Upload
daniella-wentcher
View
6.999
Download
1
Embed Size (px)
DESCRIPTION
How can a restaurant adequately engage their customers through mobile phones? The two biggest ways include online ordering and delivery apps and rewards apps ( rewards redemption ) Restaurants across the World have been working over the years to bring Three important things together: Food , Mobile and Social Media http://www.bizrate.com/envision-to-profit-from-the-4861085696/shop
Citation preview
http://www.mobilegeosocial.com
Steer your
Mobile Social
Marketing
Strategy !
http://www.mobilegeosocial.com
Multimedia
• Nothing will get people more excited than a
cool picture or an awesome video
• Excited people are the biggest spenders!
http://www.mobilegeosocial.com
Mobile
Sites
http://www.mobilegeosocial.com
Mobile Sites
• Mobile is getting hotter
by the day!
• When people get hungry
they search for you with
their smartphones
• Mobile websites convert
potential customers into
paying customers much
more effectively
Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Crank Up Your Revenues
• The mobile web is the fastest
growing communication channel in
history
• Soon it will be the Mobile Web that
will be the #1 source of information
in the world!
• You need to monetize this!
Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Crank Up Your Revenues
• People on the go and tourists
frequently use their smartphones to
find a place where they can eat
• Mobile will allow you to have all
these hungry bellies marching to
your restaurant!
• Having a mobile presence is not an
option any more!
Mobile Graphics courtesy SqueezeMobi http://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Customer Engagement
• Be connected to your customers anywhere and anytime!
• Customers can:
– take advantage of your specials and coupons
– opt-in for coupons or event information in your restaurant
– make a reservation
– and much much more!
Mobile Graphics courtesy SqueezeMobi
http://www.warriorplus.com/w/v/b68mpg/restaurant
http://www.mobilegeosocial.com
Enhanced Experience
• Modern customers want
an easy experience
– In the restaurant
– On the web
– From their smartphone
• Forward-thinking
restaurants are adding
diet and calorie
information to their
online menus
http://www.mobilegeosocial.com
Customers as brand advocates
• 67% of mobile web
viewers are more likely to
recommend your
restaurant than desktop
viewers
• Younger customers prefer
the mobile version of your
site
http://www.mobilegeosocial.com
The Art Of Not Missing Out On Business
• Mobile marketing represents a great opportunity to all restaurants
• Your customers are on the move.
– They might be just around the corner but will they know about you?
• Get those last minute customers by going mobile!
http://www.mobilegeosocial.com
The Art Of Not Missing Out On Business
• Remember customers want to interact with you
just as much as you want to interact with them
• Not having a mobile optimized site will drive
people on the go away from you
• Your competitors are going mobile
• So stay competitive!
http://www.mobilegeosocial.com
Mobile
Landing
Pages
http://www.mobilegeosocial.com
Mobile Landing Pages
• Why use a mobile
landing page when you
can have a full-blown
mobile version of your
website?
• When customers are
visiting your site they
leave no trace – you
can’t tell anyone was
ever there
• You need to capture the
contact information of
these potential
customers
• Here is why…
http://www.mobilegeosocial.com
Contact Your Customers
• Contacting your
customers and
informing them about
your special events and
offers increases revenue
• They can’t come if they
don’t know!
• So stay in touch!
http://www.mobilegeosocial.com
Make A List Of Your Customers
• A landing page is an
effective and simple
way of gathering a
potential customer’s
contact information
• Create a landing page
with a special offer in
exchange for an email
or a phone number
• Give away freebies &
capture their info!
• It will pay back!
http://www.mobilegeosocial.com
Spread The Word
• Now you have a list of your
regular and potential
customers!
• Don’t spam, offer value!
• They will keep on coming
back!
