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Finance Forum
Improve Finance Through Innovation and Real-Time Insight
Martin Naraschewski, SAP
Chris Dinkel, Deloitte; Tim Sheehy, The Coca-Cola Company; Sai Yeluri, ConAgra
May 14, 2013
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
Agenda
Achieving Financial Excellence
Demo: Working Capital
Discussion: Case Studies and Vision
Finance Forum: Please Come Back!
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
The reality of the new normal for finance
Increasing
globalization
Increased focus
on risk
Volatility in
economic
conditions
Ability to make
sound decisions to
benefit the
organization
Pressure on
margins
Innovative
business
models
Ongoing
changes to
regulatory
requirements
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
3x Lower finance cost as percentage of
revenue for top quartile organizations
versus bottom quartile organizations
Source: SAP Benchmarking Services
Best-run finance organizations have…
Best-run companies can achieve financial excellence
76% Higher operating margin where
financial systems provide historical
and forward-looking views into
financial and operational performance
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
Achieve financial excellence: SAP solutions for use in
finance
Enterprise risk
and compliance
management
Accounting and
financial close
Treasury and
financial risk
management
Collaborative
finance
operations
Financial
performance
management
Finance solutions
SAP Enterprise Foundation
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
Control Predict Execute
SAP solutions for use in finance
Driving business results through intelligent finance
A closer look at each solution . . .
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
Drive Optimize Improve
Leverage predictive analysis to drive revenue by determining
strategy, identifying opportunities, establishing
plans, making informed decisions, and taking action
Optimize investments by collaborating on budget, resource, and investment decisions, and adjusting
spending based on real-time insight into performance
Improve profitability by gaining rapid insight into cost and profitability and proactively
responding to changing market conditions
Manage financial performance
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
Financial performance management
SAP Net Margin Analysis (powered by SAP HANA)
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
Control Analyze Execute
Help ensure the quality and governance of the financial close through templates,
workflow, and comprehensive management of the entire close
to meet regulatory disclosure mandates
Achieve real-time insight into the progress, quality, and
financial results of the financial close process on
any device, for better business decisions and faster issue resolution
Increase the efficiency of your financial “close to disclose”
process through automation, integration, faster processes,
better collaboration, and intuitive self-service access to financial
information
Accounting and financial close
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11
Accounting and financial close
SAP Business Planning and Consolidation (powered by SAP HANA)
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
Control Predict Execute
See a real-time accurate global cash position, proactively
recognize and mitigate financial and commodity risks, and
confidently meet and exceed regulatory and compliance
mandates
Dynamically maintain reliable liquidity forecasts for informed
and effective investment, borrowing, and hedging
decisions; and leverage a holistic view of cash and
treasury to turn insight into action
Increase the efficiency of payment, cash management,
and treasury operations through networked bank connectivity, improved automation, flexible
deployments, and straight-through processing
Treasury and financial risk management
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
Treasury and financial risk management
Cash management (SAP HANA)
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
Control Deliver Transform
Control finance operations with real-time access to information
anytime, anywhere, to proactively manage the financial
health of the business
Deliver superior finance services and drive business
value to customers, suppliers, management, and employees
with automated, comprehensive financial
processes
Lower the cost of finance operations by collaborating
online with business partners and improving business
relationships, while increasing control over working capital
Collaborative finance operations
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
Collaborative finance operations
SAP Working Capital Analytics, DSO scope (SAP HANA)
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 16
Assess Decide Execute
Proactively reduce risk across finance with effective
responses, monitor policy compliance and controls, and confidently meet or exceed regulatory and compliance
mandates
Gain insight into the risk drivers responsible for
financial risks, identify the key indicators required for
alerts, and model and predict the financial impact of
strategic decisions
Increase the efficiency of finance operations through automation of alerts, continuous monitoring of compliance risks, and securing
of access to critical systems
Enterprise risk and compliance
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 17
Enterprise risk and compliance management
Risk management summary
Demo: Working capital Birgit Starmanns
Copyright © 2013 Deloitte Development LLC. All rights reserved.
Innovations at Deloitte, LLP
Business Challenges
• Multiple points of contact to customers, in a variety of formats
• Several very long running financial processes on a period basis
• Tax implications of presence in different tax jurisdictions in the US
SAP Solutions
• SAP HANA, SAP BusinessObjects business intelligence solutions, SAP Data Services, and SAP Landscape Transformation
Benefits/Results
• Built a custom solution in SAP HANA that provides every point of contact in a couple of milliseconds
• Using SAP Landscape Transformation and SAP HANA to copy all financial data in real time into SAP HANA
• Built a solution that compares T&E for the entire firm for two weeks in less than a minute
© 2013 SAP AG. All rights reserved. 20
Innovations at The Coca-Cola Company
Business challenges
• Definition of problem statement and need to increase leadership support
• 5 geographically based groups and 22 consolidated bottlers, 55K users
• SAP role redesign and business process mapping required
SAP solutions
• Migrated rulebooks from Approva software to SAP solutions for GRC
• Implemented GRC access controls and standardized provisioning process
• Standardized reporting and user access review process
Benefits/results
• Enabled sustainable compliance and risk mitigation
• Linked GRC to productivity, profit, and people
• Increased opportunities to scale processes throughout franchise system
Innovations at ConAgra Foods
Business Challenges • Instantly explore, augment and analyze SAP transactional and analytical information from across the
enterprise in near-real time to accelerate period end financial close process.
• Optimize systems around total delivered cost forecasting, actuals and analytics to support Integrated
Business Plan.
• Complex nature of BW landscape causes 14 hours to run report, leading to offline reporting workarounds.
SAP Solutions • FI CO / COPA Accelerators, IBP Co-Innovation, SAP NetWeaver BW on SAP HANA.
Benefits/Results • Accelerated period end close process with enhanced real time analytics for GL,COPA, ML.
• Visibility to product costs and profitability at all levels leveraging Total Delivered Margin Analysis application
• Increase efficiency & performance, limit the time for the BW ETL resulting in not only freeing up overnight
resources but also the need for auxiliary reporting systems
21
© 2013 SAP AG. All rights reserved. 22
Panel discussion
Trends in finance
How SAP innovations address your needs
SAP HANA: insights from early adopters
Globalizing GRC: experiences
What’s next? Afternoon sessions
Visit the new CFO and Finance Leadership
Center: www.sapcfo.com
Subscribe to our monthly newsletter:
www.sap.com/finance-newsletter
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 24
© 2013 SAP AG or an SAP affiliate company.
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