvoto-modno-reviu-...-1091812.html


B2bmedia.bg


Edna.bg

Media: Edna.bg Periodicity: Online


Link:http://www.edna.bg/zdravoslovno/duh-i-tialo/pogledni-otvyd-vynshnostta-mi-4636231




http://www.edna.bg/zdravoslovno/duh-i-tialo/pogledni-otvyd-vynshnostta-mi-4636231


Edna.bg


Graziaonline.bg

Media: Graziaonline.bg Periodicity: Online


Link: http://www.graziaonline.bg/gallery/10094/pogledni-otvyd.html

Impressions: 18 013


Short summary: Press release and photo album

http://www.graziaonline.bg/gallery/10094/pogledni-otvyd.html


Graziaonline.bg


Graziaonline.bg

Media: Graziaonline.bg Periodicity: Online


Link: http://www.graziaonline.bg/v12645/otvyd-vynshnostta.html

Impressions: 18 013

Title: Beyond my appearance


http://www.graziaonline.bg/v12645/otvyd-vynshnostta.html


Graziaonline.bg


Hello.bg

Media: Hello.bg Periodicity: Online


Link: http://hello.bg/?go=detail&he_articleId=5460

Impressions: 26 622

Title: People with psoriasis on the catwalk of the first shadow fashionshow in Bulgaria


http://hello.bg/?go=detail&he_articleId=5460


Hello.bg


Jenatadnes.com

Media: Jenatadnes.com Periodicity: Online


Link: http://www.jenatadnes.com/bg/articles/2977-articles.html

Impressions: 32 000

Title: Shadow fashion show for people with psoriasis


http://www.jenatadnes.com/bg/articles/2977-articles.html


Jenatadnes.com


Fashioninside.bg

Media: Fashioninside.bg Periodicity: Online


Link: http://fashioninside.bg/events/pogledni-otvyd-vynshnostta-mi-modno-reviu-obladano-ot-senki/

Impressions: 25 000

Title: Look beyond my appearance. A fashion show dominated by shadow.


http://fashioninside.bg/events/pogledni-otvyd-vynshnostta-mi-modno-reviu-obladano-ot-senki/


Fashioninside.bg


Ednajena.com

Media: Ednajena.com Periodicity: Online


Link: http://ednajena.com/article.php?id=41047

Impressions: 10 000



http://ednajena.com/article.php?id=41047


Ednajena.com


Hashtag.bg

Media: Hashtag.bg Periodicity: Online


Link: http://hashtag.bg/tag/%D0%BF%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81/

Impressions: 3 000

Title: The first shadow fashion show “Look beyond my appearance” supported people with psoriasis


http://hashtag.bg/tag/%D0%BF%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81/


Hashtag.bg


Hashtag.bg

Media: Hashtag.bg Periodicity: Online


Link: http://hashtag.bg/%D0%BF%D1%8A%D1%80%D0%B2%D0%BE%D1%82%D0%BE-%D1%80%D0%B5%D0%B2%D1%8E-%D1%81%D1%8A%D1%81-%D1%81%D0%B5%D0%BD%D0%BA%D0%B8-%D0%BF%D0%BE%D0%B3%D0%BB%D0%B5%D0%B4%D0%BD%D0%B8-%D0%BE%D1%82%D0%B2%D1%8A%D0%B4/

Impressions: 3 000

Title: The first shadow fashion show “Look beyond my appearance” supported people with psoriasis


http://hashtag.bg/%D0%BF%D1%8A%D1%80%D0%B2%D0%BE%D1%82%D0%BE-%D1%80%D0%B5%D0%B2%D1%8E-%D1%81%D1%8A%D1%81-%D1%81%D0%B5%D0%BD%D0%BA%D0%B8-%D0%BF%D0%BE%D0%B3%D0%BB%D0%B5%D0%B4%D0%BD%D0%B8-%D0%BE%D1%82%D0%B2%D1%8A%D0%B4/


Hashtag.bg


Rozali.com

Media: Rozali.com Periodicity: Online


Link: http://novini.rozali.com/lyubopitno/hora-s-psoriazis-defiliraha-na-purvoto-modno-reviu-sus-senki-u-nas.html




http://novini.rozali.com/lyubopitno/hora-s-psoriazis-defiliraha-na-purvoto-modno-reviu-sus-senki-u-nas.html


