Final Summar Internship Tranning

7/26/2019 Final Summar Internship Tranning

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ABOUT APEDA

1. Introduction

The Agricultural and Processed Food Products Export Development Authority(APEDA) came into being through an Act of Parliament, the Agricultural andProcessed Food Products Export Development Act, 1985 (2 of 1986). The

APEDA Day falls on 13thFebruary.

2. Constitution of the Authority

As prescribed by the statute, the APEDA Authority consists of the following

members namely;

A Chairman, appointed by the Central Government; The Agricultural Marketing Adviser; One member from Planning Commission; Three members of Parliament; Eight members appointed by the Central Government representing various

Ministries; Five members appointed by the Central from States and the Union

Territories;

Seven members appointed by the Central Government representing:Indian Council of Agricultural Research, National Horticulture Board,National Agriculture Cooperative Marketing Federation, Central FoodTechnological Research Institute, Indian Institute of Packaging, SpicesExport Promotion Council and Cashew Export Promotion Council.

Twelve members representing: Fruits and Vegetables Products Industries,Meat, Poultry and Dairy Products Industries, Other Scheduled ProductsIndustries, Packaging Industry;

Two members appointed by the Central Government from amongstspecialists and scientists in the field of agriculture, economics and

marketing of the scheduled products.


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3. Mandate of the Organisation

As per the APEDA Act, the Authority is responsible for the development andpromotion of the export of following 14 products mentioned in the First Scheduleto the APEDA Act.

The First Schedule

Fruits, Vegetables and their products Meat and Meat Products Poultry and Poultry Products Dairy Products Confectionery, biscuits and bakery products

Honey, jaggery and sugar products Cocoa and its products, chocolates of all kinds Alcoholic and non-alcoholic beverages Cereals and cereal products Groundnuts, peanuts and walnuts Pickles, papads and chutneys Guargum Floriculture and floriculture products Herbal and medicinal plants

In addition, APEDA has been entrusted from time to time with the responsibilityto monitor exports of some non-scheduled items such as wheat, coarse grainsand also import of sugar. The number of products looked after are approx. 546.


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4. Assigned Functions

As per Section 10 of APEDA Act, the following functions have been assigned tothe Authority:

Development of industries relating to the scheduled products for export byway of providing financial assistance or otherwise for undertaking surveysand feasibility studies, participation in equity capital through joint venturesand other reliefs and subsidy schemes;

Registration of persons as exporters of the scheduled products onpayment of such fees as may be prescribed;

Fixing of standards and specifications for the scheduled products for thepurpose of exports;

Carrying out inspection of meat and meat products in slaughter houses,processing plants, storage premises, conveyances or other places where

such products are kept or handled for the purpose of ensuring the qualityof such products;

Improving of packaging of the Scheduled products Improving of marketing of the Scheduled products outside India; Promotion of export oriented production and development of the scheduled

products; Collection of statistics from the owners of factories or establishments

engaged in the production, processing, packaging, marketing or export ofthe scheduled products or from such persons as may be prescribed on anymatter relating to the scheduled products and publication of the statistics

so collected or of any portions thereof or extracts therefrom; Training in various aspects of the industries connected with the scheduled

products;

The activities of APEDA range from development of data-base of the mandatedproducts, markets and services and dissemination of this information to theexporters. APEDA administers financial assistance schemes for strengthening ofmarketing intelligence and database, quality upgradation, research anddevelopment, development of infrastructure, development of market andtransport assistance.


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5. Organisation Setup

APEDA has its head office in New Delhi and has 5 Regional Offices at Mumbai,Bangalore, Hyderabad, Kolkata and Guwahati.

APEDA has Virtual Offices in 12 states, where APEDA does not have its directpresence.

APEDA is a lean organisation with following manpower

The following is the human resource strength (90) of APEDA:

Chairman* : 01

Secretary* : 01Director : 01General Manager : 04Dy. General Manager : 08

Asstt. General Manager : 11Group B : 31Group C : 27Group D : 08Director (BEDF) : 01

Advisor : 01

Consultants : 05

TOTAL : 90

*Appointed by the Central Government.


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GENERAL

MANAGER

(Tarun Bajaj)

LIVESTOCK

GENERAL MANAGER

(S S Nayyar)

(P&A LEGAL, TRADE

FAIR, PR, SEMINAR,

MDA)

GENERAL

MANAGER

(A S Rawat)

GENERAL MANAGER

(Sunil Kumar)

(STATUTORY

MATTERS, C&I,

REGISTRATION, PFV,

OPF)

DIRECTOR

(R K Boyal)

(FFV, ORGANIC, PQ,

SECRETARY

V K Kaul, DGM

(FFV, Floriculture)U K Vats, DGM

(PFV & OPF, (Statutory

Navneesh Sharma,

DGM

( INFRA, MAI)

Devendra Prasad

AGM (Quality)

Saswati Bose, DGM

(Organic)

M P Vijay

(Regn., C&I)

R K Mondal, DGM

(B&F)

Sunita Rai

AGM (Livestock)

Samidha Gupta

AGM (Trade Fair, PR,

Seminar MDA

Umesh Kumar AGM

(P&A, Legal)

V K Vidyarthi

DGM (Hindi)

V K Vidyarthi

DGM (PQ)

Reeba Abraham, AGM

(Organic)

N C Lohakare, AGM

V K Kaul, DGM

(EDF)

A K G

Director

CHAIRMAN

Dr.PVSM Gouri

Advisor

(Organic)


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Details of Sanctioned and Existing Strength as per the

Recruitment Rule as on 01.02.2014

Sanctioned

strength as

per RR

Present

strength

Vacancies

Group A

Chairman 1* 1* ---

Secretary 1* 1* ---

Director 1 1 ---

General Manager 4 4 --

Dy. General Manager 9 8 1

Asstt. General Manager 16 11 3+2(adhoc)

SUB-TOTAL 30 24 4+2(adhoc)

Group B

Manager Accounts 1 1 ---

Executive Secy to Chairman 1 1 ---

Accountant 3 3 --

Librarian 1 1 ---

Executive Officer (EDP) 2 2 ---

Field Officer 4 4 ---

Sr. Office Executive 4 3 1

Office Executive 8 8 ---

Sr. Personal Executive 6 6 ---

Jr. Hindi Translator 1 1 ---

SPE to Chairman 1 1 ---


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SUB-TOTAL 32 31 1

Group C

EDP Executive 4 4 --

Personal Executive 9 2 7

Assistant Executive 13 13 --

Cash Executive 1 1 ---

Jr. Asstt. Executive 16 5 11

Driver 2 2 ---

SUB-TOTAL 45 27 18

Group DJamadar 1 0 1

Daftri 1 1 ---

Peon 13 7 6

SUB-TOTAL 15 8 7

TOTAL 124 90

30+2

(adhoc)


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6. Export Performance

alue in Rs. Lacs

Qty in MT.

2011-12 2012-13 2013-14

PRODUCT Qty Value Qty Value Qty V

FLORICULTURE

Floriculture 30926.02 36532.15 27121.86 42344.60 22485.21 4

Fruits & Vegetables Seeds 15205.81 28776.35 17168.00 34772.39 17816.70 4

Total 46131.83 65308.50 44289.86 77116.99 40301.91 8

FRESH FRUITS & VEGETABLES

Fresh Onions 1309924.82 172299.80 1666872.60 196662.66 1482498.58 31

Other Fresh Vegetables 734178.83 131048.20 768627.20 151633.56 953731.22 22

Walnuts 5841.56 23108.40 5295.47 19983.57 6726.36 3

Fresh Mangoes 63441.29 20974.30 55584.99 26471.78 41279.97 2

Fresh Grapes 108584.56 60288.15 172744.42 125942.78 192616.91 16

Other Fresh Fruits 270437.20 75541.11 263970.29 77975.78 240552.45 10

Total 2492408.26 483259.96 2933094.97 598670.13 2917405.49 87

PROCESSED FRUITS AND VEGETABLES

Cucumber and Gherkins( Prepd. &Presvd)

258603.00 74503.45 238624.89 85659.18 218749.79 9

Dried & Preserved Vegetables 64794.09 52678.47 68520.25 63795.76 56158.38 7

Mango Pulp 150499.06 62082.91 147815.69 60855.73 174860.33 7


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Other Processed Fruits &

Vegetables274807.05 157759.82 269217.26 173305.54 287384.61 22

Pulses 174625.18 106793.13 202751.36 128500.32 345051.38 17

Total 923328.38 453817.78 926929.45 512116.53 1082204.49 64

ANIMAL PRODUCTS

Buffalo Meat 986618.46 1374573.96 1107506.27 1741289.30 1449758.65 264

Sheep/Goat Meat 11181.04 25522.07 16046.91 42565.86 22608.95 6

Other Meat 318.33 364.34 194.13 233.33 255.26

Processed Meat 575.94 949.53 796.92 937.41 488.78

Animal Casings 923.56 2705.01 602.53 1837.08 352.20

Poultry Products 624181.11 45805.29 577864.27 49493.41 437673.53 5

Dairy Products 25639.51 28935.68 87824.21 141209.83 159228.51 33

Casein 838.66 3719.76 13650.78 55625.72 11461.71 6

Natural Honey 26089.03 32123.96 25780.70 35632.05 28378.40 4

Albumin( Eggs & Milk ) 1454.31 5302.71 1663.83 9016.14 2025.32 1

Total 1677819.95 1520002.31 1831930.55 2077840.13 2112231.31 322

OTHER PROCESSED FOODS

Groundnuts 832616.93 524644.77 535637.36 406536.09 509664.84 3187

Guargum 707326.43 1652386.71 406311.81 2128701.08 601945.421173

Jaggery & Confectionery 207694.35 76421.98 246566.93 91759.98 266471.96 1136

Cocoa Products 16678.58 17597.61 19083.34 29392.13 15962.95 570


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Cereal Preparations 301289.71 188859.70 293124.30 224076.04 321468.07 2855

