Final Report of Internship

Internship report of Treet corporation Limited

Acknowledgement

Countless thanks to ALLAH Almighty for giving me such extraordinary abilities and making me

privileged enough to take part in such activities and all respects and regards to Holy Prophet

Hazrat Muhammad (PBUH) for giving me the faith paving me on the right path with the

essence of faith in GOD.

I would like to thank my advisor Mr. Atta ur Rehman for his cooperation and help. He fully

supported me throughout my work. I express my heartiest gratitude to him. His cooperation

made this project a lot much easier.

I would also like to express my heartiest gratitude to:

Mr. Muhammad Saleem, General manager Sales & Marketing, Treet corporation Limited.

Mr. Waqar A.Hijazi, Product Manager, Treet corporation Limited.

Mr. Tanveer Iqbal, Zonal Sales Manager, Treet corporation Limited.

Mr. Waseem Ahamd, Assistant Product Manager

Bundle of thanks to my parents, who were and are very supportive and cooperative at every

time.

Comsats institute of information & technology Lahore


HISTORY TREET GROUP OF COMPANIES.................................................................................................3

VISION................................................................................................................................................................4MISSION...............................................................................................................................................................5

INTRIDUCTION...................................................................................................................................................6

COMPANY INFORMATION.....................................................................................................................................8GLOBAL ECONO TRADE (PVT) LTD ...................................................................................................................13BUSINESS PROCESS OF GET...............................................................................................................................14MARKETING DEPARTMENT.................................................................................................................................15SASLES DEPATMENT...........................................................................................................................................17SWOT ANALSIS....................................................................................................................................................23MARKET ANALYSIS.............................................................................................................................................24COMPETITOR ANALYSIS......................................................................................................................................28MARKETING MIX.................................................................................................................................................30MY FINDINGS .....................................................................................................................................................38MY VIEWS...........................................................................................................................................................40...............................................................................................................................................................................



History

The history of the company dates back to pre-independence days, almost a century ago, when a highly dynamic personality of Sir Syed Maratib Ali expanded his agri business into trading and industrial partnerships. Soon after independence of Pakistan in 1947, the business activities were further diversified into industrialized operations of soap, ghee and razor manufacturing sectors.

The razor manufacturing operations started in 1954 with the brand name of Treet. Different other blades were successfully added to the product mix with the passage of time. Treet is one of the outstanding Pakistani companies, achieving its place as one of the best 25 quoted industries on Karachi Stock Exchange. It is the only razor manufacturing company in Pakistan catering to shaving needs of its consumers. Its brands are as old as history of Pakistan dominating the market due to tight quality control measures being followed since long, which were eventually translated into ISO-9002 certification. The credit goes to the founding Chairman Syed Wajid Ali an entrepreneur, Philanthropist and a patriot for his unmatched direction that led the growth of company. Today, Treet is very aggressive and competitive under its young and dynamic team headed by Syed Shahid Ali,son of Syed Wajid Ali. He inherits the drive to accept the challenges created due to changing environments and market conditions. He has kept himself abreast of future trends, keeping the dynamism in the company.



Vision Statement

To be an innovative leader in our business that benefit society. We will be differentiated from our competitors by technology, quality, engineering, sales and marketing expertise, while ensuring financial strength and sustainable growth of the company for the benefit of its stakeholders.



Mission Statement

Our MISSION is, to satisfy and exceed the needs of our customers, providing our products and services with only the best quality, adjusted to their needs and preferences and to create, value for our stakeholders. In order to accomplish this, we will continue our emphasis on being the industry's lowest cost producer that responds to customer need with value-added products and services. We will strive to exceed customer expectations.

It is our belief that we can fulfill this mission through a unique combination of industry vision, supply chain expertise and innovative technology.



Introduction

Treet Corporation Limited has more than 50 years experience in the manufacturing of all types of Shaving blades.

Our expertise in blade technology has led us to understand the diverse needs of our customers, which is why we have a range of shaving solutions to suit different ages and lifestyles. There are more than 20 specifications in multiple series of products having been sold to number of areas at home and abroad, and being highly appreciated.

The company has a perfect quality control and regulation system. Company has been confirmed by the ISO 9001 Quality Control Standards.

