Final Report HW12 - Holiday World - Incheba Jamaica, Japan, Kenya, Malaysia, Maledives, Mali, Malta, Montenegro, Morocco, Namibia, Netherlands, New Zealand, Norway, Poland, Portugal,

Final Report Holiday World 2012

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FINAL REPORT HOLIDAY WORLD 2012


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BASIC INFORMATIONS Term: February 9 – 12, 2012

Place: Prague Exhibition Grounds Number of exhibitors Holiday World and Golf Show: 725 Exhibition space: 20 000 m² brutto Number of countries: 47 Number of touristboards: 28 Number of professionals: 7 855 Media representatives: 784 Number of participants: 32 138

The name of the fair Holiday World – 21st Central Europe´s Premiér Industry Event Golf Show – 17th International Golf and Golf Tourism Fair Region World – 18th Presentation of the Czech Regions Date February 9 – 12, 2012 Managers Libor Patočka, Jan Hruška Space and Halls Palace of Industry, Veletržní Hall, Outside area, Incheba Arena Number of exhibitors of Holiday World and Golf Show 725 Foreign countries

Austria, Bulgaria, Croatia, Cuba, Cyprus, Czech Republic, Dominican Republic, Egypt, Ethiopia, Finland, Germany, Ghana, Great Britain, Greece, Hungary, China, Indonesia, Israel, Italy, Jamaica, Japan, Kenya, Malaysia, Maledives, Mali, Malta, Montenegro, Morocco, Namibia, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Seychelles, Slovakia, Slovenia, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Tunisia, Turkey, Ukraine, Vietnam

Patronage Minister of Regional Development ing. Kamil Jankovský General Director of ChechTourism ing. Rostislav Vondruška

Honoured Country Dominican Republic

Number of participants 32 138 Special cooperation

Hotel Guide SK - guarant of hotel section HW 2012 AČCKA - guarant of travel agencies section HW 2012 ACK ČR - guarant of travel agencies section HW 2012


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Partners The Dominican Republic Tourist Board Ministry of Regional Development CzechTourism Satellite Events WORLD FILM 2012 Film Festival - Expediční Kamera 2012 Media partners

COT Business Media, TTG, Kam po Česku, Travel profi

Parallel running fairs 6th gastronomy trade fair TOP GASTRO (148 companies from 5 countries) 17th specialized golf and golf tourism fair GOLF SHOW

Accompanying programme

Accompanying programme is intended both for the professionals (Thursday and Friday) and the general public (Saturday and Sunday) Holiday World 2012 - Competitions for exhibitors Category - Catalogue

1. China Tours, 2. Adventura, 3. CK Firotour Category - Promoting material 1. Liberecký kraj, 2. CzechTourism, 3. Vysočina Category – Stand construction up to 60 m2 1. Jihočeská centrála cestovního ruchu, 2. Calabria, 3. You Travel Category - Stand construction over 60 m2 1.Dominican Republic, 2. Croatia , 3. CK Orex Travel

Accompanying programe of Holiday World 2012 for the professionals BIG HALL - Veletrzni Hall THURSDAY 9.2. 2012 2.00 p.m. CzechTourism - The film as destination marketing instrument - seminar How do perceive us Russians, research presentation - seminar

FRIDAY 10.2. 2012 10.00 a.m. Commission for travel industry of Association of the Czech districts - agenda of the Commission 1.00 p.m. AHR + ACK ČR - The coupon portals - Hope or Trap? - seminar 3.30 p.m. Hungary National Touristboard - Presentation and workshop

SMALL HALL no. 1 (SH 040) – Middle Hall of Palace of Industry THURSDAY 9.2. 2012 11.00 a.m. Slovenian Istria presents - presentation 1.00 p.m. Plzeňský Prazdroj - press event


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2.30 p.m. Ministry for Regional Development - The conception of the state travel industry policy in the Czech Republic for 2014 - 2020 - seminar 4.30 p.m. Indonesian Embassy of Prague – Visit Indonesia - presentation FRIDAY 10.2. 2012 11.00 a.m. Turkisch workshop 2.30 p.m. Moravian-Silesian region - presentation SMALL HALL no. 2 (SH 120) - Middle Hall of Palace of Industry THURSDAY 9.2. 2012 11.00 a.m. AnChoice - innovativ system for travel agencies. On-line reservation and on-line selling from one point 1.00 p.m. Travel industry college 3.00 p.m. America 2012 - travelling in USA in 2012, American national parks - presentation of the USA Embasy in Prague and American Centre in Prague together with photographer Miloslav Martan . FRIDAY 10.2. 2012 10.30 p.m. Comprehensive internet marketing - Marie Divišová 12.00 p.m. Google maps, google places and travel industry marketing - Marie Divišová 3.30 p.m. Daily deal portals - new marketing and sales channel - the recent phenomenon - Jiří Carba