Milled Products 171158.13 35890.14 273584.39 60360.80 418397.99 100

Alcoholic Beverages 214110.69 145944.99 264466.08 190937.00 311564.19 2393

Miscellaneous Preparations 229341.93 121916.02 293958.19 171205.70 338972.77 218

Total 2680216.75 2763661.92 2332732.40 3302968.82 2784448.19250

CEREALS

Basmati Rice 3178174.43 1544959.62 3459898.93 1940939.06 3757271.42 292

Non Basmati Rice 3997719.57 865912.61 6687990.85 1444880.75 7133183.37 177

Wheat 740746.76 102326.85 6514810.60 1052900.15 5562374.74 92

Maize 3855721.20 515751.49 4788328.25 709634.06 3954236.61 59

Other Cereals 217962.03 33540.86 652975.53 108427.36 657700.54 11

Total 11990323.99 3062491.43 22104004.16 5256781.38 21064766.68 634

Grand Total 19810229.16 8348541.90 30172981.39 11825493.98 30001

Source: DGCIS Annual Data


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OTHER PROCESSEDFOODS

Groundnuts 433753.23 2178.41 832616.93 5246.45 535637.36 4065.36

Guargum 441607.7 2938.7 707326.43 16523.87 406311.81 21287.01

Jaggery & Confectionery 72361.48 323 207694.35 764.22 246566.93 917.6

Cocoa Products 9077.54 126.97 16678.58 175.98 19083.34 293.92

Cereal Preparations 226485.28 1261.79 301289.71 1888.6 293124.3 2240.76

Milled Products 99101.24 197.06 171158.13 358.9 273584.39 603.61

Alcoholic Beverages 122295.16 816.84 214110.69 1459.45 264466.08 1909.37

Miscellaneous Preparations 159209.15 832.81 229341.93 1219.16 293958.19 1712.06

Total1563890.7

8 8675.58268021

6.7527636.6

32332732.

4 33029.69

CEREALS

Basmati Rice 2370658.39 11354.633178174.4

3 15449.6 3459898.93 19409.39

Non Basmati Rice 100685.78 231.293997719.5

7 8659.13 6687990.85 14448.81

Wheat 394.47 0.7 740746.76 1023.27 6514810.6 10529

Maize 3010423.39 3359.46 3855721.2 5157.51 4788328.25 7096.34

Other Cereals 209647.62 289.02 217962.03 335.41 652975.53 1084.27

Total5691809.6

5 15235.1119903

23.9930624.9

222104004

.16 52567.81

Grand Total11567574.

18 42437.64198102

29.1783485.4

230172981

.39 118254.95

Source: DGCIS Annual Data

7. Financial Assistance Schemes

In its efforts to augment the agro exports APEDA provides financialassistance under its following Financial Assistance Schemes:

Scheme for Market Development Scheme for Infrastructure Development Scheme for Quality Development Scheme for Transport Assistance


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8. Approved Budget for the XII Plan Period

During the XII Plan period, the Government has allocated Rs. 1100Crores for APEDA Schemes. The scheme-wise, year-wise allocationare as under. APEDA has no non-plan allocation.

Budget allocation for 2012-13 to 2016-17

Name of scheme 2012-13 2013-14 2014-15 2015-16 2016-17 TotalDevelopment ofInfrastructure

60.00 62.00 62.00 65.00 50.00 299.00

Market Development 23.00 29.00 31.00 34.00 34.00 151.00Quality Development 8.00 9.00 10.00 11.00 12.00 50.00Transport Assistance 89.00 116.00 125.00 130.00 140.00 600.00Grand Total 180.00 216.00 228.00 240.00 236.00 1100.00

9. Important activities carried out under APEDAs various scheme

a) Infrastructure

The inadequacy of post harvest infrastructure facilities which result in huge

inefficiencies and wastages has persistently been identified as a major constraint

in boosting export of perishable products from the country. APEDA has been

actively involved in creation of cold chain infrastructure for horticulture produce to

improve quality and value addition of produce and to achieve optimum shelf life

resulting into increased quality exports of Indian agriculture produce. Recently,major focus has been laid to encompass setting up of processing units for

horticulture and agriculture produce and also strengthen the infrastructure at

seaports. Further, Prime Ministers Office has alsoidentified Creation and

Management of Cold Chain Infrastructure for Agriculture products as a thrust

area and targets have been fixed for different Government agencies engaged in


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the field of creation of cold storage capacities including APEDA for agro export

products. APEDA has created a cold storage capacity of 41159 MTs till 20012-

13. For the year 2013-14 APEDA has set a target to achieve creation of 8000

MTs cold storage capacity.

For the XII Five year Plan recently approved by the Government, under its

Scheme for Infrastructure Development, APEDA provides 90% assistance of the

eligible project cost to State Government Agencies for setting up of cold chain

infrastructure which includes pre-cooling, cold store, high humidity cold store, CA

stores, and material handling plant and machinery viz. sorting grading, washing,

waxing, packing in an integrated manner; Centre for Perishable Cargo at airports;

infrastructure at seaports, ICDs, Borders, Processing Units, Testing Laboratories,

etc. for common use by exporters for exports of agriculture products.

Various State Government agencies, State Agricultural Marketing Board, StateAgriculture / Horticulture Departments and other organizations in the past, have

been benefited by APEDA for setting up of such facilities by strengthening their

export infra. capabilities and capacities. More than 100 projects have so far

been sanctioned by APEDA in last 15 years in various states, which includes

setting up of integrated pack houses with pre-cooling, cold storage, material

handling, Vapour heat treatment, irradiation facilities; Centres for Perishable

Cargo at 12 major airports, flower auction centres, Setting up/Upgradation of

Laboratories for export testing for common use, etc. A new component

Establishment of common infrastructure facility in PPP mode by Government orpublic sector agency is added to encourage private sector wherein grant to the

tune of 75% of the project cost will be provided to SPV. The detailed guidelines

are being finalized to operationlise the same.

Further, assistance to private exporters is provided ranging from Rs. 7.5 lakhs to

Rs. 75.00 lakhs for purchase of specialised transport units; setting up of

intermediate storage; setting up of mechanized handling facilities such as sorting

grading, washing, waxing, ripening, packaing, palletisation, pre cooling, cold

storage, pre-shipment treatment such as fumigation, x-ray screening, hot waterdip, vapour heat treatment, Irradiation etc., cable cars for banana, Vapour Heat

Treatment, ETP, specialized storage facilities such as CA, MA, etc.


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b) Quality Development and Assurance Programmes:

Another major area of concern is strengthening the capabilities of Indianexporters for adherence to international quality standards. Under itsscheme for Quality Development, APEDA extends financial assistance toexporters for purchase of lab equipments and implementation of qualitysystems like ISO, HACCP, BRC, GAP etc.

Number of activities have been carried our under the quality developmentand assurance programme:

1) Development of Pre and Post harvest protocols for export of freshfruit and vegetables.

2) Implementation of Good Agricultural Practices and food safety

management system.3) Developed Export standards for 49 fruits and vegetables.4) Development and implementation of plant registration schemes for

peanuts and peanut products.5) Recognition of packhouses and processing units6) Procedure of export of fresh grapes and pomegranates through

control of pesticides.7) Recognition of implementation and certification agencies for food

safety management system.8) Recognition of laboratories for export testing and monitoring plans

implemented by APEDA.9) Training programmes for up gradation of personnel of recognized

laboratories.10) Prepared National Programme for Good Agricultural Practices

(IndiaGAP) which I notified by BIS.11) Regular participation and contribution in Codex meetings for

safeguarding the interest of export of Indian Agro Products.

More than 500 manufacturer exporters of food products have implemented

food safety systems such as HACCP ISO-22000, BRC etc with APEDAsassistance.

APEDA continuously motivates and encourages its member exporters toadhere to quality systems such as ISO, HACCP, BRC, GAP etc.


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c) Research & Development

APEDA promotes commercial research for the benefit of processors/exporters under its scheme for Research & Development through variousorganisations under ICAR / CSIR system and Agriculture Universities. Asper the requirement of the trade following R&D projects have beenundertaken.

