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Background
In August 2009, the Root Change Innovation Scouts initiative received support from the ANDE
Capacity Development Fund (CDF) to develop a collaborative platform and field network for
identifying high impact small and growing business investment opportunities. During the first 6
months of the grant period Root Change focused on building program infrastructure: people—
identifying indigenous innovation scouts in Africa, Asia and Latin America systems,
technology—developing a Web based technology platform to support opportunity screening, and
systems— creating new curriculum to train and deploy scouts. As part of the development
process, Root Change conducted interviews with 20 different ANDE member organizations and
institutions working in the Impact Investing sector. This critical feedback was incorporated into
the design of the program.
This first phase of the program culminated in the public launch of the Root Change Innovation
Scouts Website (www.rootchangescouts.org) at the ANDE Annual Conference. Through a new
institutional partnership with the Monterey Institute of International Studies, Root Change also
trained 60 MBA and MPA graduate students as junior scouts and created a permanent ―feeder
program‖ on campus that will support Innovation Scouts worldwide. Funding for Vietnam and
Tanzania country launches was secured from SNV and the Grassroots Business Fund (GBF).
During the second phase of the grant, Root Change invested program resources towards field
launch and program support in Tanzania and Vietnam. A total of 38 scouts were trained: 23 in
Vietnam, and 15 in Tanzania. This report summarizes these launch activities and includes the
results from opportunity screening workshops hosted by trained Innovation Scouts.
Overview of Innovation Scouts
The Innovation Scouts technical approach features a global network of ―Scout‖ practitioners,
web-based and people-centered filters to identify promising investment opportunities, and
includes a web-based marketplace where opportunities for investing germinate in public view.
The model works as follows:
1. It starts with Innovation Scouts, a global network of BDS providers and indigenous
social investment funds that identify new investment opportunities in the social enterprise
space in developing countries. Innovation Scouts, recruited and trained by Root Change,
identify opportunities for investing in small and growing businesses with a social value
(double bottom line). Scouts rely on their local knowledge of the social enterprise sector
to screen promising SGBs and are trained to lead Investment Opportunity Screening
Workshops1 (OSW).
2. Scouts host investment opportunity screening workshops where local social
entrepreneurs present the merits of their social enterprise. During each screening
1 Root Change has developed and piloted a one-day Opportunity Screening Workshop model that incorporates individual reflection by social
business entrepreneurs, peer review, capacity building of entrepreneurs, and a scored evaluation by a panel of experts.
3
workshop, approximately 20 investment opportunities are filtered down to between 5 and
7. After the screening workshop, the profiles of the best social enterprises are presented
to the general public through the Innovation Scouts web platform. Less successful
enterprises are encouraged to refine their models for future support.
Innovation Scouts screen and support a range of social businesses that fall on a
continuum of ―early stage development‖ to ―growth‖. On one end of the continuum,
Innovation Scouts target social businesses that are in the early stage of development
seeking investments of $10,000 to $50,000. On the other end of the continuum, Scouts
identify social businesses with a 2-3 year operating history and with an established
business model and revenue stream. Investments that these growth social businesses are
seeking are in the $150,000 to $1 million range. The Innovation Scouts target portfolio is
75 percent early stage development and 25 percent growth.
3. Scouts post promising social enterprises on the Root Change Innovation Scouts web
platform, which includes a Social Enterprise Stock Exchange. Through a partnership
with Spigit, a leader in idea management technology, investors and the general public can
examine screened sector-specific social businesses and make investments with a virtual
currency. The web platform turns registered users into traders who are invited to review
and comment on social enterprise investment opportunities, pose questions to
entrepreneurs, and buy or sell shares in enterprises that investors believe have the greatest
potential for social impact and financial return.
4. Root Change taps the collective intelligence of the social impact investing sector.
Potential investors can watch as the public value of certain investment opportunities,
traded as stocks, rise and fall with the release of new information or news of recent
performance results. Investors can choose to engage directly with the entrepreneurs, work
through preferred Innovation Scouts on the ground, or work with other investors to
explore possible collaboration on investment portfolios that meet their strategic needs.
5. Social businesses scale their enterprises by tapping local business development and
capacity building professionals with knowledge of financial management, operations, and
local markets. The Innovation Scouts Initiative fills the local capacity gap by providing
technical assistance during the pre-investment phase, and by building/investing in
sustainable local markets of BDS and capacity building providers2.
2 Innovation Scouts receive $500 from Root Change to conduct Opportunity Screening Workshops and get a success fee of 2.5 percent for every
social business that is funded by Impact Investors. In this way, medium and long term incentives for Scouts to support local social businesses are established.
