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    Chapter 1

    What is Financial Analysis?

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    Defining Financial Analysis

    Financial analysis is the process of

    evaluating financial and other information

    for decision-making.

    A six-step approach is suggested for

    systematic financial analysis.

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    Six-step Process

    Identify purpose of financial analysis

    Corporate overview

    Financial analysis techniques

    Detailed accounting analysis

    Comprehensive analysis Decision or recommendation

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    Corporate Overview

    Industry analysis--key economic

    characteristics, historical context, profit

    drivers, business risks

    Firms business strategy--competitive

    strategy given the industry characteristics

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    Industry Analysis

    Competition--growth rates, concentrationratios, degree of product differentiation,

    economies of scale (& relative fixed &variable costs), substitute products

    Legal barriers--patent & copyrights,licensing, regulation

    bargaining power of buyers (& suppliers) &price sensitivity

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    Industry Analysis Criteria

    What is the industry?

    Relative size & significance

    Largest companies

    Geographic presence

    Business cycle effects, current situation Future potential

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    Business Strategy

    Cost leadership: low cost producer,

    economies of scale, efficient production,

    low input prices

    Product differentiation: specific attributes

    that customers value (e.g., quality, variety,

    service, delivery time), brand name Importance of core competencies

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    Business Strategy Criteria

    Historical perspective

    Primary focus of operations

    Most important strategy

    Major operating segments

    Corporate outlook/ forecast

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    Qualitative Analysis--Dell

    Computer Industryprimarily PCs: high tech, competitive (e.g.,

    Gateway, IBM, Apple, others), changing products,high growth rates, low barriers of entry

    Business strategy--(1) cost leadership strategy: directselling, made-to-order manufacturing, early on theinternet, low receivables; (2) product differentiation??[IBM clones, Intel & Microsoft components]

    Current situationmarket share; what is the impact ofthe business cycle (e.g., PCs are durable goods)?

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    Quantitative Financial Analysis

    Systematic analysis of key elements based

    on analysis context

    Ratios, cash flows, common-size, timeseries, comparative (e.g., specific firms,

    industry, all firms), models (e.g., DuPont,

    Altmans) In-depth analysis for red flag items

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    Quantitative Financial Analysis

    Financial Statements

    Common-size Analysis

    Financial Ratios

    Growth/trend Analysis

    Quarterly analysis DuPont Model

    Market Analysis

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    Detailed Accounting Analysis

    Does accounting information capture the

    underlying business reality?

    Identify areas of accounting flexibility &evaluate accounting policies (choices) &

    disclosures; especially notes & MD&A

    Evaluate earnings management potential

    Recast accounting numbers when necessary

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    Comprehensive Analysis

    Summarize key points: what is particularly

    important for decision making?

    Red flags are particularly important

    Consider a written executive summary

    Consider a rating scale, such as 1-10

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    Decision

    What is the recommendation or decision?

    What is the key rationale for this decision?

    [This is based on the specific decision: for

    a credit decision the key factors relate to

    credit risk, with particular focus on leverage

    and liquidity.] Be prepared to defend this decision.

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    Chapter 2

    The Financial Environment

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    Capital Markets

    Equity Debt

    Primary Initial public

    offering

    Bank loan,

    initial debt

    security offering

    Secondary Buying &

    selling of stocks

    on securities

    markets

    Buying &

    selling on

    secondary debt

    market

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    Credit Decisions

    Commercial banks provide short-term

    commercial loans

    The major concern: will the company payinterest & principal when due?

    Loan terms: interest rate, collateral, debt

    covenants

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    Equity Investment Decisions

    Public securities trade on formal market

    exchanges (these are secondary markets)

    Buying & selling are now relatively cheaptransactions

    Mutual funds are a useful alternatives to

    individual securities

    Stock investing has high short-term risks

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    SEC Regulation

    Mission: Protect investors & maintain integrity ofthe securities markets

    Established following the Great Market Crash(SEC Act of 1934)

    SEC requires public registration, proxy statements& annual (10-K) and quarterly (10-Q) reports, 8-K

    for specific events Update: Sarbanes-Oxley Act of 2002 & Public

    Company Accounting Oversight Board; Dodd-Frank, 2010

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    Goals of Financial Accounting in

    a Market Economy? Capture business economics of the firm

    (e.g., relationship to industry, competitive

    strategy, business model). How does firmcreate value?

