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FINDINGS FROM AARP’S2012 MEMBER OPINION SURVEY (MOS)2012 MEMBER OPINION SURVEY (MOS)
For External Release
MethodologyThe SurveyThe SurveyThe Member Opinion Survey (MOS) is AARP’s largest single survey of AARP Members. This dual mode survey is conducted every two to four years and informs AARP about the opinions, perceptions, and experiences of its members. Beginning with its first wave back in 1994 the MOS collects data from more than 35 000 AARP Members in order toback in 1994, the MOS collects data from more than 35,000 AARP Members in order to gain better insight into a variety of areas including issues and topics of concern, information and service needs, areas of interest, experience of life events, adaption and use of technology, as well as demographics and other descriptive information. The 2012 survey was the first year in which members were provided a choice of either a paper orsurvey was the first year in which members were provided a choice of either a paper or online questionnaire, with Spanish language versions also available.
The SampleThe 2012 MOS is rooted in a stratified random sample of 135,000 AARP members withThe 2012 MOS is rooted in a stratified random sample of 135,000 AARP members with an additional oversample of 5,000 Hispanic/Latino members. Approximately 15% of sample members had a registered email address and opted-in to receiving research invitations via email from AARP. The U.S. sample was stratified by state and AARP Life Stage Segment to ensure adequate representation to allow reporting within these keyStage Segment to ensure adequate representation to allow reporting within these key groupings.
For External Release22012 MOS
Methodology (cont)The MethodThe MethodThe survey followed a modified Dillman method utilizing both mail and web methodologies. Sampled AARP members with a registered email address on file with AARP were initially contacted via email. This email invitation provided members with a personalized URL to the online version of the questionnaire All other members receivedpersonalized URL to the online version of the questionnaire. All other members received exclusively mail contacts beginning with a prenotification letter explaining the survey. Those emailable members who did not complete an online questionnaire after three total email contacts (the invitation plus two additional reminder emails) were also included in all subsequent mail contacts beginning with the initial paper questionnaire mailout. Allall subsequent mail contacts beginning with the initial paper questionnaire mailout. All mail contacts, including those with a paper questionnaire, also included the option of completing the questionnaire via a URL and unique password to the online version of the survey. Those not completing the survey online or not returning the paper questionnaire prior to the next mailing received up to three additional mail contacts encouragingprior to the next mailing received up to three additional mail contacts encouraging participation. In total, members could have received up to 3 email contacts and up to 5 mail contacts. The next to last mail contact included a replacement questionnaire.
Survey Response RatesSurvey Response RatesA total of 36,947 members completed and returned a questionnaire for an overall national response rate of 27 percent (AAPOR RR3) and a margin of error of ±1.0 percent.
For External Release32012 MOS
Methodology (cont)WeightingWeightingWeighting of the MOS was carried out in two stages. The first stage adjusted for the initial stratification done during the sampling phase while the second stage adjusted for nonresponse and post-stratified the final sample so as to provide a representative sample of AARP Members both nationally and within each state Stage 1 of thesample of AARP Members both nationally and within each state. Stage 1 of the weighting process utilized a traditional matrix weight to adjust for the initial stratification by state and AARP Life Stage Segment. The second stage of the weighting process (Stage 2) employed RIM weighting to adjust for age, gender, times AARP Membership has been renewed, political ideology, email op-in status, and AARP engagement. Thishas been renewed, political ideology, email op in status, and AARP engagement. This approach yielded a final weighted data set that very closely matches the AARP membership as represented by the AARP Membership Database on the items considered, as well as providing successful correction on numerous other characteristics not directly included in the weighting.not directly included in the weighting.
More InformationFor data and key findings from the 2012 Member Opinion Survey, please visit: http://www.aarp.org/memberopinions. For more detailed information about thehttp://www.aarp.org/memberopinions. For more detailed information about the methodology, please contact John Fries, Director of Tracking Research at [email protected].
For External Release42012 MOS
MOS Team Members
Director:
Team Members:
Gretchen Anderson
Cheryl Barnes
Becky Gillan
Aisha Bonner Kathi Brown Patty David
J h H t
Team
Ed Evans Vicki Gelfeld John Hagerty
Allison Jennifer Darlene Team Lead:
John
soKulwicki
Je eLeslie
a e eMatthews
Rebecca Wendy PrattErin PinkusJoFries Perron Wendy PrattErin Pinkus
Jen Sauer Karen Turner Alicia Williams
For External Release52012 MOS
Williams
Section 1 Interests and Concerns
S ti 2 Lif E t d Ci i A ti it
Section 3 Grand Parenting, Caregiving, and Community
Section 2 Life Events and Civic Activity
Section 4 Technology
