Final Report Brand Tracking MFP

BRAND TRACKING (WARID ZAHI)

Warid Zahi Post Paid

Topic: Brand Tracking

Company: Warid TelecomProduct: Warid Zahi

Presented To:Mrs. Kausar Jafri

Associate Professor of English

Presented By:Musaddaq Mahmood

Roll # 053Section (A)

MBA (Evening)

Institute of Business Administration,

University of Punjab, Lahore.

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Executive Summary

This project is about brand tracking and it will find out the position of Warid Zahi in

the market. In Warid Zahi we check the overall position in the mind of the consumers.

Also evaluate Warid Zahi with respect to its competitors. Tracking an individual

branded product involves measuring brand awareness and image for the particular

brand. In terms of brand awareness, both recall and recognition measures should be

collected the role of brand tracking methodologies is to monitor the health and the

value of your brands. The role of brand tracking methodologies is to monitor the

health and the value of your brands. These are the business equivalent of taking your

temperature or reading your pulse - they can tell you quite reliably (within

statistically-dictated tolerances) whether you are ill or well, and even how ill or how

well. They can also point to certain symptoms. The main feature that people look for

in postpaid connection is best service and performance. With postpaid the main thing

that comes in the mind of customer is billing. The first postpaid & most popular brand

that comes in the mind of customers is Warid Zahi. After the completion and during

the work of this project we will eventually learn about the brand of the Warid which is

at present their big issue and we will end up having better knowledge of the

importance of brand management in big organizations.

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Preface:

The final report writing that was assigned to me in “Business Communication” was

to track a brand in the market.

I have carried out this report by following the instructions and guidelines; given by

the resource person. I started off by finding out the position of our product in the

market and carried out a survey by keeping in view the concept of brand equity.

Furthermore I have compared our brand with other competitors in the market and

identified the potential customers of our brand

There was not any difficulty being faced during project except few minor ones like

finding out the target customers of our brand.

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Acknowledgement:

In the name of Allah Almighty who is the benefactor of

all mankind and who bestowed us capabilities and

unexpected resources, and gave us supremacy to

elevate knowledge.

First of all I would like to thank Mrs. Kausar Jafri who

gave me the opportunity to work for this report, and

also gave me a chance to learn and then to share my

findings with my fellows. This project has given me a

deep insight of brand tracking so I am much thankful

to her for providing me knowledge and guidance

required to carry out this project.

Signature

Musaddaq

Mahmood

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Table of contents

Executive Summary----------------------------------------------------------------02

Preface--------------------------------------------------------------------------------03

Acknowledgement------------------------------------------------------------------04

Introduction to the project----------------------------------------------------------06

Purpose of study---------------------------------------------------------------------06

Tracking Methodology-------------------------------------------------------------07

Sampling technique-----------------------------------------------------------------07

Sample Size--------------------------------------------------------------------------07

Tools used----------------------------------------------------------------------------07

Introduction to the Company------------------------------------------------------08

Introduction to brand tracking-----------------------------------------------------09

What is brand tracking--------------------------------------------------------------09

Role of brand tracking--------------------------------------------------------------09

Tracking Approach------------------------------------------------------------------11

Finding & Analysis-----------------------------------------------------------------12

Consumer Based Brand Equity Elements----------------------------------------16

Brand Awareness & Usage---------------------------------------------------------16

Brand Usage--------------------------------------------------------------------------22

Brand Judgments--------------------------------------------------------------------24

Brand Superiority---------------------------------------------------------------------------27

Brand Consideration----------------------------------------------------------------28

Brand Performance------------------------------------------------------------------29

Brand Resonance--------------------------------------------------------------------34

Consumer Preferences & Profiling-----------------------------------------------36

Major Findings----------------------------------------------------------------------40

Conclusion---------------------------------------------------------------------------40

Recommendations------------------------------------------------------------------41

References---------------------------------------------------------------------------42

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Appendix-----------------------------------------------------------------------------43

Brand Tracking:

Introduction

Name of the company:

Warid Telecom

Name of the product:

Warid Zahi (Postpaid connection)

Introduction to the project:

This project is about brand tracking and it will find out the position of Warid Zahi in

the market. It will also help out to see where it stands in the markets, what the good

& bad attributes in it and consumer’s liking and disliking regarding Warid Zahi

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Purpose of study:

The basic purpose of study was to measure awareness of Warid Zahi as well as to

check the overall position in the mind of the consumers. Also evaluate Warid Zahi

with respect to its competitors.

