FINAL SURVEY REPORT.docx

8/16/2019 FINAL SURVEY REPORT.docx

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AMU CU TURA FESTIVA STATISTICA

REVIEW

A BREAKDOWN OF GUESTSEXPECTATIONS, SATISFACTION AND

RECOMMENDATIONS

BY

FOR

LAMU COUNTY GOVERNMENT

(TOURISM AND CULTURE DEPARTMENT)

November, 2015.

Lamu, Kenya.

BURAC INSIGHT Research and Business Consultants


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DISCLAIMER

The content contained in this study report; LAMU CULTURAL FESTIVAL STATISTICAL

REVIEW (A Breado!n o" #uests E$pectations% Satis"action and Reco&&endations'% is the soe

!or and property o" Burac Business Insi)ht and La&u County #o*ern&ent+ A e$cerpts taen

"ro& this report &ust propery cite the a,o*e na&ed entities+



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ACKNOWLEDGEMENT

Burac Business Insi)ht !oud ie to acno!ed)e the assistance and cooperation o" the

Mana)e&ent o" Manda Airport% La&u Tourist -oice and the County depart&ent o" Trade% Touris&

and Cuture+



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ABSTRACT

This is a study conducted ,y Burac Business Insi)ht !ith the &ain ai& ,ein) to capturin) the )uests.

no!ed)e% e$pectations% and o,ser*ations and accessin) their e*e o" satis"action !ith respect to

the /012 La&u Cutura Festi*a+ It "ocused speci"icay on the )uests !ho had attended the *arious

acti*ities o" the /012 La&u Cutura Festi*a+ It aso !ent "urther and assessed the arri*as at &a3or

entry points o" La&u to!n so as to esta,ish the proportion o" passen)ers arri*in) speci"icay "or the

e*ent+ It is our ,eie" that this report !i put the county depart&ent (!hich intends to se La&u as

the Isands o" "esti*as' in the ,est pace to ,etter pan "or and &ana)e si&iar e*ents in the "uture% at

east as "ar as !ooin) o" )uests is concerned+



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TABLE OF CONTENTSDISCLAIMER..................................................................................................................... 1

AKNOWLEDGEMENT........................................................................................................ .2

ABSTRACT........................................................................................................................ 3

TABLES OF CONTENTS…..……………………………………………………………………………………………………………………

………….6

LIST OF TABLES……………..

……………………………………………………………………………………………………………………

………….6

LIST OF

ABREVIATION…………………………………………………………………………………………………

………………………………….6

INTRODUCTION................................................................................................................ 7

OBJECTIVE OF THE

SURVE…………………………………………………………………………………………………………

………………...!

LITERATURE REVIEW........................................................................................................"

METHODOLOG..............................................................................................................11

LIMITATIONS OF THE SURVE.........................................................................................13

RESULTS OF THE SURVE I.............................................................................................14

#$%%&'(&)%* A))+,$-% C/-&& B)&$ D/'................................................................. 14

#$%%&'(&)% A))+,&5 R/$5.......................................................................................... 14

I' L$8 9/) LCF B8%

$%%&'(&)%……………………………………………………………………………………………………

……………..1:

#$%%&'(&)% A))+,$- $ M$'5$ A+)/)%….

………………………………………………………………………………………………………17

I' L$8 9/) LCF A+)-+'&%

$%%&'(&)%……………………………………………………………………………………………………………1!

#)//)+/' /9 $%%&'(&)% &)

A+)-+'&……………………………………………………………………………………………………………

1!



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R/$5 $'5 A+)

A))+,$-%…………………………………………………………………………………………………………

…………………………1"

RESULTS OF THE SURVE II…………………..

………………………………………………………………………………………………………20

K'/-&5(& /9 ;& 9&%+,$-………………………………………………….

…………………………………………………………………………20

KNOWLEDGE OF THE EVENT………………………………………..

………………………………………………………………………………20

K'/-&5(& /9 ;& LCF< S/=+$- M&5+$…………………………….

………………………………………………………………………………21

R&$%/' / A&'5 ;& F&%+,$-........................................................................................ 22

R&$%/' 9/) A&'5+'(

LCF………………………………………………………………………………………………………………

…………….23

A&'5&&% A'+=+$+/' S& 1 >8&%+/''$+)&%................................................................23

M/% E'?/&5 A=+,++&% S& 2 >8&%+/''$+)&%...............................................................2:

A C/$)+%/' &&&' S& 1 $'5 S& 2 @/' >8&%+/' 3 /9 ;& >8&%+/''$+)&%............27

C/'=&)'% $/8 E,&' >8&%+/' 4 /9 S& 1 >8&%+/''$+)&%...........................................2!

A)&$ / & +)/,&5 /' 8&%+/' 4 /9 %& 2 8&%+/''$+)&%.........................................30

A =/$)+%/' &&&' %& 1 $'5 %& 2@/' 8&%+/' 4 /9 ;& 8&%+/''$+)&.................33

L&,&- /9 9$+-+$)+ +; ;&

L$8……………………………………………………………………………………………………………

…..3:

B$=()/8'5 I'9/)$+/' R&%/'5&'%

N$+/'$-++&%………………………………………………………………………………….36

CONCLUSION AND

RECOMMENDATIONS………………………………………………………………………………………

…………….41

REFERENCE………….

