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2. The trailer
http://www.youtube.com/watch?v=7DwuVKfjctk&feature=player_embedded
The reason I like this trailer is because it follows many of the
conventions of a typical teaser trailer.
3. This trailer for inception starts with an altered Warner Bros.
logo. The way they have altered this is inside the Large WB they
have put a sky line. This will intrigue audiences as they will not
understand why the sky line has been placed inside it. Also by
keeping the rest of the screen plain black it makes sure that all
the focus is on the logo
4. The screen then replaces the logo with Christopher Nolan, this
is effective as it instantly gives the audience a feel to what the
film could be like as Christopher Nolan is a well known name. It
also keeps the plain black background again making sure all the
focus is on Nolans name.
5. It then cuts to the shot of a weight spinning, the effect this
has on the audience is that it keeps them in the dark on what the
story is about and makes them wonder why this would be an important
element within the film. It watches this spin for 4 seconds and it
goes from keeping it spinning to also it falling onto the surface
again keeps this as a key point as it spends a lot of time on the
one object, without explaining the reasoning it has.
6. The clip again then cuts back to the plain black screen with a
small amount of text on it, this again it to reiterate who the film
is from and engage a core target audience; those that are fans of
either comic book films or fans of Christopher Nolan. I feel that
through the use of always leaving the background black it creates
the sense of mystery as during these clips we find nothing out
about the film itself.
7. This is a birds eye view shot of a busy city, this shot is now
beginning to give the audience a vague idea of what could be going
on as it now gives them a location for the film, one that the
audience can assume is the main location and would play a key part
in the film. The shot is around 2 seconds long, and tracks along
the city making it feel as though the viewers are on board with the
characters whilst they are following someone.
8. We then cut to medium close up of Leonardo DiCaprio sat in some
sort of vehicle which from the man in the background we can infer
it isnt a normal form of transportation. The look on DiCaprios face
indicates to the audience that something very dramatic has just
happened or is happening and he has been witness to it. Also by
showing a shot of DiCaprio it instantly shows the audience the star
persona in the film.
9. We then cut to a shot of another character being dragged off, it
also shows that he isnt putting up much of a struggle which
indicates that he might not fully aware of what is going on and
happening to him. This shot again shows the location of the film as
it has high sky scrapers in the background indicating again that
the main location is in a busy city. Also as this shot goes on the
music in the background begins to build up indicating to the
audience that this is a pivotal moment within the film.
10. Once again we go back to the black background with a small
amount of text on the screen. This once again keeps the whole
teaser trailer feeling all linked in together.Also this stats who
the star persona in the film is as it is the first actors name
mentioned; and the only other name mentioned before this is the
directors name. By having a short 1 second clip in-between the shot
of DiCaprio and his name it also shows the audience that even
though he is the key actor in the film the whole film isnt just all
about him.
11. The next shot we go to a faded in 3 second long shot of a
glass, the reason of the shot of the glass is so long is because
the water isnt just straight across in the glass as it would be in
normality but instead it has a tilt to it and is in the glass
diagonally. It then starts to bubble more furiously as the music in
the background becomes more and more dramatic.
12. We then cut back to writing only this time it isnt on a plain
black background, this time it is on a science-fiction style
building background; we get the sci-fi feeling from the colours
used which is black and green. The shot lasts 2 seconds and unlike
the other texts shown on screen it doesnt zoom into the writing
instead the writing moves within the building work and also begins
to tilt like the water glass was, making the audience realise that
this film isnt going to be straight forward. Also the words Your
Mind tell the audience that they will feel part of the film and
also there will be physiological features to the film
13. We go back to a second shot of Leonardo DiCaprio; this time the
lighting is very dark creating a moody, mysterious feel to it. Also
his face is the only thing in focus; again telling the audience he
is of high importance in this film; however this time it gives an
impression that he is in the middle of a crisis as he has an
intensely serious look on his face.
14. We once again switch back to having just text on the screen,
this one again isnt like the earlier ones as it is on the building
style background. The effect this has is that it makes it clear
that this time it follows on from the earlier shot saying Your
mind. The effect of having the serious close up shot of DiCaprio
demonstrates that the physiological story line will focus around
DiCaprio. During the 3 secondswhilst this text is on the screen it
moves around the buildings at quite a fast pace; also as the text
the music starts to change by having an extra layer over the top,
creating the effect that there is more than one layer to this
film
15. The next shots we jump to are of two characters in a corridor,
and specifically what looks like a hotel corridor. Even thought
these 2 shots are only 2 seconds long, 1 second per shot, there is
a lot of action shown to be going on. This action is the two of
them running towards each other; the reason the audience are able
to tell that this is a tense fast paced moment is because it once
again the music in the background has sped up and also there is
another layer put over the top. The other reason these two shots
are highly effective on captivating the audience is because the
hotel corridor isnt straight and they are shown to be to running
slanted across the corridor instead of straight and also as their
weight is being based on the walls as apposed to the floor.