Tracking Methodology:

Sampling technique:

The sampling technique which is being used in this report is “Random

Sampling”

Sample Size:

The sample size for this study is 50 and all of them belong to different areas of

Lahore and they include only those people who use post paid connections.

Tools used:

We have used the following tools to carry out this report:

Ms Excel

Ms Word

Reference Material:

Text book Strategic Brand Management by Jean-Noel Kapferer

Internet

Limitations:

Sample belongs to the single city (i.e. Lahore)

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Sample belongs to few main towns of Lahore.

Respondents were not very much interested in filling out the

questionnaire

Introduction to the Company:

Warid Telecom, Pakistan started its business on 23rd May, 2005. Warid Telecom has

been set up to provide a premium quality GSM services in Pakistan. Wateen Telecom

is also a sister concern of Warid Telecom and they are also operating in Pakistan.

Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the

largest groups in the Middle East and the single largest foreign investor group in

Pakistan.

Warid Telecom made no compromise on investments required for research and

development. With a capital expenditure of over US $500 million, Warid Telecom has

been set up to provide a premium quality GSM service. In less than 4 years, Warid

Telecom had a customer base of over 17,251,369 and operating in over 150 cities

across Pakistan, providing quality services to their customers. Warid Telecom's vision

is "To be the leading national communication provider with a strong international

presence."

Warid Telecom is presently operating in 150 cities across Pakistan and now at

present their customer base is 17,251,369 (as of February 2009, Source: PTA). Warid

Telecom is the third largest company in Pakistan after Mobilink and Telenor.

Warid Pakistan currently provides both post-paid and pre-paid connection plans.

The post-paid plan is branded and marketed across the country under the name Zahi

Post-paid, which means leader or royalty. The pre-paid segment is branded and

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marketed as Zem Pre-Paid. Zahi-Post-paid and Zem Pre-paid user enjoy various value

added services(VAS), such as SMS, MMS, F&F, GPRS, 64K SIM, Dual SIM

product, Corporate packages for product advertising via SMS, and a host of other

features. However International Roaming is only available to its Zahi (post-paid)

users as of March 2009 at very affordable prices, their international call rates are also

very competitive according to the zones in which they have divided the countries, and

some zones rates are as low as 2 to 4 Rupees. Warid Telecom with low rates to

capture the market with already giants operating the cellular world of Pakistan is the

major task for Warid Telecom major competitor is Mobilink with already about 30

million subscribers it is not an easy task to break the market.

Introduction to brand tracking:

What is brand tracking:

Tracking an individual branded product involves measuring brand awareness and

image for the particular brand. In terms of brand awareness, both recall and

recognition measures should be collected. In general, awareness measures should

move from general to more specific questions thus, it may make sense to first ask

consumers what brand comes to mind in certain situations, to next ask for recall of

brands on the basis of various product categories cues, and to then finish with tests of

brand recognition.

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Role of brand tracking:

The role of brand tracking methodologies is to monitor the health and the value of

your brands. These are the business equivalent of taking your temperature or reading

your pulse - they can tell you quite reliably (within statistically-dictated tolerances)

whether you are ill or well, and even how ill or how well. They can also point to

certain symptoms. However, if you want to know how to get better, you may have to

go to see a doctor (or, in this case, a consultant/marketing research agency using

sophisticated diagnostic and prognostic techniques).

There are at least six ways of tracking your brand health (in order of increasing cost):

1. Running top-line brand equity research to measure the customer-perceived

health of your brands

2. Buying trade + home audit data in consumer markets

3. Running pricing research to measure the price/value of your brand (a key

component in brand valuations)

4. Conducting a formal valuation of your brands

5. Measuring the impact of each constituent of the branding mix

(products/services, advertising, promotions, packaging, sales force, call

centers, eBusiness, public relations etc.) on the overall health of your brands

6. Developing a business scorecard that can track all inputs to the financial

results of the company, and the performance of branding within that total

business mix

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Tracking Approach:

To track our brand “WARID ZAHI” we have used the following dimensions of

Consumer Based Brand Equity

Brand Awareness & Usage

Brand Judgments

Brand Performance

Brand Imagery

Brand Feelings

Brand Resonance

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Finding & Analysis:

Best Feature in Postpaid:

Which feature do you look for, before selecting a postpaid brand:

& followings were the options available to them:

I) Best Performance II) Best Service III) Cost Effectiveness

IV) Attractive Package V) Friends/Family Influence

On the basis of the above options here are our findings

Best Feature in Postpaid

Parameter Frequency Percent Valid PercentCumulative

Percent

Valid

Best Performance 17 34.0 34.0 34.0

Best Service 18 36.0 36.0 70.0

Cost Effective 8 16.0 16.0 86.0

Attractive Packages 6 12.0 12.0 98.0

Friends/Family Influence 1 2.0 2.0 100.0

Total 50 100.0 100.0

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Interpretation:

The above table and graph shows that the main thing those consumers look for in post

paid connections is best service and then best overall performance.