……………………………………………………………………………………………………………………

………………….43



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List of Tables

T$-& 2.1 #8-+= F8'5&5 F&%+,$-% +' S&-&=&5 C/8')+&%

2014....................................................................... 10

T$-& 3.2 #$%%&'(&)% A))+,$-%

R/$5……………………………………………………………………………………………………….. 16

T$-& 3.2 #$%%&'(&)% A))+,&5

A+)…………………………………………………………………………………………………………… 16

T$-& 3.3 R&$%/' 9/) A&'5+'( LCF 201:

T$-& 3.4 N8&) /9 T+&% A&'5&&% H$,& B&&' I'

L$8……………………………………………………………………….. 3:

T$-& 3.: A&'5&&%

N$+/'$-++&%…………………………………………………………………………………………………

…………… 37

T$-& 3.6 K&'$ A&'5&&%

C/8'……………………………………………………………………………………………………….

3!



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LIST OF ABBREVIATIONS

LCF 4 La&u Cutura Festi*a

LC-# 4 La&u Cutura -ro&otion #roup

U5 4 the United 5ations

U5ESC6 7 United 5ations Educationa% Scienti"ic and Cutura 6r)ani8ation

UIS 4 U5ESC6 Institute o" Statistics

SEIA 4 Socio7Econo&ic I&pact Assess&ent

EIA 4 Econo&ic I&pact Assess&ent



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Technica and pro"essiona e$pertise !as e&poyed ri)ht "ro& the point o" research desi)n to the

point o" data anaysis and presentation+ The sa&pe si8e seected and strati"ied ensured the "indin)s

o" this sur*ey are% at the *ery east% o" ?2@ con"idence e*e+

This study d!eed on attendees o" the "esti*a ,ecause o" t!o &ain reasons

1' The "undin) a*aia,e "or this acti*ity !as *ery i&ited as it !as not an ori)ina cost in the

"esti*a.s ,ud)et i+e it !as not "actored in at the ,ud)etin) sta)e/' The nature o" other staehoders o" the e*ent !as o,*iousy not as a)ent as that o" the

attendees+ It is understanda,e that unie the hoteiers% or)ani8ers% residents and the ies% the

)uests !ho ca&e "or the e*ent ea*e a&ost i&&ediatey a"ter the e*ent concudes+

OBJECTIVES OF THE SURVEY

• To access &eans throu)h !hich the attendees "ound out a,out the /012 cutura "esti*a

• To identi"y the *isitors e$pectations and concerns as they arri*e to the e*ent

• To capture the )uests. o,ser*ations and reco&&endations

• To access attendees e*e o" satis"action !ith respect to "esti*a

• To deter&ine the proportion o" passen)ers that arri*ed &ainy "or the cutura e*ent• To )au)e the attendees "a&iiarity !ith the *enue (La&u'

• To pro"ie the attendees ,ac)round



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In &ost countries% cutura "esti*as and e*ents are &a3or acti*ities and they &ana)e to pu cro!ds

"ro& a !as o" i"e+ For e$a&pe% the cutura "esti*a participation sur*ey o" Me$ico in /01/

"ound that 0@ o" the popuation had attended a traditiona "esti*a in that year (I5E#I% /01='+

The Edin,ur)h Festi*a on the other hand% thou)ht to ,e the !ord.s ar)est artscutura "esti*a% sod

1%?=D%=?D ticets in /01D% =+@ &ore than in /01/+ These data does not incude attendance at the

&any "ree e*ents in the "esti*a su))estin) the nu&,er coud )o past the D%000%000 &ar (Sta)e

5e!s% /01='+

A countries ha*e the potentia o" reai8in) si&iar successes !hen it co&es to "esti*as+ What is

needed is a syste&atic approach to "esti*a pannin)% supportin) strate)ic poicy and constant

e*auation and assess&ents (U5ESC6 4 UIS% /012'



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METHODOLOGY

This sur*ey !as conducted o*er a period o" "our days; that is / th to /?th 5o*e&,er /012 ,y Burac

Business Insi)ht on ,eha" o" the La&u County #o*ern&ent (Trade% Touris& and Cuture

depart&ent'+ This !as the e*ent period o" the /012 La&u Cutura Festi*a+ 6*er this period% a tota

o" D? respondents !ere poed ,asin) on the assu&ption that the tota nu&,er o" the cutura

"esti*a attendees !as ess than /2%000+ The sa&pe si8e !as there"ore su""icient to !or !ith% as it

ao!ed the sur*ey to operate at a con"idence e*e o" ?2@% a con"idence inter*a o" 0+02 and a

