Finance a serious game in healthcare

How to finance a serious game in health care

woensdag 7 november 12

Index

2

- Healthcare challenges

- The healthcare landscape

- The ideal ‘financing method’: part of the treatment

- Financing the serious game startup


3

The cost of healthcare have risen sharply

Rise cost of hospitalcare in Netherlands last 5 year

Cost increase in AWBZ (elderly care) in 10 year


3




30 %to 20 mrd €


3




30 %to 20 mrd €

66 %to 21 mrd €


4

In 1970:

72 year

Life expectancy has risen

LINH, RIVM,

+3

And will increase the coming years

65+ in 2010:2,5 mln

The increase in life expectancy will lead to an increase in the number of elderly people

Baby in2010: 83jr


4

In 1970:

72 year

In 2020there are3,3 mln 65+

Life expectancy has risen

LINH, RIVM,

+3

And will increase the coming years

65+ in 2010:2,5 mln

The increase in life expectancy will lead to an increase in the number of elderly people

Baby in2010: 83jr


5

We live longer.... But not always healthy...

LINH, RIVM,


5


LINH, RIVM,


5


LINH, RIVM,

27% smokes


5


LINH, RIVM,

40% over weight15% obesity27% smokes


5


LINH, RIVM,

50% doesn’t exercise enough



5


LINH, RIVM,

50% doesn’t exercise enough


Unhealthy lifestyle is an important reason for chronicle illness


6

Because of higher life expectancy & unhealthy lifestyle the number of chronically ill will rise


6


Depression COPD Diabetes heartcondition


6

463.000




6

463.000569.000




6

463.000569.000

1.1 mln




6

463.000569.000

1.1 mln1.2 mln




6

463.000569.000

1.1 mln1.2 mln



Can you imagine what this means for care delivery?


7

Patiënt empowerment could be a huge contribution but still faces hurdles in implementation

Patiënt empowerment showsvaluable contribution

Health 2.0Shared Decision Making Serious

gaming

Several studies showed:- better outcomes- less cost- less professional involvement

Patiënt empowerment is not part of the regular treatment process

Our current methods are too cognitive based


Index

8

- Healthcare challenges

- The healthcare landscape

- The ideal ‘financing method’: part of the treatment and the consequensesfor development

- Financing the serious game startup


The financing option is determined by the goal of the serious game

9

Goal of the serious game

Marketing toolCost of organisation by the organisation using it for the enhancement of their proposition

Enhancement of treatment

Training of professionals

Consumer“Entertrainment”

Customer centric approach“app store tactics”

Embed in formal training

Improve treatment to above ‘state of the art levels’


What health insurers are not purchasing seperately

10



10

Part of material used in a tariff

Chirurgical scalpel



10


Chirurgical scalpel

MRI scanner is purchased by hospital…

MRI Scanner



10


Chirurgical scalpel

MRI scanner is purchased by hospital…

MRI Scanner Serious games


New treatments are purchased when the effects are better then the golden standard

11

effe

ct

Golden standard(state of the art)

Treatment basedon serious gaming

In most Western countries medical professionals have the obligation to use the “golden standard”

Supplier has the obligation to ‘prove’ that the new treatmenthas better effects then the current Golden standard


New treatments are purchased when the effects are better then the golden standard

11

effe

ct

Golden standard(state of the art)

Treatment basedon serious gaming

In most Western countries medical professionals have the obligation to use the “golden standard”

Supplier has the obligation to ‘prove’ that the new treatmenthas better effects then the current Golden standard


A new diabetes treament would have to prove it has a better effect then the Golden standard

12

Imagine: A new diabetes treatment

Before it would be used andreimbursed…

Design

Laboratory test tot test result conform specification

Field test to confirm effectiveness (stage 1)

Double blind test to confirm higher effectiveness then Golden

standard

Marketing to care professionals Arranging reimbursement



13



Design




standard




13


Serious game


Design




standard



Design and create for effect

14

Don’t design a serious game

Develop a treatment!

OrganisationMix of developers, medical professionals , process experts and expert on healthcare cost

Development processVisualise new gameVisualise new treatment processTest payment options

Develop gameDevelop processDevelop implementation


In the eHealth market we use JV to create criticall mass on forehand

15

Create a joint venture to assemble critical mass

“Joint venture”

devHP HP HP

Assemble a group of potential clients to co-create, use the eHealth tool and share benefits

Creating critical mass before the start

Psy Health directJV with health insurer and mental health institute for delivering depression and fear treatment

Elab GGZA club” of mental health institutes together with a eHealth development organisation

Care2UA combination of GP’s (market), software designers and health insurer (payer)


In progress:set up of a new Venture Fund esspecially for serious gaming

16

Investors

Knowlegde & Coaching

Serious gamingHealthcareVenturing

Under construction


Documents

Finance a serious game in healthcare