36 % of the respondents think that best service is the feature they look for

before selecting a post paid connection.

34 % of the respondents think that best performance is the feature they look

for before selecting a post paid connection.

16 % of the respondents think that cost effective is the feature they look for

before selecting a post paid connection.

12 % of the respondents think that “attractive packages” is the feature they

look for before selecting a post paid connection.

Only 2 % of the respondents consider friends/family influence before

selecting a post paid connection.

Thing that comes in mind with postpaid:

When you think of a post paid connection; what is the main thing that comes in

to your mind:

I) Status II) Billing III) Cost effective

IV) Variety of Packages

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Thing that comes in mind with postpaid

Frequency Percent Valid Percent

Cumulative

Percent

Valid

Status 10 20.0 20.0 20.0

Billing 23 46.0 46.0 66.0

Cost Effective 8 16.0 16.0 82.0

Variety of Packages 9 18.0 18.0 100.0

Total 50 100.0 100.0

Interpretation:

The above table and graph shows that; with post paid, the main thing that comes in to

minds of respondents is billing.

46% respondents think that billing is the main thing that comes first in to their

mind when they think of postpaid connection.

20% respondents think that status is the main thing that comes first in to their

mind when they think of postpaid connection.

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18% respondents think that cost effective is the main thing that comes first in

to their mind when they think of postpaid connection.

16% respondents think that variety of packages is the main thing that comes

first in to their mind when they think of postpaid connection.

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Consumer Based Brand Equity Elements:

Brand Awareness & Usage

Here is our finding and analysis regarding brand awareness

Brand Recall:

When you think of a post paid connection; which brand comes first in

your mind?

& these were the options given to them: `

I) Mobilink Indigo II) Warid Zahi III) Ufone Postpay

IV) Telenor Persona V) Zong Postpaid

Here is the frequency table of their answers. Majority of the respondents said

Warid Zahi as the first brand that comes in to their mind when they think of

post paid connections.

Brand comes first in your mind


Cumulative

Percent

Valid

Mobilink Indigo 18 36.0 36.0 32.0

Warid Zahi 20 40.0 40.0 76.0

Ufone Postpay 6 12.0 12.0 88.0

Telenor Persona 4 8.0 8.0 96.0

Zong Postpaid 2 4.0 4.0 100.0

Total 50 100.0 100.0

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Interpretation:

The above table and graph shows that most of the people think that Warid Zahi is the

brand that comes first in to their minds when they think of a postpaid connection.

40% of the respondents think that Warid Zahi is the brand that comes first in

to their minds when they think of a postpaid connection.

36% of the respondents think that Mobilink Indigo is the brand that comes

first in to their minds when they think of a postpaid connection.

12% of the respondents think that Ufone Postpay is the brand that comes first

in to their minds when they think of a postpaid connection.

8% of the respondents think that Telenor Persona is the brand that comes first


4% of the respondents think that Zong Postpaid is the brand that comes first


Medium of awareness:

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How did you come to know about Warid Zahi:

I) TV II) Billboard/Banner III) Newspaper/Magazine

IV) Radio V) Friends/Family

Come to know about Zahi through which media


Cumulative

Percent

Valid

TV 25 50.0 50.0 50.0

Billboards/Banners 12 24.0 24.0 74.0

Newspaper/Magazine 5 10.0 10.0 84.0

Radio 1 2.0 2.0 86.0

Friends/Family 7 14.0 14.0 100.0

Total 50 100.0 100.0

Interpretation:

The above table and graph shows that majority of the people got awareness

regarding Zahi through TV,

50% of the respondents come to know about Warid Zahi through

Television.

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Billboards/Banners


Friends/Family


Newspapers/Magazines.

2% of the respondents come to know about Warid Zahi through Radio.

