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TITANS STRATEGY FOR FULL MARKET COVERAGESEGMENTATION, TARGETING
& POSITIONING
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TITAN WATCHESWorlds 5th largest Watch Manufacturer 65% market
share in organized watch market Sonata: Indias largest selling
watch brand Fast Track: Indias largest youth brand
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How are customers segmented ?Age 6 to 80+Gender Occupation
Students, ProfessionalsUsage- Youth, Office, SportsEconomic Status
Mass, Medium, ElitePersonal Preference Flamboyant, Simple
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Brands for each Segment
Indian Luxury Customers
Mid Premium Segment
Mid Market Segment
Mass Market Segment
Youth
Kids
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Segmentation
Segmentation
Income Level
Lower & Lower Middle Fastrack, Sonata
Middle Fastrack, Edge
Upper Middle & Upper
Nebula, Xylis, Octane, Regalia,
Purple
Age
12-18 Zoop, Fastrack
18-30 Fastrack, Sonata, Edge, Orion
30-55Nebula, Raga,
Sonata, Regalia, Tycoon
GenderMen Octane, Automatic, Tycoon
Women Raga, Obaku, Nebula
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Segmentation
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Market CoverageZoopXylysPurpleOctaneAutomaticNebulaRaga
ObakuOrion
Fast TrackSonata
TITAN
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Positioning in the MarketDistribution Network968 Outlets with
1.3 Million sft areaMore than 11,000 multi-brand outlets
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Positioning
Titan
Value for Money
Fashion Accessory
Matching Watches to
clothes
Gifting Watches
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Positioning - Examples Inspired by the modern woman Perfect mix
of sensuality and eleganceRaga Watches for those who do not like to
wait Perfect example of Price positioningSonata Funky Watches Be a
Star For the Imaginative, talented & energetic child of
todayZoop Jewellery watches Affluence and Class Crafted from solid
GoldNebula Essential things for the trendy youth today Move
OnFastrack
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Ad CampaignsRani Mukherjee & Katrina Kaif - Raga
Aamir Khan Be More
John Abraham, Virat Kohli & Genelia - Fastrack
MS Dhoni - Sonata
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Ads
RAGA
Purple
ZOOP
SONATA
EDGE
SONATA - DHONI
FAST TRACK
TITAN: BE MORE
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THANK YOUZainab Qasim (A041)
Sidhyesh Pawar (A039)
Navneet Lahoti (A029)
Ojas Lokhande (A030)
Abhinandan Pal (A034)
Yogeshkumar Mundada (A031)
Ashwin Doke (A017)
TITANS STRATEGY FOR FULL MARKET COVERAGETITAN WATCHESHow are
customers segmented ?Brands for each SegmentSegmentationSlide
Number 6Market CoveragePositioning in the
MarketPositioningPositioning - ExamplesAd CampaignsAdsTHANK YOU