• Your revenues will go
through the roof!
http://www.mobilegeosocial.com
Social
Media
http://www.mobilegeosocial.com
Social Media
• Social Media is here to
stay
• It is a relatively
inexpensive marketing
tool
• Particularly useful for
smaller businesses that
cannot afford big
marketing campaigns
• Social Media doesn’t
cost money, only time
• Resistance to Social
Media is futile!
http://www.mobilegeosocial.com
Compete
• Your competitors are already making it big in
the Social Media world
• If your business does not have a social media
presence you will miss out on revenues
• Your competitors are engaging customers
using Social Media. It’s time to compete!
http://www.mobilegeosocial.com
Get Involved
• Social Media is not just about creating a
Facebook Fan page
• Active management is essential
• Listen to your customers’ feedback
• Converse with your customers
• Build rapport
http://www.mobilegeosocial.com
Be User Friendly
• Link your Social Media pages with your
site
• Don’t depend on customers to hunt down
your Social Media themselves – more
than half are sure to give up!
• Place links front and center so no one will
miss them!
• Make it easy for them to refer you
(or like you)
http://www.mobilegeosocial.com
Rewards
• Reward all those that take time to write you positive referrals
• Rewards will incentivize others to join in!
• Create a snowball effect with positive referrals and dominate your competitors!
• Offer discounts, free drinks or special treatment like preferred seating to all those who recommend your restaurant
http://www.mobilegeosocial.com
Improve
• Analyze both good and
bad feedback gathered
from Social Media
• Keep the good and fix
the bad
• The customer’s point of
view is important and
their feedback may be
invaluable!
http://www.mobilegeosocial.com
Branding
• Social Media is great for creating your brand!
• Make your brand known to the whole world!
• Attract not only locals but also people from
other cities and countries!
http://www.mobilegeosocial.com
Options
• There are many social media platforms…too
many in fact…
• It might be overwhelming at first for
restaurants that are just starting out with Social
Media
• Here is what we recommend!
http://www.mobilegeosocial.com
acebook
http://www.mobilegeosocial.com
Facebook Fan Pages
• Facebook is the most popular social media
platform
• Facebook Fan Pages are a great way to collect
feedback from your customers
http://www.mobilegeosocial.com
Facebook Is Big
• There are currently
over 900 million
users on Facebook
• Crowd builds even
bigger crowd
• Start attracting people
now!
http://www.mobilegeosocial.com
Spread The Word
• Spread your brand!
• Spread information
about your special
events and offers!
• Facebook allows you to
choose your target
audience
– Use that to effectively
drive customers to your
business
http://www.mobilegeosocial.com
Reputation
• Collect feedback from your
customers and respond to their
questions
• Raise your responsiveness –
improve your reputation!
• Thousands of fans will provide
you with the reputation and a
promotional channel to boot!
http://www.mobilegeosocial.com
Build Relationships
• Facebook Fan Pages are an amazing opportunity to build relationships with your customers
• Make your fan page less about you and more about your customers
• Don’t spam – let your promotions be of value to others
• Facebook Fan Pages are
an amazing opportunity
to build relationships
with your customers
http://www.mobilegeosocial.com
YouTube
http://www.mobilegeosocial.com
YouTube
• YouTube is the second
largest search engine in
the world
• Having a YouTube
Channel helps your SEO
• Combine Facebook with
YouTube to drive even
more traffic
http://www.mobilegeosocial.com
Turn It Into A Video
• Turn your events and advertisements into a
video!
• Stream your cooks making food and show it to
customers
• Everybody likes videos – get your customers
excited!
http://www.mobilegeosocial.com
Google Owns YouTube
• You might not be aware but Google bought
YouTube
• Creating a YouTube channel will
instantaneously increase your SEO
• Use video to score higher in Google’s search
results!
http://www.mobilegeosocial.com
Promotion & Branding
• YouTube isn’t just for watching cute kittens
• Every big company and most small businesses
have a YouTube channel
• You need to compete!
• Do you want to lose to that Chinese restaurant
across the street just because they have a
YouTube channel and you don’t?
http://www.mobilegeosocial.com
Your Own Broadcast
• A good video gives a better impression than
any photo
• YouTube is like a personal TV station –
broadcast your advertisements for free to the
whole world!
http://www.mobilegeosocial.com
Get A Copy Today! Envision To Profit from The Power Of
Mobile Social Media in Social Customer
Engagement
Easy Read for all who
wish to Harness on
The Power Of Mobile
and Social Media
Available at Most
Leading eBookstore