&ar)in o" error o" 0+02 (Research Ad*isors+ /00'+

The popuation.s sa&pe !as chosen throu)h strati"ied rando& sa&pin)% so as to cut on ,ias+ A the

e*ents !ere cate)ori8ed as strata and "ro& each o" these strata an e9ua nu&,er o" respondents !ere

rando&y seected+ This e9ua nu&,er !as achie*ed ,y distri,utin) the daiy tar)et nu&,er o"

9uestionnaires (!hich !as 100' throu)hout the e*ents o" the day i+e+

Daily target number of questionnaires

Number of Events that Day

To "urther cut on the ,ias% the respondents !ere aternated ,et!een &ae and "e&ae durin) the data

coection process+ This ensured ,oth &ae and "e&ae had an e9ua chance o" ,ein) seected as the

sa&pe+

At the entry points in Moo!e 3etty and Manda airstrip% a tay "or& !as used to ensure that a the

passen)ers arri*in) in La&u to!n on the /th and /th 5o*e&,er /012% !ere captured and their

reason "or co&in) to La&u !as noted+ This tayin) occurred durin) the pea arri*a hours at the

respecti*e entry points+ In the case "or Moo!e 3etty% the tayin) !as conducted "ro& =p& to p&

on the t!o days% !hereas at the Manda airstrip% the tayin) !as conducted as "ro& 11a& and 2p&



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on a sin)e day+ This process ai&ed at identi"yin) the proportion o" *isitors to the isand !ho are

here speci"icay "or the cutura "esti*a+

Further&ore% the 9uestionnaires !ere spit into t!o &ain sets+ The "irst set !as to co*er day one and

t!o% !here it !as pro3ected that &ost *isitors !oud ha*e ,een arri*in) and !oud not ha*e "or&ed

&uch opinion a,out the e*ent+ As an aternati*e !e sou)ht their anticipation o" the e*ent+ In the

second set% !hich co*ered day three and "our% !e sou)ht to no! their opinions a"ter they ha*e "uy

e$perienced the e*ent+

This *ariation in set one and set t!o !as ,rou)ht a,out ,y the ateration o" 9uestion D and 9uestion =

o" the 9uestionnaire% ceteris -ari,as+



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LIMITATIONS OF THE SURVEY

This sur*ey e$perienced the "oo!in) i&itations;

1' Financia constraint 4 this !as as a resut o" the ate incusion o" this sur*ey.s cost into the cutura

"esti*a ,ud)et+ This )reaty ,rou)ht do!n the resources a*aia,e "or the research and there"ore

&ade Gnarro!in). o" the research the &ost *ia,e soution to ensure a 9uaity acco&pish&ent o" the

cient.s tar)et

/' Bureaucratic deays at the Manda airstrip on the / th o" 5o*e&,er /012+ This chaen)e arose as a

resut o" deays in the processin) o" security cearance "or the research assistants ,y the airport

security+ It repercussion !as the e$cusion o" the day.s passen)er arri*a throu)h the airport+

D' Insu""icient ti&e "or induction o" Research assistants 4 >ue to the deays in )i*in) nod to conduct

the sur*ey and in the appro*a o" the research 9uestionnaires% there !as *ery i&ited ti&e to orient

the research assistants to the needs and speci"ics o" this study+ This !as ho!e*er &iti)ated ,y

adoptin) a day on) crash pro)ra& and conductin) o" &oc sur*ey a"ter!ards+



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RESULTS OF THE SURVEY I

a&&e$e*&/ A**"(al&: C)0le'e B*ea D)3$

-assen)ers. arri*a sur*ey !as conducted on the "irst and second day o" the "esti*a and it incuded

pro"iin) o" passen)ers arri*in) at the airport in Manda and at the 3etty in Moo!e+ >urin) this

se)&ent o" the sur*ey% !e identi"ied the )uests. reasons "or co&in) to La&u+ The reasons !ere

cassi"ied as either in La&u "or LCF< or in La&u "or other reasons


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Table 5.2: a&&e$e* A**"(al& a' Ma$%a A"*)*'

CARRIER FOR LCF OTHER REASONS TOTAL ERCENTAGE

AMB6 ET D 2 =1 DD+

SAJ / 11 D D1+1

:E5KA AIRWAKS 10 1/ // 1+0

AIR :E5KA = 1 /1 1+/

TOTAL 99 -8 122

a&,o et and Fy Sa$ had the hi)hest nu&,er o" passen)ers% at =1 and D passen)ers each+ :enya

air!ays ,rou)ht in a tota o" // passen)ers !hie Air :enya had a tota o" /1 passen)ers a,oard+ A

tota o" 1// passen)ers arri*ed% !ith o" the& assertin) they arri*ed speci"icay "or the Cutura

Festi*a+

=2 passen)ers arri*ed "or other reasons not reated to the Cutura Festi*a% &a3ority o" the& a,oard

Air :enya and :enya Air!ays panes% so&e o" !ho& !ere una!are o" the e*ent+

The ta,e is )raphicay sho!n as "oo!s;


Sorry, I’m not aware about that festival <

T;"& 3a& a *el4 b4 a


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JAMBO JET SA #RIVATE CHARTER AIR KENA

0

20

40

60

!0

100

!!