Section 5 Demographics
For External Release62012 MOS
Interests and ConcernsInterests and Concerns
For External Release72012 MOS
Top 10 Concerns among AARP Members
Medicare in future 64% 23%
Top Concerns (extremely/very concerned)
Health insurance
Social Security in future
Staying Mentally Sharp
58%
68%
64%
25%
18%
23%
Increased taxes
Health care expenses
Health insurance
47%
53%
58%
26%
24%
25%
Declining health
Consumer fraud
44%
44%
27%
27%
MoneyHealth
Extremely VeryPortfolio Strategies
0% 20% 40% 60% 80% 100%
Solvent retirement
Aging in home
47%
46%
23%
24%Home/FamilyPersonal TimeOther
For External Release82012 MOS
0% 20% 40% 60% 80% 100%
Question S2Q16: Please rate your own level of concern about the following issues? (redesigned question wording since 2010)
Top 10 AARP Member Concerns Over Time
Staying mentally sharp
Medicare in future 88%
89%
84%
Top Concerns (extremely/very concerned)
Health insurance
Social Security in future
Staying mentally sharp
83%
86%
87%
85%
85%
89%
Increased taxes
Health care expenses
73%
77%76%
P tf li St t i
Aging in home
Declining health
Consumer fraud
70%
71%
72%
72%
84%
MoneyHealthHome/Family
2012 2010Portfolio Strategies
0% 20% 40% 60% 80% 100%
Solvent retirement
g g
70%
70%
67%
yPersonal TimeOther
For External Release92012 MOSQuestion S2Q16: Please rate your own level of concern about the following
issues? (redesigned question wording since 2010)
Additional Concerns of AARP Members
42%41%
26%27%
Additional Concerns (extremely/very concerned)
Cutting national servicesContinuing to drive
C tti t t i
36%38%
45%40%40%
26%25%
20%26%27%Cutting state services
LTC availabilityIncome to retire
LTC costImproving K-12 Education
U f i fi i l i
Money
Extremely VeryPortfolio Strategies
32%32%
29%33%35%
17%19%24%
23%25%Unfair financial practices
Cost of utilitiesInternet security
Affording groceriesPublic assistance benefits
Health
Home/FamilyPersonal TimeOther
17%18%
21%22%
25%
15%15%13%
18%18%Managing debt
Local employmentPostponing retirement
Age discrimination at workHaving relevant job skills
0% 20% 40% 60% 80% 100%
15% 10%Losing job
For External Release102012 MOSQuestion S2Q16: Please rate your own level of concern about the following
issues? (redesigned question wording since 2010)
Additional Concerns of AARP Members Over Time
Cutting national servicesContinuing to drive
68%69%
8%
Additional Concerns (extremely/very concerned)
Quality K-12 educationLTC costs
Retirement incomeLTC availability
Cutting state services
62%63%
65%66%67%
53%
42%
78%
P bli i t b fitAffording groceries
Internet securityCost of utilities
Unfair financial practicesQuality K 12 education
51%53%
56%59%
62%
47%
63%
69%
76%
2012 2010Portfolio Strategies
Age discrimination at workPostponing retirement
Local employment opportunitiesManaging debt
Public assistance benefits
33%33%
40%43%
49%
41%
46%
47%
MoneyHealthHome/FamilyPersonal Time
2012 2010
0% 20% 40% 60% 80% 100%
Losing jobRelevant job skills
g
25%31%
33% Personal TimeOther
For External Release112012 MOSQuestion S2Q16: Please rate your own level of concern about the following
issues? (redesigned question wording since 2010)
Top 10 Concerns among AARP Members by Age
Top 10 Concerns Overall(extremely/very
concerned
50-59 (ranking)
60-69 (ranking)
70+ (ranking)
Medicare in future 88% 1 1 1
Staying mentally sharp 87% 3 2 1
Social Security in future 86% 2 3 3
H lth i 83% 4 4 4Health insurance 83% 4 4 4
Health care expenses 77% 5 5 6
Increased taxes 73% 8 6 7
Consumer fraud 72% 10 9 5
Declining health 71% 9 7 7
S l t ti t 70% 7 7 14Solvent retirement 70% 7 7 14
Aging in home 70% 12 10 7
For External Release122012 MOSQuestion S2Q16: Please rate your own level of concern about the following
issues? (redesigned question wording since 2010)
Top 10 Concerns among Multicultural AARP Members
Top 10 Concerns Overall(extremely/very
concerned
Hispanic (ranking)
AA/Black (ranking)
Asian (ranking)
Medicare in future 88% 1 2 2
Staying mentally sharp 87% 2 1 1
Social Security in future 86% 3 3 3
Health insurance 83% 5 4 5Health insurance 83% 5 4 5
Health care expenses 77% 4 5 6
Increased taxes 73% 7 9 7
Consumer fraud 72% 6 6 4
Declining health 71% 11 10 8
Solvent retirement 70% 8 16 16
Aging in home 70% 9 11 10
For External Release132012 MOSQuestion S2Q16: Please rate your own level of concern about the following
issues? (redesigned question wording since 2010)
Top Interests among AARP Members
Staying mentally sharp 63% 28%
Top Interests (extremely/very interested)
Maintaining a healthy diet
Time with family, friends
Staying physically fit
52%
48%
58%
33%
38%
32%
Unbiased political info
Learn new things
Time on hobbies, interests
37%
33%
33%
30%
35%
40%
Money
Extremely VeryPortfolio Strategies
Advocacy
Traveling
Unbiased candidate info
35%
33%
37%
29%
33%
30%MoneyHealthHome/FamilyPersonal TimeOther
0% 20% 40% 60% 80% 100%
Local entertainment 28% 34%
For External Release142012 MOSQuestion S2Q17: Please rate your own level of interest about the following ?
(redesigned question wording since 2010)
Top Interests among AARP Members Over Time
Staying mentally sharp 92%
88%
89%
Top Interests (extremely/very interested)
Maintaining a healthy diet
Time with family, friends
Staying physically fit
85%
86%
90%
88%
81%
88%
Learn new things
Time on hobbies, interests
68%
73%
69%
62%
2012 2010Portfolio Strategies
Traveling
Unbiased candidate info
Unbiased political info
66%
67%
67%
54%
MoneyHealthHome/FamilyPersonal Time
2012 2010
0% 20% 40% 60% 80% 100%
Advocacy 63%72% Other
For External Release152012 MOSQuestion S2Q17: Please rate your own level of interest about the following?
