Finance Integration · Desktop & Mobile / App: Please provide the Comparison Rate corresponding to the Finance Estimate / Credit Advertising Finance Estimate Package Elements (Loan

Finance IntegrationDesktop & Mobile / App Specifications

Finance Integration

Product Overview

53% of buyers think about finance from the very start of their car buying journey, so it’s important to get your brand top of mind

with auto intenders, and influence them as they consider their finance options during this purchase journey.

Finance Integration provides lower funnel coverage through an integrated placement on the Private Details Pages. The dynamic

ad unit is tailored according to the price of the vehicle viewed ensuring a highly relevant user experience and more effective

advertising.

Key information

Finance Integration | 2

• Minimum 4 weeks set-up time

• 12 month minimum partnership

• Lead volumes are estimates only and are not guaranteed

• Leads are captured via the carsales native form

• Leads are sent to Finance provider listed in Referral Agreement via API integration

• Finance Estimate is only shown in weekly timeframe

Guidelines

• No block capital letters to be used unless at the start of a sentence or is part of the advertiser’s name.

• Disclaimers are to be approved by Carsales Legal Counsel – See page 9 for further details.

• Carsales Referral Agreement must be signed before any leads are sent from Carsales. Please contact your carsales

Business Sales Representative for details.

Timeline

• Creative must be received 20 working days prior to campaign start to ensure technical compatibility and approval.

For more information please contact your Sales Representative or email: [email protected]

http://[email protected]

Design: Private Details Page Placements

MOBILE / APP

Finance

Estimate

Module

1

Branded

Tile

2

DESKTOP

Finance

Estimate

Module

1

Enquiry

Finance

Checkbox

2

Text Link

3

Enquiry

Finance

Checkbox

3


Finance

Estimate

Tile

4

Design: Native Form

DESKTOP & MOBILE / APP

Native Form is responsive

Page 1: Form

Page 2: Thank you


Desktop & Mobile / App Specifications

Finance Estimate Module

Logo

Desktop & Mobile / App: High resolution JPEG and PNG (transparent background)

Title “Finance Estimate”

Desktop & Mobile / App: This cannot be changed

Weekly Finance Estimate Calculation

Desktop & Mobile / App: Please provide API or Excel spreadsheet which includes how the weekly Finance Estimate is calculated

Comparison Rate

Desktop & Mobile / App: Please provide the Comparison Rate corresponding to the Finance Estimate / Credit Advertising

Finance Estimate Package Elements (Loan Term / Deposit / Final Payment)

Desktop & Mobile / App: Please provide relevant Package Elements to accompany the Finance Estimate where applicable

Call to Action

Desktop & Mobile / App: Confirmation of either “Enquire about Finance” or “Get a Quote”

This text link clicks to open the Native Form – See pages 10 and 11 for further details

Disclaimer

Desktop & Mobile / App: Please provide the disclaimer corresponding to the Finance Estimate / Credit Advertising

This text link clicks to open the Disclaimer modal - See page 9 for further details

MOBILE / APP DESKTOP


Finance

Estimate

Module

1

Finance

Estimate

Module

1

Mobile / App Specifications

Branded Tile

Logo

Mobile / App: Static 210px (w) x 102px (h) + High resolution JPEG and PNG (transparent background)

Image

Mobile / App: Static 990px (w) x 330px (h)

Title (Line #1)

Mobile / App: Maximum of 28 characters including spacing. Please note this line of copy is bold

Sub-Title (Line #2)

Mobile / App: Maximum of 34 characters including spacing

Message / Call To Action (Line #3)

Mobile / App: Maximum of 30 characters including spacing. Please note this line of copy is bold

Message / Call To Action (Line #4)

Mobile / App: Maximum of 44 characters including spacing

Call to Action Functionality

This tile clicks to open the Native Form – See pages 10 and 11 for further details

MOBILE / APP


Branded

Tile

2

No assets need to be supplied here. The copy cannot be customised.

The “Text Link” clicks to open the Native Form – See pages 10 and 11 for further details.

The Text Link has the option to have branding included in the copy. For example: “Calculate my repayments with Stratton

Finance”


Enquiry Finance Checkbox & Text Link

MOBILE / APP DESKTOP


3

Enquiry

Finance

Checkbox

Enquiry

Finance

Checkbox

2

Text Link

3

Logo

Desktop: Static 67px (w) x 28px (h) + High resolution JPEG and PNG (transparent background)

Title “Finance”

Desktop: This cannot be changed

Sub-Title

Desktop: Maximum of 25 characters including spacing

Weekly Finance Estimate Calculation

Desktop: Please provide API or Excel spreadsheet which includes how the weekly Finance Estimate is calculated

Comparison Rate

Desktop: Please provide the Comparison Rate corresponding to the Finance Estimate / Credit Advertising

Finance Estimate Package Elements (Loan Term / Deposit / Final Payment)

Desktop: Please provide Package Elements to accompany the Finance Estimate if applicable

Call to Action

Desktop: Confirmation of either “Enquire Now” or “Get a Quote”

This button clicks to open the Native Form – See pages 12 and 13 for further details

Recommendation to select the same Call to Action option as the Finance Estimate Module – see page 5

Disclaimer

Desktop: Please provide the disclaimer corresponding to the Finance Estimate / Credit Advertising

This text link clicks to open the Disclaimer modal - See page 9 for further details

Desktop Specifications

Finance Estimate Tile

DESKTOP


Finance

Estimate Tile

4


MOBILE / APP


DESKTOP

Disclaimer Modal

On the Details Page within the Finance Estimate Modules (Desktop and Mobile/App) and Finance Estimate Tile (Desktop), the

Disclaimer text link clicks to open the Disclaimer modal.