71

4:

1"

12

2"

::

!1

Pro&or'$on Of Pa!n"!r P!r A$r%$n!

OTHER REASONS FOR LCF



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Ma3ority% ?@% o" the passen)ers. arri*as !as ,y &eans o" pu,ic transport ,uses+ This !as "oo!ed

in a distant second ,y schedued "i)hts and thirdy ,y pri*ate car &eans+

D@ o" the attendees ca&e ,y &eans o" hired *ehices !hereas 1@ arri*ed ,y &eans o" air charter+



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RESULTS OF THE SURVEY II

This is the part o" the sur*ey that !as conducted in A&u Isand in the *arious acti*ities o" the

cutura "esti*a+ It represents the attendees. responses to the 9uestionnaires+

K$)3le%e )< ';e Fe&'"(al

The "irst 9uestion ased to respondents !as ho! they "ound out a,out this year.s cutura "esti*a+

The responses !ere as "oo!s

PERSONAL REFERENCE! 44%

SOCIAL MEDIA! 27%

TV! 14% RADIO ADVERT! 5%

NE"SPAPER ADVERT! 4%

ORANISERS# INVITE! 4%

OTHER! 2%

KNOWLEDGE OF E*ENT



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Ma3ority o" the attendees (==@' "ound out a,out the e*ent throu)h persona re"erence ("riends%

coea)ues and reati*es'+

In addition% socia &edia (/@' is the second ar)est source o" in"or&ation on the e$istence o" the

La&u cutura "esti*a+

The option o" socia &edia !as "urther ,roen do!n into its constituent co&ponents and the

"oo!in) !as o,ser*ed

0

10

20

30

40

:0

60

70

!0

"0

100

!" " 1 1

Kno+%!("! of ',! LCF - So.$a% M!($a

So.$a% M!($a Ca'!"or/

# of A''!n(!!



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A the socia &edia responses STRICTLK ran)ed ,et!een Face,oo% T!itter% Insta)ra& and

Whatsapp as sho!n a,o*e+

Tee*ision% Radio and ne!spaper ad*erts in"or&ed 1=@% 2@ and =@ o" the attendees% respecti*ey+

This is to say that /D@ o" the cutura "esti*a attendees cited the &ass &edia "raternity as the source

throu)h !hich they "ound out a,out the /012 La&u Cutura Festi*a+

=@ o" the attendees re*eaed that they ,eca&e a!are o" this year.s cutura "esti*a as a resut o"

direct in*itation ,y or)ani8ers o" the e*ent+

/@ o" the respondents cited a nu&,er o" other reasons other than the ones &entioned a,o*e+

Rea&)$


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The data a,o*e can ,e )raphica presented as "oo!s

36

23

23

6

4

3 2 12

R!aon For A''!n($n" LCF

L&$)' $/8 L$8 =8-8)& L//+'( 9/) U'+8& I'&)&%+'( E&)+&'=&

H$,& F8' H&$)5 $ L/ $/8 ;& 9&%+,$-%

V+%+ L$8 O'-+'& C$$+(' #$% E&)+&'=&

#$)+=+$'% +' ;& &,&'% W/)


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Moo!e 3etty and Manda airport+ The speci"ic o,3ecti*e here !as to precisey identi"y the thin)s

they !ere ooin) "or!ard to at the e*ent+

The attendees. responses !ere as "oo!s

0

:

10

1:

20

2:

30

26

25

13

12

87

4

32 1

Goo( T$n" An'$.$&a'!(

# of A''!n(!!

/@ o" the attendees !ere ooin) "or!ard to the >ho! and :asa race co&petitions+ This !as

"oo!ed cosey !ith >oney co&petition at /2@+ These t!o e*ents (>ho!:asa race and >oney

race' accounted "or 21@ o" the attendees. anticipations o" the e*ent+ This is to say that &ore than

ha" o" those !ho attended the /012 La&u cutura "esti*a ca&e to the e*ent !ith the anticipation o"

e$periencin) the dho!:asa race and doney race+



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Traditiona dances !ere ooed "or!ard to ,y 1D@ o" the attendees% !hereas 1/@ ooed "or!ard to

the &usic concerts+ S!i&&in) co&petition and the S!ahii cuisine !ere ooed "or!ard to ,y @

and =@ o" the attendees% respecti*ey+

The sur*ey aso "ound out that @ o" the attendees !ere ooin) "or!ard to aspect o" the "esti*a+

They anticipated e*erythin) to ,e )ood and as a resut they !anted to see it a+

The cutura dispays% &ainy conducted at the Mun)uni7:-A area% !ere ooed "or!ard to ,y D@

o" the attendees and a patry 1@ cited the hospitaity o" La&u peope as the &a3or thin) they !ere

ooin) "or!ard to in the e*ent+

Ho!e*er% /@ o" the sa&ped attendees cited nu&erous other ite&s they !ere ooin) "or!ard to

other than the ones isted a,o*e+

M)&' E$>)4e% A#'"("'"e&: Se' 2 =!e&'")$$a"*e&

To!ards the concusion o" the "esti*as% !e ased the sa&ped attendees !hat they ied &ost a,out

the "esti*a+ The ai& here !as to esta,ish !hat they en3oyed &ost in their e$perience o" the /012

cutura "esti*a+ The responses !ere pooed to)ether and su&&ari8ed as "oo!s



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0

:

10

1:

20

2:

30

26 26

18

8 7

54

2

5

Mo' En0o/!( A.'$)$'$!