(redesigned question wording since 2010)
Additional Topics of Interest to AARP Members
Financial planning 18% 21%
Additional Interests (extremely/very interested)
Applicable jobs
Retirement alternatives
Retirement activities
8%
13%
15%
11%
15%
20%
Ad i j b
Local volunteer opps
Gain new skills
5%
7%
11%
10%
E t l VPortfolio Strategies
Start a job,career
Online social network sites
Advance in job,career
5%
5%
6%
6%
8%
8%MoneyHealthHome/FamilyPersonal Time
Extremely Very
0% 20% 40% 60%
Starting own business 4% 4%
Personal TimeOther
For External Release162012 MOSQuestion S2Q17: Please rate your own level of interest about the following?
(redesigned question wording since 2010)
Additional Topics of Interest to AARP Members Over Time
Local entertainment 62%
Additional Interests (extremely/very interested)
Retirement alternatives
Retirement activities
Financial planning
28%
35%
39%
62%
38%
60%
Local volunteer opps
Gain new skills
Applicable jobs
16%
17%
19%
28%
24%
24%
2012 2010Portfolio Strategies
Start a job,career
Online social network sites
Advance in job,career
pp
11%
13%
14%
16%
23%
31%
MoneyHealthHome/FamilyPersonal TimeOth
0% 20% 40% 60%
Starting own business
j ,
8%
11%15%
Other
For External Release172012 MOSQuestion S2Q17: Please rate your own level of interest about the following?
(redesigned question wording since 2010)
Topics of Interests to AARP Members by Age Group
Top 10 Interests Overall(extremely/very
interested
50-59 (ranking)
60-69 (ranking)
70+ (ranking)
Staying mentally sharp 92% 1 1 1
Staying physically fit 90% 2 2 2
Time with family, friends 86% 3 3 4
Maintaining a healthy diet 85% 4 4 3Maintaining a healthy diet 85% 4 4 3
Time on hobbies, interests 73% 5 5 7
Learn new things 68% 6 6 8
Unbiased candidate info 67% 7 8 5
Unbiased political info 67% 7 8 5
Traveling 66% 9 7 10
Advocacy 63% 10 10 8
Local entertainment 63% 10 10 11
For External Release182012 MOSQuestion S2Q17: Please rate your own level of interest about the following
topics? (redesigned question wording since 2010)
Topics of Interest to Multicultural AARP Members
Top 10 Interests Overall(extremely/very
interested
Hispanic (ranking)
AA/Black (ranking)
Asian (ranking)
Staying mentally sharp 92% 1 1 1
Staying physically fit 90% 2 2 2
Time with family, friends 86% 4 4 4
Maintaining a healthy diet 85% 3 3 3Maintaining a healthy diet 85% 3 3 3
Time on hobbies, interests 73% 5 5 6
Learn new things 68% 6 6 5
Unbiased candidate info 67% 10 11 9
Unbiased political info 67% 10 10 9
Traveling 66% 6 6 7
Advocacy 63% 9 9 11
Local entertainment 63% 6 6 8
For External Release192012 MOSQuestion S2Q17: Please rate your own level of interest about the following
topics? (redesigned question wording since 2010)
Life Events and Civic ActivityLife Events and Civic Activity
For External Release202012 MOS
Most Common Life Events among AARP Members
34%
12%
Reduction in savings
No events
Top Life Events (out of 26)
27%
28%
33%
Death of family, friend
Chronic health problems
Reduction in income
18%
18%
25%
Hearing or vision loss
Difficulty walking
Decline in physical health
y,
15%
16%
17%
18%
Started Retirement
Birth of grandchild
Started Social Security
Hearing or vision loss
14%
15%
0% 20% 40% 60% 80% 100%
Debt Problems
Started Retirement
For External Release212012 MOSQuestion S1Q14: Which of he following events have affected your life or your
spouse/partner’s life in the last 2 years? (redesigned question wording since 2010)
Top Life Events (out of 26)
Most Common Life Events among AARP Members Over Time
Top Life Events (out of 26)
12%30%
17%None of the above
2010 2012
28%
33%
34%
21%
30%
30%
Chronic health problems
Reduction in income
Reduction in savings
18%
25%
27%
18%
18%
27%
21%
Difficulty walking
Decline in physical health
Death of family, friend
16%
17%
18%
12%
18%
Birth of grandchild
Started Social Security
Hearing or vision loss
14%
15%14%
12%
0% 20% 40% 60% 80% 100%
Debt Problems
Started Retirement
For External Release222012 MOS
Question S1Q14: Which of he following events have affected your life or your spouse/ partner’s life in the last 2 years? (redesigned question wording since 2010)
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Additional Life Events Experienced by AARP Members Over Time
12%
12%7%
17%
Job LossNone
Additional Life Events (out of 26)2010 2012
8%
8%
12%
12%
12%
8%
6%
Adult children dependentFamily member moved in
Major illnessProvided care to relative
Job Loss
7%
7%
8%
8%
6%
5%
9%
4%
MovedLoss of health insurance
Memory lossProvided care to spouse
p
4%
5%
5%
6%
1%
4%
5%
4%
4%
St t d b iStopped drivingDeath of spouse
Relative in nursing homeStart a new job
2%
2%
2%
3%
1%
0% 20% 40% 60%
Divorce or separationLoss of home
Started own business
For External Release232012 MOS
Question S1Q14: Which of he following events have affected your life or your spouse/ partner’s life in the last 2 years? (redesigned question wording since 2010)
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Top Life Events Among AARP Members by Age Group
Age 50-59Reduction in income 42%
Age 60-69Reduction in income 40%
Age 70+Chronic health problems 34%
Reduction in savings 39%
Death of family, friend 30%
Reduction in savings 38%
Started Social Security 36%
Decline in physical health
31%
Reduction in savings 30%
Chronic health problems 24%Debt Problems 24%Job Loss 23%
Death of family, friend 29%Started Retirement 28%Chronic health problems 27%
Hearing or vision loss 26%Difficulty walking 26%Death of family, friend 25%Job Loss 23%
Decline in physical health 20%