4
Field Launch of Innovation Scouts
The launch of Innovation Scouts in Tanzania and Vietnam included initial sourcing of BDS
providers, local investment firms and NGOs working in business development. Root Change
took an end-to-end view of opportunity identification. This included an analysis of the local BDS
marketplace along with investments in social and organizational infrastructure – people and
systems – in order to reduce the transaction costs of discovering and supporting viable social
enterprises over the long term. In Tanzania, Root
Change was assisted by Serengeti Advisors and Choice
Capital. In Vietnam, SNV and the SPARK program
provided on the ground support for field launch.
In Tanzania, 15 new Innovation Scouts were trained by
Root Change to source high potential SGBs and to lead
Opportunity Screening Workshops (OSW). Two OSW
events were held in Dar es Salaam. The first was led by
Root Change and served as an ―in service‖ training for
local Innovation Scouts. The second was led by a team
of newly trained Scouts. A total of 16 SGBs
participated. In Vietnam, 23 Scouts were trained and
three OSWs were led by newly trained Scouts with
support from Root Change and SPARK. At each OSW,
SGBs were evaluated against 7 criteria: sound business
thinking; sound financial model; proof of concept;
social impact; experienced management team; risk
analysis; and innovation. Scoring was based on 20
factors associated with the evaluative criteria (Annex A:
Self Assessment and Peer Review Framework).
One of the innovations of the OSW process is the mix
of self assessment, peer review and juried ―expert‖
assessments. All SGBs are assessed by their peers based
on the 20 success factors. This process helps to expedite
screening of up to 20 SGB participants. It also builds
analytical capacity of social entrepreneurs. Scores by
peers are based on the quality of evidence SGBs can
produce to support their claims. Peer reviewers consider
the evidence in terms of a) relevance to the factor and b) adequacy of detail. A maximum score
of 4 can be assigned to each factor. Final peer review scores are then averaged across 20 factors
with a possible range from 0 to 4. High scores indicate strong evidence supporting SGB
performance claims.
Final recommendations for advancement are left to the discretion of the Innovation Scouts.
Scouts are trained to concentrate on the highest performing SGBs based on peer review scores
and performance during the pitch. Other considerations, however, are encouraged in the final
selection process, particularly the strength of the innovation and the potential for social impact.
During the first OSW in Dar es Salaam, Tumaini Nutritional Flour, a village-based nutritional
supplement SGB, was selected for advancement on the strength of the entrepreneur’s social
impact and relatively high peer-review score.
Outputs of the ANDE Grant:
98 trained Innovation Scouts (38 field-based Scouts and 60 junior scouts)
Over 20 screened GBOs Ongoing field operations in
Tanzania and Vietnam Detailed analysis of the
Tanzanian and Vietnam SGB and BDS communities
One SGB in negotiation with impact investor
Over 400 Innovation Scouts online platform members
Over 70 signed agreements with BDS providers targeting services to local SGBs and social enterprises.
1550 visits to www.rootchangescouts.org from 39 counties and territories
Over $80,000 in leveraged matching funds
New and strengthened social capital among local BDS providers and GBOs.
5
Results from the Tanzania OSWs are shared in Table 1.1.3 Two SGBs from the first OSW were
posted to the Innovation Scouts Platform: Footloose and Tumaini. In an second OSW convened
and facilitated by Tanzania Innovation Scouts, three additional SGBs were recommended by
local Innovation Scouts. They were 1) NARCO, a biogas/renewable energy SGB, 2) TanDairies,
an integrated dairy farm, and 3) Youth Entrepreneurs Credit Union. However, based on the peer
review scores, The Youth Entrepreneurs Credit Union had relatively weak documentation. Root
Change has requested that local Scouts work with these social entrepreneurs to improve their
organizational culture of documentation before advancing the SGB to the Scouts platform.
BDS Marketplace and Technical Support
Following the initial OSWs in Tanzania and Vietnam, social enterprise owners were invited back
the following day to an open marketplace with local BDS service providers. The BDS
Marketplace was built on Root Change’s LINCS methodology, and offers a high degree of
flexibility in implementation. Four key activities represent the core of any the Marketplace
events. These are:
