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http://www.mobilegeosocial.com Steer your Mobile Social Marketing Strategy !

Find Out How Mobile Social Marketing can Boost Restaurant and Catering Business

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How can a restaurant adequately engage their customers through mobile phones? The two biggest ways include online ordering and delivery apps and rewards apps ( rewards redemption ) Restaurants across the World have been working over the years to bring Three important things together: Food , Mobile and Social Media http://www.bizrate.com/envision-to-profit-from-the-4861085696/shop

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Page 1: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Steer your

Mobile Social

Marketing

Strategy !

Page 2: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Multimedia

• Nothing will get people more excited than a

cool picture or an awesome video

• Excited people are the biggest spenders!

Page 3: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Mobile

Sites

Page 4: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Mobile Sites

• Mobile is getting hotter

by the day!

• When people get hungry

they search for you with

their smartphones

• Mobile websites convert

potential customers into

paying customers much

more effectively

Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant

Page 5: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Crank Up Your Revenues

• The mobile web is the fastest

growing communication channel in

history

• Soon it will be the Mobile Web that

will be the #1 source of information

in the world!

• You need to monetize this!

Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant

Page 6: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Crank Up Your Revenues

• People on the go and tourists

frequently use their smartphones to

find a place where they can eat

• Mobile will allow you to have all

these hungry bellies marching to

your restaurant!

• Having a mobile presence is not an

option any more!

Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant

Page 7: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Customer Engagement

• Be connected to your customers anywhere and anytime!

• Customers can:

– take advantage of your specials and coupons

– opt-in for coupons or event information in your restaurant

– make a reservation

– and much much more!

Mobile Graphics courtesy SqueezeMobi

http://www.warriorplus.com/w/v/b68mpg/restaurant

Page 8: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Enhanced Experience

• Modern customers want

an easy experience

– In the restaurant

– On the web

– From their smartphone

• Forward-thinking

restaurants are adding

diet and calorie

information to their

online menus

Page 9: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Customers as brand advocates

• 67% of mobile web

viewers are more likely to

recommend your

restaurant than desktop

viewers

• Younger customers prefer

the mobile version of your

site

Page 10: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

The Art Of Not Missing Out On Business

• Mobile marketing represents a great opportunity to all restaurants

• Your customers are on the move.

– They might be just around the corner but will they know about you?

• Get those last minute customers by going mobile!

Page 11: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

The Art Of Not Missing Out On Business

• Remember customers want to interact with you

just as much as you want to interact with them

• Not having a mobile optimized site will drive

people on the go away from you

• Your competitors are going mobile

• So stay competitive!

Page 12: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Mobile

Landing

Pages

Page 13: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Mobile Landing Pages

• Why use a mobile

landing page when you

can have a full-blown

mobile version of your

website?

• When customers are

visiting your site they

leave no trace – you

can’t tell anyone was

ever there

• You need to capture the

contact information of

these potential

customers

• Here is why…

Page 14: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Contact Your Customers

• Contacting your

customers and

informing them about

your special events and

offers increases revenue

• They can’t come if they

don’t know!

• So stay in touch!

Page 15: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Make A List Of Your Customers

• A landing page is an

effective and simple

way of gathering a

potential customer’s

contact information

• Create a landing page

with a special offer in

exchange for an email

or a phone number

• Give away freebies &

capture their info!

• It will pay back!

Page 16: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Spread The Word

• Now you have a list of your

regular and potential

customers!

• Don’t spam, offer value!

• They will keep on coming

back!

• Your revenues will go

through the roof!

Page 17: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Social

Media

Page 18: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Social Media

• Social Media is here to

stay

• It is a relatively

inexpensive marketing

tool

• Particularly useful for

smaller businesses that

cannot afford big

marketing campaigns

• Social Media doesn’t

cost money, only time

• Resistance to Social

Media is futile!

Page 19: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Compete

• Your competitors are already making it big in

the Social Media world

• If your business does not have a social media

presence you will miss out on revenues

• Your competitors are engaging customers

using Social Media. It’s time to compete!

Page 20: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Get Involved

• Social Media is not just about creating a

Facebook Fan page

• Active management is essential

• Listen to your customers’ feedback

• Converse with your customers

• Build rapport

Page 21: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Be User Friendly

• Link your Social Media pages with your

site

• Don’t depend on customers to hunt down

your Social Media themselves – more

than half are sure to give up!

• Place links front and center so no one will

miss them!

• Make it easy for them to refer you

(or like you)

Page 22: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Rewards

• Reward all those that take time to write you positive referrals

• Rewards will incentivize others to join in!

• Create a snowball effect with positive referrals and dominate your competitors!

• Offer discounts, free drinks or special treatment like preferred seating to all those who recommend your restaurant

Page 23: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Improve

• Analyze both good and

bad feedback gathered

from Social Media

• Keep the good and fix

the bad

• The customer’s point of

view is important and

their feedback may be

invaluable!

Page 24: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Branding

• Social Media is great for creating your brand!

• Make your brand known to the whole world!

• Attract not only locals but also people from

other cities and countries!

Page 25: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Options

• There are many social media platforms…too

many in fact…

• It might be overwhelming at first for

restaurants that are just starting out with Social

Media

• Here is what we recommend!

Page 26: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

acebook

Page 27: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Facebook Fan Pages

• Facebook is the most popular social media

platform

• Facebook Fan Pages are a great way to collect

feedback from your customers

Page 28: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Facebook Is Big

• There are currently

over 900 million

users on Facebook

• Crowd builds even

bigger crowd

• Start attracting people

now!

Page 29: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Spread The Word

• Spread your brand!

• Spread information

about your special

events and offers!

• Facebook allows you to

choose your target

audience

– Use that to effectively

drive customers to your

business

Page 30: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Reputation

• Collect feedback from your

customers and respond to their

questions

• Raise your responsiveness –

improve your reputation!

• Thousands of fans will provide

you with the reputation and a

promotional channel to boot!

Page 31: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Build Relationships

• Facebook Fan Pages are an amazing opportunity to build relationships with your customers

• Make your fan page less about you and more about your customers

• Don’t spam – let your promotions be of value to others

• Facebook Fan Pages are

an amazing opportunity

to build relationships

with your customers

Page 32: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

YouTube

Page 33: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

YouTube

• YouTube is the second

largest search engine in

the world

• Having a YouTube

Channel helps your SEO

• Combine Facebook with

YouTube to drive even

more traffic

Page 34: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Turn It Into A Video

• Turn your events and advertisements into a

video!

• Stream your cooks making food and show it to

customers

• Everybody likes videos – get your customers

excited!

Page 35: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Google Owns YouTube

• You might not be aware but Google bought

YouTube

• Creating a YouTube channel will

instantaneously increase your SEO

• Use video to score higher in Google’s search

results!

Page 36: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Promotion & Branding

• YouTube isn’t just for watching cute kittens

• Every big company and most small businesses

have a YouTube channel

• You need to compete!

• Do you want to lose to that Chinese restaurant

across the street just because they have a

YouTube channel and you don’t?

Page 37: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Your Own Broadcast

• A good video gives a better impression than

any photo

• YouTube is like a personal TV station –

broadcast your advertisements for free to the

whole world!

Page 38: Find Out How  Mobile Social  Marketing can Boost  Restaurant  and Catering Business

http://www.mobilegeosocial.com

Get A Copy Today! Envision To Profit from The Power Of

Mobile Social Media in Social Customer

Engagement

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The Power Of Mobile

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