Provided care to relative 20%
Chronic health problems 27%
Decline in physical health
22%
Birth of grandchild 20%
Death of family, friend 25%
Reduction in income 23%
NONE OF THE ABOVE 15%Birth of grandchild 16%
Start a new job 14%
Debt Problems 15%
Provided care to relative 15%
Major illness 14%
Birth of grandchild 13%
For External Release242012 MOSQuestion S1Q14: Which of he following events have affected your life or your
spouse/partner’s life in the last 2 years? (redesigned question wording since 2010)
Red = unique to segment; green = appears in 2 segments; black = all segments
Top Life Events Among Multicultural AARP Members
HispanicReduction in income 38%
AsianReduction in income 31%
African AmericanReduction in income 36%
Reduction in savings 36%
Chronic health problems 29%
Chronic health problems 30%
Reduction in savings 26%
Chronic health problems 33%
Death of family, friend 32%
Death of family, friend 27%
Debt problems 25%
Decline in physical health 24%
Death of family, friend 22%Decline in physical health
19%
Hearing or vision loss 16%
Reduction in savings 31%Debt Problems 31%Decline in physical 19%Decline in physical health 24%
Started retirement 17%
Started Social Security 16%
Hearing or vision loss 16%
Started retirement 15%
Started Social Security 14%
p yhealthDifficulty walking 19%
Started Social Security 17%Birth of grandchild 16%
Difficulty walking 16%
Difficulty walking 14%
Birth of grandchild 10%
Job Loss 15%
Birth of grandchild 14%
For External Release252012 MOSQuestion S1Q14: Which of he following events have affected your life or your
spouse/partner’s life in the last 2 years? (redesigned question wording since 2010)
Red = unique to segment; green = appears in 2 segments; black = all segments
Incidence of Volunteering by AARP Members
Total Membership
Volunteer for neighbor66%
Volunteer with organizationorganization
54%
* Categories are not dependant upon one another C g p p(i.e. someone can volunteer with AARP and not have volunteered in their neighborhood)
For External Release262012 MOS
S1.Q7. In the last 12 months , have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group?S1.Q8. Aside from an organized group, In the last 12 months , have you given your time without pay to help your community or someone in need who is and not a member of your family?
Incidence of AARP Member Volunteering by Age Group
100%
Incidence of Volunteering by Age
Overall 50-59 60-69 70+
60%
80% 74%
54%
66%
77%
58%
69%
76%
55%
69%70%
61%
40%
60%50%
20%
0%Any volunteer work Volunteered with
organization/church/etcVolunteered for neighbor
For External Release272012 MOS
S1.Q7. In the last 12 months , have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group?S1.Q8. Aside from an organized group, In the last 12 months , have you given your time without pay to help your community or someone in need who is and not a member of your family?
Incidence of AARP Member Volunteering by Age Group
100%
Incidence of Volunteering by AgeAny volunteer work Volunteered with organization/church/etc
Volunteered for neighbor
80% 74%77% 76%
70%
58% 55%
66% 69% 69%
61%
40%
60% 54% 55%
50%
20%
0%Overall 50-59 60-69 70+
For External Release282012 MOS
S1.Q7. In the last 12 months , have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group?S1.Q8. Aside from an organized group, In the last 12 months , have you given your time without pay to help your community or someone in need who is and not a member of your family?
Incidence of Volunteering among Multicultural AARP Members
100%
Incidence of Volunteering by MMEOverall Hispanic AA/Black Asian
60%
80%74%
54%
66%65%59%
77%
53%
71%
57%
40%
40% 40%
49%
0%
20%
Any Volunteering Volunteered with organization/church/etc Volunteered for neighbor
For External Release292012 MOS
S1.Q7. In the last 12 months , have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group?S1.Q8. Aside from an organized group, In the last 12 months , have you given your time without pay to help your community or someone in need who is and not a member of your family?
Incidence of Volunteering among Multicultural AARP Members
100%Incidence Of Volunteering By MME
Any Volunteering Volunteered with organization/church/etc Volunteered for neighbor
60%
80% 74%
65%
77%
57%54% 53%
66%
59%
71%
40%40% 40%
49%
0%
20%
0%Overall Hispanic AA/Black Asian
For External Release302012 MOS
S1.Q7. In the last 12 months , have you volunteered any of your time for a nonprofit organization, a charity, school, hospital, religious organizations, neighborhood association, civic or any other group?S1.Q8. Aside from an organized group, In the last 12 months , have you given your time without pay to help your community or someone in need who is and not a member of your family?
Incidence of Charitable Contributions among AARP Members
Charitable org82%82%
Church/ religious 72%
Political advocacy 32%
* categories arenot dependant upon one another (i.e. someone can donate politically and not have given to their church)
For External Release312012 MOSQuestion S1Q9: In the last 12 months, have you or anyone in your
household contributed money to:?
Incidence of Charitable Contributions among AARP Members by Age
100%89% 90% 90% 91%
Incidence of Contributing Money By AgeOverall 50-59 60-69 70+
80%
89%
72%
82%90%
66%
81%
90%
68%
83%
91%
79%83%
40%
60%
34%
20%
40%32%
27%32% 34%
0%Any donation Church/Religious org Charitable org Political/advocacy org
For External Release322012 MOSQuestion S1Q9: In the last 12 months, have you or anyone in your
household contributed money to:?