1) Commercial research on Lychees and vegetables2) Improvement in varieties and pre-harvest management in grapes

through National Research Centre (NRC) for Grapes, Pune.3) Identification and eradication of mango stone weevil through Acharya

N. G. Ranga Agriculture University, Andhra Pradesh.4) Pests and Disease Management in Gherkins through University of

Agricultural Sciences, Bangalore.5) Development of varieties of white onion for dehydration purposes

through Gujarat Agricultural University.6) Development of Export Packaging of Dehydrated/ Freeze dried

vegetables through Indian Institute of Packaging.7) Research project on improvement of shelf life in apple cultivarsRed

Delicious and Ambri through Sher-I-Kashmir University of AgriculturalSciences and Technology (SKUAST), Kashmir.

8) Project for Surveillance of Pests and Diseases in potato crop throughCPRI Shimla.

d) Development of exports standards and Codex activities

51 standards of fresh fruits and vegetables were developed which werenotified under Agmark Act. Chairman, APEDA is also Chairman of theStanding Committee on Fruits and Vegetables to frame and notify standardsand inspection procedures under the Agmark Act.

Chairman, APEDA is also Chairman of Food and Agriculture Division FAD-10committee of BIS to review and establish existing and new Indian Standardsas well as work related to processed food products.


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Participation and contribution to various shadow committees and providesinputs in food safety standard setting process under the various Codexcommittees. Offers comments to the Codex Alimentarius Commissions (CAC)standardization process related to fresh fruits & vegetables, general principles

food hygiene, import export & certifications, pesticide residues, CAC andExecutive Committees.

e) Development of GAP and food safety standards

APEDA has developed National Program on Good Agricultural Practices IndiaGAPstandard, which was notified by BIS. APEDA is also a member of National TechnicaWorking Groups on Good Agricultural Practices (GAP) hosted by QCI for nationalinterpretation of GlobalGAP. APEDA participates in FSSAI, BIS and QCI committeespertaining to food safety areas.

f) Market Development

APEDA provides financial assistance to exporters for development of packagingstandards and design, use of modern packaging material, development anddissemination of market information, preparation of product literatures, buyer-seller meet, participation in exhibitions, fairs, exchange of delegation etc.

The activities to tap the potential on the demand side include a stepping up ofmarket promotional activities such as participation in international trade fairs,

commodity specific promotion campaigns, brand promotion through publicity andorganizing the buyer-seller meets. For enhancing brand image and marketing ofAPEDA products, APEDAs promotional campaigns for Indian Basmati Rice,Indian Beer, Indian Wines, Indian Curries and Indian snacks during major tradefairs abroad, have helped to expand the market and create a market profile forthese products. Promotion campaigns for Indian mangoes and mango-basedproducts were held in Japan, USA, Germany, Poland, Singapore, Malaysia andSweden last year.

Based on the potential of specific products such as, horticulture floriculture andcereal products, there is a need for creation of cold storages/ warehouse ingateways to major markets like Dubai, Singapore, London and Moscow with100% grand from APEDA.

APEDA has also been trying to expand marketing opportunities for Indian foodproducts by giving an emphasis on market access for various products in variouscountries.


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APEDA has achieved market access in the following:

a) Market access for mangoes in Japan, China, Australia, New Zealand andChile

b) Market access for grapes in China

c) Market access for Basmati rice in Japan and Chinad) Opening of Russian market for plant based productse) Equivalence with EU, Switzerland and agreement conformity assessment

with USA for Organic products.f) Opening of markets for meat in Tunisia and Libya

Efforts are being taken to achieve market access for the following :

a) Market access for pomegranate, grapes and litchis in USAb) Market access for poultry and poultry products in Japan

c) Market access for basmati rice in Mexicod) Market access for meat in Syria, EU, Indonesia and Thailand

10. Development and dissemination of Market Intelligence

Amongst APEDAs diversified development programmes for its continuousendeavour for promoting the export of agro based products, one of its majorobjectives is to develop and provide market intelligence to all the stakeholders inthe agro trade. Strong and organised information base is the backbone of anyorganisation.

Over the year APEDA has effectively utilized IT tools in compilation of tradeinformation and dissemination of the same through various ways. APEDA hasset up it vibrant website having static market intelligence information anddynamic online facilities for registration, submission of monthly party return,financial assistance scheme applications etc. considering the importance andneed of actual market intelligence, APEDA has set up an agri trade portal fulfilsthe need of a new entrepreneur to identify the products and its competitive indifference markets.

11. Basmati Development Activities

a) Basmati Development Fund

The prime mandate of BDF is protection and promotion of Basmati Rice throughall possible measures. There are 351 instances of violation of rights in India and


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211 instances of violation of rights in the name of Basmati in 50 countries havebeen contested so far.

Under BDF, promotions of Basmati Rice have also been undertaken through wetsampling in various international trade fairs as also in-flight promotions were

held. The International Chef Conference was held on November 23, 2011 atNew Delhi.

b) Basmati Export Development Foundation

A Basmati Export Development Foundation (BEDF) has been set up at SVBP,University of Agriculture and Technology, Modipuram, Meerut, UttarPradesh, which has the mandate for pre and post harvest management of

Basmati rice and also promotion of contract farming. A DNA testing labhas also been set up at the BEDF. It has been registered as a Societyunder Societies Registration Act in November, 2002 and it draws itssustenance from BDF.

c) Registration of Basmati Rice as GI

The APEDA (Amendment) Act, 2009, received the ascent of Honble President ofIndia on March 6, 2009 to amend the APEDA Act 1985. The amendment hascome into force on the October 13, 2008. The amendment makes APEDAresponsible to undertake, any such measures as may be prescribed by theCentral Government for registration and protection of the Intellectual PropertyRights in respect of special products in or outside India. Such special productsare to be listed in the Second Schedule to the APEDA Act. The first productlisted in this schedule is Basmati Rice. APEDA has initiated the process forregistration of Basmati Rice as a Geographical Indication. It was published intheir journal dated 31.5.2010 inviting oppositions. 9 oppositions were received towhich responses were filed by APEDA through their lawyer. Now, hearing is duebefore the Controller of Patents, Trade Marks & GI scheduled for December 17 &18, 2012.

12. Organic Production

APEDA has been identified as the secretariat for the National Programme for

Organic Production and it performs the lead role for promotion of export of

organically grown agro-products. APEDA on behalf of the National Accreditation


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body is involved in the implementation of the National Programme for Organic

Production (NPOP) which includes policies for development and certification of

organic products, National standards for organic products and processes,

Accreditation of programmes to be operated by Inspection and Certification

Agencies and Certification of organic products by the accreditated CertificationBodies. Evaluation and surveillance for accreditation of Certification Bodies

under NPOP.

Awareness programmes are organised in different parts of the country as alsothe training programmes for the domestic agencies interested in taking upinspection and certification.

13. New Initiatives: Cluster Development

APEDA in association with NHB have identified certain clusters having exportpotential. The objective is to focus on identified product clusters on the lines of

Agri Export Zone concept and address critical issues in agri export includingcreation of exportable quality volume, synergies with the available resources,logistics and market access issues. Both APEDA and NHB have designationnodal officers to supervise and monitor these clusters. The identified productsand their clusters are Jaggery (Maharashtra), Gherkins (Karnataka), Grape &Grapewine (Maharashtra), Mango Pulp and Fresh Vegetables (Andhra Pradesh),Mangoes (Maharashtra), Flowers (Tamil Nadu, Karnataka & Maharashtra), FreshOnion (Maharashtra), Dehydrated Onion (Gujarat), Pomegranate (Maharashtra),

Banana (Maharashtra) and Peanuts (Gujarat).

Several activities have been identified including pre and post harvest operations,supply chain management, market development for effective implementation ofthe concept and to achieve the desired results. While APEDA would primarily befocusing on quality management and market development activities, NHB, NHM,MFPI, RKVY, State Horticulture / Agriculture Department, State MarketingBoards and ICAR will be involved for addressing pre-harvest, post-harvest,supply chain and R&D activities. The nodal officers of APEDA and NHB aretaking necessary steps for implementation of this concept.

14. APEDAS Activity in North East

Organic Seminar: APEDA had organized a trainers training for the officials ofHorticulture Department of govt. of Meghalaya on 25th July,08 in Shillongcovering all aspects of where organic farming.


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International Trade Fairs: APEDA displayed the products of North east likePassion fruit juice, Rice, pickles etc at World Food Moscow trade fair which washeld from 23rdto 26thSeptember,08.

Products from NER like Passion fruit juice, King Chilly (World hottest chilly),

Honey, Pickles and Rice based product was displayed at Asean N.E.India Trade& Investment summit held at Ho Chi Minh City of Vietnam from 12th to 14thFebruary,2009 which attracted lot of visitors.

APEDA assisted participation of a group of people comprising of officials, farmersetc from Assam involved in organic farming on Joha rice at Bio FachGermany,09.

Seminars /Workshop :

APEDA participated at the workshop on plantation crop organised by thedepartment of industries & Commerce , Government of Manipur in association ofMoC at Tamenglong, Manipur on 29thNovember,08 in which APEDA displayedits activity in its stall and a paper was presented by Mr. A.S.Rawat, GeneralManager about the schemes and activities of APEDA in North east.