The Ali family of Pakistan commenced its business activities in South East Asia about a century ago under the dynamic leadership of Late Sir Syed Muratib Ali, a nationally respected an honored pioneer. His unremitting efforts and devotion to the highest standard of integrity and honest dealings contributed in no small measure to the success of his ventures in the highly competitive environment of pre-independence days in subcontinent. It is a legacy that has been maintained to the present. From 1947 onward, the family diversified from the main business of agriculture & trading into the fledgling industries of soaps, vegetable oil and razor blades in 1954 & 1956. The enterprises were consolidated in to a Public Limited Company, quoted on Pakistan Stock Exchange in 1959. Later, in 1977, the razor blade and soap operations were managed under the rubric of new company, the Treet Corporation, also a Public Limited Company, Quoted on the Stock Exchanges. In 1984, Treet set up a second factory, the machinery and technology was imported from American Safety Razor Company Staunton USA to manufacture super quality, double edge stainless steel blades & bounded shaving system. In 1997 Treet obtained ISO-9002 Certification from BSI, UK.



The Manufacturing Operations of blades are located in Hyderabad and Lahore and that of Soaps in Gujranwala and the marketing of all brands produced through these locations are managed from marketing and sales offices situated in Lahore. Treet's distribution network covers more than 350 cities in Pakistan, 35,000 retailers directly and indirectly. Through the extensive distribution network Treet enjoys 75% Share of the Pakistan domestic market'in double edge blades category and 60% share of exports of total razor blades from Pakistan. Treet Corporation Limited, the leading manufacturer of top quality shaving products for the past 45 years, received ISO-9002 certification in 1997 from BSI, U.K., one of the initial recipients of certificate in Pakistan. The company has one motto:

TOTALQUALITYMANAGEMENT

It is because of his vision and direction, the company has expanded operations, with total assets of around 350 Million (June-December-2000) the local sales are 364 millions half year ending December 2000). Treet is also exporting its brands to various countries in Far East, Europe, South Africa etc, contributing a significant share of foreign exchange to the national exchequer.

Treet employees 700 people with factories in Hyderabad and Lahore. Its renewed brands Treet and Trig are market leaders in double edge blades category while in bonded shaving systems, Swift-II and Trim-II XL enjoy handsome market share. Treet has one of the strongest sales network in Pakistan covering 350 towns nationwide. Appreciation of Treet's Quality went across the frontiers of Pakistan. This helped Treet in setting of higher targets and in pursuit of even advanced challenges. Major customers include China, Korea, Germany, Italy, Uk, Spain, Poland, and 20 other Countries. Exports are growing at a rapid pace and form 15% of the company's net sales. Treet continues to expand its customer base in the export markets, and is looking for new markets around the globe.



Company information

BOARD OF DIRECTORS

Name Designation Syed Shahid Ali Chairman / Chief Executive OfficerDr. Mrs. Niloufer Mehdi

Mrs. Feriel Ali Mehdi

Mr. Saulat Said ( Nominee IGI Insurance Limited)Mr. Firasat Ali (Nominee National Investment Trust Limited)

Syed Sheharyar Ali

Mr. Muhammad Shafique Anjum

Mr. Munir K. Bana (Nominee Loads Limited)



BOARD AUDIT COMMITTEE

Name Designation Mr. Saulat Said ChairmanMr. Firasat Ali MemberSyed Sheharyar Ali Member

COMPANY SECRETARY & CHIEF FINANCIAL OFFICER

Name Designation Mr. Amir Zia COMPANY SECRETARY & CHIEF FINANCIAL

OFFICER

External Auditors

KPMG Taseer Hadi & Co.Chartered AccountantsLahore

INCOME TAX CONSULTANTS

Hyder Bhimji & Co.Chartered AccountantsLahore.

LEGAL ADVISORS

Salim & Baig, Advocates - Lahore



BANKERS

Allied Bank Limited Habib Bank LimitedAskari Bank Limited Hong Kong & Shanghai Banking Corporation

LimitedBank Al-Habib Limited MCB Bank LimitedBank Alfalah Limited My Bank LimitedCiti Bank N.A. National Bank of PakistanCrescent Commercial Bank Limited NIB Bank LimitedIGI Investment Bank Limited Standard Chartered Bank (Pakistan) LimitedJS Bank Limited United Bank LimitedJS Bank Limited --------------------------------

REGISTERED OFFICE

72-B, Kot Lakhpat Industrial Area, Lahore.Phones: 042-5830881, 5156567 & 5122296

Fax: 042-5114127, 5215825

E-mail: [email protected]

Website: http\\www.treetonline.com



SHARE REGISTRAR

Scarlet I.T. Systems (Private) Limited

301-A, Nizam Chambers, Shahrah-e-Fatima Jinnah, Lahore - Pakistan.