    Reduce management discretion on financial

    reporting (what is reality? Vs. misleadinginformation--analysts sort this out). Note

    management incentives for earnings

    management

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    Accounting Regulators

    Securities & Exchange Commission (SEC)--

    regulates securities markets and financial

    reporting (10-K, 10-Q, 8-K) Financial Accounting Standards Board (FASB)--

    promulgates GAAP

    International Accounting Standards Board

    (IASB)issuing International Financial Reporting

    Standards (IFRS)

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    U.S. Standard Setters:

    1938-Present Committee on Accounting Procedures (CAP)

    issued 51 Accounting Research Bulletins

    (ARBs)--1938-59 Accounting Principles Board (APB) issued 31Opinions--1959-73

    Financial Accounting Standards Board (FASB)

    has issued 168 Statements through 2009(SFASs) plus other standardsnow StandardsCodification in 4 volumes, by topic

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    The FASB Structure

    FASAC

    Pronouncements

    Due Process

    FASB

    Pronouncements

    Due Process

    GASB GASAC

    FAF

    Sponsoring Organizations

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    The FASB

    Seven member board, full time, appointed byFAF, presumed independent

    Extensive due process: agenda items, discussionmemoranda (DM), exposure drafts (ED),pronouncements, public exposure with written &oral comments

    Super-majority (5-2 vote) [simple majority used1977-90]

    Standard setting a political process

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    Annual Report Information

    Corporate Overview

    MD&A

    Financial Statements: Balance Sheet,

    Income Statement, Statement of Cash

    Flows, Statement of Equity

    Notes to financial statements

    Auditors Opinion

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    Management Incentives

    Managers have incentives to present informationin the most favorable light (e.g., bonuses, stockoptions, promotions)

    Accounting choice: accounting polities, estimates,additional disclosures

    Standardize vs. estimates: what is reality?

    Management have best information, butcommunications to investors may not becompletely credible

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    Financial Statement

    Considerations Managers information on economic reality

    Estimation errors

    Distortion from managers accounting

    choices & disclosure

    Question: Can investor perceptions be

    manipulated?

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    Finance Theory Perspectives

    Efficient Markets

    Random Walk

    Portfolio Theory

    Beta Analysis

    Economic Behavior & Agency Theory

    Earnings Management & Accounting

    Choice

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    Efficient Markets

    Markets are efficient if information is

    impounded immediately in capital prices in

    an unbiased fashion Research supports market efficiency in the

    semi-strong form, for short windows

    Why?Analyst following

    Note long-term anomalies & other

    challenges (e.g., behavioral economics)

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    Random Walk

    The concept that a professional portfolio

    cannot outperform a randomly selected

    stock portfolio Research generally confirms this result

    Consistent with efficient markets; that is, all

    information has been impounded in stockprice

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    Portfolio Theory

    Harry Markowitz introduced the concept ofportfolio diversification with his 1952

    dissertation Portfolio theory insists that investment

    portfolios should be diversified to reducethe risk relative to return

    Capital asset pricing model: E(Ri) = Rf+[E(Rm)Rf)

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    Beta Analysis

    Beta () comes directly from the slope ofthe market model: Rit= i+ iRmt+ eit

    Beta measures the relationship betweenprice movements of the individual stock tomarket averages

    Beta is a measure of systematic risk, wherea =1 stock should move with the market; a>1 stock has greater market risk

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    Economic Behavior

    Rationality: assume bounded rationality

    people are intendedly rationale but limited

    Self-interest behavior:Obedience

    Simple self interest

    Opportunism (self interest with guile--that is, willing to violate normal ethical

    boundaries for personal benefit)

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    Agency Theory

    Contracts have a principal (e.g., owners)

    and agent (e.g., managers). The principal

    will attempt to maximize wealth, contract toavoid conflict, and minimize transaction

    and agency costs.

