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Grahic design and first impressions
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First Impressions Jamie Gomez
Everyone has first impressions.
You had a first impression when you
first glanced at this book. Conscious-
ly or not you tried to figure out the
content by looking at the front cover.
Based on their personal first
impression, most graphic designers
try to gain meaning from everything
visual around them, but by having a
deeper knowledge and understanding
of first impressions, the communica-
tion in your design will improve.
We as humans can use our first
impressions of others as a defense
mechanism. We can choose things
that we don’t feel are going to be of
any use, a waste of time or a
potentially dangerous situation in a
matter of seconds simply from a
negative first impression.
If you look or talk to a stranger, it is
easily possible to create a life story
for them based on the way they are
dressed, talk or behave.
We deconstruct this information and
create a first impression judged by
out perceptions without gaining a
full understanding. of the subject.
As a designer it is very important,
when visually communicating to try
and break this barrier and think in
different ways.
Try and see the world through the
eyes of the person you are trying to
communicate with and understand
what their first impressions are. What
turns them on and off?
To further understand how first
impressions work I have tried to
understand the first impressions of
people and from that I will be able
to transfer the skills to good graphic
design.
The idea is to ask people one
question and hopefully from their
answers I could gain a deeper
understanding of first impressions.
The interesting thing about this idea
is that when you ask people this
question, you already have a first
impression imprinted into your mind.
When the question is answered, you
are often shocked and the way you
deconstruct first impressions starts to
change.
Don’t Judge A Book By Its Cover. Its Easier Said Than Done.
3
What do you think people’s first impression is of you?
5
46
Covent Garden 16.03 GMT
I don’t need to say much, thats just
the way I am. People like to
chatter and chatter away, whereas I
am wiser and listen to the bullshit
that people speak and generally just
answer questions when they are
answered.
Ewan
I guess I am upbeat, enthusiastic,
well I hope so. I never want to
offend anyone, thats why I always
try to appear approachable and
treat everyone how I would want
to be treated.
Mattheias
7
Covent Garden 16.03 GMT
8
ChrisNo photo. No Answer
Covent Garden 16.03 GMT
9
Yeah, like I said, I’m busy
Do you mind if I ask you a few questions?
No, I’m busy.
You’re waiting for a bus
10
I recon that my first impression is
that I am approachable and friendly.
I have to be, because if I was not,
I should really not be a comedy club
promoter.
Kosta
11
I feel like people look at me and think im dangerous. I get the feeling that people feel uncertain around me.
Roy
12
13
14
Vincent I’d say I am good looking and relaxed,
well thats the impression that I try
to give off.
I think that everyone has an ideal
first impression, its whether they cre-
ate it or not.
15
We’re approachable, I hope that we
come across that way, if we didnt
then we are not really doing our
job well!
Lisa & Terry
16
Good looking. Arrogant.
Fashionable. Enough said really...
Andrew & Gabriel
17
I would say that i am easy to know,
happy, smiley and approachable,
although not alot of people do ap-
proach me.
Antti
18
19
You alright mate, do you mind if I
ask you a few questions?
Nah, Nah, I saw that you are
giving out cd’s and I wanted to ask
you what type of tunes
you make.
Sounds good man, can I get a copy?
Here ya go, here is 3 quid.
Your not from the council are you?
Oh yeah, ha, no worries man, yeah I
make everything man, indie with hip
hop over the top, yeah man, its new
and its fresh.
Yeah of course man, pay how ever
much you think its worth.
The Con-ArtistQ A
20
I’m good looking, thats about it.
Just one good looking guy.
Tony
21
Im a phycologist, I find it very
interesting that you have asked me
this question, because it is a very
difficult question to answer. I would
say that I am absent minded.
Makku
22
I dont know. People normally say
im straight talking, but i dont know
if that is the impression I give off.
I dont go around giving opinions, if
people ask me to give my opinion, I
do.
Lin
23
I think that people look at me and
think, “mum” because its what I
am and i base my life around my
children.
Margret
24
I would say the same thing, as
margret, im a grandma, I love my
grand children, and when people
normally look at an old person, they
always think the same thing, old or
grandparent.
