14
THE PREMIER MAGAZINE FOR INFORMED COLLECTORS 2013 ADVERTISING GUIDE

Fine Art Connoisseur Advertising Guide 2013

Embed Size (px)

DESCRIPTION

Fine Art Connoisseur is the premier magazine for informed art collectors. It is widely distributed to affluent art collectors throughout the the United States and other part of the world. Fine Art Connoisseur speaks directly to an audience of discerning art-buying consumers through engaging, dynamic editorial content about the highest-quality historical artworks and works created by the world's finest living artists. Its award-winning design features rich images on elegant paper. Edited by art historian/author and former museum curator and director Peter Trippi, the magazine is known for its wide readership among billionaires and ultra-affluent collectors. Fine Art Connoisseur is distributed in the majority of Barnes & Noble stores and on hundreds of newsstands, and is on all 54 newsstands in John F. Kennedy International Airport. If you're seeking a place to showcase and sell art, we invite you to look inside this advertising guide. Fine Art Connoisseur reaches top art buyers.

Citation preview

Page 1: Fine Art Connoisseur Advertising Guide 2013

T H E P R E M I E R M A G A Z I N E F O R I N F O R M E D C O L L E C T O R S

2 0 1 3 A D V E R T I S I N G G U I D E

Page 2: Fine Art Connoisseur Advertising Guide 2013

Cover image: Amelie | Thomas Reis | 12” X 19” | Oil on CanvasThis page: Enchanted Depths | Jeremy Lipking | 40” X 70” | Oil on Panel

Page 3: Fine Art Connoisseur Advertising Guide 2013

1901 South Congress Avenue • Suite 118 • Boynton Beach • FL • 33426 • p. 561.655.8778 • f. 561.655.6164

Copyright 2012 Streamline Publishing, Inc. All Rights Reserved.

Selling Art Is Paramount

Each year thousands of the world’s top collectors turn to Fine Art Connoisseur advertisers to purchase

quality artworks. The primary purpose of the publication is to help you sell more art.

Page 4: Fine Art Connoisseur Advertising Guide 2013

R e a c h i n g N e w M a r k e t s

CirculationFine Art Connoisseur has carefully built a readership of quality art-buying collectors and has resisted wholesaling subscriptions to consumers who do not purchase art in order to build giant audience numbers. Circulation has grown 47 percent over the past year through quality distribution channels targeted to affluent art collectors, thus generating more leads for every piece of artwork seen in our pages.

Page 5: Fine Art Connoisseur Advertising Guide 2013

Building the Next Generation of Collectors

As collectors age and galleries lose buyers, Fine Art Connoisseur has built a strong readership

among younger affluent collectors, with 21.5 percent of readers below the age of 44.*

*Source: Statlistics, 10/2012

84,000 Readership*

24,000 Distribution **

To QUALIFIED, Affluent Art Buyers* Based on 3.5 average pass-along rate

** Average distribution per issue in 2012.

Page 6: Fine Art Connoisseur Advertising Guide 2013

• Top-quality writers, rich aesthetics, and credible editorial content are critically important to the magazine’s readers. Fine Art Connoisseur offers elegant paper, rich color plates, and a beautiful design.

• Editor Peter Trippi is an art historian, curator, author, and former New York museum director. He and his team of expert writers ensure the editorial excellence, impeccable quality, and high integrity embraced and appreciated by Fine Art Connoisseur readers.

W h y C o l l e c t o r s E m b r a c e F i n e A r t C o n n o i s s e u r

Page 7: Fine Art Connoisseur Advertising Guide 2013

• Fine Art Connoisseur has a long shelf life, serving as a continuing resource for readers who maintain a library of previous issues and refer frequently to earlier articles and advertisers.

W h y C o l l e c t o r s E m b r a c e F i n e A r t C o n n o i s s e u r

• Each of our six annual issues focuses on outstanding historic and contemporary representational artwork — primarily American, European, and Russian paintings, sculpture, drawings, and objets d’art.

Page 8: Fine Art Connoisseur Advertising Guide 2013

• 61% of the audience purchased artwork at a gallery, 35% bought at auction, and 31% made purchases at an art fair.

• 20% of the audience have a collection valued at more than $500,000.

• Select distribution to American and European art fairs.*

W h y Yo u S h o u l d C o n s i d e r F i n e A r t C o n n o i s s e u r

Desirable Readersand Active Collectors

• The subscriber base includes over 300 billionaires and more than 1,500 deca-millionaires, all passionate about collecting and less impacted by economic downturns.

• Over 53% of the audience have acquired one to four new pieces for their collection in the past year.

*List available on request*2008 readership study. New data available later this year.

Page 9: Fine Art Connoisseur Advertising Guide 2013

W h y Yo u S h o u l d C o n s i d e r F i n e A r t C o n n o i s s e u r

Distribution in Prestigious Thoroughfares of the Affluent

• Hundreds of copies of each issue are placed on private jet flights and supplied to the busiest and most prominent private jet port waiting rooms in America, including those of more than 60 Signature Flight Support and Million Air locations.

• These readers own an average of 2.5 homes, worth more than $2 million. Thirty percent of them make fine art purchases averaging $1.75 million per year, and 89 percent purchase fine jewelry, spending an average of $248,000.