Training on Floriculture Programme: A practical workshop on floriculture washeld on 30th and 31st May, 08 at Guwahati for the entrepreneurs of floriculturefrom the state of Mizoram and Meghalaya by inviting experts from the

Netherlands.

APEDA organized a practical training on post harvest management on orangesat Tamenglong, Manipur on 5thand 6thDecember by inviting the expert fro ICAR,

Seminar on from land locked to Land linkedNorth East India inBIMSTEC

Seminar organised by Ministry of External Affairs in Shillong where APEDAhighlighted the potential crops of NER for export and scheme of APEDA.

International Summit for Packaging Industry:

13 nos. Entrepreneurs from North East nominated by the Government of NEState to participate in the event held in Mumbai from 30 th September10 to 3rdOctober10 was led by APEDA covering all expenses under EDF scheme.


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Bio-Fach India 2010:

APEDA led a delegation comprising of 9 nos. of farmers / entrepreneursnominated by the State Govt. of North East for participation in Bio-Fach India2010 in Mumbai which was held from 7 th December to 9th December10 at

Bombay exhibition centre, Mumbai covering all expenses.

Infrastructure development:

APEDA signed a Mou with Govt. of Mizoram to set up walk-In-type Cold storageat Lengpui Airport, Mizoram on 30th March, 2012. The total project cost is Rs.20,64,314/= Work is under progress.

International Buyer brought by APEDA to NER

1. Italianbuyers along with their QC people visited Gangtok, Sikkim from 9th

to 11th october12 looking for organic product. Meeting with state govt.officials and field visit arranged for the visitor who appreciated quality offresh ginger.

2. Buyer from USA visited Assam, Manipur and Tripura from 19th to 24thNovember looking for special variety of rice and other organic product fromthe region. Confirmed purchase of Red rice from Assam and showninterest on Black rice of Manipur and Khasa rice (Aromatic rice) of Tripura.

EDF-NORTH EASTERN REGION

Following the announcements made by the Prime Minister in respect ofmeasures the development of exports from the North-Eastern region in Shillongon January 21-22, 2000, an Export Development Fund (EDF) has been set upwith the objective of using the resources for the development of exports from theregion. The objective of the scheme is to assist specific activities for promotionof exports from the North-Eastern region of the country including Sikkim. All

activities, which have a linkage with the exports from the region and are designedto help exports, shall be eligible for assistance from the fund. The schemecovers Setting up of pioneering/pilot projects aimed at exports , Provision ofequipment and machinery for the pioneering pilot projects aimed at exports ,Creation of Common facilities for facilitating exports ,Facility for testing andstandardization as well as quality improvement of export products, Fundingrelated to the exchange of trade delegations, Any other activity as notify by the


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department of Commerce having a bearing on export promotion in the North-East. The major criterion for eligibility for the projects is that the proposal mustshow a direct linkage with the exports from the region and should be desired tohelp exports from the North-Eastern Region.

Fund Released : So Far DoC had placed an amount of Rs 59.70 Crs at thedisposal of APEDA of which 61 projects have been funded to the tune of Rs52.60 Crs including assistance extended to exporters on Inland Transport

Assistance scheme for the North Eastern Region

15. Traceability System

GrapeNet

GrapeNet is an internet based Residue Traceability Software System formonitoring fresh grapes exported from India to the European Union.GrapeNetis a first of its kind initiative in India that has put in place an end-to-end system for monitoring pesticide residue, achieve productstandardization and facilitate tracing back from retail shelves to the farm ofthe Indian grower, through the various stages of sampling, testing,

certification and packing.

Peanut.net

APEDA has laid down procedures to ensure control of aflatoxin residues inpeanuts and peanut products meant for exports to the EU. Thestuffing/loading of the containers can be carried out after issue of theCertificate of Export by IOPEPC authorized by APEDA.

Peanut.net is IT-enabling of the certification system for Groundnut productsexported from India. The Stakeholders co-opted for the Groundnuttraceability system are Processing Units involved in Shelling, grading, valueadded products manufacturing, etc., Exporters, IOPEPC and AccreditedLaboratories. No certificate can be issued by any Laboratory or IOPEPCwithout going through this system.


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Tracenet

Tracenet is the IT-enabled Certification-cum-Traceability system forOrganic Sector in India, with uniform, consistent, transparent datamanagement and certification system. It is a major GovernmentIntervention for providing level playing field for all stake holders in thesupply chain, among farmers, processors, grower groups and certificationbodies. It helps to monitor the overall growth and market access of Indianorganic products.

No certificate can be issued by any Certification Body without goingthrough this system. The system captures only relevant data at the time ofchange in ownership of product that is to be finally exported. The data iscaptured by the Grower Groups themselves and vetted by a certified

organization.

Each consignment of an Exporter is accompanied by a TransactionCertificate. Certification bodies shall issue the Transaction Certificatethrough APEDAs Tracenet system, either based on a previous TransactionCertificate in cased the product has moved through multiple handlers onthe supply chain or based on a Scope Certificate when it was directlyprocured from an operator, either an individual or a group.

Tracenet is among the first such national initiatives and has beenrecognized with the e-ASIA award instituted by UN/AFACT in the year2011.

Hortinet

Of late there have been several rapid alerts from EU and also from MiddleEast regarding detection of beyond permissible levels of residues ofvariuos chemicals in vegetables exported from India. Therefore, for control

of pesticides in Fruits and Vegetables, APEDA has evolved the ResidueMonitoring Plan for control of residues prior to shipment to EU and othercountries. The document is being given its final shape in consultation withour technical partner - the National Referral Laboratory (NRCG), and otherstakeholders. The software development process is going on in line withthe Grapenet system. The Hortinet system will be integrated software formonitoring of exports of Grape, Pomegranate and Okra (vegetables).


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Initially, the system would be implemented for six identified vegetablesexported to the EU viz Green Chillies, Bitter gourd, Drumsticks, Curryleaves, Brinjal and Okra which constitute a major chunk of vegetablesexported from India to the EU.

ABOUT MARKETING RESEARCH

Meaning

Marketing research is comprised with two words one is marketingand

second is research.

Marketing is the process of planning and execution the conception of the

product, pricing, promotion and place and distribution of ideas or goods and

services to create exchange that satisfy individual and organizational goals.

Research word also composed into two words ReandSearch.

Remeans again and againand searchmeans to examine closely and

carefullytogether they form a noun describing a carefully systematic studyand investigation in some field facts and principles.

OBJECTIVES OF MARKETING RESEARCH

1. To understanding marketing culture, business environment and decision

making process and measures of marketing goals.

2. It help in providing information regarding manufacture, retailer, supplier

of all kinds of services.

3. To know and understand marketing opportunities.

4. To forecasting the future sales.


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5. To understanding the customer behavior.

6. To identify the strength of organisation and making policies regarding

that.

7. Testing marketing of new product in lab.

MARKETING RESEARCH PROCESS

1. Define the Problem

2. Develop a research plan

a) Data Source- Primary data

- Secondary data

b) Research apporach- observational

- focused

- survey

-behavioural-experimental

c) Research Instrument- Questionnaire i) open ended

ii) Close ended

-Mechanical (media)

d) Sampling plan

e) Contract method- through mail

-through phone

-personally

-online contract


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3. Collect the information

4. Analysis the information

5. Present the report and finding

SECONDARY DATA FROM WEBSIDE

1. SOURCE BY - the odisha gazette

2. SOURCE BY-www.mapofworld.com

3. SOURCE BY- India.gov.in

4. SOURCE BY - Directorate of Agriculture, Odisha

5. SOURCE BY- India.gov.in and the odisha gazette

6. SOURCE BY - Odisha Diary bureau

7. SOURCE BY- Federation of Odisha Export Organisations

Setup by Ministry of Commerce, Govt. of India
http://www.map/http://www.map/


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STATUS OF AGRICULTURE IN ODISHA

1. Odisha is an Agrarian State. Almost 70 per cent population of the

State is dependent on agriculture. The agriculture sector contributes

only about 16 per cent of the Gross State Domestic Product (GSDP),with more than 70% population dependence resulting in low per

capita income in the farm sector.

2. Consequently, there is a large disparity between the per capita

income in the farm sector and the non-farm sector. Therefore, it is

essential to deal with those issues which impact the income level of

farmers. Considering the high growth of GDP in the recent past, amajor reorientation in the policy is necessary to make this growth

more inclusive.

3. The decline in agriculture growth coupled with declining profitability in

the agriculture sector, in the face of rapid growth of non-farm sector,

is one of the major concerns. The National Policy for Farmers, 2007

has envisaged focusing more on the economic wellbeing of the

farmers, rather than just on production.

4. More public investment in agriculture is the present requirement as

private investment in agriculture would take time because of the slow

evolution of appropriate policies. Investment can spur up the

productivity and capital formation which is so very crucial to the

agriculture sector.

5. Considering that nearly 70 per cent of India still lives in villages,

agricultural growth will continue to be the engine of broad-based

economic growth and development as well as of natural resources

conservation, leave alone food security and poverty alleviation.