Brand recognition:

Later we asked them question regarding brand recognition which states that:

Please complete the spelling of the following brand names:

& they were given the following options

i) __N__ __G__

ii) __ A __ I

iii) P __ S __ __ AY

iv) P__ R __ __ N A

v) Z__N__ P__S__ P__ __D

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And here are the outcomes:

Brand Wrong Spelling Don’t Know Right Spelling

Zahi 0 2 48

Indigo 0 3 49

Postpay 0 6 44

Persona 0 8 42

Zong Postpaid 1 9 40

Interpretation:

The above table and graph shows that; most of the respondents have spelled correctly,

all the brand names. This shows that the awareness level is satisfactory among the

target audience. Most of the respondents have correctly spelled Warid Zahi as

compared to other brand names and on the other hand Zong postpaid is the most un

known brand name.

Please enter the serial number of each company under its logo:

1) Mobilink 2) Warid 3)Ufone 4) Telenor 5) Zong

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Brand Wrong Identification Didn’t

Identified

Right Identification

Warid 6 0 44

Mobilink 5 0 45

Ufone 6 0 44

Telenor 6 0 44

Zong 6 0 44

Interpretation:

The above table and graph shows that most of the respondents know and aware about

the logos of the companies of postpaid. There are only six questionnaires where the

serial number of the logos was not entered correctly, rest 92% of the respondents have

correctly entered the serial number of the logos. Which shows that the awareness level

of brand themselves is very high.

Familiar with Warid Zahi:

How much are you familiar with Warid Zahi:

i) Never heard about it

ii) Have heard about the name, but don’t know about its packages

iii) Aware of Warid Zahi but haven’t used it

iv) I am using Warid Zahi

How much familiar with Zahi


Cumulative

Percent

Valid

Never heard about it 2 4.0 4.0 4.0

Have heard about the name,

but don't know about its

packages

15 30.0 30.0 34.0

Aware of Warid Zahi, but

haven't used it13 26.0 26.0 60.0

I am using Warid Zahi 20 40.0 40.0 100.0

Total 50 100.0 100.0

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Interpretation:

The above table and graph shows that majority among our respondents is using Warid

Zahi. Other than those there is a majority of the people who don’t know about

packages of Zahi but still they have heard its name. There are only 4 % people who

have never heard about Warid Zahi.

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Brand Judgments

Overall Brand Reputation

Overall how do you rate Warid Zahi:

i) Very good ii) Good iii) Neutral iv) Bad v) Worst

Overall Warid Zahi


Cumulative

Percent

Valid

Worst 4 8.0 8.0 8.0

Bad 5 10.0 10.0 18.0

Neutral 20 40.0 40.0 58.0

Good 13 26.0 26.0 84.0

Very Good/Best 8 16.0 16.0 100.0

Total 50 100.0 100.0

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Brand Credibility:

Warid Telecom cares for its customers:

Strongly Disagree Disagree Neutral Agree Strongly Agree1 2 3 4 5

Warid Cares for its customers


Cumulative

Percent

Valid

Strongly Disagree 3 6.0 6.8 6.8

Disagree 2 4.0 4.5 11.4

Neutral 21 42.0 47.7 59.1

Agree 14 28.0 31.8 90.9

Strongly Agree 4 8.0 9.1 100.0

Total 44 88.0 100.0

Missing System 6 12.0

Total 50 100.0

Brand Superiority:

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Which brand is most popular among post paid brands?

i) Mobilink Indigo ii) Warid Zahi iii) Ufone Postpay

iv) Telenor Persona v) Zong Postpaid

Most Popular Brand


Cumulative

Percent

Valid

Mobilink Indigo 22 44.0 44.0 38.0

Warid Zahi 23 46.0 46.0 90.0

Ufone Postpay 1 2.0 2.0 92.0

Telenor Persona 2 4.0 4.0 96.0

Zong Postpaid 2 4.0 4.0 100.0

Total 50 100.0 100.0

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Warid Zahi is providing you best value against price:


Provides you best value against price


Cumulative

Percent

Valid

Strongly Disagree 1 2.0 2.0 2.0

Disagree 6 12.0 12.0 14.0

Neutral 19 38.0 38.0 52.0

Agree 19 38.0 38.0 90.0

Strongly Agree 5 10.0 10.0 100.0

Total 50 100.0 100.0

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Users of Zahi

Who use Warid Zahi:

i) Status Conscious People

ii) Cost Conscious People

iii) Business People

iv) Poor People

Users of Warid Zahi


Cumulative

Percent

Valid

Status Conscious People 9 18.0 18.4 18.4

Cost Conscious People 19 38.0 38.8 57.1

Business People 18 36.0 36.7 93.9

Poor People 3 6.0 6.1 100.0

Total 49 98.0 100.0

Missing System 1 2.0

Total 50 100.0

Interpretation:

The above table and graph shows the opinion of the respondents regarding its users. It

says that the majority of the users of Zahi include cost conscious people and business

people. Then 18% people think that users of Zahi are status conscious people where

as only 6 % think that the users of Zahi are poor people.