Rozali.com


Sense4style.com

Media: Sense4style.com Periodicity: Online


Link: http://www.sense4style.com/pogledni-otvad-vanshnostta-mi-razlichnoto-revju/

Impressions: 3 000

Title: “Look beyond my appearance” - the different fashion show


http://www.sense4style.com/pogledni-otvad-vanshnostta-mi-razlichnoto-revju/


Sense4style.com


Svetsko.bg

Media: Svetsko.bg Periodicity: Online


Link: http://svetsko.bg/%D0%BD%D0%BE%D0%B2%D0%B8%D0%BD%D0%B8/%D1%85%D0%BE%D1%80%D0%B0-%D1%81-%D0%BF%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81-%D0%B4%D0%B5%D1%84%D0%B8%D0%BB%D0%B8%D1%80%D0%B0%D1%85%D0%B0-%D0%BD%D0%B0-%D0%BF%D1%8A%D1%80%D0%B2%D0%BE%D1%82%D0%BE-%D0%BC%D0%BE%D0%B4%D0%BD%D0%BE-%D1%80%D0%B5%D0%B2%D1%8E-%D1%81%D1%8A%D1%81-%D1%81%D0%B5%D0%BD%D0%BA%D0%B8-%D1%83-%D0%BD%D0%B0%D1%81

Impressions: 10 000



http://svetsko.bg/%D0%BD%D0%BE%D0%B2%D0%B8%D0%BD%D0%B8/%D1%85%D0%BE%D1%80%D0%B0-%D1%81-%D0%BF%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81-%D0%B4%D0%B5%D1%84%D0%B8%D0%BB%D0%B8%D1%80%D0%B0%D1%85%D0%B0-%D0%BD%D0%B0-%D0%BF%D1%8A%D1%80%D0%B2%D0%BE%D1%82%D0%BE-%D0%BC%D0%BE%D0%B4%D0%BD%D0%BE-%D1%80%D0%B5%D0%B2%D1%8E-%D1%81%D1%8A%D1%81-%D1%81%D0%B5%D0%BD%D0%BA%D0%B8-%D1%83-%D0%BD%D0%B0%D1%81


Svetsko.bg


Bg-vip.com

Media: Bg-vip.com Periodicity: Online


Link: http://bg-vip.com/node/6441 Impressions: 10 000



http://bg-vip.com/node/6441


Bg-vip.com


Puls.bg

Media: Puls.bg Periodicity: Online


Link: http://www.puls.bg/health/news/news_18153.html?utm_source=flip.bg


Title: A fashion show with people with psoriasis took place on Saturday


http://www.puls.bg/health/news/news_18153.html?utm_source=flip.bg


Puls.bg


Credoweb.bg

Media: Credoweb.bg Periodicity: Online


Link: http://www.credoweb.bg/29-10-svetovniyat-den-na-horata-bolni-ot-psoriazis-content-60405.html

Impressions: 10 000

Title: 29.10 – the world day of people with psoriasis

Short summary: Publication of professor Hristakieva about psoriasis

http://www.credoweb.bg/29-10-svetovniyat-den-na-horata-bolni-ot-psoriazis-content-60405.html


Credoweb.bg


Zdrave.net

Media: Zdrave.net Periodicity: Online


Link: http://www.zdrave.net/Portal/News/Default.aspx?evntid=gcc%2FFMgV3Jw%3D

Impressions: 79 458

Title: More commissions will allow biological treatment of psoriasis

Short summary: Information about psoriasis, the event and the declaration

http://www.zdrave.net/Portal/News/Default.aspx?evntid=gcc/FMgV3Jw%3D


Zdrave.net


Zdravnitza.com

Media: Zdravnitza.com Periodicity: Online


Link: http://www.zdravnitza.com/a/nav/news/s/s/news_id/6309


Title: Manicure and massage are refused to people with psoriasis

Short summary: Press release and declaration

http://www.zdravnitza.com/a/nav/news/s/s/news_id/6309


Zdravnitza.com


Ezine.bg

Media: Ezine.bg Periodicity: Online


Link: http://ezine.bg/n11-52325-%D0%9F%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81_%D0%BC%D1%8A%D1%87%D0%B8_150_000_%D0%BD%D0%B0%D1%88%D0%B5%D0%BD%D1%86%D0%B8




http://ezine.bg/n11-52325-%D0%9F%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81_%D0%BC%D1%8A%D1%87%D0%B8_150_000_%D0%BD%D0%B0%D1%88%D0%B5%D0%BD%D1%86%D0%B8