    Agency costs: information asymmetries(limited information by one side), adverse

    selection, moral hazard (e.g., shirking).

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    How to Reduce Agency Costs

    Better acquisition decisions

    Monitoring--including audits and financial

    reporting

    Align preferences of agents with principals

    (e.g., debt covenants, management

    compensation)--a reason for stock options

    Control devises such as budgets

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    Earnings Management

    Operations and discretionary accountingmethods to adjust earnings to a desired

    outcome, often income smoothing Underlying theory: agency theory,

    transaction cost economics

    Importance of efficient contracting:corporations are a network of contracts andexist because they write contracts efficiently

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    Accounting Choice

    Discretionary choices to optimize behavior,using techniques such as:

    1. Select alternative accountingmethods (e.g., inventory) & levelof disclosure (e.g., contingencies)

    2. Lobbying (e.g., on proposed

    standards)3. Financial, production & investment

    activities

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    Discretion Under GAAP

    Taking a bath

    Creating hidden reserves

    Off-balance-sheet financing

    Overstating performance (e.g., aggressive

    revenue recognition)

    Not reporting obligations (contingencies,

    commitments, other liabilities)

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    Earnings Manipulation

    Because alternatives are allowed, financial

    accounting has many discretionary aspects.

    Managers can manipulate income by timing (e.g.,recognition this year v next year) and

    classification (e.g., ordinary v extraordinary)

    Accruals can be mandatory (e.g., other post

    employment benefits) or voluntary (e.g.,depreciation)

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    Earnings Quality

    Importance of full disclosure

    Look for conservative reporting

    Review indicators of high quality

    Relationship of risk to earnings quality

    Be aware of earnings management

    incentives and evidence of earnings

    manipulation

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    Normalizing Income

    Attempt to determine earning power--related tonormal operating earnings

    Remove the noise--usually associated withnonrecurring items

    Separate analysis of nonrecurring items--reorganization, big bath write-offs, changingGAAP

    Evidence of earnings manipulation may requiresubstantial adjustments to arrive at normalearnings

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    Financial Analysis Decision

    Based on Elliotts value chain of

    information: this is the $1,000 per hour

    stage The purpose of financial analysis is to arrive

    at an informed recommendation or decision

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    Chapter 3

    The Financial Statements

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    Financial Statements

    Balance Sheet

    Income Statement

    Statement of Cash Flows

    Statement of Stockholders Equity

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    Balance Sheet

    Assets: probable future economic benefits

    Liabilities: probable future economic

    sacrifices

    Stockholders Equity: residual interest,

    representing ownership interest (also called

    net assets)

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    Assets

    Current Assets (cash & cash equivalents,

    short-term marketable securities), accounts

    receivable, inventory, other) Property, plant & equipment

    Long-term investments

    Other assets

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    Liabilities

    Current Liabilities (accounts payable,

    accrued & other current liabilities)

    Long-term debt

    Commitments & contingencies

    Other liabilities

    Potential off-balance sheet debt

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    Stockholders Equity

    Preferred stock

    Common stock

    Other paid-in capital

    Retained earnings

    Treasury stock

    Other comprehensive income

    Other equity items

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    Income Statement

    Revenues: inflows from major operations

    Expenses: outflows from major operations

    Gains & Losses: changes in equity fromperipheral activities

    Net income: bottom line all operating

    activities recorded on the income statement Comprehensive income: Changes in equity

    from all non-owner sources

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    Revenue

    Sales

    Services

    Other revenue items

    Importance of revenue recognition criteria

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    Operating Expenses

    Cost of goods sold (manufacturing)

    Cost of sales (services or services included)

    Operating expenses (selling, general &

    administrative, research & development,

    other)