Incidence of Charitable Contributions among AARP Members by Age
100%91%
Incidence of Contributing Money By AgeAny donation Church/Religious org Charitable org Political/advocacy org
80%
89% 90% 90% 91%
72%66% 68%
79%82% 81% 83% 83%
60%
20%
40%32%
27%32% 34%
0%Overall 50-59 60-69 70+
For External Release332012 MOSQuestion S1Q9: In the last 12 months, have you or anyone in your
household contributed money to:?
Incidence of Charitable Contributions among Multicultural AARP Members
100%89%
85%91%
85%88%
Incidence of Donating Money by MMEOverall Hispanic African American Asian
80%72%
82%85%
72% 72%
85%
76%
70%
78%
40%
60%
32%
39%
20%
32%27% 29%
0%Any donation Church/Religious org Charitable org Political/advocacy org
For External Release342012 MOSQuestion S1Q9: In the last 12 months, have you or anyone in your
household contributed money to:?
Incidence of Charitable Contributions among Multicultural AARP Members
100%
89% 91%88%
Incidence of Donating Money By MMEAny donation Church/Religious org Charitable org Political/advocacy org
80%
85%
72% 72%
85%
70%
82%
72%76% 78%
40%
60%
32%
39%
20%
32%27% 29%
0%Overall Hispanic African American Asian
For External Release352012 MOSQuestion S1Q9: In the last 12 months, have you or anyone in your
household contributed money to:?
Civic Engagement among AARP Members
Civic Engagement Activities
79%
87%
Voted in a Presidential election
Any of the activities
25%
28%
77%
Contributed money to a candidate or political party
Contacted public official to voice opinion
Voted in a State or local election
16%
19%
25%
Participated in a political event or town meeting
Met with an elected official
Contributed money to a candidate or political party
8%
9%
13%
Volunteered with group to influence government
Social Media to express opinions
Wrote letter or called radio/TV to voice opinion
8%
0% 20% 40% 60% 80% 100%
Worked on candidate/party campaign
For External Release362012 MOSS1Q10 In which of the following activities have you participated in the last 5
years, including the last presidential election in 2008?
Civic Engagement among AARP Members Over Time
Civic Engagement Activities
87%
V t d i P id ti l l ti
Any of the activities
2010 2012
28%
77%
79%
36%Contacted public official to voice opinion
Voted in a State or local election
Voted in a Presidential election
16%
19%
25%
20%
12%
24%
Participated in a political event or town meeting
Met with an elected official
Contributed money to a candidate or political party
9%
13%
16%
7%
6%
14%
Volunteered with group to influence government
Social Media to express opinions
Wrote letter or called radio/TV to voice opinion
8%
8%
0% 20% 40% 60% 80% 100%
Worked on candidate/party campaign
Volunteered with group to influence government
For External Release372012 MOS
S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008?
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Civic Engagement among AARP Members by Age
100%
87% 87%88%
Incidence Of Participating In Civic Engagement Activities by Age (Top 5 items of 10)
Overall 50-59 60-69 70+
80%
87%
79% 77%83%
76%73%
82%79%81% 79%
40%
60%
28%29%32%
20%
28% 25%19%
29%
21%18%
27%21%24%
26%
18%
0%Any of the activities
Voted in a Presidential
election
Voted in a State or local election
Contacted public official to
voice opinion
Contributed money to a
candidate or political party
Met with an elected official
For External Release382012 MOSS1Q10 In which of the following activities have you participated in the
last 5 years, including the last presidential election in 2008 ?
Civic Engagement among AARP Members by Age
Incidence Of Participating In Civic Engagement Activities by Age (Top 5 items out of 10)
Any of the activities Voted in a Presidential electionVoted in a State or local election Contacted public official to voice opinionContributed money to a candidate or political party Met with an elected official
80%
100%
87%83%
87% 88%
79%76%
82% 81%77%
73%79% 79%
Contributed money to a candidate or political party Met with an elected official
60%
20%
40%
28% 29%32%
24%25%21%
27% 26%
19% 18%21%
18%
0%
20%
Overall 50-59 60-69 70+
For External Release392012 MOSS1Q10 In which of the following activities have you participated in the last 5
years, including the last presidential election in 2008?
Civic Engagement among Multicultural AARP Members
100%
87% 88%83%
Incidence of Participating in Civic Engagement Activities (Top 5 activities of 10)
Overall Hispanic African American Asian
80%79% 77%77%
70%
63%
81%
75%
83%
74%70%
40%
60%
34%
20%
28%25%
19%21% 21%
14%
24%19%
16%19%
13%
0%Any of the activities
Voted in a Presidential
election
Voted in a State or local election
Contacted public official to voice
opinion
Contributed money to a
candidate or political party
Met with an elected official
For External Release402012 MOSS1Q10 In which of the following activities have you participated in the last 5
years, including the last presidential election in 2008?
political party
Civic Engagement among Multicultural AARP Members
Incidence of Participating in Civic Engagement Activities (Top 5 activities of 10)
Any of the activities Voted in a Presidential electionVoted in a State or local election Contacted public official to voice opinion
80%
100%
87%
77%
88%83%
79% 81%77% 75%
Voted in a State or local election Contacted public official to voice opinionContributed money to a candidate or political party Met with an elected official
60%
80%70%
74%
63%
75%70%
40%
28%
21%24%25%
21%
34%
0%
20%21%
16%21% 19%19%
14%19%
13%
For External Release412012 MOS
0%Overall Hispanic African American Asian
S1Q10 In which of the following activities have you participated in the last 5 years, including the last presidential election in 2008?