PYRAMID THURSDAY 9.2. 2012 10.30 a.m. Opening Ceremony RIGHT WING 9. - 12.2. 2012 - Film Festival "Expediční kamera" (PK 430) - the best worldwide traveller films of the last season - debate with creators and travellers

WORLD FILM

Accompanying programme of Holiday World 2012 for the public

SATURDAY, February 11, 2012 10.00 a.m. Ruda Švaříček - India and the Dalai Lama Bönismus, Hinduism, Jainism, Sikhism, Islam, Shamanism and erotic tantric creations. No global superstar causes in Ladakh more interest than His Holiness the Dalai Lama ...

11.00 a.m. Egypt – the status of Czech excavations in a time of unrests. Member of the Czech Institute of Egyptology Doc.Dr. Jaromír Krejčí, Ph.D., right after return from Egypt will describe the dramatic situation in a turbulent country. Discussion, diashow

12.00 a.m. In a balloon over the Sněžka Mountain. Balloon pilot Michal Kubát “Kryštof” flew over the Sněžka Mountain Discussion, diashow


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1.00 p.m. I died on a Saturday - Josef Formánek. Traveler and super-successful writer, “Chesty Man”. He published his latest book before the end of the year. An incredible but true story that found its author by itself… Discussion with the author, autograph signing session 2.00 p.m. Albania – A beauty with a bad reputation. Miroslav Náplava and Petr Horký present their new travel book and film about the wildest country in Europe. Forget everything that you ever learned about Europe! Deadly feuds, bunkers, wild mountains, magnificent beaches, the Kanun medieval lexicon and others … Book launch, discussion, diashow, autograph signing session

3.00 ĹUBO FELLNER – South KOREA Discussion, diashow 4.00 p.m. Africa’s dangers – Richard Jaroněk. The well-known Czech “sharkman” and photographer presents his roughest experiences: being bitten by a cobra, direct contact with lions, feeding jackals and hyena-dogs with his bare hands Discussion, diashow 5.00 p.m. South America - Dan Přibáň – Save Kačena! The adventure story of the “Trabant Motonomad” in Venezuela, where together with Petr Kopečný he finished the expedition with the historic Tatra 805 truck. ATTENTION! Discussion, diashow SUNDAY, February 12, 2012 10.00 a.m. Dominican Republic – The world according to Christopher Columbus. Films from the Neznámá Země [Unknown Earth] series introduce the Caribbean, an area to where Christopher Columbus sailed while discovering the New World. Film screenings 11.00 a.m. Africa Obscura – Romana Svatošová and Jan Svatoš. The husband and wife film-making couple in the footsteps of the Johnsons, who shocked the world in the first half of the twentieth century with their films from the wilderness. Film screening, discussion with authors

12.00 a.m. Ethiopia – On the roof of Africa – Vladimír Plešinger and Marcel Nekvinda.

1.00 p.m. Iraq through the eyes of a woman. Before the end of last year, Lenka Klicperová and Olga Šilhová visited Iraq on their dangerous journeys. They also met members of “terrorist” groups, convicts of crimes of honor… How do journalists view today’s most dangerous war zone? Discussion, diashow 2.00 p.m. Šivovo kolo [Shiva’s Wheel] Dance performance of Indian dances from the theater performance of the same name. Dance performance 2.15 p.m. Nepal, Manang after 30 years - Zdeněk and Michal Thoma.


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A unique story told by two generations of photographers: the legendary Zdeňek Thoma and his son Michal. Two views of the Nepal mountains: immediately after their opening to foreigners and today … - Diashow, discussion 4.30 p.m. Around the world in an Embéčko – Michal Vičar. A spectacular journey in a historical car around the world and beyond the borders. Diashow, discussion, book presentation, autograph signing session 5.30 p.m. Mirek Jakeš – eleven times on the North Pole The most famous contemporary Czech artic explorer. First Czech on the North Pole. Two times crossed over Greenland once as the single person. He conquered eleven times the North Pole! Diashow, discussion Photo exhibitions Manang after 30 years – Zdeněk Thoma and Michal Thoma A unique photographic exhibition of images that show the development and changes in the deserted mountain area in the Nepal Himalayas. Magnificent 24 - Richard Jaroněk New exhibition photo collection by the Czech “sharkman” Richard Jaroňek. Twenty four images, the same number of remarkable animals and remarkable stories… Photopoint A new feature in Prague WorldFilm’s program: have a photo taken together with the most famous Czech traveler of all time - with Emil Holub. Photopoint. RUDOLF ŠVAŘÍČEK – LIVINGSTONE Traditional travelers’ bookshop Like every year, also this year you will be able to buy travelers’ books and DVD’s at special festival prices, moreover often signed and dedicated by the authors!