Tel: 042-7087113 Fax: 042-7312798

E-mail: [email protected]

TREET GROUP FACTORIES

Hali Road, P.O. Box No. 308, Hyderabad.

Phones: 0221-880846, 883058 & 883174

Fax: 0221-880172

72-B, Kot Lakhpat Industrial Area, Lahore.

Phones: 042-5830881, 5156567 & 5122296

Fax : 042-5114127, 5215825

First Treet Manufacturing Modaraba(Managed by Global Econo Trade(Private) Limited22-K.M. Ferozepur Road,Lahore.

Phones: 042-6138831 - 2

GROUP COMPANIES / OFFICES

Global Econo Trade (Private) Limited(A wholly owned subsidiary of Treet Corporation Limited)72-B, Kot Lakhpat Industrial Area, Lahore. Phones: 042-5830881, 5156567 & 5122296 Fax : 042-5114127, 5215825



First Treet Manufacturing Modaraba (Managed by Global Econo Trade (Private) Limited)Principal Place of Business:72-B, Kot Lakhpat Industrial Area, Lahore. Phones: 042-5830881, 5156567 & 5122296 Fax : 042-5114127, 5215825

TCL Labor - Hire Company (Private) Limited(A wholly owned subsidiary of Global Econo Trade (Private) Limited)72-B, Kot Lakhpat Industrial Area, Lahore. Phones: 042-5830881, 5156567 & 5122296 Fax : 042-5114127, 5215825

Treet Power Limited(A wholly owned subsidiary of Global Econo Trade (Private) Limited)72-B, Kot Lakhpat Industrial Area, Lahore. Phones: 042-5830881, 5156567 & 5122296 Fax : 042-5114127, 5215825Treet Services (Private) Limited(A wholly owned subsidiary of Global Econo Trade (Private) Limited)72-B, Kot Lakhpat Industrial Area, Lahore. Phones: 042-5830881, 5156567 & 5122296 Fax : 042-5114127, 5215825

KARACHI OFFICE17-Abdullah Haroon Road, Karachi. Phone: 021-5681576 Fax: 021-5681575



56 - Shahra-e-Quaid-e-Azam,Lahore, Pakistan.

Tel: 92.42.631 3501, 92.42.631 350292.42.630 3501, 92.42.630 3502

Fax: 92.42.630 3681

E-Mail: [email protected]

Global Econo trade (Pvt) Limited

“GET” is a wholly owned subsidiary of Treet Corporation Ltd. All the market concerned issues are handled through this office. Global Econo trade is responsible of designing, marketing & selling products.

The products no matter produced in Hyderabad or in Lahore are controlled by global Econo trade.

Global Econo trade consists of three major departments as shown in the figure.



Business process

Marketing and sales department


GLOBAL ECONO TRADE (Pvt) LIMITEDMarketing and sales organization

Marketing

Sales

Sales Support

ProductDevelopment

CreativeArt & Design

Sales Coordination

Sales Analysis & Support

Sales Accounts

Local market


Marketing

The marketing department further consists of two sub-departments i.e.

Product development Creative Art & design

Product development

In the product development department a product manager is working on the generation of new ideas with his team. And keeping an eye on the competitor’s strategies product development department suggests modifications and changes in the product. This department is also responsible for promotional activities to create a brand image in the market by showing news paper ads, TV commercials and displaying billboards in the far flung of different cities and towns. This department stands responsible for the retention in the customers mind and creating brand image in the market for better sales.

Creative Art & design

The creative and Art department in the global Econo trade plays a very important role as all the packing covers are designed by this department. The creative head with his team all ways try to make the product rappers and covering materials look so attractive and eye catching that they easily grab the attention of the customers.



Marketing hierarchy


Mr.Shahid Zia(COO)

Mr.Waqar Hijazi( Product manager)

Waseem ahmad (asst. product

manager)

Mr.Waqar Sherwani( Craetive head)


Sales

Sales department is the most important and considered department for the GET. Because GET believes that without greater sales volume they can never be able to grab the maximum market share. The sales strategy they are using at GET is the market penetration and retention strategy, because they believe that once they create market for their product and it’s once and for all. They all ways look forward in the sales.