3 OSW results from Vietnam are still be translated into English and are not yet available.
Table 1.1 Opportunity Screening Workshop Participants and Scores Score of 4 indicates evidence completely supports rating assigned by SGBs
Score of 2 indicates evidence partially supports rating assigned by SGB
No. Enterprise Sector Score
1 K&M Enterprises Fashion 2.23
2 Fresh Traders Food Processing 2.2
3 NBDS Professional Services 2.7
4 TZ Crafts Handicrafts 2.8
5 Tumaini Food Nutritional supplements
3.15
6 Biubkla LTD Food Processing 2.2
7 Upamoja Women’ Cooperative Food Processing 1.9
8 Footloose Handicrafts 3.4
9 Famour Design Fashion/Textile 1.6
10 Samara Art Group Textile 0.75
11 Salim Kinunga LTD Honey Processing NA
12 Tavoka Enterprises Leather Processing NA
13 Renard LTD Ecotourism 1.07
14 TanDairies Integrated Dairy Farm 1.8
15 NARCO (T) LTD Biogas/Renewable energy 1.6
16 Youth Entrepreneurs Credit Initiative Microfinance 1.74
6
1) The matching of organizational strengthening needs with BDS provider services
2) Facilitated interaction between local BDS Service Providers and social development
Organizations
3) The mapping of interactions within the local BDS market
4) Follow-up efforts to promote continued and sustainable collaboration
Each service provider posted 3-5 business development and OD service offerings at the event.
SGBs explored the marketplace service offerings in three rounds. OSW participants were joined
by many more entrepreneurs through word of mouth.
At the two events, SGBs bid on over 70 BDS services including business planning, financial
planning, accounting packages, preparation of strategic plans, processing of business registration
and licensing, technical support for renewable energy initiatives, business coaching and
marketing support. Over $30,000 in bids were submitted by SGBs during the marketplace events.
The BDS marketplace events also served as an opportunity to use Organizational Network
Analysis (ONA) to map the BDS market. Root Change administered the ONA survey at each
BDS marketplace event, which brought together key actors across the BDS/SGB ecosystem
(Figure 1.1). The market analysis includes a value chain map with nodes (the organizations or
individuals) and linkages (flows of collaboration, resources, etc.) across nine value chain (VC)
stages: Input Supply, Business and Financial Planning, Marketing, Business Licensing/Legal
TA, Internal Systems, Staff Development, Product Distribution/Service Delivery, Strategic
Partnering and Brokering, Financing.
Key actors are identified for each value chain stage, and gaps in the Tanzanian BDS VC are
highlighted.4
4 Data also available from Vietnam launch
Figure 1.1
7
Program Developments
Since the launch of Innovation Scouts in Tanzania and Vietnam, Root Change has continued to
support and work with Innovation Scouts on the ground, as well as local partners to continue
building the Innovation Scouts network, improve on methodology, and scale the program.
The pace of activities following the initial launch of Scouts in Vietnam and Tanzania illustrate
the potential for viral growth. Scouts have taken initiative in hosting new OSWs, organized and
travelled to Uganda to screen social innovators in Kampala, and begun work on a new social
investment portfolio featuring technology-focused social enterprises in East Africa (Table 1.2)
At the same time, Root Change has been able institutionalize an incentive-based model that
keeps the cost of investment opportunity screening dramatically lower than traditional models.
Through the Innovation
Scouts network, screening of
social investment
opportunities averages only
$25 per social enterprise5.
Root Change has continued
to build and strengthen the
relationship between the
Innovation Scouts program
and the Monterey Institute of
International Studies. This
relationship has influenced
the development of an Impact Investing Certificate program through the business school, and the
MIIS own ―Scouts‖ Program. Root Change has also finalized placement of 3 graduate students
as interns to the Root Change Innovation Scouts field operations: one will be placed in Tanzania
and housed at Root Change’s local partner, Choice Capital’s office in Dar es Salaam, while two
additional graduate students will be interning in Vietnam, based out of SNVs offices, Root
Change’s local partner in Hanoi and Ho Chi Minh City.
To date, the Innovation Scouts platform now hosts 16 SGBs from across East Africa and SE
Asia, with more than 400 members from more than 10 countries around the globe. Registered
users from over 35 different countries regularly visit the site each month (Figures 2.1 and 2.2).
5 E and Co, one of the largest social impact investment firms operating today, typically invests 30 cents in pipeline development for every dollar
invested in a social enterprise. $30,000 in pipeline development costs for every $100,000 invested is prohibitive for most aspiring social investors.
Table 1.2 Technology Portfolio under Development
No. Enterprise Sector Status
1 Afrecom Communications
Telecommunications Portfolio development
2 Ubuyandsell Technology Portfolio development
3 Uhuruone Technology Portfolio development
4 Moneywire Technology Portfolio development
5 Ushahidi Technology Portfolio development
8
Sourcing and Investment
At the end of 2010, the Grassroots Business Fund was introduced to one of the Innovation Scout-
sourced SGBs in Tanzania and is now in a dialogue with the Innovation Scout and SGB owners
around what may be the Innovation Scouts first successful investment. Grassroots Business Fund
has also expressed interest in working with the Innovation Scouts that are BDS providers, linking
Figure 2.1: Site Usage
Figure 2.2: Geographic Distribution of site users
9
them with other existing investments in Tanzania and other countries for delivery of BDS
consulting services.
