Find Me

I am

• Creative by instinct. Analytical by training.• A Search, Social Media, offline product and

corporate marketing pro• A branding and positioning expert • An MBA and 19 successful years of experience

in technology and consumer industries • Experience in Internet startups and online

retailers in the US and international markets

Who I Marketed ToMY TARGET AUDIENCE

En

terp

ris

e IT

Ch

ief

SM

B IT De

pt.

Ma

na

ge

r

SM

B O

wn

er

IT c

on

su

lta

nts

CP

As

0

10

20

30

40

50

60

70

80

Types of Target

Pe

rce

nta

ge

What I Really Do Well

• Lead Generation/customer acquisition

• PPC, SEO, SEM, Social Media, CRM

• ROI, ROMI and Budget Management

• Marketing & Communication Strategy

A Few Results

• Got Elma into TOP 3 for brand preference• Grew printer revenues by over $40 million at HP

in China market• Saved $80 million in product roll over costs at

HP• Reduced marketing costs by 30% at Rubicon

Technologies• Achieved 80% of target customer acquisitions

for Naach.com• Improved conversions by over 20% for

batteriesdirect.com

Honed My Skills @

Ru

bic

on

2003 -

2003

Co

nsu

ltin

g 2

001 -

2003

Cam

paig

n In

tl

2003 -

Pre

sen

t

AccA

ny 2

000 -

2001

Hew

lett

Packard

1995 -

2000

Elm

a E

lectr

on

ic

1991 -

1995

0

1

2

3

4

5

6

7

8

9

Company

Tim

e -

Ye

ars

Yeah, Got Degrees & Certs Too

• Search and Social Media Marketing Professional (SEMPO certified), CA

• Web 2.0 & Business Applications, Stanford Univ., CA

• Business Strategy, Stanford Univ., CA• MBA (Marketing), Nagarjuna University, India• BA (Economics, English Literature), Osmania

Univ., India

Do you have a job I am looking for? In…

Social MediaAdvertisingMarketingMarcom

Ok, My Name, Contact Info

Anand (Andy) T

andytmalla@gmail.com

Write to me. Thank You.

Write to me:

andytmalla@gmail.com