GM sales is the national head and he is the authority who makes strategies for better penetration and competitor counter strategies. Making the product available in the market and countering the demand and supply issues, setting prices for the product and making product available in the whole country is the responsibility of the sales department.



Sales hierarchy


National Sales

North ZoneSadiqabad-Gilgit

South ZoneObaro-Gawadar

5 Regions 3 Regions

28 Territories 15 Territories

250 Towns 136 Towns

1072 Sectors 511 Sectors

GM, S&M

ZSMs

RSMs

FSs/SOs

Distributors

Sales Reps.

SALES NETWORK AND MANAGEAMENT

: 2 zones

: 8 regions

: 43 territories

: 386 towns

: 1583 sectors


Treet sales methodology

We define sales as

“Income received for goods and services over some given period of time”

Treet operate its sales process through two types of sales methods

1. Direct sales(company sales)2. Distributor sales

Direct sales (company sales)

Under this head company directly deals with the institute like ICRC, Hospitals and other institutes they also denote these sales as the institutional sales.

In this type company receives a demand order and in exchange gives Quotation against that demand order. After the settlement of price and terms and conditions the deal is finalized.

The direct sales are limited and company is more directed toward its distributor sales network.

Distributor sales

All over country Treet has a chain of more than 350 distributors which are the main play makers for the company.

In metro towns and cities with greater population the distribution is divided i.e. 2 or more distributors are operating in one city. As the distribution is divided so as the area is also divided and a binding on distributor is created i.e. not to sell the products out of its jurisdiction/ territory.

Selection of distributor

The selection of the distributor by the company is done on the basis of market experience and financial strength. Company always prefers a distributor who is capable enough to represent on the behalf of company.

A complete audit and surprise visits are done to evaluate and check the working of the distributor.



The sales process

Company provides stock to the distributor on monthly basis and a target for the whole year is also provide to the distributor which company design according to the “Annual budget forecast”

As company provides the stock to the distributor on payment so it becomes obvious that distributor has to sell the stock to achieve its target as well as to get “ROI”

The company doesn’t leave the hand of distributor and provides a complete designed web of sales force. This sales team is responsible for the sales. The responsibilities are in a flow from top to bottom staring from G.M Sales & marketing to an order taker all are sales personals.

Target allocation

The company allots them targets for the sales to be achieved in a calendar year and specifically for a month. These targets comes from top to bottom i.e. GM TO SR


G.M

S&M

ZSM

RSM

FS/SO

SR


Target achievement

Target achievement always goes bottom to top i.e. town level to national level

Distribution of targets

The distribution of targets is done on the basis of area potential and population i.e. the potential consumer rate and the population size is kept in eye while distributing the targets.

Distributors are bounded by the company to generate specific amount of sales as we know that

“Sales has no back gear, you have to move forward” if once in a year a distributor has achieved a target of 50million then he is bound to generate same or even greater amount of sales in a next calendar year because as we said that in sales you have to move forward. Same is the case with the sales team every year company increases their target in addition to their last year target most probably 6% to 7% annually.


G.M S&M

ZSM

RSM

FS/SO

SR


How product is sold by the distributor?

It’s a very common and mostly practiced method of selling goods by a distributor. The SR or the order booker comes up to the distributor with a daily booking sheet which he provides to the K.P.O. (key punch operator) who records the data and generate a delivery order which he gives to the store in-charge the store in-charge then generates a dispatch sheet and gives it to delivery boy who deliver the products to the shop keepers.


SR(SALES REP) BOOKING SHEET

K.P.O DELIVERY ORDER

STORE IN CHARGE DISPATCH SHEET

DELIVERY MAN DISPATCH ORDER


SWOT Analysis

Strengths

Brand comes from a reputed (old) company

TCL is the sole manufacturer of shaving blade in Pakistan

Strong distribution network Motivated employees Better mix of Quality & Price Improved loyalty of trade to brand and

company

Weaknesses

Operating at almost zero inventories of D/E and razors.

Limited production capacity – longer gestation period to expand.