Program Growth and Scale-Up
Impact investing has the potential to grow exponentially in the next decade. With social impact
investing increasing worldwide, the biggest constraint to the growth is not lack of capital but lack
of enabling infrastructure to identify and cultivate viable investment opportunities at a scale that
achieves meaningful impact. Achieving this scale will require:
1. Deal Flow. Many enterprises need to be evaluated to find the few that meet impact
investor’s criteria for funding. Identifying and assessing these types of potential
investments is a costly, labor and time-intensive exercise that most investors are ill
equipped to handle. The result is a very limited pipeline of opportunities for investment,
undiscovered social entrepreneurs, and an impact investing model unable to reach full
potential for social change. Innovation Scouts provide a low cost solution to the most
difficult challenge facing impact investors: screening and strengthening innovative social
businesses for investment. Innovation Scouts provide a local presence with the
indigenous knowledge, technical savvy, and business acumen to broker agreements
among social entrepreneurs, business development service providers, and social impact
investors.
2. Technical Capability/Capacity Building. Impact investors have learned that financial
capital is not enough to support the growth of sustainable bottom of the pyramid
businesses. Entrepreneurs, especially those working to meet the basic needs of low-
income people, require support beyond financing to grow their businesses. In particular,
as they scale their social enterprises, they require talented management professionals with
knowledge of financial accountability, operations, and local markets. The Innovation
Scouts Initiative fills this gap by providing technical assistance during the pre-investment
phase and by building/investing in sustainable local markets of business development
service providers (BDS).
Root Change hopes to energize debate around these gaps, with the aim of engaging policy-
makers, practitioners, researchers and donors to further field test Innovation Scouts and ONA
metrics. We see this as an important contribution to bringing about advances in both investment
opportunity screening and local capacity development; not intending to replace or compete with
current best practices, but setting out to tackle collectively, the challenge of upgrading today’s
strategies.
Using field-based opportunity screening workshops and web-based crowd sourcing to create a
low cost innovation discovery network, country by country, Root Change hopes to build a global
infrastructure to screen and prepare social businesses for investment and scale-up. Plans for 2011
include expansion of the initiative into Kenya, Uganda, Nigeria and Peru.
11
SGB Self Assessment Worksheet for Entrepreneurs, SGB owners, or SGB
managers Instructions: This self assessment is intended to help you, the social innovator, carry out an initial critical analysis of your concept. For each factor, as associated with each criterion, please assess your concept as follows:
Developing I/We are aware of and plan to incorporate this factor into our business/project
Practicing I/We are addressing but need to improve this factor in our business/project.
Accomplished I/We are doing a very good job of addressing this factor in our
business/project.
NOT APPLICABLE This factor is not relevant to our business, project, or idea
SGB Name Criteria Factor Developing Practicing Accomplished Comments
Sound Business Thinking
Analysis of client/customer needs
Assessment of capability and position in current market
Analysis of competitors
Growth / upscaling strategy
Sound Financial model
Tested or proven financial model
Return on investment
Cost recovery
Proof of Concept
Track record of business category
2-3 years of data or history of performance by actual business or by organization
Social Impact Clearly defined social impact
12
SGB Name Criteria Factor Developing Practicing Accomplished Comments
Multiplier effect at household level
Multiplier effect at community level
Experienced management
Management team track record
Passion/motivation
Demonstrated results
Risk analysis Demonstrates a clear understanding of the risks associated with the enterprise
Innovation Finance or business model as a source of innovation
Process as a source of innovation, including core processes and enabling processes
Unique product, service or technology
Delivery channel, brand or customer experience as a source of innovation
13
SGB Peer Review Worksheet for Peer Evaluator Instructions This scorecard is for use by peer evaluators for reviewing businesses, projects or ideas. It is intended to be used through an interactive discussion between the peer evaluation team and social innovators. Scoring Scale:
2 = Evidence completely supports rating assigned by social innovator 1 = Evidence partially supports rating assigned by social innovator 0 = Evidence does not support rating assigned by social innovator
SGB Name
Criteria Factor Evidence Score
Comments
Sound Business Thinking
Analysis of client/customer needs
Assessment of capability and position in current market
Analysis of competitors
Growth / upscaling strategy
Sound Financial model
Tested or proven financial model
Return on investment
Cost recovery
Proof of Concept
Track record of business category
2-3 years of data or history of performance by actual business or by organization
Social Impact Clearly defined social impact
Multiplier effect at household level
14
SGB Name
Criteria Factor Evidence Score
Comments
Multiplier effect at community level
Experienced management
Management team track record
Passion/motivation
Demonstrated results
Risk analysis Demonstrates a clear understanding of the risks associated with the enterprise
Innovation Finance or business model as a source of innovation
Process as a source of innovation, including core processes and enabling processes
Unique product, service or technology
Delivery channel, brand or customer experience as a source of innovation
Totals
15
SGB Summary Scorecard
Instructions: This worksheet is intended to help compile the self assessment and peer evaluator scores, and calculate a final score for the business/project. This scorecard should be filled out by a peer evaluator, NOT the social entrepreneur. In filling out the scorecard:
1) Transcribe each of the scores from the SGB self Assessment into the Self Assess Column.