    Interest income & expenses & related

    Provision for tax

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    Non-recurring Items

    Extraordinary items

    Discontinued operations

    Accounting changes

    Other non-recurring items

    Other gains & losses

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    Earnings Measures

    Gross profit

    Operating income

    Income before tax

    Income from continuing operations

    Net income

    Comprehensive income

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    Cash Flow Statement

    Cash Flows from Operations

    Cash Flows from Investing Activities

    Cash Flows from Financial Activities

    Statement of Stockholders Equity

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    Cash From Operations

    Net income

    Depreciation & amortization

    Other operating adjustments

    Changes in non-cash working capital items

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    Cash From Investing &

    Financing Cash from investing

    Investment purchases

    Investment maturities & sales

    Capital expenditures

    Cash from financing

    Issuance of equity

    Purchase/acquisition of equity

    New debtDebt maturities or retirement

    Dividends

    Treasury Stock

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    Statement of Stockholders

    Equity Reconciliation of stockholders equity,

    alternative formats used

    Key categories (changes)Common stock, other paid-in capital

    Retained earnings

    Treasury stockOther comprehensive income

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    Chapter 4

    Quantitative Financial Analysis

    Using Financial Statement

    Information

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    Quantitative Financial Analysis

    Systematic analysis of key elements based

    on analysis context

    Quantitative techniques to standardizefinancial information for relevant

    comparisons

    In-depth analysis for key factors, includingred flags

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    Quantitative Financial Analysis

    Financial Statements

    Common-size Analysis

    Financial Ratios

    Growth Analysis

    Du Pont Model

    Earnings Quality/Normalizing Earnings

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    Useful Financial Comparisons

    Benchmarks: rules of thumb or averages

    Common Sense

    Trend Analysis (analysis over time)

    Near Competitors

    Industry Averages

    Market Averages

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    Common-size Analysis

    Overview vs. detail

    Balance sheet: total assets = 100%

    Income Statement: sales (or total revenues)= 100%

    Comparisons over time & across firms (or

    industry averages)

    Useful starting point for financial overview

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    Ratio Analysis

    A ratio converts financial information to apercentage, one approach to standardization

    Each ratios provides a somewhat different analysis

    Ratios overlapa problem in one area shouldshow up as problems in other areas

    The importance of specific ratios differs, based on

    the purpose of the financial analysis Ratios for the most recent period are usually the

    most important

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    Ratio Categories

    Liquiditycash, working capital & cash

    flow related

    Activityturnover ratios as possibleefficiency measures

    Leveragedebt & solvency analysis

    Performance (or profitability)bottom lineor earnings related

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    Liquidity Ratios

    Current ratio: current assets/currentliabilities

    Quick (acid test) ratio: (cash+marketablesecurities+net receivables)/current liabilities

    Cash ratio: (cash+marketablesecurities)/current liabilities

    Operating ratio: cash flows fromoperations/current liabilities

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    Leverage Ratios

    Debt to equity ratio: total liabilities/total stockholdersequity

    Debt ratio: total liabilities/total assets

    Interest coverage: (income before tax +interestexpense)/interest expense [note that the numerator isearnings before interest and taxes or EBIT]*

    Long-term debt to equity: long-term liabilities/totalstockholders equity

    Debt to market equity: total liabilities at book value/totalequity at market value

    *alternatively: (income from continuing operations+ interest expense + tax expense)/interest expense

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    Activity Ratios

    Inventory turnover: cost of sales [orCOGS]/average inventory

    Receivables turnover: sales/average accounts

    receivable Payables turnover: sales/average accounts payable

    Working capital turnover: sales/average workingcapital

    Fixed asset turnover: sales/average property, plant& equipment

    Total asset turnover: sales/average total assets

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    Activity Ratios in Days

    Average days inventory in stock:365/inventory turnover

    Average days receivables outstanding:365/receivables turnover

    Average days payable outstanding:365/payables turnover

    Length of operating cycle: average daysinventory + average days receivables

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    Profitability

    Gross margin: (Sales-cost of sales)/sales

    Return on sales: net income/sales

    Return on assets: net income/average total assets

    Pretax return on assets: earnings before interest &taxes/average total assets

    Return on total equity: net income/average

    stockholders equity Dividend payout: common dividends/net income

    [per share basis: dividends per share / EPS]