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6. The Government of Odisha declared a State Agriculture Policy in

1996. After more than a decade, in 2008, the State Agriculture Policy

was revised and its scope widened to cover many other aspects of

the States Agriculture.

7. The State Agriculture Policy, 2008 served Odisha well and stimulated

the growth of private lift irrigation and agro industries. More than

1,00,000 lift irrigation points were established and the State saw the

growth of many new agro-based industries.

8. Farm mechanization reached new heights, the number of tractorssold to the farmers increased from less than 200 tractors in 1999-

2000 to more than 5,000 in 2011-2012.

9. Odisha became the largest consumer of power tillers. A

sustained and vigorous growth was maintained in agriculture. The

State Agricultural Policy, 2013 is another step in the same direction.It

will further the renaissance of the agriculture seen in the last decadeand it aims to inspire a fresh generation of farmers who will look

forward to face the challenges of the new century with confidence.

(SOURCE BY - the odi sha gazette)


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ODISHA DISTRICT MAP


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AGRICULTURE IN ODISHA

1. The State has about 64.09 lakh hectares of cultivable area out of

total geographical area of 155.711 lakh hectares accounting for 41.16

per cent. Total cultivated area is about 61.50 lakh hectares. About40.17 lakh hectares of cultivable area has acidic soil and approx. 4.00

lakh hectares of area suffers from salinity. That apart, nearly 3.00

lakh hectares of cultivable area suffers from water logging.

2. Agriculture sector contributes about 16% of the Gross State

Domestic Product (GSDP). About 65% of the workforce depends on

agriculture for employment /livelihood. The average size of land holdingin the State is 1.25 ha. Small and marginal farmers constitute about 83%

of the farming community.

3. The State is divided into 10 Agro-climatic zones on the basis of soil

structure, humidity, elevation, topography, vegetation, rainfall and other

agro-climatic factors. The average rainfall in the State is 1452 mm, of

which about 80% is confined to monsoon months (JuneSeptember).

The total irrigation potential created is 30.89 lakh hectares in Kharif and

15.01 lakh hectares in Rabi.

4. Rice is the main crop of the State. The total rice production in the

State during 2012-2013 is estimated to be 94.29 lakh tons. This is

the highest ever achieved in the State. The previous high was in 2007-

2008, at 76.55 lakh tons. Agriculture in Odisha is characterized by low

productivity on account of various factors. These factors includeproblematic soil (acidic, saline & waterlogged), lack of assured irrigation,

low seed replacement rate, low level of fertilizer consumption (63 kg/ha.

against national average of 140 kg/ha.), low level of mechanization etc.(SOURCE B Y - the odisha gazette)


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AGRICULTURE AND IRRIGATION

1. Odisha is primarily an agrarian economy having nearly 30%contribution to the Net State Domestic product (NSDP) with 73

percent of the work force engaged in this sector.

2. The cropped area is about 87.46 lakh hectares out of which 18.79

lakh hectares are irrigated. Climate and soil play a vital role in

Odisha's agriculture economy.

3. The total cultivable land exploited for cropping is about 40% of the

total geographical area and the exploitation is comparatively more in

the coastal districts of Odisha i.e. Balasore, Bhadrak, Cuttack,

Ganjam, Jajpur, Jagatasinghpur, Kendrapara, Khurda, Nayagarh,

Puri etc.

(SOURCE BY- (India.gov.in)

Facts and Figures Related to Agriculture in Odisha

1. At the time of independence food grain production of Odisha was

2393 MTs.

2. Odisha produced 7923 MTs of food grains.

3. Per hectare production of rice today is 1.4 MTs as against 1.8 MTs

for the country as a whole.

4. The yield per hectare has been 1080 kg in comparison to the national

average of 1620 kg.


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5. In 1998 the cropping area utilized for food grain production was 89.4

% of the total cultivable land.

6. Extent of rain-fed cultivable land: 62%.

7. Fertilizer consumption: 290.56%.

(SOURCE BY-India.gov.in)

OBJECTIVES

Agriculture in Odisha still depends on the small and marginal farmers. It

continues to be characterized by low productivity due to traditional

agricultural practices, inadequate capital formation and low investment,

inadequate irrigation facilities, low water use efficiency, uneconomic size of

holding, etc.

1. To bring in a shift from the present level of subsistence agriculture to

a profitable commercial agriculture.

2. To promote sustainable agricultural development.

3. To encourage crop substitution particularly in uplands and medium

lands.

4. To focus on horticultural crops including dry land horticulture.

5. To focus on poultry, dairy and fisheries to augment the income of the

farmers.

6. To encourage modern farming system approach.

7. To encourage organic farming.

8. To enhance water use efficiency through peoples participation.


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9. To encourage contract as well as compact farming.

10.To increase access to credit for small and marginal farmers.

11.To improve the marketing facilities and access to market information.

(SOURCE BY - the odisha gazette)

Agriculture in Odisha - Issues, Challenges Policies

and Potentials

1. Odisha is predominantly an agrarian state with agriculture and animalhusbandry, contributing 17.2% (2012-13 advance estimates,

Economic survey Report, 2012-13) to the Gross State Domestic

Product.

2. It Provides employment and sustenance, directly or indirectly, to

more than 60% of the populace, and forms the single largest

employment sector of the state. Thus, development in the field ofAgriculture holds the key to the economic development of the state.

3. Some basic issues in the sector are agriculture the mainstay of

the majority of populace, rural poverty, agriculture

diversification, diversion of food grains to bioflues, population

growth, Slowing agriculture production growth, irrigation water.

(SOURCE BY - Directorate of Agri culture, Odish a)


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Types of Crops

The weather of Odisha favours a lot of crops for cultivation, among thesecrops are:-

1. Food grains(rice, ragi, maize, wheat, bajra)

2. Pulses,

3. Oil seeds,

4. Jute,

5. Coconut,

6. Cashew-nut,

7. Rubber,

8. Cotton,

9. Tea,

10. Coffee


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8.1) Food Grains

Food grains include cereals, millets and pulses. Among cereals the

most important crop is rice. It is followed by ragi, maize, wheat,small millets and bajra.All these, except wheat are coarse cereals and

belong to hardier crops which are mostly cultivated in the middle

mountainous, rolling uplands and plateaus of Odisha.

Where as rice is confined to the coastal plains, the river valleys and

Hirakud command areas where alluvial soil is found. Coarse cereals are

of major importance in Odisha both in production and productivity.Among the cereals, rice is the most dominant crop. It is concentrated in

the areas of Cuttack Sambalpur, Puri, Ganjam, Balasore, Koraput,

Keonjhar and Kalahandi.

Rice cultivation is mostly confined to the alluvial coastal plains and

river valleys below the 305 meter contour line because of ideal

topographical and soil conditions.


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8.2) Pulses

The most important pulses grown in Odisha are gram, tuar, arhar.

According to the classification the pulses of Odisha can be broadlydivided in to Kharif and Rabi crops. The Mahanadi delta, the Rushikulya

plains and the Hirakud and Badimula regions are favourable to the

cultivation of pulses.Production of pulses is basically concentrated in

districts like Cuttack, Puri, Kalahandi, Dhenkanal, Bolangir and

Sambalpur.

8.3) Oil Seeds

Sesame, groundnut, mustard, castor and linseed are the principal

oilseeds grown in Odisha. Oilseeds are categorized as Kharif and Rabi

crops. Rabi oilseeds grown as a second crop after the cereals are

harvested. Among the oilseeds, groundnut and castor are the hardiercrops and are grown in marginal and sub- marginal lands.

Oilseed cultivation is concentrated in districts like Cuttack, Koraput,

Kalahandi, Bolangir, Sambalpur, Dhenkanal and Ganjam. All these


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are located in a less hospitable terrain. Dhenkanal is the leading til

producing district, Balasore leads in mustard and Cuttack in groundnut

production.

8.4) Jute

Among cash crops, fibre crops are especially important. Jute

accounts for the maximum areas. Odisha is the fourth largest

producer of jute after west Bengal, Bihar and Assam.

Rice and jute, compete with each other as they require almost similar

soil and climatic conditions. Cultivation of jute is primarily confined to the

coastal plains of Cuttack, Balasore and Puri districts. A considerable

amount of Roselle is also cultivated in Odisha. It dominates in the

districts of Cuttack, Ganjam, Bolangir and Koraput districts.


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8.5) Coconut

1. Odisha is the 5th largest producer of coconut after four southern

States.

2. However, the productivity in the State is much below the national

average.

3. Main reason of low productivity is existence of large number of old

and senile plants in the State.

4. A definite, time-bound programmer will be taken up for replacement

of old & senile plants with new high yielding variety plants.

5. Coconut is highly cultivated in Odisha especially in the coastal

districts. In the coastal district of Odisha like Cuttack, Puri,Jagatsinghpur, Jajpur, Kendrapada, Khurda, Nayagarh, Ganjam

a large number of coconut trees are seen.

8.6) Cashew-nut

One of the most important commercial crops grown in the State iscashew-nut. Odisha is the third largest producer of cashew-nut after

Maharashtra and Andhra Pradesh. Presently, the area under cashew-

nut is 1,50,000 ha, with production of Approx. 90,000 M.T.