• Fine Art Connoisseur is also available at luxury hotels and resorts, including top art destinations.

Page 10: Fine Art Connoisseur Advertising Guide 2013

E x p a n d e d D i s t r i b u t i o n O p p o r t u n i t i e s

Nationwide Newsstand Distribution• Fine Art Connoisseur is available at 628 of 688 Barnes & Noble locations from coast to coast. Plus it is distributed in hundreds of newsstands through Ingram and Hudson Booksellers, including Grand Central Station in New York.

• Fine Art Connoisseur is also available at 114 retail locations in Canada.

Fine Art Connoisseur is committed to helping you sell more art by bringing your message to affluent art buyers and known art collectors from coast to coast. We accomplish this through distribution and sampling opportunities at top-tier art events, premium newsstand placement, and outreach to collectors.

Unique Marketing Solutions• In addition to our standard print and Web advertising products, we can offer free-standing inserts, e-mail campaigns, and other custom alternatives.

Page 11: Fine Art Connoisseur Advertising Guide 2013

E x p a n d e d D i s t r i b u t i o n O p p o r t u n i t i e s

* See editorial calendar for a list of this year’s events, subject to change.

Digital Versions• A digital version of each issue with expanded content is available via Zinio for iPad, iPhone, and Android devices. Fine Art Connoisseur will soon be available through an app in the iTunes Store and on Apple Newsstand, in the Google Play store, and on the Amazon Kindle Newsstand.

New and ExpandingOnline Opportunities• Fine Art Connoisseur’s new website will be launched in early 2013 and will include opportunities for gallery artwork showcases and events. Also coming in early 2013: a weekly e-mail newsletter, Fine Art Today, with advertising and showcase opportunities.

Special Event Distribution Unique Marketing Solutions • Fine Art Connoisseur can be found at top private art affairs, gallery and museum openings, and in many art markets where it has been selected as the exclusive media partner.

• Fine Art Connoisseur also sponsors top worldwide art events* featuring fine art, antiques, and objets d’art.

Page 12: Fine Art Connoisseur Advertising Guide 2013

HIDDEN COLLECTIONS A look into private homes and clubs that possess important art collections rarely

seen by the public.

TODAY’S MASTERS In-depth articles about the most important

representational artists working now.

HISTORIC MASTERS In-depth overviews of representational masters of the past, including historical

photographs.

COLLECTOR SAVVY AND COLLECTING & INVESTING

Commentaries by the art world’s key experts, providing useful information to collectors about building and

managing their growing art holdings.

ARTISTS MAKING THEIR MARK Our editor highlights three contemporary

artists whose careers should be watched closely.

CURATOR PROFILE A look at curators in the world’s most

important museums and what they can tell us about the works in their care.

THE FAIR GAME Insights into the most significant art fairs

occurring around the world.

OFF THE WALLS A lively survey of auction results, museum and gallery exhibition openings, and other

art world milestones.

EACH ISSUE of Fine Art Connoisseur features the highest quality living representational artists as well as historic articles featuring American, European, Russian, and others from the 18th, 19th, and early 20th centuries. Coverage includes paintings, sculpture, decorative arts, and items of connoisseurship, which may include timepieces, antiques, high-end automotive, jewelry, fashion, and decorative items.

E d i t o r i a l C o n t e n t E d i t o r i a l C a l e n d a r

ONGOING FEATURES AND SECTIONS

Page 13: Fine Art Connoisseur Advertising Guide 2013

E d i t o r i a l C o n t e n t E d i t o r i a l C a l e n d a r

January/February 2013Space deadline: November 30, 2012 Special Focus — Still Life (including botanicals, gardens, fruits, objects)Destination Focus: Fairs Nationwide (New York, Los Angeles, Palm Beach, Palm Springs)

March/April 2013Space deadline: January 25, 2013 Special Focus — Animals (including horses, dogs, wildlife/conservation art)Destination Focus: Minnesota

May/June 2013 Space deadline: March 22, 2013 Special Focus — Cityscapes and architecture (including urban images, crowd scenes, skyscrapers, main streets, back alleys)Destination Focus: Carmel

July/August 2013Space deadline: May 31, 2013Special Focus — SculptureDestination Focus: Seattle

September/October 2013Space deadline: August 2, 2013Special Focus — Impressionism (past, present, American, European)Destination Focus: Philadelphia

November/December 2013Space deadline: October 4, 2013Special Focus — Prints and drawings (in tandem with the big IFPDA fair in New York)Destination Focus:: Atlanta

Because most collectors of fine art also acquire decorative arts and antiques, every issue contains an article devoted to a field such as textiles, glass, wallpapers, metalwork, ceramics, or furniture. In addition, each issue contains a page highlightingan upcoming auction or sale readers should pay attention to;these occur nationwide and at various types of venues.

Page 14: Fine Art Connoisseur Advertising Guide 2013

We Invite You to Advertise to Reach Our Exclusive Audience.

Our professional marketing consultants can assist you in developing

a customized solution to help you reach your goals.

1901 South Congress Avenue • Suite 118 • Boynton Beach • FL • 33426 • p. 561.655.8778 • f. 561.655.6164Copyright 2012 Streamline Publishing, Inc. All Rights Reserved.