Grand Parenting Caregiving and CommunityGrand Parenting, Caregiving, and Community
For External Release422012 MOS
Incidence of Grandchildren among AARP Members
100% Incidence Of Grandchildren
60%
80%
40% 30% 32%
20% 8%12% 9% 9%
0%None One Two Three Four Five or more
For External Release432012 MOSQuestion S1Q11: How many grandchildren do you have? Question S1Q12:
Are you the primary caregiver for any of your grandchildren?
Incidence of Grandchildren among AARP Members by Age
100% Overall 50-59 60-69 70+
12% 20% 15% 8%
80%
57%
overall 50-59 60-69 70+
% of grandparents by age who are a primary caregiver for at least one grandchild
40%
60%
30% 32%
57%
31%
49%
20%
30%
20% 19%20%
12% 11%
31%
23%20%
27%
14% 16%21%
0%None 1 to 2 3 to 4 5 or more
− − ┼
For External Release442012 MOSQuestion S1Q11: How many grandchildren do you have? Question S1Q12: Are
you the primary caregiver for any of your grandchildren?
Incidence of Grandchildren among Multicultural AARP Members
100% Overall Hispanic AA/Black Asian
80%
12% 22% 22% 20%
overall Hispanic AA/Black Asian
% of multicultural grandparents by age who are a primary caregiver for at least one grandchild
40%
60%
32%34%36%
47%
20%
30%
20% 19%
32%29%
20%17%
34%28%
18% 18%22%
14% 16%
0%None 1 to 2 3 to 4 5 or more
┼−−
For External Release452012 MOSQuestion S1Q11: How many grandchildren do you have? Question S1Q12:
Are you the primary caregiver for any of your grandchildren?
Incidence of Caregiving Activities among AARP Members
Providing Caregiving Activities For Loved One
Caregiving Activity Percent DoingCaregiving Activity Percent DoingGrocery shopping 21%Providing transportation or helping arrange transportation 20%Managing finances 17%Doing housework 16%
Any Activity36%
64% No A ti it
Preparing meals 15%Giving medicines or injections 7%Getting dressed 5%Arranging/supervising services from an agency such as nurses/aides 5%B thi h i 4%Activity Bathing or showering 4%Dealing with incontinence or adult diapers 4%Getting in and out of bed 4%Feeding 4%Getting to and from the toilet/bathro- om 3%
For External Release462012 MOS
Question S1Q13: Which of the following kinds of help do you currently provide a spouse/partner, parent, grandparent, older relative, or other adult who cannot do things for themselves?
Incidence of Caregiving Activities by Member Age and by Multicultural
100%
80%
100%Overall Hispanic
AA/Black Asian80%
100%Overall 50-59
60-69 70+
40%
60%
36%40% 41%
37%40%
60%
36%40% 36%
34%
20%
40%
20%
0%MME Segments
0%Age Segments
For External Release472012 MOSQuestion S1Q13: Which of the following kinds of help do you currently
provide a spouse/partner, parent, grandparent, older relative, or other adult who cannot do things for themselves?
Technology
For External Release482012 MOS
Self-Described Comfort Level with Technology among AARP Members by Age
100%
Comfort Level Of Using Technology By Age
Overall 50-59 60-69 70+
60%
80%
40%
60%
33%27% 29% 31%
36%32%
26%
20% 15%21% 19%
12%
27%
10%4%
18%24%
16%
7%7%
14%
26%21%
0%Extremely
ComfortableVery Comfortable Somewhat
ComfortableNot Too
ComfortableNot At All
Comfortable
For External Release492012 MOSQuestion S2Q18: In general, how comfortable are you in trying new technologies
(new devices, software, internet upgrades, new sites, social networking)?
Self-Described Comfort Level with Technology among AARP Members by Age
100%
Comfort Level Of Using Technology By AgeExtremely Comfortable Very Comfortable Somewhat ComfortableNot Too Comfortable Not At All Comfortable
80%
40%
60%
33% 31%36%
32%
20% 15%
27%
18%
7%
21%
29%24%
14%
31% 32%
19%
10%16%
26%
12%
4%7%
21%
0%Overall 50-59 60-69 70+
For External Release502012 MOSQuestion S2Q18: In general, how comfortable are you in trying new technologies
(new devices, software, internet upgrades, new sites, social networking)?
Self-Described Comfort Level with Technology among Multicultural AARP Members
100%
Comfort Level Of Using Technology By MME
Overall Hispanic Black/AA Asian
80%
40%
60%
33%30%
34%34%
20% 15%21% 19%
12%
19%25%
16%10%
18%23%
16%
9%
17%
25%
17%
7%
0%Extremely
ComfortableVery Comfortable Somewhat
ComfortableNot Too
ComfortableNot At All
Comfortable
For External Release512012 MOSQuestion S2Q18: In general, how comfortable are you in trying new
technologies (new devices, software, internet upgrades, new sites, social networking)?
Self-Described Comfort Level with Technology among Multicultural AARP Members
100%
Comfort Level Of Using Technology By MME
Extremely Comfortable Very Comfortable Somewhat Comfortable
Not Too Comfortable Not At All Comfortable
80%
Not Too Comfortable Not At All Comfortable
40%
60%
33% 34% 34%
20% 15%19% 18% 17%
21%25% 23% 25%
33%30%
19%16% 16% 17%
12% 10% 9% 7%
0%Overall Hispanic AA/Black Asian
For External Release522012 MOSQuestion S2Q18: In general, how comfortable are you in trying new
technologies (new devices, software, internet upgrades, new sites, social networking)?
