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7/27/2019 FIND IT ALL Anna Rasa,Laura Cabrero,Manolo Azor, Mario Carvajal
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7/27/2019 FIND IT ALL Anna Rasa,Laura Cabrero,Manolo Azor, Mario Carvajal
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INTRODUCTION
TYPE HARDWARE
MANUFACTURER FIND IT ALL. SL
FOUNDERS Sr.AZOR,Sra.CABRERO,
Sr.CARVAJAL and Sra.RASA
COUNTRY OF ORIGIN SPAIN
INTRODUCED 2013AREA SERVED OUR COUNTRY (SPAIN)
EMPLOYEES 50
WEBSITE www.finditall.com
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SWOT ANALYSISSTRENGHTS WEAKNESSES
INTERNAL
improve implementationsticker are more flexible and
adaptable.
highly qualified scientific team
lower cost.
we can find the product in
many stores.
difficulties of making the productbe known
Very high advertising capital.
We are a weak competitor.
THREATS OPPORTUNITITES
EXTERNAL
Competidors offering a similar
product.
Exisitence of substitute
product.
Changing conditions of the
market.
Advantages of current situation
that the people would not buy the
objects two times.
Possible alliance and mergers.
New product developement.
Exclusivity and innovation.
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MARKET STUDY
Would you like to find a product on the market
to find lost objects?
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YES NO NOT SURE
MEN
WOMEN
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SEGMENTATION
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PRINCIPAL CONSUMER
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COMPETITION
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MARKETING MIX
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PRODUCT
7/27/2019 FIND IT ALL Anna Rasa,Laura Cabrero,Manolo Azor, Mario Carvajal
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PRODUCT
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PRODUCT
APP
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PRICE
9,95=
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PLACE
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PROMOTION
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PROMOTION
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ACTION PLANS
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ACTION PLANS
IKEA
GET OUT IN THE TELEVISION SERIES
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STRATEGIC GOALS
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CONCLUSIONS
It is a product that look for lost objects.
It is avaliable on the mobile application and a few
sticks. It is for at all those who have a smartphone.
It is so fast, cheap and easy that everyone can use it.
You can buy this product in too many places.
We have powerful actions planed to promove it.
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THANK YOU