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Fintech PR The Zwipe Story
MagnaCarta Communications • We specialise in payment & financial technology • Team of industry practitioners • Proven marketing, reputation and brand advice to drive business • Lead generation methodology for measurable results
Global reach for a global marketplace
Offices Istanbul, London, Miami, New York
Geographical reach • UK/Ireland • Western Europe • Central & Eastern Europe • The Americas • Middle East • Africa • South & South East Asia • Australia
Partners Sao Paulo, Mexico City, Cairo, Dubai, Delhi, Durban
Taking a start-up global: The Zwipe story
About Zwipe • Zwipe AS was established in 2009 to provide an easy, fast and secure
way of authentication. • It developed the world’s first self-contained biometric authentication
engine that enables authentication with no need for a battery, across platforms, even on payment cards.
Access control first • 2009: Develop technical capability for access control
first to set scene for expansion to payment • 2011: Launched in Las Vegas
Payment • 2011/12: Application to Innovation Norway for
funding of payment research & development • 2014: Gobal launch at Level39, London
Facili&es
One product, two markets
Challenges and opportunities
Challenges • Start-up, small, limited funding • Big expectations • Multiple parties • Cynical media environment
(UK) • Time to delivery: 3 weeks
Opportunities • A world first technology • Biometrics and payment (NEW) • MasterCard brand & reputation • Timing for fintech news • Something to demo (visual) • Business elements in place • Pilot results (Norway) • Buy-in of partners
Take the time for max impact
2009 2014
Media launch
Company founded
Certification & Partners
Live trial & testing
Build payment team & Board
2013
Publicity & coverage
Launching a world first
A clear, credible message
Multiple parties, all channels • Multi-channel strategy using traditional, social media and video • Targeted national, business and global trade media and
influencers • Global multi-partner press release and timed messages • Full commitment of MasterCard as central project partner for
Zwipe • Equal prominence of Zwipe alongside global project partners
• Time to delivery: 3 weeks
Highlights • Press conference at Level39 in London, October 2014 • Coverage in all five continents • Filmed by BBC, CNN, CNBC • Generated over 1,100 pieces of coverage • Generated interest from 400 banks globally
Results
1108 articles 4187 tweets 43746 YouTube views
Coverage a week after launch
BBC CNN Financial Times The Nilson Report Nordic TV stations and more
Interviews
Twitter: 3668 Facebook: 1698
Blogs: 179 Forums: 196
Conversations
160 banks contact Zwipe directly
250 banks contact MasterCard
Leads generated
Happy partners
“Safety and security in everyday payments is at the heart of MasterCard’s business. We will continue to work with innovators like Zwipe to ensure we stay ahead of fraudsters and provide a seamless payment experience, as ultimately it is consumers who decide how they choose to pay.” - Ajay Bhalla, President, Enterprise Security Solutions, MasterCard
… and global reality: 2015
2009: Zwipe established in Oslo, Norway 2015: Zwipe MasterCard interna=onal pilots
Thank you www.magnacartacomms.com