First European Communication Conference Amsterdam 24-26/11/2005

Implementation of Digital Television in the European Union: situation, immediate

challenges and research proposals

Roberto Suárez CandelDept. Journalism and Audiovisual Communication

Audiovisual Communication Research Unit (UNICA)Pompeu Fabra University

Barcelona – Spain

Panel 5G: Digital Television

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

Structure of the paper:

1. Digital Television in the European Union

1.1. Current Situation1.2. Difficulties of the implementation process1.3. Digitalization and transformation of Tv1.4. The way of digitalization in the EU

2. European Policies addressed to Digital Television

2.1. Decade of 19802.2. Decade of 19902.3. 2000 – 2004: immediate challenges

3. Research Proposals

3.1. Comparative study of national migration plans3.2. Social Framework3.3. Public Service as a forerunner of DTV

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

How should we understand / face up digitalization from the perspective of Communication Research?

Semantic problem Technical fact Transformation process

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

Which are the real reasons and objectives of digitalization?

Real but “hidden” motivations

A posteriori arguments

Promises

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

How is digitalization transforming TV?

INTERNAL analysis: creativity – production – distribution -- consumption

How is digitalization being carried out?

EXTERNAL analysis: Frameworks

A. Legislation – PolicyB. TechnologyC. BusinessD. Social

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

Digitalization as a transformation process of Television

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

How is the implementation process developing in the different platforms?

DTT

PBS BUSINESS SOCIAL

GOVERNMENT ACTION NATIONAL MIGRATION PLAN

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

How are the citizens / users / customers understanding / facing up the digitalization?

Knowledge Information

Attitudes Skills Costs

THE SOCIAL FRAMEWORK IS A KEY FACTOR

First European Communication Conference Amsterdam 24-26/11/2005

Implementation of DTV in the EU Roberto Suárez

Thank you!

Roberto Suarez

www.robertosuarez.es

roberto.suarez@upf.edu

Barcelona