Highly price sensitive products

Opportunities

Technological advancement Age group (17-24) high ratio in

population Growing market of D/E and bonded

razors International market Huge potential in soap market

Threats

Price war competitors Poor economic condition Uncertain Political situation Influx of smuggled blades & razor Changing technology Escalating services cost – electricity,

logistics etc Huge surplus production capacity of D/E

blades of our next door neighbor



Market Analysis

PRESENT MARKET DEMAND OF PRODUCTS Quantity/ month

Double Edge Blades 85 million bladesBonded Razors 3 million razorsSoaps

Season (March-August) 500 tons/month Off season (Sept-Feb) 350 tons/month Average/month 425 tons

GROWTH IN DOUBLE EDGE CATEGORY

2006/2007

694 million blades 737 million Rupees

Rs. 1.06 per blade

2009/2010

891 million blades28% growth1,173 million RupeesRs. 1.31 per blade

SHARE OF PREMIUM & POPULAR PRICED D/E BLADES

Year PREMIUM POPULAR2006/2007 57% 43%2007/2008 59% 41%2008/2009 58% 42%2009/2010 68% 32%



GROWTH IN BONDED RAZORS CATEGORY

2007/2008

17 million blades 86 million Rupees Rs. 5.06 per razor

2009/2010

27 million blades 59% growth 149 million Rupees 73% growth Rs. 5.52 per razor

9% increase

GROWTH IN SOAP CATEGORY

2006/2007

2,096 tons 171 million Rupees

2009/2010

5,000 tons139% growth671 million Rupees292% growth



Marketing strategy

1: Retail coverage2: Product in every competing price range3: Improved product penetration4: Price stability5: Strong follow ups6: Kept competition under pressure

Market segmentation

Target market

The target market of Treet is B class and C class. But Treet products cover almost every age group and every segment of the market due their variety and improved quality. In double edge category Treet has around 80% share it means it’s covering all the segments and classes, in soap category Treet is targeting B class and C class as the major populated classes of Pakistan are B class and C class, so it’s very much profitable for the company to penetrate in these markets. In disposable razor category almost 50% of market is dominated by Treet products as due its better quality all over country availability and less price disposable razors also mean to target the B+ class and lower classes.



Market share

Product Market Size TCL Share

Double Edge Blades 1,200 million 900 million 75%

Bonded razors 70 million 28 million 40%

Toilet Soap 110,000 tons 5,000 tons 4.5%



Competitor analysis

COMPETING BRANDS IN DOUBLE EDGE CATEGORY

Name Country Market share Crown Lord

Egyptian 15% market share

Vidyut Indian 10% market shareLaserSuper MasterSuper MaxSuper ManVijayCentwin Samrat Rise7 O’Clock

COMPETING BRANDS IN BONDED RAZORS

Brand Manufacturer share1. Dorco TG-II Plus2. Dorco TD 7023. Dorco TD708 Korea 4. Dorco TD 708N5. Dorco Comfort Grip

Crown Egypt Good Day ??

1. BIC Classic France/Pakistan 2. BIC Paki

Schick USA/UAE Gillette Nacett II POLANDGillette Gillette-II RUSSSIA

TOTAL=60%



TOILET SOAP MARKET

Total Market Size : 110,000 tons

Formal & Grey imports : 10,000 tons

Local market size : 100,000 tons

Market Share of different companies

BRAND MARKET SHARE Unilever 43%Kohinoor 12%P & G 11%ZIL 7%Reckitt Benckiser 5%Colgate Palmolive 5%Treet / GET 4.5%Other local companies 12.5%



MARKETING MIX

1. Product Treet Corporation has a very wide range of products i.e.

Soap

Blade

Disposable Razors

Bonded shaving systems

Auto mobile

Detail of each section is given below

Blade section

TRBCTreet SILVER CP(11)STAR PLUSFALCONTDSTreet CLASSIC TRIG REGULARTPS-10



DISPOSABLE RAZOR SECTION

SWIFT REGUALR

TRIM-II XL REGULARTEC-II

THR

BONDED SHAVING SYSTEM

CSR

TSR

SAFEX SALOON RAZOR

SOAP SECTION

NOVA STDNOVA MINISABA STDSABA BATHAKS SOAP STDAKS SOAP BATHBODY GUARD CARBOLICBODY GUARD PRO ACTIVELAUNDRY SOAP



AUTO MOBILE SECTION

Treet bike is newly launched in the market and is appreciated all over by the customers as well as the traders.Treet bike is only coming in one specification i.e. Treet 70cc bike



