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@jwmares
@jwmares
@jwmares
@jwmares
@jwmares
@jwmares
Channel Selection
It’s a compe,,ve advantage if you can acquire customers in channels that your compe,,on cannot. That’s more interes,ng than duking it out with AdWords compe,tors in posi,ons 1–3. - Jason Cohen @jwmares
Finding Your Channel:
Bullseye Framework
1. Brainstorm
2. Rank
3. Prioritize
4. Test
5. Focus
@jwmares
@jwmares
@jwmares
@jwmares
@jwmares
In Closing...
1. Use Bullseye to find your 1-2 channels
2. For content resources and tools for each
channel, discuss.tractionbook.com
@jwmares
Thanks to Product
Austin for having me!
@jwmares