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Though the average productivity in the State is higher than the

national average, there is ample scope to substantially increase the

productivity. This is because of the suitable edaphic and climatic

conditions in these areas. As a result, Odisha is earning a lot of foreign

exchange by exporting cashew through Paradeep.

8.7) Rubber Plantations

To protect the degraded hill slopes of Eastern Ghats, rubber

plantation have been taken up by Rubber Board. Bright prospect for the

growth and development of natural Rubber exists in the northern Odisha

Mayurbhanj, Keonjhar and Balasore due to favourable agro-climaticconditions.


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Odisha is a non traditional area for rubber plantations.Inland hill areas

of Cuttack, Puri Ganjam and Dhenkanal districts have agro-climatic

conditions suitable for rubber cultivation.

8.8) Cotton

Cotton cultivation has been taken up extensively in Koraput, Bolangirand Kalahandi districts where suitable soil and climate conditions are

found. Sea Island cotton can be grown in the Ballipal region of

Balasore district.


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8.9) Tea

It is concentrated in the areas of Eastern Ghats, Keonjhar mountainous

region of Phulbani and Koraput.

8.10) Coffee

It is concentrated in forest lands of Eastern Ghats, Koraput,

Kalahandi, Malkangiri, Rayagada, G. Udayagiri and Balliguda areasof Kandhamal district

)

(SOURCE BY- India.gov.in and t he odish a gazette


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POTENTIAL TO PRODUCE RICE SEEDS FOR EXPORT

Rice scientists have called for improving the quality of high yielding

variety (HYV) rice seeds in the State. In Odisha, the seed replacement

rate (SRR) of rice is low as compared to adjoining states of West Bengaland Andhra Pradesh. Even as there is a scope for increasing the SRR to

more than 30 per cent, little is being done in this regard.

Participating at a workshop on Addressing Barriers to Rice Seeds

Trade between India and Bangladesh by Jaipur-based CUTS

International here on Saturday, the rice scientists said because of

logistic constraints, both production and supply of quality HYV riceseeds in the State could not be maintained.

Against a requirement of more than 67,000 tonnes of rice seeds to

maintain a healthy SRR of 30 per cent, roughly about 50,000 tonnes is

being supplied. Quality standards are met with adequate supervision,

Odisha has the potential to produce enough rice seeds not only for its

own farmers but also to export to other states as well as neighbouring

country like Bangladesh, they said.


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Trilochan Mohapatra, Director, Central Rice Research Institute,

Cuttack, said Bangladesh imports 90 per cent of its requirement of rice

seeds from China, though importing it from India would have cost the

country far less. Director felt it is the trade barriers between the two

neighbours that are coming in the way of open trade.

Director added that trade in agriculture inputs such as rice seeds can

not only improve the economic situation of farmers and traders but also

have larger long term political-economic benefits for countries involved

in it.

(SOURCE BY - Odisha Diary bureau)

Potential to be No-1 State in prawn production, export

Report by Odisha Diary bureau, Bhubaneswar:

1. Chief Secretary Jugal Kishore Mohapatra has directed the

concerned departments to prioritize laying of infrastructural facilitieslike road and power connectivity to fishing firms to boost up fishery

product and sea food export from Odisha. Mohapatrahas given this

direction while reviewing the present status of fish farming in the

State and the potential that the State has in this sector, in a high level

meeting held in secretariat conference hall last evening.

2. Discussions in the meeting reveal that Odisha has the potential to be

No-1 State in shrimp\prawn production and export. Available data

shows Odisha has fresh water area of 6.73 lakh hect. and brackish

water area of 4.18 lakh hect along with 480 kms of coastal line. With

this natural resource State has the production potential of 6.5lakh MT

fishery product per year. At present near about 2.95 % of population


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are engaged in fishing and contribution of fishery to GSDP is around

6%.

3. This trade supports more than 12 lakh fishermen in the State. Thearea suitable for shrimp culture is 32000 hector out of which 16,000

hectors have already been developed for shrimp culture.Target has

been set to have optimal use of the developed area within coming

years, which as per one estimate, has production potential of 300,000

Ton per year, the value of which in terms of export is around

Rs.18000 cr.

4. Sources say, that the total shrimp production in the State has been

increased to 168,585 MT in 2012-13 against the production of

133,893 MT in 2011-12 thereby registering a growth of 25.91%. The

growth in terms of value of this product is around 26.31%. Similarly,

the vennamei shrimp production in Odisha has been enhanced to

91,610 MT in 2012-13 against the production of 48,430 MT in 2011-

12 recoding a growth of 89.16%. The growth in terms of the value ofthis production is 115%.

5. The policies favoring investment in shrimp culture have also been put

in place by Government of Odisha.Land lease policy, provision of

subsidy for aquaculture equipment, low power tariff for fishing firms,

subsidy for establishment of cold stores, cold chain and reefer

vehicles, etc have already been enacted by Government.

6. Upgradation of Biju Pattanik Airport to international status has also

enhanced the export potential of chilled fish and live fish.


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7. Considering these realities, Chief Secretary Mohapatra has directed

to prioritize infrastructural support like road and power connectivity

to 125 already indentified fishing clusters. Chief Secretary has

advised Principal Secretary Energy Pradeep Kumar Jena, present in

the meeting to regularly review the power connection status to fishing

firms .

8. Jena said that Govt will provide special feeders to the fishing clusters

through investment of Rs.250 cr. during the 12th plan period. In

Odisha power tariff for fishing is treaded at par with agriculture which

is around Rs.1.10 per unit. The departments of water resources and

rural development have been asked to focus on construction of roads

to identified clusters. Chief Secretary has also directed that land for

shrimp culture should be allotted in clusters so that infrastructural

facilities can be provided there and marketing support can also

enhanced.


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9. Sri Mohapatra has also directed Fishery department to encourage

more number perspective entrepreneurs for shrimp culture by giving

definite target to each BFDA.

(SOURCE BY - Odisha Diary bureau)

EXPORT POLICY FOR GOVT. OF ODISHA

11.1) BACKGROUND:

The ongoing process of opening up of the Odisha economy, changing

Industrial and trade policies over the last decade and the formation of

WTO have together given rise to stiff challenges as well as tremendous

opportunities for Odisha Industry. While the challenges are the result of

liberalized imports of raw materials, components and finished products

from across the globe in an increasingly reducing tariff regime, the

opportunities arise from the opening up of the world markets for Odisha

industry.

The Govt. of India has in the recent past, initiated a number of

measures to promote exports of both primary and manufactured

products as also services. Allocation of funds for export development by

States, Export Promotion Industrial Park Scheme, Critical Infrastructure

Balance Scheme, Export Intensive Area scheme, Market Development

Scheme and setting up of Special Economic Zones, in importantlocations are some of the initiatives taken by the Govt. of India. The

recent ASIDE (Assistance to States for Infrastructure evelopment and

Allied Activities) programme merges most of these initiatives of the Govt.

of India under one head.


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Assistance under ASIDE can be utilised by the State for development

of infrastructure related to promotion of exports. Assistance under the

scheme can also be used for EPIP and Special Economic Zone projects.Allocation to the States under ASIDE is linked to export performance of

the State. The State Level Export Promotion Committee has been

empowered to sanction schemes under ASIDE. It is, therefore,

necessary that the State fully utilise the opportunities that are thrown

open by the initiatives of the Govt. of India and formulates a

comprehensive policy and appropriate strategies for promoting exports

from the State.

Potentially, Orissa is very rich in minerals, agricultural and other

natural resources. Compared to the national reserves Orissa has 34%

Iron Ore, 50% of Bauxite, 95% of Nickel, 98% of Chrome, 24% of Coal,

32% of Mineral Sand, 77% of Graphite, 21% of Pyrophylite and 29% of

Manganese.

Orissa has got majority of its land mass under agricultural and forestcoverage. More than 60% of its population is engaged in agricultural and

allied activities. Orissa has got 500 Kms long coast line, 682 kms of

river, 1.96 lakhs hectare of water reservoir, 1.8 hectares of lake, having

tremendous potential for pisci-culture and downstream industries. Orissa

has a rich cultural and architectural heritage along with deep forest

coverage offering tremendous scope for aesthetic as well as adventure

tourism and hotel industry.