Disclaimer

Desktop & Mobile / App: Please provide the disclaimer corresponding to the Finance Estimate / Credit Advertising


Native Form – Page 1

Native Form is responsive.

Logo

Desktop & Mobile / App: Static + High resolution JPEG and PNG (transparent background).

Optional to have the logo clickable. Please provide URL if applicable.

Title

Desktop & Mobile / App: Maximum of 30 characters including spacing

Sub-Title


Body Guideline

Desktop & Mobile / App: Maximum of 3 points / paragraphs

Body Title & Copy

Desktop & Mobile / App: Maximum of 500 characters including spacing; inclusive of a maximum of 30 characters including

spacing for each body point title

Body Icons

Desktop & Mobile / App: 1x Static + High resolution JPEG and PNG (transparent background) for each body point / paragraph

Form Fields

Desktop & Mobile / App:

• Compulsory: First Name, Last Name, Phone Number, Email

• Optional: Amount To Finance, Loan Term, Postcode, Pre-Qualifying question (Maximum of 1), Preferred Time to Contact

Call to Action

Desktop & Mobile / App: Confirmation of either “Submit Enquiry” or “Submit Quote Enquiry”

Privacy Policy Statement

Desktop & Mobile / App: Please provide a Privacy Policy Statement relevant to the purpose of this enquiry form. Please provide

URL to Privacy Policy Statement. Please note, carsales will include its Privacy Policy Statement on this enquiry form


Native Form is responsive. Below is Desktop view.



Native Form – Page 2

Native Form is responsive.

Logo

Desktop & Mobile / App: Same as Native Form Page 1

Title


Sub-Title


Body Guideline


Body Title & Copy


Body Icons


Form Submission Copy


Image

Desktop & Mobile / App: Static 560px (w) x 540px (h) + High resolution JPEG

Call To Action (Optional)

Desktop & Mobile / App: “Apply Now” or “Learn More” buttons can be included if desired. Please provide URL(s) if applicable


Native Form is responsive. Below is Desktop view.


Checklist


PLACEMENT COMPONENTS DEVICEDIMENSIONS

(WxH)FORMAT REQUIREMENTS

Finance Estimate Module(page 5)

LogoDesktop &

Mobile / AppN/A

High ResolutionJPEG and PNG

Transparent background

Weekly Calculation

Desktop & Mobile / App

N/A N/A

The API or Excel spreadsheet on how the weekly Finance Estimate is calculated

Comparison RateThe Comparison Rate corresponding to the Finance

Estimate / Credit Advertising

Package ElementsThe Package Elements to accompany the Finance Estimate

where applicable

CTAConfirmation of either ‘Enquire about Finance’

OR‘Get a Quote’

DisclaimerThe disclaimer corresponding to the Finance Estimate /

Credit Advertising

BrandedTile

(page 6)

Logo

Mobile / App

210x102pxHigh ResolutionJPEG and PNG


Image 990x330pxHigh Resolution

JPEGN/A

Title (Line #1)

N/A N/A

28 characters incl. spaces

Sub-Title (Line #2) 34 characters incl. spaces

Message/Call To Action (Line #3)


Message/Call To Action (Line #4)


Finance Estimate Tile

(page 8)

Logo

Desktop

67x28pxHigh ResolutionJPEG and PNG


Sub-Title N/A N/A 25 characters incl. spacing

Weekly Calculation

Comparison Rate

Package Elements

N/A N/A

Same as Finance Estimate Module

CTAConfirmation of either ‘Enquire Now’

OR‘Get a Quote’

Disclaimer Same as Finance Estimate Module

Disclaimer Modal

(page 9)Disclaimer


N/A N/AThe disclaimer corresponding to the Finance Estimate /

Credit Advertising

* Checklist continued on next page.

Checklist


PLACEMENT COMPONENTS DEVICEDIMENSIONS

(WxH)FORMAT REQUIREMENTS

Native FormPage 1

(page 10)

Logo


N/AHigh ResolutionJPEG and PNG

Transparent background.

Optional: to have the logo clickable.URL to be provided if applicable.

Title

N/A N/A


Sub-Title 90 characters incl. spaces

Body Guideline Max of 3 points / paragraphs

Body Title & Copy500 characters incl. spaces altogether; inclusive of30 characters incl. spaces for each body point title

Body Icons N/AHigh ResolutionJPEG and PNG

Transparent background.

1 x static icon for each body point / paragraph.

Form Fields N/A N/A

Compulsory: First & Last Name, Phone Number, Email.

Optional: Amount to Finance, Loan Term, Postcode, 1 Pre-Qualifying question, Preferred Time to Contact.

CTA N/A N/AConfirmation of either ‘Submit Enquiry’

OR‘Submit Quote Enquiry’

Privacy Policy Statement

N/A N/AThe URL and copy for the Privacy Policy Statement

relevant to the purpose of this enquiry form

Native FormPage 2

(page 11)

Logo


N/A N/A Same as Native Form – Page 1

Title

Sub-Title

Body Guideline

Body Title & Copy

N/A N/A Same as Native Form – Page 1

N/A N/A Same as Native Form – Page 1Body Icons

Form Submission N/A N/A 115 characters incl. spaces

Image 560x540pxHigh Resolution

JPEGN/A

CTA (Optional) N/A N/AOptional: to have ‘Apply Now’ or ‘Learn More’ buttons

included. URL to be provided if applicable

Documents

Finance Integration · Desktop & Mobile / App: Please provide the Comparison Rate corresponding to the Finance Estimate / Credit Advertising Finance Estimate Package Elements (Loan