# of A''!n(!!

>oney race and dho!:asa race see&ed to ,e the &ost en3oyed acti*ities+ They !ere each cited ,y

/@ o" the respondents as the &ost ied ee&ent o" the /012 La&u Cutura Festi*a+ Traditiona

dances "oo!ed suit as the &ost en3oyed acti*ity at 1@+ S!i&&in) and Music concerts !ere each

chosen ,y @ and @ o" the respondents as the &ost en3oyed acti*ities+

Food ,a8aar and cutura dispays !on the hearts o" 2@ and =@ o" the respondents+ A "urther /@ o"

the attendees sa&ped cited the "riendiness o" La&u peope as the thin) they ied &ost a,out the

LCF+



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2@ o" those sa&ped cited other acti*ities other than the one &entioned a,o*e+ These acti*ities !ere

custered to)ether and resuted in the co&posite "i)ure o" 2@+

A C)0a*"&)$ be'3ee$ Se' 1 a$% Se' 2 ?)$ =!e&'")$ 5@ )< ';e =!e&'")$$a"*e&

Ouestion D "or set 1 !as desi)ned to "ind out the attendees anticipation and e$pectations as the

"esti*a !as co&&encin)+ 6n the other hand% "or set /% the 9uestion !as *aried so as to depict the

e$tent to !hich the attendees. e$pectations !ere &et+

Custerin) to)ether si&iar responses "or 9uestion D o" set 1 and / 9uestionnaires% the resuts

o,tained are as "oo!s;

0

:

10

1:

20

2:

30

2: 26 13 7 12 4 3

1 2

!

26 26 1!

! 7: 4

2:

0

S!' 12En'r/3 4u!'$onna$r! an( 5 2E6$'3 4u!'$onna$r!

S& 1 S& 2



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It is e*ident that the >ho!:asa race and the doney race &et the attendees. e$pectations+ They

!ere ,oth the &ost sou)ht a"ter e*ents o" the "esti*a and aso the &ost en3oyed acti*ities ,y the

concusion o" the "esti*a+ Each o" the& a*era)ed /@ o" the tota responses o" the sa&ped

attendees+

The traditiona dances surpassed e$pectations as "ar as the sur*ey o" the /012 LCF is concerned+

>espite ,ein) sou)ht a"ter ,y 1D@ o" the attendees ,e"ore the acti*ities% it !as cited ,y 1@ o" the

respondents as the &ost en3oyed acti*ity o" the e*ent+ This represents a 2@ increase% !hich is

undou,tedy statisticay si)ni"icant+

6n the other hand% &usic concerts see& to ha*e poed !ay ,eo! e$pectations+ The )ap ,et!een

those !ho e$pected it ,e the &ost interestin) and those that actuay "ound it &ost interestin) is 2@+

It is *ita to note that% @ o" the respondents e$pressed that they e$pected e*erythin) to ,e )ood

a,out the "esti*a+ Ho!e*er% upon the concusion o" the e*ent% none o" the respondents (0+00@'

e$pressed that they ied e*erythin) a,out the e*ent% audin) to the "act that a o" the attendees had

their o!n pre"erred speci"ic acti*ities+

C)$#e*$& ab)!' E(e$': =!e&'")$ - )< Se' 1 =!e&'")$$a"*e&

This sur*ey ai&ed to ,rin) out the attendees concerns ,y asin) the 9uestion% Which are your

,i))est concerns a,out co&in) to this e*ent< throu)h asin) this 9uestion% !e !ere a,e to

understand the *isitors reser*ations a,out the "esti*a (acti*ities+ or)ani8ation and its *enue' and

ater on try to )au)e i" the reser*ations sti hod ,y asin) a "oo! up 9uestion on the sa&e in the

second set (set /' o" 9uestionnaires+

The respondents. ans!ers !ere or)ani8ed and presented as "oo!s;



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!ven" #e$ur%"y& 36

None& 33

B$5 )/$5 11

W&$;&) 7

S&=8)+ C;&=% D8)+'( J/8)'& :

A==//5$+/' 4 O;&)%

Con.!rn a7ou' LCF E)!n'

E,&' S&=8)+

N/'&

B$5 )/$5

W&$;&)

S&=8)+ C;&=% D8)+'( J/8)'&

A==//5$+/'

O;&)%



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3:

Last% D@ o" the respondents cited *arious other reasons other than the ones &entioned a,o*e+ These

reasons !ere co&pied and added up to the percenta)e )i*en a,o*e+

A*ea& ') I0*)(e )$: =!e&'")$ - )< Se' 2 =!e&'")$$a"*e&

A"ter seein) to esta,ish the attendees concerns% !e then sou)ht to esta,ish areas re9uirin)

i&pro*e&ent% "ro& the attendees. perspecti*e+ The respondents !ere ased% Which areas do you

thin this e*ent needs to i&pro*e on< This 9uestion &ainy ser*ed to assess i" the concerns cited in

the "ourth 9uestion o" set 1 9uestionnaires sti hod% as at the end o" the e*ent+

The responses to this 9uestion !ere as "oo!s

!ven" #e$ur%"y& 37

#an%"a"%on& 16

None& 13

E,&' O)($'+%$+/' 10

A==&%% R/$5 T/ L$8 6

:

:

4

2

2

Ar!a 'o Im&ro)!

E,&' S&=8)+ S$'+$+/'

N/'& E,&' O)($'+%$+/'

A==&%% R/$5 T/ L$8 V&'8&% @B+((&) S;$5&5

N8&) /9 E,&'% @I'=)&$%& I'=)&$%& #$)+=+$'% A--/$'=&

A==//5$+/' O;&)%



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36

Security% !hich !as the ,i))est concerns "or the attendees sa&ped% !as cited ,y a &a3ority o" the

respondents as the area that needed &ost i&pro*e&ent+ It poed at D@% representin) the sin)e

ar)est co&ponent cited "or i&pro*e&ents+ The security incident that occurred durin) the doney

race co&petition !hich resuted in a poice o""icer dra!in) a )un and "irin) into the air reay shoo

the attendees present+

Sanitation o" La&u as a *enue o" the e*ent reay needs to ,e i&pro*ed on+ This !as a proposa o"

1@ o" the respondents+ The dirt aon) the streets% the open se!er ines% the doney e$cre&ent and

soid !aste aon) the sea"ront !ere the ite&s the respondents cited to sho! the dire need "or

sanitation i&pro*e&ent+

Accordin) to 1D@ o" the respondents% the e*ent !as ar)ey up to standard such that they coud not

identi"y any areas that needed to ,e i&pro*ed on+ This proportion sa! e*erythin) to ,e up to

standard+

10@ o" the respondents thou)ht that or)ani8ation o" the cutura e*ent needed to i&pro*e on+ Most

!ere particuary dispeased !ith ho! the coordination o" e*ents !as done% the ina,iity o"

or)ani8ers to adhere to schedue and the ac o" an e""ecti*e &eans "or disse&ination o" the "ete.s

in"or&ation to the )uests+


“…I saw some nyama !homa (mshikaki) and walked toward the vendor at &'uity Bankto buy some$ But then I ste""ed on donkey "oo and my a""etite filed…%

A D)0e&'"# T)!*"&' %!*"$ F))% Baaa*

I enoyed the !ultural dis"lays but "eo"le in !harge of them should be more a!tive and more

stations should be "ut in "la!e and s!attered over a wider "erimeter and visitors to be "rovided

with a ma" of where a!tivities take "la!e$

A *e&)$%e$' a' ';e C!l'!*al D"&la4


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37

@ o" the respondents thou)ht that the access road to La&u needs to ,e i&pro*ed on% speci"icay to

,e tar&aced and s&oothened+ Another /@ thou)ht that the acco&&odation condition o" La&u

needed to ,e i&pro*ed+ This !as ar)ey due to the "act that they husted a )reat dea to secure

acco&&odation durin) the cutura "esti*a+

2@ o" the respondents proposed that the nu&,er o" e*ents shoud ,e increased and that the )enera

duration o" the "ete ,e increased "ro& the current "our days+ A "urther 2@ thou)ht that &ost *enues

"or the cutura "esti*a acti*ities needed to ,e i&pro*ed on ,y !ay o" e$pandin) the& to increase

their capacity and in the case o" outdoor e*ents% the *enues ,e shaded+

The participants ao!ance !as cited ,y =@ o" the respondents as an area !hich shoud ,e i&pro*ed

on+ Many a&ented that the a&ount paid to participants they interacted !ith !as reati*ey *ery o!+

A C)0a*"&)$ be'3ee$ Se' 1 a$% Se' 2 ?)$ =!e&'")$ -@ )< ';e =!e&'")$$a"*e&

In order to co&pare the "esti*a.s shortco&in)s ,e"ore and a"ter the e*ent% !e ha*e co&pared the

attendees concerns a,out the e*ent ,e"ore the e*ent and their concerns a"ter the e*ent+ This !as done

,y a co&parison o" the responses "or 9uestion = o" set 1 and / as sho!n ne$t;



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3!