2. PRICE

Blades, Disposable razors & bonded shaving systems

No Product Dispenser /strip Carton 1 TRBC(Treet carbon

coated)323 60x323=19380

2 TDS(Treet Dura sharp) 323 60x323=193803 TRIG 418 60x418=250804 TPS(Treet platinum) 425 30x425=127505 TSL(Treet silver) 266 60x266=159606 TSU(Treet super)7 TCL(Treet classic) 323 60x323=193808 Star plus 240 60x240=144009 Swift cart-48 400 12x400=480010 Swift cartridge Per piece =60 160x60=960011 Swift fix handle Per piece=92 12x92=110412 Trim II XL 202 24x202=484813 TEC II Per pack=23 160x23=368014 THR Treet hygiene razor Per piece=8.33 600x8.36=501615 CSR(comfort razor) Per piece=114 96x114=1094416 TSL(Treet star line) Per piece=184 96x184=1747217 SSR(safex saloon razor) Per piece=7.5



SOAP

No Product cake carton1 SABA (std) 13.45 72x13.45=9682 SABA(Bath) 18.9 72x18.9=13583 AKS(std) 10 72x10=7204 AKS(Bath) 16.41 72x16.41=11825 Nova (std) - -6 Nova (mini) 4.91 72x4.91=14747 Nova (Bath) 16.41 72x16.41=11828 Body guard (carbolic) 13.25 72x13.25=9549 Body guard (pro-active) 17.4 72x17.4=125310 Treet khatoon soap - 650

PROMOTION

The Advertisement process followed by GET

Under the head of advertisement seven (6=7) types of media is used i.e.

1. TV2. Press (Newspapers + Magazines)3. Cinemas4. Radio 5. Bill boards & road side hoardings 6. Sponsorships7. Give aways

Advertisement methodology

GET uses a very effective technique for advertisement they have certain media advertising agencies in contact, they utilize there expertise to advertise on the media they want to.



TV advertisement

For example for advertising on the TV they have Time & Space as their service providers. GET by utilizing viewership rating specific to their target market class decide which TV channel is the best to choose for advertisement and after deciding they convey it media agency then media agency give them media plans according to Treet requirement. There are two types of on air time i.e. prime time and off time. Prime time ads are costly and off time ads are considerably on air at low price.

Depending upon maximum benefit through the media campaign Treet corporation choose the time slots for the advertisement.

News papers, Magazines, Radio and Cinemas

As In the case of TV advertisement GET utilizes the expertises of media agency same is the case here, they have media agencies in contact that provide them services on demand. They advertise in all famous dailies of and on. They also advertise in magazines like cutting edge, weekly Hunnar , Pakistan sports, Syarrah digest , etc. Advertisement on radio is recently started for the promotion of Treet bike in rural and urban areas of Khyber Pakhton Khaw and in Punjab.

Cinema advertisement is done with great anticipation around 60 to 70 cinema houses show advertisement of Treet on daily bases.

Bill boards and road side hoardings

There is off and on a campaign of billboards from Treet Corporation. Presently a campaign has been launched in the different cities of Pakistan. E.g. Faisalabad, Jhang, Sargodha, Sahiwal, Multan. Okara etc.

Sponsorships

Acting as a socially active and responsible organization Treet has the policy to sponsor events not only to advertise and grab a much higher place among people but also to participate in social activities and support those activities with an objective. Entertainment events like Concerts, sports events, dinners, dramas, branding seats and places in sozo water parks in Lahore and murree.



Sales and promotion activities

For promotion and getting better sales all around Treet provides their sales team and distributers proper equipments and back them with effective advertisement which consists of,

POS material Give away material MMU’S Nationwide launch Media exploitation

POS material (point of sales material) is given to sales team so that they can display it on the shops to grab more attention of the customer’s .i.e. stickers, tags etc

Give away materials are for creating brand loyalty among distributers retailers and customers, Branded towels, calendars, wall clocks are given to create more value.

MMU’S (mobile merchandising units) are the topic of huge consideration and organization spends a lot of money on this. MMU’S are vans branded with Treet skins their main object is to visit and sale the product in those areas which are out of the range of distributor.Treet uses the services of B.P.S (Brand promotion services) for this sales supportive and promotion activity.The main objective is not to lose a single customer. The budget spent on these MMU’S is around 2.5 to 3 million in a calendar year.

