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First impressionsImage awareness for the BusIness ProfessIonal
let your clothes speak for you!
eLearning Course on Professional DressingCo-produced by Lynne Mackay Image Consulting Inc. and Brigus Group
Learn what to wear and what not to wear in business settings. Find out how to invest in the right apparel and accessories
to maximize your professional impact.
First impressionsImage awareness for the BusIness ProfessIonal
what is it?
Within the first few minutes of meeting you for the first
time, clients will make assumptions about you — your level of expertise, success, education and knowledge.
Most will form opinions before you utter a single word, just based on how you look. And if that first impression goes wrong, you will have to work much harder to establish credibility.
First Impressions is about achieving a presence that speaks well of you. This one-hour, self-directed, eLearning course provides a practical introduction to professional dressing.
First impressionsImage awareness for the BusIness ProfessIonal
who is it for?
• New employees who want advice on how to dress in an office environment (a get-started course).
• Employees who have been promoted and must acquire a more professional wardrobe.
• Managers who want to point employees to guidelines of appropriate dress.
• Non-conforming employees. Managers can effectively manage dress-code conflict by requiring everyone in the department to take the course so there is a common understanding of the basic guidelines for business attire.
First impressionsImage awareness for the BusIness ProfessIonal
why you need it?
Your appearance impacts the decisions others make about you and your ideas.
You will learn:
• General guidelines for professional dressing• Guidelines for building a classic professional wardrobe,
and a business casual wardrobe for both men and women
Understand:
• The impact of appearance on client perceptions • The power of colour on visual communication• The importance of appearing current, not trendy• The distinction between professional and business casual attire Be able to answer:
• Why image is important in the sales and customer service process• How to build an effective business wardrobe (even on a budget)• How to present yourselves in the best possible way to influence customers
to choose your products• How to look your best with minimal effort
First impressionsImage awareness for the BusIness ProfessIonal
Customize?...yes we can.
We can offer the course as:
• Generic product with our branding• Generic product with your branding• Partially customized product: add a few screens about your own
company, and we edit scenarios to reflect your company
First impressionsImage awareness for the BusIness ProfessIonal
Course Content
• Importance of First Impressions.
• Emotional impact of colours.
• Differences between professional and casual business attire.
• Women’s Professional wardrobe: pants suits, skirt suits, dress and jacket, shoes.
• Women’s Business Casual attire: pants combinations and skirt combinations.
• Men’s Professional wardrobe: classic suit, shirts, ties, shoes, socks and belts.
• Men’s Business Casual attire: pants, sport jackets, blazers, vests, sweaters.
• Moving between professional and business casual, depending on occasion and client.
First impressionsImage awareness for the BusIness ProfessIonal
Course Design
The course is built on tested learning principles that provide:
• Explanation of relevant concepts.
• Supporting visuals to illustrate concepts.
• Frequent exercises to reinforce learning.
• Real-world scenarios that invite learners to apply their knowledge.
• Jeopardy-style game at the end for a quick review.
• Certificate of successful completion.
• Accessibility for the visual and physically impaired.
• Availability in English and French; can be developed in other languages.
First impressionsImage awareness for the BusIness ProfessIonal
The course is designed to help participants build a business wardrobe that doesn’t break their budget, and at the same time allows them to select occasion-appropriate outfits that will help build their professional brand.
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First impressionsImage awareness for the BusIness ProfessIonal
The course provides a detailed overview of what items of clothing are required to complement the look you hope to achieve, and the first impression you strive to make.
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First impressionsImage awareness for the BusIness ProfessIonal
The course reinforces learning, by testing participants for their responses in real situations.
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First impressionsImage awareness for the BusIness ProfessIonal
The course offers a jeopardy-style game at the end to test and reinforce learning.
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Lynne Mackay
Lynne Mackay Image Consulting, Inc.email: [email protected] toll free: 1.877.611.1171office: 613.233.2563fax: 613.821.2334website: www.mbg.ca
Mollie O’Neill
Brigus Group email: [email protected] office: 416.532.0999 website: www.brigusgroup.com
First impressionsImage awareness for the BusIness ProfessIonal
Contact us
Image Consulting
Curriculum Design & Development