Beth
25
AndyA lot of people think I am a police
man, because of the uniform.
Out of my work clothes I would say
im quite arrogant, very loud and very
chatty, I wont be quiet for more than
five minutes.
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29
I think people would think im shy.Im quite loud, people normally look
at me like, “what a weirdo”
I would rather not say
Selena AlisonI recon people look at me think im
good looking, ha, oh my god that
sounded so bad, but i am quite
pretty.
BeccaAlex
30
My first impression would be, “oh
dont mess with him, he looks a bit
tough, when infact, im the most
harmless guy you’ll meet. I think its
the hair or lack of, that gives the
impression I’m a hard nut.
m a pianist. would not have thought
that would ya?
Jay
3131
I’d say I appear focused. i know
what i want and i know how to get
it. If i dont know how to get it, i’ll
find out.
Dave
32
Look i dont have time for your ques-
tions and stuff, I cant stop and talk
because i have lots of contracts with
many important people.
Im a busy man you know.
Gold men
33
Anthony & MiriamPeople look at us and think we’re a
happy couple because thats what
we are.
34
What? Right now? People probably
think we look like a bunch of idiots.
What more would you expect on a
stag do.
Tim, Tom, Dan &Robin
35
Im a teacher, so it depends whether
the person views me at work or not.
at work, im that teacher that no one
messes with, and i have created that
impression. Outside of work, I give
off the impression of just a normal
person, casual.
Linda
36
3737
I’m not doing any of your pschycology shit mate
38
Piss off and just let me get on with
my work
Bin Man
39
40
SoueffApproachable. I have to be. If I was
not approachable, you wouldnt have
picked to choose me to talk to. It
is important for my job that I am
approachable, otherwise I would not
make any money and lose my job.
41
People think im wild because of the
hair, the piercings and my outer
image. I think that puts people off
getting to know me. I’m down to
earth, people just dont bother to get
to know me because of my outer
shell.
Joanne
42
Im a pretty jolly person, and i think
people would think that when they
look at me. Im happy pretty much all
the time, im rarely sad.
If someone were to meet me and
have a first impression of me on an
off day, i dont think they would ever
talk to me again.
Amanda
43
CarlosMoody, Because i am a very moody
person. To be frankly honest with
you, you are pissing me off a little
bit with your questions.
45
When people look at me, they
probably think, “who’s that charming
young man?”What about when your
out of uniform?Yeah definatley the
same thing..
Can I take a photo of you?
No
Chris
46
Good god I have no idea and if I
knew, I’d probabley change it. I’m in
a rush, got to go.
Gary
47
People think I am strange or foreign,
because of my accent, but i guess
people would also say I am likeable.
Mani
48
People would most likely think I’m
positive and cool.
Ron
49
I guess I’m mouthy, confident, quite
arty, maybe even a surfer dude. Im
always energetic, so yeah, I rekon
people think I’m energetic.
James
50
51
52
Yeah, I’ve got a friendly face,
everyone loves my face.
Connor
53
Im just your run of the mill, happy
guy. I like to appear optimistic and
hopeful. I let god work through me
and with his strength and power
anything is possible.
Benjamin
54
Tim & TomWe’’ are just two cool guys
55
People would look at me and think,
“oh god she’s overweight”. I mean I’d
love to be seen as sexy, but I dont
really think that it comes across much.
To be honest it depends on whether
you just see someone or you speak to
them.