Nationwide launch

The biggest advantage Treet enjoys is their presences all over Pakistan and when ever their product is launched it’s launched nationwide which creates more brand image and loyalty, people enjoys same quality and product of Treet no matter the province or city they live in.



Media exploitation

Services of media agencies are utilized to support sales and to promote the product all around the country.

Print media ads, TV ads & cinema ads, are created to supports the sales activities.

Target market

Treet Corporation limited is serving mostly the middle class, lower middle class below.

Their products are designed and manufactured keeping in view the price sensitive target market. And they always try to give more value to the customer in less expenditure with state of art technology.

Export

Treet is exporting their high profile double edge shaving blades and bonded shaving systems to more than 51 countries around the globe.

Institutional sales

In contrast with its sales all around the country in markets, Treet has other sales head to operate from and that is selling products to welfare institutes. Institutes like ICRC are the clients of Treet who regularly buy soap form Treet according to their needs.



My findings

Treet Corporation Limited is a Pakistan-based company. The Company is engaged in the manufacture and sale of razors and razor blades, along with the sale of soaps. The Company, together with its subsidiaries, operates through three segments: manufacture and sale of blades; manufacture and sale of soaps, and manufacture and sale of packaging material. Some of its subsidiaries include Global Econo Trade (Pvt) Limited, First Treet Manufacturing Modaraba, TCL Labor Hire Company (Pvt) Limited, Treet Services (Private) Limited and Treet Power Limited.

Pakistan economy came under immense pressures since the September 11, 2001 terrorist attacks on United States of America and its aftermath and global concern for war against terrorism, which led to attacks on Afghanistan. This inexorable situation acted as a whirlpool of economic difficulties, by not only disrupting the trading activities, but also increasing the cost of international trade owing to escalation in freight and war risk insurance charges. This disruption has caused an obvious decline in exports and imports. Furthermore, the overall investment is also on the wane.The suicidal attacks every now and then have made the business operation very difficult and Due to these security threats businesses are ruined but by the Grace of Allah Almighty Treet corporation Ltd, With his hard work management and loyal employees has never give upand still they are heading towards a success full Business calendar year.

Benefits to the employees

All the Treet Corporation is also like other organizations that are profit oriented but never the less Treet Corporation has a policy of not leaving the hands of people who are working for them. And they consider them as their family and that is the main reason why when somebody joins Treet Corporation it become obvious that he/she will not leave the organization because it has so much to give to their loyal employees. Their management doesn’t like to only fill their pocket by wealth but they have the courage to distribute the wealth among bodies who work



for them or with them. That is the main reason why Allah Almighty has given the huge acceptance among the people of Pakistan and Treet group is one of the largest business groups of Pakistan belonging to business pioneers family of Pakistan.

Market analysis

During my visits to the market I realized that Treet has more than 80% presence in the market that means company has huge acceptance. No matter the area is A class or b class Treet products are present in the shops and traders are willing to sell because they receive good amount o each sale.People are more concern now days with the quality and price. Due to the brands like LUX, SAFE GUARD, and many others company has tough competition but Treet products are equally liked and soled among these giants.

Customer attraction policy

Treet has a policy of attracting customers and facilitating them by launching new products off and on and improving their products for customer facilitation. They have the policy of finding new markets and making more and more potential consumers of the product.

Anti dumping policy

Being loyal to the country and rational organization Treet never dump their products in the markets. They stand responsible for each of the single piece of their product. Because they believe that even a single piece of their product represents their organization.



My views

During a span of 6 weeks I have learned allot form Treet corporation and I am as a business student mark this organization as a highly rational and the organization with a great opportunity to prosper more and more day by day.Neither bribing, nor any other disrespect full activity is practiced in this organization. Everything is according to specific plan as a top nation organization must have.They have the policy of customer satisfaction and making traders happy by given them benefits. They are always concerned with the welfare of all. Being a top national organization Treet corporation has maintained its standards by never letting down its share holders and the people concerned with it

I am very great full to Allah Almighty who has given me the opportunity to work in the organization like Treet Corporation.

RegardsMuhammad Mobeen (Management trainee)







Summer internship report

Presented to

Mr. Muhammad Saleem (GM Sales& Marketing)

Treet corporation Limited

(Global Econo Trade- GET)

Presented by

Muhammad Mobeen

Management interne

(Comsats institute of information & technology)

Dated

August 23, 2010


Documents

Final Report of Internship