16. We jump to a 1 second clip of one of the characters crashed in
a bath tub; the reason the audience is able to tell he has crashed
is due to the fact all the water is being thrown all over the place
and because he is still in a suit. This makes the audience question
why has he crashed into the bath whilst still in a suit.
17. We then jump back to the shot of the two men in the corridor,
this again shows the audience that this film isnt highly realistic
as the two characters jump towards each other from two completely
different starting points, including the angles their bodies are,
and also that once they meet and grab each other in the air their
bodies bend up towards the ceiling.
18. The teaser then cuts to a extreme close up of a watch face, it
makes a point to the audience that the speed in which time passes
isnt the same as in real life. This is shown by 2 seconds going
past whilst the shot was only on the screen for 1 second.
19. We jump back to the two men in the corridor again and once more
are shown this shot for 2 seconds; the first second is of the two
characters crashing onto the ceiling; it then jumps to a shot of
one of the men falling whilst the other is still able to hold onto
the side. This once more shows the audience that this isnt a film
based in reality as the man is falling with the carpet on the left
hand side of him, and the one that has managed to hold had done so
from holding onto wall where there is a corner in the
corridor.
20. In this second long clip we see DiCaprio sat on a train and all
of a sudden waking up with a shock. This will attract audiences in
as each time we have seen DiCaprio we see him with a different
expression on his face yet not one of these facial expressions are
calm; making the audience want to know what it is that he is
involved with.
21. The trailer then cuts to a shot of a building with a busy
reflection of building lights reflected in the widows. The shot
spends 7 seconds scaling the side of the building and showing the
busy skyline of the city. This again tells the audience that the
location of the film is in a busy city. As the sky is dark and the
buildings are all brightly lit up it gives the audience the idea
that the city is New York.
22. From where the we see the first reflection of the buildings in
the window it takes 12 seconds, a large proportion of the trailer
going from scaling the building to having a birds eye view of the
title of the film. As the shot scales the building the music gets
louder, however it seems to not be as layered as earlier on during
the trailer. The way the title has been written will intrigue the
audience as rather than having the text just written on, the title
is cut out from the rest of the background. By them using a maze as
the rest of the background it makes the audience want to know more
about the storyline of the film as it indicates that it is a
complex film. As this shot ends the music fades out as well.
23. We then cut back once more to text on the screen; this time we
go back to the original ideas for text. The plain black background
with text on it. The main difference between this text screen and
the two from the beginning is that the length of time has doubled
from roughly 2 seconds to 4. The effect of this is that it makes it
clear that this text is highly important; this is due to the fact
that it is the release date and they wouldnt want to run the risk
of the audience not having time to register when the film comes
out. Also the music starts loudly as we first see the text and as
we zoom in slightly on the text the music dies down again.
24. With this text it goes back to being just two seconds long.
This is due to this being more to do with just companies involved
in the making of the film; and then a list of the known names in
the film. Once again the music starts with a loud bang and fades
down; the effect this is happening is that it creates a fast pace
even with text being shown, giving the audience the idea that the
film will be fast paced.
25. This is the last shot of the trailer and it gives the last bits
of information on who worked on the film in the sense of of the
production stages e.g. the writing, composing and producing.The
reason I feel they have saved this part for last is that it
mentioned the people that most audiences dont necessarily consider
whilst watching a film. Also They have included all three of the
production companies used in making this film where as the first
shot only includes Warner Bros. Also like they showed the Warner
logo at the beginning this time they have showed Syncopy in the
same fashion, showing it as a maze. This time round though we
understand why it is shown in the form as we have seen that the
title of the film.The use of keeping all the text excluding the
title in the same silver writing keeps the trailer feeling all
connected.
26. This trailer sticks to conventions by not giving away much of
the storyline whilst making the audience want to know what is going
therefore making the go watch it in the cinema. It is also quite
conventional in the fact that it shows the star persona within the
film, DiCaprio.Also it hints at the genre for the film but doesnt
make it obvious to the viewer.However it doesnt stick to all the
conventions of a trailer by including no speech in it only music.
Also the music used is just a score therefore again not including
any words in it.