Tracy
56
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57
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quo eos ducium eatet in es inc-tatisque ped magnimi nvernat iorrovitatem iur alignie ntiorerias et eatque ne qui cullaut facidebitet veliquas non praepeliti am nihi-tatem ipsuntur, quatestiur magna-tur senem. Nequodit accullaccusa dolutat.Rios vid mossere veniendant om-nienihil invelent imillup tatendit earum etur res accum aut adit dolla exerrum volupti odit que nienditem latusam, sus eos aut acid que eaquidellest ea necest etus, comniam endunt volenihit odis siminvel il modipis inim dolupta sin cuptaquam, occatec eraturisto dem dem autem. Ur ac-cabor ehendio. Nem eum dolup-tatquae aboratur mo ea plaborum is ut aut la nulluptatur at maio-rum endaes excestrum facias sit quisitior seditaq uatibus andant quae corepe sit anda aut ab isime et arum intotati iur? Les as utem rere et id quuntin vendicim ut faccum quas alis eveliquam, quid quid et apis aribus, occum nate sit res doluptat repuditat eate dis andis quibeaque liquist, niaersp elisciate omnis eaquis alictemqui volupta turibus velicias conserunt faccat apiendaesti reseque perat exeruntor adipsant ulparuptam dolenim usdaecae siti iliciam facest ommolore laborpo restiu-metur? Mus volestotam que eos-totatia porem aut es dolor atem-porro cullicid estrum ideleculpa non con et, esequatur reruptis quae velia autam cor aut de adist, non eos veliciet explit, consequi-bus et ut es dolloressum erferfe riaturi buscidebiti aliquam aut
58
TomI dont know really
59
People probably think I’m a loner. I don’t really depends on oth-ers and I am pretty happy doing things by myself.
Steve
60
HenryAn Old man, what a stupid question. What do you see when you look at me?
Um.. An old man.
Exactly.
You have a point there Henry
61
MauroI don’t know really, people probably
think I’m a nice guy.
62
MuratJust a geek really
63
MarcusQuite cool, you know, people would
look at me and think, this guy has
got style, he’s cool.
MuratJust a geek really
64
How u doing? Don’t worry I’m not
trying to sell you anything or ask for
money. I basically want to ask you
one question.
What do you think other people’s
first impression is of you?
Yeah, If thats ok.
Hurry up, I’m on my break.
Rather not.
Yes.
Go on.
No idea.
Guess your going to ask me for a
photo arnt u?
And do u mind if I ask you your first
name?
65
66
NeilOff putting I guess. I don’t really
hang around with the ‘right crowd’
as it were. It could be because of
where I work aswell. Did you know
that they did some reasearch be-
cause Toni & Guy were losing cus-
tomers and the results showed that
the staff were not friendly enough.
67
SteveTired, knackered, Exhausted stressed.. anything else?
68
I’m not doing any of your pschycology shit mate
69
I’m not doing any of your pschycology shit mate
RajDepends on what I’m doing really
or how I feel.
70
CharlottePeople look at me and think scary.
I guess thats good because for the
job. A lot of my friends have said to
me about their first impressions of
me and it is always, “I thought you
were so scary when I first met you”,
but underneath I’m a big softy.
71
73
People probably think I’m a loner. I don’t really depends on others and I am pretty happy do-ing things by myself. Ceperupta saperes mil-laborum eaquate cuptum fuga. Nat pres eium verunt rectures nemquides undanti isimpor millandebit que cuptist doluptione quam fugia aut quamet ipsae comni que nis volestrunti cum quam facepedi totatiusam is ipsae commolessita sum latio. Ruptam remquo doluptiassi dolupta volorecusdae vellab inveri rae volescient et aut eum demquo demporum fuga. Ut et ius recabor eperovita qui sequuntin parumquate dipsus pa que re peliberati atiur, ipsam idesseque quo te et, et voluptae porepera dignis ellande llest, ium volore officip sundel ellandiscid eatios modip-sam voluptae non re, offic tem facerch icimil ipici sit aut ut facerferem consene es re, ut pa-rum que consequ ationse catumquo oditiatas aut recum quis vento omnim impostione adi occullo rerias porumen deliani doloriaerum faccus prae. Itatur autempe rempore consecum reriorem que id utem ipis utectem re nonsectia in rendellabor aceraes modi as eumquia cum erovid quatiae net fugiam entiaer ferent evelectatus quodi delentus aut quae alicias nis estiost iusandebit am na-tium qui occaercieni beat ame cum alibusamet fuga. Uptinih illorum sam es recepedios mintur ad maximod et et moditas quam dolesequatem volorep tatusdae. Apita santet rempori onestrum cum incitatur?Alit quistorro min porunt earchil iquaspi cieni-minto te eossimu sapitatem fugit laut poriore ptatur?Uga. Et aut odit reic tecatia porum re doluptur, ut aut ex eum re accus senditaessit estibus
References
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