Electronic Device Ownership among AARP Members by Age
100%Device Ownership By Age
Overall 50-59 60-69 70+
80%
59%
69%66%65%
40%
60%59%
48%
57%
50%
34%
20%
40%
19%14%
20%24%
20%
%
24%
17%13%
31%
13%8%
34%
0%Desktop computer Laptop computer Ereader Ipad/Tablet None
8%8%
For External Release532012 MOS
Question S2Q19: Which of the following items do you currently have?
Electronic Device Ownership among AARP Members by Age
100%
Device Ownership By AgeDesktop computer Laptop computer eReader Ipad/Tablet None
80%
69%65%66%
60%59%
50%48%
57%
20%
40%31%
19%
24% 24%
13%14%
20%17%
20%
13%
34%
0%Overall 50-59 60-69 70+
13%
8%8%
13%
For External Release542012 MOS
Question S2Q19: Which of the following items do you currently have?
Electronic Device Ownership among Multicultural AARP Members
100%
Device Ownership By MME
Overall Hispanic Black/AA Asian
80%
64%
40%
60%59%
48%
54%
44%
55%
39%
64%
52%
20%
40%
19%14%
20%15% 13%
27%
11%8%
28%
15%
21%16%
0%Desktop computer Laptop computer Ereader Ipad/Tablet None
8%
For External Release552012 MOS
Question S2Q19: Which of the following items do you currently have?
Electronic Device Ownership among Multicultural AARP Members
100%
Device Ownership By MMEDesktop computer Laptop computer eReader Ipad/Tablet None
80%
64%
40%
60%59%
54% 55%
48%44%
39%
52%
20%
40%
19%15%
11%15%14% 13%
21%20%
27% 28%
16%
0%Overall Hispanic Black/AA Asian
11%8%
For External Release562012 MOS
Question S2Q19: Which of the following items do you currently have? N=
Frequency of Internet Use among AARP Members
100% Frequency of Going Online
80%
40%
60%45%
20%17%
6% 5%
20%
0%Several
times a dayOnce a day 3-5 days/wk 1-2 days/wk Every few
wksEvery few
mnthsLess Often Never
6% 5% 3% 1% 2%
For External Release572012 MOSQuestion S2Q20: About how often do you go online, including access from
home, work, mobile, or someplace else?
Frequency of Online Activities among AARP Members
Online Uses Every day
3-5 days/wk
1-2 days/wk
1-2x a month
Less than 1x a month
Never
Check Email 70% 14% 7% 4% 2% 4%
Get news/info 40% 17% 13% 9% 10% 11%Play game 25% 11% 8% 6% 12% 37%y g
Social network 19% 8% 9% 7% 11% 46%Banking 13% 16% 17% 15% 7% 31%
Watch TV/movies 11% 5% 6% 8% 17% 53%Watch TV/movies 11% 5% 6% 8% 17% 53%Health/med info 9% 11% 18% 28% 22% 12%
Shop for deal 4% 7% 14% 26% 28% 21%M k h 1% 3% 8% 34% 36% 18%Make purchase 1% 3% 8% 34% 36% 18%
Donate to charity 1% 1% 2% 11% 29% 56%
For External Release582012 MOSQuestion S2Q21: Thinking about what you do online, how often do you use
the internet for each of the following? *of those who are online
Frequency of Online Activities among AARP Members by Age
Watch TV/movies 22%
By Age Overall 50-59 60-69 70+
Health/med info
Banking
Donate to charity
38%
46%
4%
Shop for deal
Social network
Get news/info
25%
36%
70%
Ch k E il
Play game
Make purchase
Shop for deal
90%
44%
12%
0% 20% 40% 60% 80% 100%
Check Email
For External Release592012 MOSQuestion S2Q21: Thinking about what you do online, how often do you use
the internet for each of the following? *of those who are online
Frequency of Online Activities among Multicultural AARP Members
Watch TV/movies 22%
By MMEOverall Hispanic AA/Black Asian
Health/med info
Banking
Donate to charity
38%
46%
4%
Sh f d l
Social network
Get news/info
ea t / ed o
25%
36%
70%
Play game
Make purchase
Shop for deal
90%
44%
12%
0% 20% 40% 60% 80% 100%
Check Email 90%
For External Release602012 MOSQuestion S2Q21: Thinking about what you do online, how often do you use
the internet for each of the following? *of those who are online
Cell Phone Ownership among AARP Members
Not sure1%
Cell Phone Ownership And Smart Phone Ownership
1% No8%
Of cell hphone
owners:31% have a smart
hYes91%
phone
For External Release612012 MOSQuestion S2Q23/Q24: Do you or any adults in HH have a working cell phone?
Is the cell phone a smart phone such as a blackberry, iPhone, or Droid?
Phone Utilization by AARP Members
Phone Utilization Within Household
Cell phone mainly, 22%Not sure, 1%
Use both cell phone and
Landline mainly, 21% phone and
landline phone
equally 56%
For External Release622012 MOSQuestion S2Q25: Which of the following best describes how you and other
adults in your HH receive all of the phone calls in the HH?
Cell Phone Ownership among AARP Members by Age
100% 91%96% 95%
Cell Phone Ownership By AgeOverall 50-59 60-69 70+
80%
100%85%
40%
60%
31%
49%
35%
20%
40%
15%
0%Have a cell phone Have a smart phone
For External Release632012 MOSQuestion S2Q23/Q24: Do you or any adults in HH have a working cell
phone? Is the cell phone a smart phone such as a blackberry, iPhone, or Droid?