Comparison with the previous year

This year in figures (numbers of exhibitors, structure of exhibitors, share of international and domestic clients) seems to be similar like in 2011. The economical crisis did not affect the fair and exhibitors occupied all available exhibition spaces. The quality and the structure of the exhibitors remained the same. We registered both the same number of presented countries and touristboards. In Holiday World 2012 were present 70 travel agencies. Holiday World distributed 140 vouchers on services of participating travel agencies. The public highly appreciated the accompanying programe World Film. All exhibitors appreciated gala evening in new pavilon in cooperation with Dominican Republic.

Promotion

Radio – ČRo 1 Radiožurnál – spots for Holiday World, spot for signing of Václav Žmolík February 11 at 3.30 p.m. at KAM po Česku exposition ČRo 2 Praha – live interview in afternoon broadcasting February 8, 2012 ČRo 2 Praha – live broadcasting (1 hour) from HW 12 February 11, 2012

IMPULS, EVROPA 2, FREKVENCE 1, BONTON, BLANÍK, CITY, RÁDIO DJ, ROCKZONE, DANCE RADIO (spots, reports).


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Press - MF DNES Prague (advert + special edition), Lidé a Země, Týdeník, Sedmička, E15, METRO (advent + special edition), Ringier – BLESK (advert + special commercial edition), VLP Praha + Stř.Čechy – (advert + special edition), VLP – Deníky Bohemia – (special edition Travelling), (Blesk), Bedeker Publishing – Pragmoon, Mauri – Hobulet, Prager Zeitung, Jorma - Heart of Europe, (more than 150 articles, adverts and news), Prager Zeitung, JOTA, (Rough Guides a Bradt),

Outdoor promotion – billboards and bigboards (150 ks), 150 promotional frames in all lines of the Prague metro (underground), posters in downtown of Prague and Prague 7 (2 000 pc), advertisement on trams in Prague public transport (100 pc), banks AD NET (160 ks), advertisement on big screen on Nuselsky bridge, highway Kačerov, Špindlerův Mlýn, Kotva and Flora stores, banner on the main gate of HW 12 Professional media - COT (TRAVEL SERVICE MAGAZINE winter, CZECH TRAVELOGUE), TTG, Travel profi, KAM počesku, Hepex (Hotel Guide SK), MAFRA, MLADÁ FRONTA (Travel in the Czech, Lidé a země), 100+1, Czech Press Group (Koktejl), Leonardo (Travel Focus), Geo Bohemia (Země světa), MARCO POLO (Sopka), Sanoma - Anexe (National Geographic),

Internet – idnes.cz (zprávy, cestování, superhomepage), sdovolena.cz, FiremniAkce.cz romantickepobyty.cz, stany.cz, borovice.cz, wellness.cz, Mediatel (travelguide.cz), HEPEX (travelguide.sk), nettravel.cz, invia.cz, jedu.cz,, Sopka (sopka.cz, marco-polo.cz, photo-gallery.cz, mapy.cz, pruvodce.cz, zajezdy.org, hotely-online.cz, hotely-recenze.cz), Expediční kamera (HedvabnaStezka.cz, velehory.cz, ExpedicniFond.cz, ExpedicniKamera.cz, sambar.cz, kardamon.cz), kampocesku.cz, theworld.cz, livingstone.cz, amazing-planet.com, zemesveta.cz, turistika.cz, sedmička.cz, primavikend.cz, akce.cz, kulturniakce.cz Special web sites for the winning of the vouchers for the public www.zajezdyzamilion.cz Registered since starting the camping (January 4, 2012) about 22 000 contacts

Media about Holiday World 2012

Almost all media (both nationwide and regional) informed about the fair. Because of the importace of the fair is not possible to mention all informations.

List of exhibitors Catalogue Holiday World 2012 (printed and on CD)

Persons in charge Business Director - Radovan Ježovič Managers - Libor Patočka, Jan Hruška Stand constructions - Josef Pospíšil, Viktor Zvelebil Production - Vendula Šaríková

Contacts

Managers - Libor Patočka ([email protected]), Jan Hruška ([email protected]) Advertising opportunities - Tomáš Růžička ([email protected])

Stand constructions - Josef Pospíšil ([email protected]), Viktor Zvelebil([email protected])

Documents

Final Report HW12 - Holiday World - Incheba Jamaica, Japan, Kenya, Malaysia, Maledives, Mali, Malta, Montenegro, Morocco, Namibia, Netherlands, New Zealand, Norway, Poland, Portugal,