Developing = 0
Practicing =1
Accomplished = 2 2) Transcribe the peer review scores from each of the peer evaluators 3) Use the equation at the bottom to calculate the SGB Score
SGB Name
Criteria Factor Self
Assess Peer # 1
Peer #2
Peer #3
Peer #4
Peer # 5
Peer #6
Peer #7
Sound
Business
Thinking
Analysis of client/customer
needs
Assessment of capability
and position in current
market
Analysis of competitors
Growth / upscaling strategy
Sound
Financial
model
Tested or proven financial
model
Return on investment
Cost recovery
Proof of
Concept
Track record of business
category
2-3 years of data or history
of performance by actual
business or by organization
Social
Impact
Clearly defined social
impact
Multiplier effect at
household level
Multiplier effect at community level
Experienced
management
Management team track
record
Passion/motivation
Demonstrated results
16
Risk analysis
Demonstrates a clear
understanding of the risks
associated with the enterprise
Innovation
Finance or business model as a source of innovation
Process as a source of
innovation, including core
processes and enabling processes
Unique product, service or
technology
Delivery channel, brand or
customer experience as a source of innovation
Sub Totals
SGB Sore =
+
=
+
=
17
Worksheet Definitions
Criteria Factor Comments
Sound Business Thinking
Analysis of client/customer needs
Sound business thinking requires an analysis of customer or project participant needs, perceptions and behavior. Social Innovators demonstrate sound business thinking when they take time to assess their personal and organizational capabilities and assess current market position. They regularly revise their target market and product differentiation based on sound analysis of their competitor’s current position, capabilities, and actions.
Assessment of capability and position in current market
Analysis of competitors
Growth / upscaling strategy
Sound Financial model
Tested or proven financial model
A sound financial model responds to market forces of supply and demand and promotes effective use of resources. A sound financial model generates income or cost recovery for the enterprise. Examples include membership fees, subscription fees, licensing to franchisees, leasing, and direct product sales.
Return on investment
Cost recovery
Proof of Concept
Track record of business category
Proof of concept requires evidence that the enterprise fulfills a legitimate need and has demonstrated success. If the enterprise does not have 2-3 years of data or history of actual performance then a track record of successfully piloting or launching new initiatives can help.
2-3 years of data or history of performance by actual business or by organization
Social Impact Clearly defined social impact
The value-added generated by a social innovation that leads to greater improvements in service coverage and quality, and positive impact on social and/or environmental benefits. Multiplier effect at
household level
Multiplier effect at community level
Experienced management
Management team track record
Indicators of experienced management can be found in a strong vision, leadership with an entrepreneurial spirit and passion, a successful track record, demonstrated results and a history of employee satisfaction and low turnover.
Passion/motivation
Demonstrated results
Risk analysis Demonstrates a clear understanding of the risks associated with the enterprise
Risk analysis includes an assessment of four potential threats, including financial risks, market risks, legal risks and risks associated with day to day operations.
Innovation Finance or business model as a source of innovation
Change that creates a new dimension of performance or impact. There are four primary sources of innovation:
A finance or business model innovation might include new incentives to participate in a program or new ways to cover costs, while simultaneously advancing the social innovator’s social mission.
A process innovation might include a change in the way that staff connect with customers or project beneficiaries, or the way you produce a product.
18
Criteria Factor Comments
A delivery channel or offering innovation might include engaging with new actors or organizations to distribute your products, or repackaging your offering to bring greater value to your customers/project beneficiaries
A product or technology innovation involves a breakthrough in terms of quality, speed, efficiency or ease of use.