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    Du Pont Model

    ROE = Profitability x Activity x Solvency

    Net Income / Average Common Equity =

    (Net Income / Sales) x (Sales / AverageTotal Assets) x (Average Total Assets /

    Average Common Equity)

    ROA = Profitability x Activity

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    Decomposition using Du Pont

    Start with Return on Sales

    Activity is avg. total asset ratiothis is a measure of assetturnover or efficiency

    ROS x ATAR is Return on Assets (calculate as net income/ average total assets)

    Solvency is ATA / Avgas. Common Equitythis is astandard leverage ratio

    ROA x Solvency is Return on Equity (calculate as netincome / average common equity)

    In summary, the differences between ROS, ROA & ROEdepend on activity & solvency

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    Du Pont Model

    Ratio

    Profit (Return on Sales)

    Activity (AssetTurnover)

    Return on Assets

    Solvency (Common

    Equity Leverage)

    Return on Equity

    Calculation

    Net Income/Sales

    Sales/Avg. Total Assets(ATA)

    Net Income/ATA

    ATA/Average Common

    Equity (ACE)

    Net Income/ ACE

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    Ratio Analysis Limitations

    Ratios are presented on a percentage basis

    Relative size is ignored (e.g., both large &

    small firms can be compared) It is assumed that all numbers used are

    correct (consider both possible errors andearnings management)

    If the numbers are not reliable, ratios are notparticularly useful

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    Rating the PC Companies

    Dell Gateway Apple

    Liquidity 4 5 8

    Activity 9 6 8

    Leverage 6 6 8

    Perform. 6 1 RF 2 RF

    Du Pont 6 1 RF 2 RF

    Overall 6 2 RF 4

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    Chapter 5

    Multiperiod Quantitative Financial

    Analysis

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    Growth Analysis

    (period-by-period change) Long-term trends over time can be significant. Are

    current year performance measures consistent withearlier years (e.g., maintaining consistent ratios

    while sales are rising smoothly)? As a first step, present growth rates (including %

    increases) for the last 5-10 years

    Declining or negative growth rates might beobvious red flags; Red flags and other indicatorsof poor growth performance require furtheranalysis

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    Base-Year Analysis

    (also called Trend Analysis) Set the earliest year, evaluated as the base

    year, at 100. [Note: this assumes that

    earliest year is normal.] Calculate growthby dividing the more current year numbers

    by the base year number.

    This is an alternative presentation to growthrate percentages over 5-10 years (or more)

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    Quarterly Analysis

    The most recent financial data is presentedquarterly (e.g., 10-Q). [The one exception is atyear end, with annual information is presented]

    Financial analysts focus on quarterly data and thequarterly earnings announcement is the mostimportant (& earliest) information

    Common-size and ratios analysis is conducted,and compared over earlier quarters: particularlyimportant are current quarter data to (1) the

    previous quarter and (2) the same quarter one yearago

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    Chapter 6

    Quantitative Financial Analysis

    Techniques: Incorporating Market

    Information

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    Quantitative Market Analysis

    Stock prices & stock charts

    Earnings per shareactual & forecast

    Price earnings ratios (PE)

    Dividend yield

    Market value & market-to-book

    Price earnings to growth ratios (PEG)

    Valuation models

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    Stock Prices

    Prices change continuously

    Using daily closing price

    Stock charts, various periods

    Industry & market comparisons

    Internet sites

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    Earnings Per Share (EPS)

    Performance measure on per share basis

    Basic vs. diluted

    Forecasted EPS (Analysts Estimates onYahoo)

    Annual vs. quarterly EPS

    Annuallast 4 quarters

    5 year forecasts (relevance vs. reliability)

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    PE Ratios

    Stock price as a market premium forearnings

    Which price? (most current, historic) Which EPS? (current year actual--usually

    last 4 quarters, future forecast, basic vs.diluted)

    Closing prices

    Alternatives & how to evaluate them

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    Market-based Ratios

    Price earnings ratio (PE): Stock price / EPS

    Dividend Yield: Dividend per share / Stock

    price Market value: stock price x shares

    outstanding

    Market-to-book: market value /stockholders equity

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    Dividends

    Dividends given on a per share basis; focus on

    dividends per share, last 4 quarters. [Note

    equivalent to dividends/shares outstanding.]