Cell Phone Ownership among Multicultural AARP Members
100%91% 90% 92%
Cell Phone Ownership By MMEOverall Hispanic Black/AA Asian
80%
100%83%
40%
60%
31%38% 33%
46%
20%
0%Have a cell phone Have a smart phone
For External Release642012 MOS
Question S2Q23/Q24: Do you or any adults in HH have a working cell phone? Is the cell phone a smart phone such as a blackberry, iPhone, or Droid?
Total and African American data are weighted. Hispanic data are based on unweighted oversample only.
Demographics
For External Release652012 MOS
Home Ownership among AARP Members
100%
Members Who Report Owning Their Home
60%
80%
40%
60%
88% 88%85% 83%
20%
0%2003 2006 2010 2012
For External Release662012 MOS
Question S3Q27: Do you own or rent your primary residence? *no answer responses are not included and data is weighted to reflect membership
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Community Rating by AARP Members
100% Members Rating of Their CommunityVery Good Excellent
Members Rating of Their Community For 2012
60%
80%
100% 10%2% Poor
Fair
40%37%
35%
38%
60%
80%
38%
27%Good
Very Good
Excellent
20%24% 22% 23%
20%
40%
23%
Excellent
0%2006 2010 20120%
For External Release672012 MOS
Question S3Q28: How would you rate your community as a place for older people to live? *no answer responses are not included and data is weighted to reflect membership
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Gender Ratio among AARP Members
100% Members GenderMale Female
60%
80%
52% 54%
40%
60%49% 49% 48% 46% 48%
51% 51% 52% 54%52%
20%
0%2000 2003 2006 2010 2012
For External Release682012 MOS
Question S3Q29: Are you male or female? *no answer responses are not included and data is weighted to reflect membership data
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Age Distribution among AARP Members
100% Members Age Breaks50-59 60-69 70+
80%
40%
60%
30%32% 33%36% 38%40%
37% 36%40%
20%
28%30%
27%22%
0%2003 2006 2010 2012
For External Release692012 MOS
Question S3Q30: What is your age? *no answer responses are not included and data is weighted to reflect membership and data is weighted to reflect membershipEstimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Employment Status among AARP Members
80%
100%Members Employment Status
Working Retired Other*
60%
80%
49% 49% 49% 49% 50%
40%38%
40% 42%39% 40%
49% 49% 49% 49% 50%
20%12% 10% 8%
12% 10%
0%2000 2003 2006 2010 2012
*other includes unemployed, homemakers, and other
For External Release702012 MOS
Question S3Q32/31: What is your current employment status and have you retired from a previous career? *no answer responses are not included and data is weighted to reflect membership
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Incidence of Disability, Handicap, or Chronic Disease among AARP Members
100%Members Impacted By Disability/Chronic Disease
80% 67%
40%
60%
25%
20%
13%
0%Member Spouse Neither
For External Release712012 MOS
Question S3Q35: Does any disability, handicap, or chronic disease keep you or your spouse from participating fully in work, school, housework, or other activities? *no answer responses are not included and data is weighted to reflect membership
Education Level among AARP Members
100% Education Trends for Members2012 Education Levels
80%
HS Grad Or Less Some Post HS College Graduate Or More 5%
24%22%
40%
60%
36% 33%31% 33%
29%32% 33%
35% 33% 33%31%35% 35% 36% 38% 7%
16%
0%
20%
2000 2003 2006 2010 2012
25%
Some HS or Less HS GradTech/Vocational School Some College4 Year College Grad Postgrad Work2000 2003 2006 2010 2012 4 Year College Grad Postgrad Work
For External Release722012 MOS
Question S3Q36: What is the highest level of education you have achieved? *no answer responses are not included and data is weighted to reflect membershipEstimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Race/Ethnicity Status among AARP Members
100% Members Race/Ethnicity StatusNon-White Hispanic Black/AA Asian Other
60%
80%
40%
60%
20%
9% 8%10%
13% 14%
8% 8%
0%2000 2003 2006 2010 2012
9% 8%2% 2% 3% 3% 3%5% 6% 7% 8% 8%
1% 1% 1% 2% 1%3% 3% 3% 3% 3%
For External Release732012 MOS
Question S3Q37/39: Are you of Spanish, Latino, or Hispanic origin? What race do you consider yourself? *no answer responses are not included
Estimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
Marital Status among AARP Members
2012 Marital Status100% Members Who Are Married Or Living
14%
6%80%
61% 61% 59% 58% 59%
With Partner
56%
1%3%
40%
60%
19%
M i d Wid d S t d0%
20%
2000 2003 2006 2010 2012 Married Widowed Separated
Partner Divorced Never Married2000 2003 2006 2010 2012
For External Release742012 MOS
Question S3Q40: What is the highest level of education you have achieved? *no answer responses are not included and data is weighted to reflect membershipEstimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
2011 Pre-Tax Annual Household Income among AARP Members
100% Members Income Trends
<$25K $25-$75K >$75K
60%
80%
40%30% 27%
50% 51% 49% 47% 48%
28% 30%
20%
% 27%24% 24%
22%20% 22%27% 28% %
0%2000 2003 2006 2010 2012
For External Release752012 MOS
Question S3Q43: What was your total pre-tax household income from all sources in 2011? *no answer responses are not included and data is weighted to reflect membershipEstimates from previous waves of Member Opinion Survey have been recalculated so as to be consistent with the calculation used in 2012.
For More Information, including additional products from the o o e o at o , c ud g add t o a p oducts o t e2012 Member Opinion Survey, please visit:
http://www.aarp.org/memberopinions.
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to y peither political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience; AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming including My Generation and Inside E Street The AARP Foundation is an affiliated charity thatincluding My Generation and Inside E Street. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org
For External Release762012 MOS