$

5

1$

15

2$

25

3$

35

4$

36 33 11 7

4 $

5

$ $ $ $

337 13 6

$ 2

16

$

5 5 4 1$ 2

Com&ar$on of 4u!'$on 8: S!' 1 an( 5

S& 1 @E') >8&%+/''$+)&% S& 2 @E+ >8&%+/''$+)&%

The proportion o" those not i&pressed ,y the security o" the e*ent increased &ar)inay a"ter the

e*ent% ,y a sin)e percenta)e point+ Since &ost o" the respondents !ere citin) the security incident

durin) the doney race% it is possi,e to con"identy say that had the incident not happened% the

proportion o" those citin) security "or i&pro*e&ent !oud ha*e su,stantiay decreased+

The proportion o" attendees that had a,soutey no concerns a,out the e*ent decreased ,y /0@% "ro&

DD@ to 1D@% as at the concusion o" the e*ent+ This indicates that as the )uests arri*ed and setted%

they ,e)an noticin) the inade9uacies o" the "esti*a+



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3"

Sanitation% !hich !as ne*er a concern as at the ,e)innin) o" the "esti*a% ,eca&e a &a3or concern

and an area re9uirin) i&pro*e&ent as per the respondents. opinion ,y the end o" the "esti*a+ It

poed at 1@+ This is a ar)e proportion that undou,tedy can.t ,e i)nored+

The proportion that cites ,ad roads% acco&&odation and security checs decreased ,y 2% / and 2

percents respecti*ey+ Those citin) other outyin) reasons decreased &ar)inay "ro& D to / percent+

Sanitation% Security Checs% Venues 5u&,er o" E*ents% -articipantsQ Ao!ance and E*ent

6r)ani8ation !ere cited as areas "or i&pro*e&ent ,y a co&,ined D?@ o" the respondents% e*en

thou)h they !ere ne*er a concern as at the ,e)innin) o" the "esti*a+ They are ho!e*er e*ent

&ana)e&ent reated and can ,e easiy ooed into "or the purposes o" recti"ication+

Le(el )< Fa0"l"a*"'4 3"'; ';e La0!

To )au)e the e*e o" attendees. "a&iiarity !ith La&u as the *enue o" the cutura "esti*a% !e ased

the respondents% Is it your "irst ti&e to ,e in La&u; and i" not% ho! &any ti&es ha*e you ,een here

,e"ore<

0< !as used to denote those !ho ha*e ne*er ,een to La&u ,e"ore% !hereas those !ho !ere here "or

the second% third% "ourth and "i"th ti&e assi)ned nu&,ers 1% /% D and = respecti*ey+ Those here "or

the si$th ti&e and a,o*e are assi)ned 2+


“*ubli! toilets need to be "ut in "la!e es"e!ially for those staying in guests far

from the venue…%

7A''e$%ee a' Sa'!*%a4 N";' C)$#e*'


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40

An array o" the anay8ed data yieds the "oo!in) ta,e% sho!n in percenta)es;

Table 5.-: N!0be* )< T"0e& A''e$%ee& Ha(e Bee$ "$ La0! Be


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41

9 1 5 : 8 ; <

0

10

20

30

40

:0

60

A''!n(!! L!)!% of Fam$%$ar$'/ W$', Lamu

Num7!r of T$m! B!!n 'o Lamu B!for!

Fro& the )raph% it is e*ident that =?@ o" the /012 LCF !ere "irst ti&e *isitors to La&u% and as

pre*iousy sho!n% &a3ority !ere "ro& :enya+ This is to say that 21@ o" the attendees ha*e ,een to

La&u at east once ,e"ore+



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42

@ o" the respondents had ,een to La&u once ,e"ore !hereas 1/@ had ,een to La&u t!o ti&es

,e"ore+ ? and = percent pointed out that they ha*e ,een to La&u D and = ti&es respecti*ey+ Another

1@ stated that they ha*e ,een to La&u se*era ti&es ,e"ore ran)in) "ro& 2 to 12+

There"ore the ratio o" "irst ti&e *isitors and repeat *isitors is 11

Ba#*)!$% I$


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43

K&'$' 67

#'an%()& 7

*"a+%an& 4

,erman& 6

F)&'=; 4

B)++%; 2

A&)+=$' 1

S. A9)+=$' 1 #-e.%()& 1 O")er( & 2N/ R&%/'%& 4

Na'$ona%$'/ of A''!n(!!

#raphi

cay% this is dispayed as "oo!s

Most o" the *isitors nationaity !as :enyan% as 0@ o" the respondents said that they !ere :enyans+

This !as "oo!ed ,y Spanish as a distant second at @% #er&ans third at @ and French "ourth at

2@+ Itaians% British and A&ericans poed at =% / and 1 percent respecti*ey+

1@ percent o" the respondents !ere South A"ricans and another 1@ S!edish nationas+ 6ther !ord

nationaities ie Indians% Finnish% #ree and Le,anese co&posed the /@ cassi"ied as others+

It is ho!e*er i&portant to note that the proportion o" A&erican and British nationas attendees is

e$tre&ey o! despite the t!o nations ,ein) :enya.s on) ti&e &aret "or touris& products+



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44

A "urther ,rea do!n o" the :enyan nationaity ,oc ,y Ho&e County yieds the "oo!in);

Table 5.6: Ke$4a$ A''e$%ee& b4 C)!$'4

COUNTY ERCENTAGEMo&,asa /+

La&u /1+

:ii"i 1+?