Ezine.bg


Binar.bg

Media: Binar.bg Periodicity: Online


Link: http://binar.bg/23708/iva-dimova-az-zhiveya-s-psoriazis/

Impressions: 5 000

Title: Iva Dimova: I live with psoriasis


http://binar.bg/23708/iva-dimova-az-zhiveya-s-psoriazis/


Binar.bg


Jiveizeleno.com

Media: Jiveizeleno.com Periodicity: Online


Link: http://jiveizeleno.com/%D0%97%D0%B4%D1%80%D0%B0%D0%B2%D0%B5/1763-%D0%9F%D0%BE%D0%B3%D0%BB%D0%B5%D0%B4%D0%BD%D0%B8-%D0%BE%D1%82%D0%B2%D1%8A%D0%B4-%D0%B2%D1%8A%D0%BD%D1%88%D0%BD%D0%BE%D1%81%D1%82%D1%82%D0%B0-%D0%BC%D0%B8-%D0%BF%D1%80%D0%B8%D0%B2%D0%BB%D0%B5%D1%87%D0%B5-%D0%B2%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D0%B5%D1%82%D0%BE-%D0%B2%D1%8A%D1%80%D1%85%D1%83-%D0%BF%D1%80%D0%BE%D0%B1%D0%BB%D0%B5%D0%BC%D0%B8%D1%82%D0%B5-%D0%BD%D0%B0-%D1%85%D0%BE%D1%80%D0%B0%D1%82%D0%B0-%D1%81-%D0%BF%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81#name

Impressions: 3 000

Title: “Look beyond my appearance” dragged attention to people suffering from psoriasis


http://jiveizeleno.com/%D0%97%D0%B4%D1%80%D0%B0%D0%B2%D0%B5/1763-%D0%9F%D0%BE%D0%B3%D0%BB%D0%B5%D0%B4%D0%BD%D0%B8-%D0%BE%D1%82%D0%B2%D1%8A%D0%B4-%D0%B2%D1%8A%D0%BD%D1%88%D0%BD%D0%BE%D1%81%D1%82%D1%82%D0%B0-%D0%BC%D0%B8-%D0%BF%D1%80%D0%B8%D0%B2%D0%BB%D0%B5%D1%87%D0%B5-%D0%B2%D0%BD%D0%B8%D0%BC%D0%B0%D0%BD%D0%B8%D0%B5%D1%82%D0%BE-%D0%B2%D1%8A%D1%80%D1%85%D1%83-%D0%BF%D1%80%D0%BE%D0%B1%D0%BB%D0%B5%D0%BC%D0%B8%D1%82%D0%B5-%D0%BD%D0%B0-%D1%85%D0%BE%D1%80%D0%B0%D1%82%D0%B0-%D1%81-%D0%BF%D1%81%D0%BE%D1%80%D0%B8%D0%B0%D0%B7%D0%B8%D1%81#name


Jiveizeleno.com


Rummarinova.blogspot.com

Media: Rummarinova.blogspot.com Periodicity: Online


Link: http://rummarinova.blogspot.com/2014/11/shadow.html




http://rummarinova.blogspot.com/2014/11/shadow.html


Rummarinova.blogspot.com


Mkt360.eu

Media: Mkt360.eu Periodicity: Online


Link: http://mkt360.eu/campaigns_d-Psoriasis_Bulgaria___%D0%9F%D0%BE%D0%B3%D0%BB%D0%B5%D0%B4%D0%BD%D0%B8_%D0%BE%D1%82%D0%B2%D1%8A%D0%B4_%D0%B2%D1%8A%D0%BD%D1%88%D0%BD%D0%BE%D1%81%D1%82%D1%82%D0%B0_%D0%BC%D0%B8-112

Impressions: 3 000

Title: Psoriasis Bulgaria- Look beyond my appearance


http://mkt360.eu/campaigns_d-Psoriasis_Bulgaria___%D0%9F%D0%BE%D0%B3%D0%BB%D0%B5%D0%B4%D0%BD%D0%B8_%D0%BE%D1%82%D0%B2%D1%8A%D0%B4_%D0%B2%D1%8A%D0%BD%D1%88%D0%BD%D0%BE%D1%81%D1%82%D1%82%D0%B0_%D0%BC%D0%B8-112


Mkt360.eu


Svejo.net

Media: Svejo.net Periodicity: Online


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