YourContentMarketingStrategyNeedsMoreThanJustContent

Not to gettoopersonalbut, how’syourcontentstrategyworkingfor you?

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B R O W S EM A R K E T I N GT O P I C S

for you?Have youseen thetype ofresults youcrave? Orare youscratchingyour headwondering,“How iscontentmarketinghailedKing?I see zeroreturn onmyinvestment!”

Before youchurn outanotherblog post,you needto knowhow towrite agood blog.

This mightcome as asurprise,but themajority ofcontentmarketerstoday err

MarketingEntrepreneurshipFeaturedHigh GrowthLeadGenerationLeadNurturingLocal SEOMarketingAutomationMarketingResourceGuidesMobileMarketingMost SharedOperationsPodcastEpisodesReferralMarketingSellingSEOSocial MediaSpeakingandCommunicationSplit TestingTrafficGenerationTrafficReportsVideoMarketingWebsiteWebsiteAudits

on the sideof morecontentand lessmarketing.

Contentmarketerstod

Audits

dayerronthesideofmorecon

ntentandlessmarketing#con

Manycompaniespostwithouthaving aspecificplan inplace oridea inmind ofstrategy.

ntentmarketing

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The key tocontentmarketingsuccess isto blendstrategywithengagement.To developaneffectivecontentmarketingplan,followthesestepsbeforewritinganotherword.

1. Getintimatewithyourtargetaudience.It’s the firststep inrunning aninboundmarketingcampaign

campaignand a corecomponentof anycontentmarketingstrategy –identifyingyouraudience.

Withoutknowingwhomyou’respeakingto yourmessagebecomesdilutedandconfusing.Yourreaderwon’tknow ifyou’retalking toher or thepersonacross thehall.

With alaser focuson theexactperson

personyou’retargetingwith yourcontentmarketing,you candefine theneeds,wants,desires,fears,hiddenagendasand more.Byunderstandingwhatmakesyouraudiencetick, youcan planhow youwill deliverthe type ofcontentthat drivessales.

2.Writeyourbuyer’sstory.

Now thatyou knowyouraudience,hone in onyourbuyer’sstory. Themorespecificyou canget, themorepowerfulyourwords are.

If you’renot surewhere tostart, we’vegiven youten tipshere.

These tipsbegin toshape theway youthinkabout yourbuyerpersona.Keepingthings likewhereyour buyerhangs out

hangs outand whathe or shepostsabout onsocialmediaenablesyou todefine aclear ideaof whatyour buyerwants andneeds.

With this,you havethe arsenalyou needto createcontentthat willget him orher toopen hisor herwallet toyou.

3.Answerthis:Whatmakesyou

youunique?It’s notenough toknow whatmakesyour buyerunique.You mustalsodeterminewhat it isabout yourbrandthat’s souniqueyour buyerwill chooseyou everytime.

Claim youruniquespot in themarketwith a USP(Unique

Charminwas

squeezablysoft?

What’syourUSP?

(UniqueSellingProposition).

Whatdo youspecializein?

WhatmakesyoudifferentthananyotherJoeSchmoin themarket?

Don’tworryaboutnarrowingyour USPtoo much.You canalways addto it later.For now,you needto create aUSP thatdefinesyouroffering soclearly

clearlyyourbuyer hasto buyfrom you.

YourContentMarketing

gStrategyNeedsMoreThanJu

ustContent#contentmarket

4.Writethewordsthatyourbuyerwantstohear.Yourwordsmatter.

As youdevelopyourcontent,keep yourbuyer andUSP inmind.Marrythese twocrucial

ting

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pieces inyourcontent toansweryourbuyer’sconcerns,anddesires inthecontentyou create.

Considerthe stagesyour buyergoesthrough towork withyou.

1. They mustfindyou.Yourbuyerhas toknowthatyouexist.Attractherwithyourcontent,andgive

giveher acompellingreasontowanttolearnmoreaboutyou.

2. Theyhave towantmore.Makeyourbuyereagertohearmorefromyouwith acompellingmessage. Yourbuyer mightnotneedto buyfromyouyet,butyouwant

wantto stayontheir radarsothatthey turnto youwhentheyneedwhatyouoffer.

3. Theyhave tosayyes.Whenyourbuyerisreadytomakeapurchase,youwantyourcompanyto bethefirst tocometomind.

mind.Yourcontentcansparkthatpositivenodandclosethesale.

For yourcontentmarketingstrategy tomake youthe kind ofmoney youdreamabout, youneed towrite foreach stagein thebuyingprocess.

TheContentMarketingInstituteput it wellwhen theysaid:

Content

Contentmarketingis amarketingtechniqueofcreatinganddistributingrelevantandvaluablecontenttoattract,acquire,andengageaclearlydefinedandunderstoodtargetaudience–withtheobjectiveofdrivingprofitablecustomer

customeraction.

Aftercompletingthese foursteps, youmake thatprofitableactionhappenwithcontentthat getsresults(instead ofblastingout blogposts on ahope anda prayer).

Got asolidstart?Here’swhatto donext…With thesecoreelementsin mind,howconfident

confidentare you inyourcontentmarketingstrategy? Ifyou’re notfeelinggreat, butknow youwant to getbetter,downloadour freereportcalled Howto Run anInboundMarketingCampaign.In it, you’llget achecklist ofeveryelementyou needto turnyourcontentinto amoneymakingmachine.

Hey,thanks

thanksfortheinfo.Nowwhat?If you needany helpwithcontentcreation,we havetons offreeresourcesto get youover thehump. Please subscribeto thisblog belowto ensurethat younever missan article.

Havequestionsorcomments?Pleasecontact usby emailor phone.

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enjoyedthis post,pleasehelp us tospread theword byclickingone of thesocialmediasharingbuttons.

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