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11.2) Indias Export Scenario:-

Indias export scenario during April-March 2011 is given as below:

Values in Rs. Crores

Commodity Apr-Mar

2011

Apr-Mar

2012

%Growth %Share

1.PLANTATION 3,319.41 3,925.17 18.25 0.69

2. AGRI & ALLIED

PRDTS

31,960.37 38,711.16 21.12 6.77

3. MARINE PRODUCTS 7,035.91 7,889.84 12.14 1.38

4. ORES & MINERALS 27,288.34 31,824.59 16.62 5.57

5. LEATHER & MNFRS 11,943.45 13,272.10 11.12 2.32


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Indias export scenario during April-March 2012 is given asbelow:

Values in Rs. Crores

Commodity Apr-Mar

2012

Apr-Mar

2013

%Growth %Share

1.PLANTATION 3,319.41 3,925.17 18.25 0.69

2.AGRI & ALLIED PRDTS 31,960.37 38,711.16 21.12 6.77

3. MARINE PRODUCTS 7,035.91 7,889.84 12.14 1.38

4. ORES & MINERALS 27,288.34 31,824.59 16.62 5.57

5. LEATHER & MNFRS 11,943.45 13,272.10 11.12 2.32

6.GEMS & JEWELLERY 68,752.59 70,524.45

2.58

12.34

7. SPORTS GOODS 595.87 569.26 4.47 -0.10

8.CHEMICAL PRODUCTS 69,148.93 80,148.73 15.91 14.02

9.ENGINEERING GOODS 85,462.14 118,337.18 38.47 20.70

10.ELECTRONIC GOODS 10,039.90 12,648.81 25.99 2.21

11.PROJECT GOODS 654.81 595.50 -9.06 0.10


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12.TEXTILES 68,823.32 72,930.45 5.97 12.76

13.HANDICRAFTS 2,045.34 1,682.15 -17.76 0.29

14.CARPETS 3,774.55 4,015.49 6.38 0.70

15.COTTON RAW INCL

WASTE

2,904.35 6,101.84 110.09 1.07

16.PETROLEUM

PRODUCTS

51,532.80 83,946.45 62.90 14.69

17.UNCLASSIFIED

EXPORTS

11,135.77 24,518.72 120.18 4.29

Total 456,417.88 571,641.88 25.25

11.3) Contribution of export:-

Orissas contribution to the export trade as is reflected from the

figures above is 2.21%(approx.). The growth trend of exports from

Orissa is on an average around 22%. Going by the present trend,

exports from Orissa during 2010-11 is estimated to touch Rs. 15679.15

crores(approx.).

Exports from India reflect a growth rate of 35%(approx.) till November

2011 which when compared to the previous years trend is higher by

nearly 10%. This perhaps includes exports of services and bulk

commodities. Textiles and handicrafts have shown a negative growth.

The downtrend can be attributed to Rupee appreciation against the US


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Dollar, the decline in overall global trade and the growing price of

petroleum crude which is reflecting on the inflationary pressure in the

economy of most of the countries.

However, these are reflected on commodities which are traded

around the globe regularly. These cannot be a reflected on new

products or marginal products for which there is still room for the

country/state. By this trend, it may be concluded that the Orissa

government can achieve the target an export trade of nearly double the

figures.

{SOURCE BY- Federation of Odis ha Export Organis ations (Set up by Minis try of Commerce, Govt. of India)}

Target recommendations

1. The twin forces of liberalization of Odisha economy with opening up

of the Odisha market and globalisation i.e. greater integration of the

Odisha economy with the global economy, poses several challenges

as well as opportunities.

2. The entire world today is one market place. The defining principle of

international trade today is competitiveness. The future of exports for

Orissa will be predicted upon an intense interplay between the

domestic policy environment and the enormous external trading

opportunities. Under the multilateral trading regime, the ability of the

State to sieze

3. the opportunities that are opening up in the global market will be

driven primarily by the primacy of technology in domestic industry,

price and quality competitiveness and achieving global standards in

products and processes. The principles of National Treatment and

Most Favoured Nation governing the WTO regime will require the


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domestic export community to aggressively compete with its counter

parts in the rest of the world.

4. The EXIM policy of the Govt. of India provides a national policyframework. At the same time, the State Govt. needs to provide

focused facilitation to enable rapid growth of exports from Orissa in

sectors in which the State enjoys competitive advantages. It is in this

context that a policy framework to give impetus to establishing best

practices, providing for capacity building and facilitating quality and

competitiveness of domestic exporters becomes critical.

5. Orissa's mission statement on exports is to facilitate the rapid andsustained growth of exports from Orissa and to increase Orissa'sshare in all India exports from the present level of 2.21% to 10%2012.

12.2) World trade is approx US$10159 billion(approx)(2005) of

which the priority sectors are:-

12.2.1) Category A -Machinery, Telecom, Computer, Automotive,

Other Transport Equipment, Food Products And Fuels. India

has only 0.4% of this market.

12,2.2) Category B- Diamonds, Jewellery, Textiles, Clothing, Iron

And Steel Products, Ores, Minerals. Value wise more than 50% of

Indias trade fall in this category.

As per the brief provided by the Orissa Government (Letter no. I-

SI- 80/2011/14992/I, Bhubaneswar dated 4th October 2011), Orissa

has basic strengths in Category B products which it would like to

capitalize on by concentrating on developing MSMEs especially in the


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downstream and ancillary industries. Orissa has already attracted a

total investment of Rs. 45 000 crores in Steel, Alumina, Aluminum,

Petro-chemical , Power, IT & ITES, etc. Government of Orissa, in this

context, has outlined major areas that will focus on the Development

of MSME in Orissa.

12.3) In achieving this Mission, the focus will be on the

objectives set out below:-

To Collect, collate and analyze data with regard to exports

from Orissa exhaustively. FIEO, Directorate of Export Promotion &Marketing and DGFTs office based at Cuttack and Kolkata as well as

local banks can be mobilized to co-ordinate in this respect.To focus

on existing exporting industries, and to provide them with necessary

support to give further boost to exports from these industries.To

motivate Industries in Orissa exporting through merchant Exporters in

other States to export directly.

Encourage industries/traders with products having good export

potential to enter the export field. To provide a conducive environment

for motivating new export oriented units to set-up their base in Orissa.

To bring about technology and skill up gradation in the traditional export

sectors like Textiles, Metals, Mining and Handicrafts to enhance value

addition and quality competitiveness.

Enhance the export potential of non-traditional sectors like

Electronics & Software, Services, Bio-Technology etc. To facilitate

creation of hi-tech ITI clusters in different locations in the State. To

promote innovation for export of new value added products. To increase

the unit realization of exports through technical and design inputs,

modernization of production processes and skills. To provide institutional


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framework for developing pool of human resource talent in specialized

trades.

{SOURCE BY- Federation of Odisha Export Organis ations (Set up by Ministry of Commerce, Govt. of India)}

12.4) To provide a simple transparent and responsive regulatory

environment for unhindered growth in exports.In order to

achieve these objectives, the following strategy will be

adopted:-

Create an exhaustive database for the reference by the State

Government of Orissa. FIEO can coordinate the same from Eastern region

ports. To create a strong networking with Export Promotion Councils, FIEO,

and Product Sectoral Associations to give impetus to Public-Private

partnership. To provide E-Governance support to exporters in Orissa. To

establish a B2B exchange, which would facilitate even the small and tiny

unit in the State to take up online trading activity.

To create a strong analytical database on exports and exporters in

Orissa. To promote Public-Private initiative in developing competitiveexport infrastructure. To setup an institutional mechanism in the State for

promoting exports like State Level Export Promotion Council, State Level

Export Promotion Committee and District level Export Promotion

Committee.

To strengthen and restructure Directorate of Export Promotion &

Marketing as the Export Promotion Board of Orissa, which shall be theNodal Agency to plan and execute strategies to sustain Orissa as a major

hub for international trade.To focus on competitive advantages Orissa has

in the global market by increasing its exports in Information Technology,

Bio-Technology, Food Processing, Electronics & Communications,


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Garments, Machine Tools and Precision Engineering Goods, besides the

traditional exports.

To identify sector specific support measures required for accelerationof exports in sectors in which the State has competitive advantages and to

encourage them in consultation with the concerned sectoral association.

12.5) The proposals of FIEO are given as per the major areas

outlined by the Govt. of Orissa:-

12.5.1) Agricultural & Processed Food Products:-

Orissa is bestowed with good agro-Climatic zones. As already stated

above, the food processing industry is part of the Category A exports which

accounts for nearly US$ 6600 billion of which Indias share is negligible.

There is little disposable surplus in Agro & Horticultural products for export.

However, Orissa has the capacity to encourage growth in cash cropsand off season vegetables which it can later process and convert to various

high value chain processe agro products for exports. This can then be

exported to SAARC/ASEAN bloc and other countries. Orissa is also in the

process of upgrading the Bhubaneswar airport and Paradip port to cater to

the processed food industry. All India growth in exports of Agri and

Processed food is 21%.

12.5.2) Electronics:-

Growth in export of electronics products from India is 26%. Orissa,

can capitalize on the requirement of computer hardware and telecom

products. Thus instead of focussing on low cost labour , Orissa must

consider efficiency in producing standard products as the dominant source


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of competitive advantage. The challenge lies in taking a larger pie in these

sectors by taking advantage of scale, technology and marketing.

Thus while rest of Inda is concentrating on export of softwareservices, Orissa will have the advantage of manufacturing and exporting

computer and computer peripherals and telecom products. this will also

ensure employment generation amongst the youth in Orissa and growth in

the education sector.

12.5.3) Engineering Goods:-

As pointed out above nearly 90% of the minerals and ores are

existing in Orissa. Presenly, Orissa is concentrating in mining and

supplying to various parts of the India as well as the world. Orissa hasa the

potential to open downstream industries and ancilliary industries to

manufacture Automotive components, Electrtodes, Welding Equipments,

Construction and Earthmoving Equipments, Helicopter Spares, etc.