    Dividend yield: dividends per share/stock price

    income focus; average yield is about 2% for the

    S&P 500.

    Dividend payout: dividends per share/earnings pershare.

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    Market-related Ratios

    Market-to-book: market value / stockholders

    equity [or measure on a per share basisstock

    price / book value per share]why is a market

    premium to book common?

    Sales to market value: annual sales to

    outstanding shares x (1) year-end closing market

    price or (2) most recent closing market price.

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    Price Earnings to Growth (PEG)

    High PE is usually associated with the expectationof high earnings growth, which can be evaluatedwith PEG

    Historic PEG = PE based on actual EPS / 5-yearhistoric earnings growth

    Forecast PEG = PE based on forecast EPS / 5-year earnings forecast

    PEG is useful to evaluate growth stocks, lessuseful for income stocks

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    Earnings-based Growth Model

    P = kE / (rg) where P is expected stock price,

    k is dividend payout rate (actual or predicted), E is

    EPS, r is the discount rate, and g the projected

    earnings growth rate

    This model requires dividends, the discount rate is

    arbitrary (it could be the actual cost of capitalor

    based something else), and the growth rate is aforecast; results can change substantially using

    different assumptions

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    Stock Screening

    The purpose of stock screening is thedetermine which firms meet specific criteria(such as minimum ROE or dividend yield)

    Several internet sites have stock screeners,such as Yahoo

    The technique is useful to limit the number

    of companies on which to conduct acomplete financial analysis

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    Chapter 11

    Capital Structure & Credit Risk

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    Corporate Liabilities

    Accounts Payable

    Commercial Paper & other short-term

    market liabilities Other current liabilities

    Corporate Bonds

    Other long-term market debt

    Other liabilities (including off-balance-

    sheet)

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    Credit Risk

    Credit risk: probability that a corporation

    will either default on debt or declare

    bankruptcy.Default risk: probability that a

    corporation will not pay interest &

    principal when they come due

    Bankruptcy risk: probability that a

    corporation will file for bankruptcy

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    Default Risk

    What is the chance (probability) that the

    corporation will fail to make interest or principal

    payments when due?

    Because of high collection costs, creditors

    evaluate credit risk carefully

    Failure events: restructurings, especially troubled

    debt restructuring; default; bond rating down-grading; going-concern qualifications; bankruptcy

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    Bankruptcy Risk

    Probability that a firm will file for Chapter

    11 bankruptcy.

    Importance of failure events: losses,defaults, troubled debt restructuring, going

    concern qualified audit opinion

    Altmans Z-score can be used as aprediction model for credit risk

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    Financial Leverage

    Financial leverage is the relative mix of debt (especiallylong-term debt) & equity

    Long-term debt increases credit risk & has interest charges

    The financial leverage index (FLI) is ROE/ROA A high FLI indicates the increasing use of leverage to raise

    ROE relative to ROA

    The financial structure leverage ratio (FSLR) is average totalassets/average common equity. This is the same ratio used in

    the DuPont Model for solvency. A higher ratio means higherleverage, but also a higher ROE. The ratio is identical to FL1if there is no preferred stock. When preferred stock ispresent, the FSLR is higher than FLI.