5airo,i 10+/

Tana ri*er +1

:ia&,u /+=

5yeri 1+

Bun)o&a 1+/

#arissa 1+/

:isu&u 1+/

:isii 1+/

Taita Ta*eta 1+/

O';e* C)!$'"e& +2

It !as o,ser*ed that &a3ority o" the attendees o" :enyan nationaity !ere "ro& Mo&,asa County+

:enyans !ho descent "ro& La&u ,ut stay in other counties accounted "or a&ost //@ o" the

attendees o" :enya ori)in+

Mo&,asa% :ii"i% La&u% Tana Ri*er and Taita Ta*eta counties accounted "or =@ o" the tota

attendees o" :enyan nationaity+ 5airo,i County accounted "or 10@ !hie :ia&,u and 5yeri

counties accounted "or /+= and 1+ percent respecti*ey+



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M&'! 36%

L&*! 29%

+,-,.,! 23%

T$'$ )+,&) 10

T,/ T0/! 2%K$-& 1

C%a$=.a'$on 7/ >KP Coun'$!

An anaysis o" the

nationaities o" the "i)ures o" counties "or&in) the u&uiya ya :aunti 8a -!ani (:-'% re*eas the

"oo!in)

Mo&,asa% La&u% :ii"i% Tana Ri*er% Taita Ta*eta and :!ae each poed at D% /?% /D% 10% / and 0+=

percent respecti*ey+



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46

0.0

10.0

20.0

30.0

40.0

:0.0

60.0

70.0

!0.0

:.1 74.0

2.0 1.2

10.23.1 2.! 1.6

K!n/an A''!n(!! 7/ R!"$on

% of Attendees

Cat

e)ori8in) the sa&e :enyan attendees in ter&s o" re)ions "or&in) the "or&er (pre7/010' :enyan

pro*inces re*eas the "oo!in);

5orth Eastern% Eastern and Western re)ions accounted "or the east nu&,er o" attendees o" :enyan

nationaity+



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47

CONCLUSION AND RECOMMENDATIONS

Besides Attendees opinion sur*ey% a "u econo&ic i&pact assess&ent shoud ,e conducted on such

e*ents so as to esta,ish the i&pact to the oca econo&y+ Increasin) the scope o" the sur*ey ena,es

the "u capturin) o" a *ita "esti*a statistics !hich enco&passes Ghard. 9uanti"ia,e data 4 ie% the

nu&,er and characteristics o" attendees% per"or&ers% e$hi,itors% "esti*a attendance e*es% *isitor

e$penditure% "esti*a re*enue and "esti*a e&poy&ent e*es+

Fundin) "or such a sur*ey shoud ,e increased and the researchers ,e en)a)ed eary enou)h ,e"ore

the e*ent co&&ences+ This !i ensure ,etter pannin) and a s&ooth conduction o" the sur*ey+

The nu&,er o" e*ents and the duration o" the "esti*as shoud ,e increased+ This can ,e done directy

,y the or)ani8in) )roup or outsourced to other parties+ This not ony pro*ides &ore entrain&ent "or

the re*eers ,ut aso the socio7econo&ic ,ene"its to the La&u co&&unity are enor&ous+ Increased

e*ents and "esti*a duration encoura)es &ore *isitors to stay and spend "or on)er periods and in the

process create &ore inco&e opportunities "or ,usinesses and co&&unity+

Festi*a ,rochures and pro)ra&s shoud ,e )i*en to a passen)ers at entry points; Moo!e 3etty and

Manda Airport+ This !i pro*ide &uch needed )uidance to the *isitors co&in) "or the e*ent and aso

)enerate interest to attend "or those arri*in) in La&u "or other reasons other than the Festi*a+

Setch &aps shoud ,e a*aied "or the use o" )uests not "a&iiar !ith La&u+ They !i ena,e se"

)uided tours and &a$i&u& participation in the "esti*a acti*ities ,y the attendees

En)a)in) the pu,ic transport ser*ice co&panies as partners to )i*e specia "ares and transport o""ers

durin) the period eadin) to the "esti*a+ This !i ,oost the nu&,er o" attendees and )enerate &ore

interest in the e*ent to the pu,ic outside the *enue to!n (La&u'+



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The nu&,er o" uni"or&ed security a)ents "or the e*ent shoud ,e increased+ This not ony ensures

&ore security ,ut aso increases the Giusion. o" security a&on) the *isitors+

Sanitation shoud ,e i&pro*ed durin) the entire "esti*a period% especiay in !aste &ana)e&ent and

pu,ic toiets pro*isions+

The concerned authorities shoud consider hirin) pro"essiona e*ent or)ani8ers to hande the

increased chaen)e o" handin) e*ents o)istics and e*ent scheduin)+



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Documents

FINAL SURVEY REPORT.docx