Exports of this sector during 2006-07 is Rs. 118337 crores. from India

and the sector is growing @ 38.47%. Hence, Orissa should concentrate

less on supply of ores and minerals and should promote export of

engineering products from India. This will only ensure optimum utilization of

resources and help boost aindustrial investment in and around Rourkela,

Orissa. Exports from this sector are expected to grow annually by 40%.

12.5.4) Arts & Crafts:-

Orissa has a rich variety of crafts, a considerable production base

and a vast pool of talented and skilled crafts persons. Training in

production techniques, focus on contemporary design and upgradation of


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craft clusters will constitute initiatives to give impetus to handicrafts exports.

This willl be done through the Orissa State Handicrafts Development

Corporation, the NGOs, in the field and Export Promotion Council for

Handicrafts.

The effort will be to reach an export target of Rs. 50 crores in 2009-12

from the level of Rs. 1.19 crores in 2006-07. Raw material banks and

design banks can be set up in order to enable the craftspersons to source

qualtiy raw materials at a low premium. Buyer seller meets can also be

organized at various clusters in Orissa where buying agents based all over

India can visit alongwith their counter parts from foreign countries to

examine and guide the craftspersons to manufacture export qualityproducts. A design data bank can also be maintained for the benefit of the

artisans.

12.5.6) Pharma Products:-

Oil extracted from medicinal plants and herbs in and around

Behrampore are sent to several part of India where products like scents,

incense sticks are manufactured. Instead of supplying this valuable rawmaterial Orissa can develop several clusters in and around Behrampore

and other downtrodden areas for manufacture of these items which can

then be exported to other countries.

This will also pave the way of setting up of Bio tech industries in

Orissa. R&D on pharma products will boost the way for utilization of

intellectual skills in Orissa instead of the intellectuals catering to R & Dindustries elsewhere. Incentives for setting up of the Biotech and R& D

centres should be lucrative enough to attract entrepreneurs to the State.


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12.5.7) Marine Products:-

The coast line of Orissa provides ample scope for encouragement of

the pisci culture industry. Orissa govt. should encourage setting up of cold

storages along the areas where marine products are based to ensuredispatch of fresh frozen fish and other products from the port to countries

abroad.

Presently Orissa is exporting Rs. 740 crores worth of Marine

products which is growing @ 13% annually. The Andhra model can be

followed for the benefit of the marine sector exporters. In collaboration with

the sectoral export associations and in consultation with the related

industry bodies, sectoral mid-term strategies will be commissioned to draw

a road map to achieve the sectoral export targets envisaged.

Economic Structure

During the 5 years period 2003-08 all India GDP growth rateaveraged 8.7 per cent per annum. In the subsequent 4 years period 2009-

12 though AllIndia GDP growth are moderated to 7.6 per cent per annum

following the global financial crisis, it can still be considered high. It is

noteworthy that coinciding with this high growth phase, the Odisha

economy witnessed acceleration in its gross state domestic product

(GSDP). In fact, in the earlier period during 2003-08, the average GSDP

growth in Odisha at 11.6 per cent per annum far exceeded the national

average. Subsequently, growth has moderated in Odisha to an annual

average rate of 7.6 per cent, In line with the national level.


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13.1) Sectoral Composition of Growth

The varying growth trends are reflected in the compositional shift

among sectors in the GSDP : the share of agriculture declined steadily; the

share of industry first rose and then moderated and the share of services

first declined and then rose. In this structural transformation of the Odisha

economy, which is broadly consistent with the tr4end in the nationaleconomy, the rise in the share of industry is noteworthy.


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13.2) FISCAL POSITION OF ODISHA

There was substantial improvement in state finances as odisha

achieved the targets set out in the Fiscal Responsibility Legislation (FRL)

well ahead of the stipulated time-frame. The revenue account turned

surplus in 2005-06 followed by fiscal surplus in 2006-07. Although the

rascal position of Odisha has shown some deterioration in 2008-0 reflecting

the combined impact of macroeconomic slowdown and sixth pay

commission award, it has since reverted to the path of consoled action.

With refrained from market borrowings. This has had a favorable impact onstate finances as the outstanding liability of the state dropped from 33.8 per

cent of GSDP in March 2008 to 21.1 per cent in March 2012 which is

expected to further go down to 19.6 per cent by March 2013.


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Table 3 : Fiscal Position of Odisha

(As a per cent to GSDP)

Item 2004-08 2008-12 2012-13

1. Revenue Receipts 16.9 17.1 16.9

1.1 Own Tax Revenue 5.7 5.7 6.0

1.2 Current Transfers 9.1 9.2 8.9

2. Revenue Expenditure 15.0 15.5 15.9

2.1 Development Revenue Expenditure 7.8 9.9 9.6

2.2 Interest Payment 3.4 1.8 1.7

3. Capital Outlay 1.8 2.4 2.7

4. Social Expenditure 6.2 8.2 7.8

5. Revenue Deficit -1.3 -1.9 -0.9

6. Gross Fiscal Deficit 0.4 0.6 1.8

7. Primary Deficit -3.0 -1.3 0.1

8. Liabilities (End Point) 33.8 21.1 19.6

Notes : Minus (-) sign indicates surplus.

Source : Budget documents of the State Government.


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INSTITUTIONAL MECHANISM FOR EXPORT

FACILITATION

14.1) Export Promotion Board of Orisha:

1. Under the Govt. of India, 29 Export Promotion Councils and

Commodity Boards are engaged in export promotion of products

coming under their jurisdiction. In Orissa, the Directorate of Export

Promotion & Marketing a registered body functioning under the

Directorate of Industries & Commerce is, at present, the Nodal

Agency for promotion of Exports of all products from the State.

D(E.P&M) is regularly conducting Seminars/Workshops/Training

Programmes related to exports, resolving grievances of exporters

etc., and is working in close co-operation with FIEO, ITPO, Export

Promotion Councils/Commodity Boards, Customs and other related

Central & State Govt.

2. Depts./Organisations to promote exports from the State. It is proposed

to restructure Directorate of Export Promotion & Marketing as Export

Promotion Board of Orissa which shall be the Nodal Agency to guide

and provide assistance to exporters as well as facilitate in obtaining

clearances from regulatory Departments and resolving operational

problems of exporters in Orissa. The following Policy making

empowered Committees if not already existent, are proposed for

functioning to facilitate the process of exports in the State.

3. The State Level Export Promotion Council(SLEPC) chaired by the

Hon'ble Chief Minister, Govt. of Orissa. The State Level ExportPromotion Committee chaired by the Chief Secretary, Govt. of Orissa.

The following Committee is to function for resolving the operational

problems of exporters. The Export Facilitation Co-ordination

Committee, Central State inter departmental Committee chaired by

the Secretary, Commerce, Govt. of Orissa.


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4. In order to promote exports from all districts in the State, District Level

Export Promotion Committee (DLEPC) are proposed for being setup.

The functioning of DLEPCs will be monitored by the Sub-committee of

SLEPC chaired by the Commissioner for Industrial Development and

Director of Industries & Commerce and an authorized representativeof FIEO(if required) which also renders secretarial services to the

Policy making committees.

14.2) EXPORT PROMOTION STRATEGIES:-

The Dept. of Commerce, Ministry of Commerce & Industry, Govt. of

India have set a target of US$ 160 billion for the exporters in the country

to be achieved by the year 2007, in order to reach 1% share of the world

trade. This Orissa policy should target at achieving an ambitious 10%

share in the country's exports by 2012.

14.3) Following strategies have been formulated to achieve this

target:-

a) Exporters in Orissa are mostly concentrated in few districts. All

sections of exporters have their export associations. should closely

and actively co-ordinate with all the export associations and take up

the following measures.

b) Evolve suitable export oriented strategies focusing on specific product

sectors with inputs from the Export Associations/Exporters. This will

include taking part in international Trade Fairs/Exhibitions, providing

inputs on technology up gradation, packaging, quality, etc.


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c) Undertake market research on focus countries, markets and sectors and

provide market information to the exporting community.

d) Have a time bound action plan to implement the above strategies andaccelerate export growth.

e) For effective export promotion in the districts, the industries and

traders may be classified into three categories in each district, as

given below:-

i) Industries/Traders who are already exporting

ii) Industries/Traders who are exporting through merchant exporters

iii) Industries/Traders who have not yet entered the export field.

Efforts will be made to upgrade industries/traders in categories (ii) &

(iii) to take up direct exports.

f) A District Level Export Promotion Committee (DLEPC) in all theDistricts will be constituted comprising:-

i) A senior level officer of the District Industries Centre

ii) A representative of local Chambers/Industry Association

iii) Two prominent exporters from the District

iv) Lead Bank Manager

v) Concerned Department's Officers

vi) Authorized representative from FIEO

vii) Authorized representative from the office of the DGFT, Cuttack.


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14.4) The DLEPC will draw upon the expertise of Directorate of

Documents

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