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    Altmans Z-score, 1983 Model

    6.56 x (working capital / total assets)

    + 3.26 x (retained earnings / total assets)

    + 6.72 x (EBIT / total assets)

    + 1.05 x (book value of equity / book value

    of debt)

    = Altmans Z-score

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    Altmans Z-score

    Indicator of overall financial health

    Cutoffs: les than 1.1 bankrupt

    1.12.6 gray areagreater than 2.6 healthy

    A Z-score of 1.1 or less does not mean the

    company is bankrupt, but does suggest thatfinancial problems may exist

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    Bond Ratings

    Bond rating agencies include Standard &Poors & Moodys

    Corporations are expected to haveinvestment grade ratings, Baa and above(for Moodys)

    Bond ratings below investment grade are

    junk bonds, which is usually recognized asa red flag

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    Bond Ratings

    S & P Moodys Category

    Highest AAA Aaa Investment

    Very High AA Aa InvestmentHigh Qual. A A Investment

    High Qual. BBB Baa Investment

    Speculative BB Ba BelowSpeculative B B Below

    Speculative CCC Caa Below

    Speculative D C Below

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    Chapter 12

    Credit Analysis

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    Credit Analysis Process

    Loan Purpose

    Corporate Overview

    Financial Analysis

    Accounting Analysis

    Comprehensive Analysis

    Loan Decision

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    Loan Purpose

    Commercial Bank Loan:

    term loan

    revolving line of creditother

    Commercial Paper

    Corporate Bonds

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    Corporate Overview

    Wide variety of firms need bank loans

    Size characteristicslocal or regional to

    national & global Industry specializations, including impact

    on bank credit risk

    Large companies have more credit options

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    Quantitative Financial Analysis

    Primary focus is on financial report

    analysis, with less emphasis on market

    information Particular interest in liquidity & leverage

    Evidence of financial health (as measured

    by credit risk) rather than earningsperformance & forecasts

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    Accounting Analysis

    Emphasis on liquidity & cash flow

    information

    Analysis of unrecorded obligations &potential overstated assets

    Forecasts of sales & operations plus future

    cash flows

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    Comprehensive Analysis

    Summary of key information (executive

    summary recommended)

    Importance of credit risk Adequate information to make informed

    recommendations/decisions

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    Loan Decisions

    Yes/ No on loan

    What interest rate (prime rate +)?

    What collateral? What Debt covenants?

    Other considerations (e.g., compensating

    balances)

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    Chapter 13Equity Investment Analysis

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    Investment Portfolio

    Importance of Portfolio Diversification

    Based on Investor Goals

    Short-term, liquidity focus Mid-term, return but limited risk focus

    Long-term, return focus

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    Mutual Funds

    Investment portfolios managed by

    professionals & regulated by the SEC

    Advantages: diversification, professionalmanagement, liquidity, small investment

    Disadvantages: Fees, average returns less

    than expected, lack of control overinvestments, taxes

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    Mutual Fund Categories

    Money Market Funds

    Bond

    Stock: growth, income, value, assetallocation, international, sector, regional

    Balanced

    Real estate, usually REITs

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    Gotrocks Funds

    Growth Fund: maximize long-term market appreciationusing large-cap stocks (focus on earnings & earningsgrowth potential)

    Income Fund: maximize intermediate- & long-term incomeusing bonds and large-cap stock that pay high dividends (+total return as a secondary goal)

    Value Fund: invest in large-cap stocks that out of favorrequires evidence of substantial stock price drop &

    ongoing restructuring (usually low market-to-book)

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    Investment Strategies

    Buy & hold

    Index funds

    Dollar-cost averaging Risk measures, such as Beta analysis

    Asset allocation decisions; e.g., % of cash,

    bonds & stocks

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    Six-step Analysis

    Investment purpose

    Corporate overview

    Quantitative financial & market analysis Detailed accounting analysis

    Comprehensive analysis

    Recommendation or decision

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    Investment Purpose

    Short-term (stressing liquidity & low risk)

    Long-term (e.g., retirementstressing long-

    term return, willing to accept more risk) Using market averages such as the Dow Jones

    Industrial Average

    Utilities may fit income funds because of high

    dividend yields

    High tech firms may fit growth funds

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    Decisions

    Decisions: buy, sell, hold (& how much?)

    Different important characteristics based on

    investment goals:Income Investment: importance of

    dividend yield

    Growth fund: importance of profit &

    earnings growth forecastValues funds: importance of bargain