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Brand Resonance

Brand Loyalty:

If new brand of post paid connections come in to market (by any other

company); will you switch to it:

i) Yes ii) May be iii) No

You will switch from Zahi


Cumulative

Percent

Valid

Yes 12 24.0 24.0 24.0

May be 23 46.0 46.0 70.0

No 14 28.0 28.0 98.0

Missing 1 2.0 2.0 100.0

Total 50 100.0 100.0

Interpretation:

The above table and graph shows that only 28 % of their target audience is loyal to

the company that is they will not switch to the other companies and options available

by the passage of time. However a huge portion of people which is around 46% of the

total respondents say that they may shift to the new company after seeing packages

and benefits available. There are only 24% people who think that they will shift to

another company if any available in future. So Warid has improve its overall product

more and try to attract the rest 72% of people and try to attract them.

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Consumer Preferences & Profiling:

Following data shows the consumers preferences and

profiling:

Brand comes first in your mind * Occupation Crosstabulation

Count

Occupation

TotalStudent Business Employee

Brand comes first in your

mind

Mobilink Indigo 8 4 2 14

Warid Zahi 10 12 2 24

Ufone Postpay 3 3 0 6

Telenor Persona 1 2 1 4

Zong Postpaid 1 1 0 2

Total 29 16 5 50

Interpretation:

The above table shows that among respondents the very first brand that comes in to

their mind is Warid Zahi; especially it appeals to the student community. The second

brand is Mobilink indigo which also appeals more to students as well as business

class. Ufone postpay and Zong postpay are the one that does not appeal to the

employed target audience.

According to over survey the major target market of Zahi would be students as well as

Business class as they take it as symbol of status etc.

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Brand comes first in your mind * Age Group Crosstabulation

Age Group

TotalLess than 20 yrs 21 yrs to 25 yrs 26 yrs to 30 yrs 31 yrs to 35 yrs Above 35 years

Mobilink Indigo 3 4 4 1 2 14

Warid Zahi 3 14 2 4 1 24

Ufone Postpay 1 3 0 1 1 6

Telenor Persona 0 2 0 1 1 4

Zong Postpaid 1 0 0 1 0 2

Total 8 23 6 8 5 50

Interpretation:

The above table shows that the target audience belongs to the age group of 21-25 yrs.

Occupation * Most Popular Brand Cross tabulation

Most Popular Brand

TotalMobilink Indigo Warid Zahi Ufone Postpay Telenor Persona Zong Postpaid

Student 10 16 1 0 2 29

Business 7 7 0 2 0 16

Employeed 2 3 0 0 0 5

Total 19 26 1 2 2 50

Interpretation:

The above table shows that the most popular brand among the target audience is

Warid Zahi. After Zahi its indigo which is following. Zahi is also most popular among

students.

Major Findings:

1. The main feature that people look for in postpaid connection is best service

and performance.

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2. With postpaid the main thing that comes in the mind of customer is billing.

3. The mostly postpaid & most popular brand that comes in the mind of

customers is Warid Zahi

4. Overall the awareness level regarding Warid and Warid Zahi is high.

Conclusion:

1. Overall brand reputation is good

2. Warid Zahi product attributes are better than its competitors

3. People use it because they find it more cost effective

4. Students and business people are the main segments for Warid Zahi

5. Mostly cost conscious people use Warid Zahi

Recommendations:

Here are a few recommendations for Warid Zahi:

As mostly people consider Zahi as cost effective and as a better service so they

should maintain their service as well as best performance so that they can, not

only retain their current customers but as there are a lot of potential customers

are there in market so they can be attracted as well.

They should properly workout a proper awareness plan for the consumers so

that the minor mistakes which are highlighted through this survey would not

be repeated.

They should take proper feedback from customer about their brand and service

quality.

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References:

These are the references which helped us in collecting data and complete this project:

Book

Chapter 02, 08

Strategic Brand Management

Second Edition by Kevin Lane Keller

URLS

http://www.waridtel.com

http://www.mudvalley.co.uk/collateral/content/20.htm

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Appendix:

Questionnaire

I am student of MBA at IBA, University of Punjab Lahore and I am conducting a survey regarding brand tracking of Warid Zahi. Your valuable information & cooperation will be highly appreciated.

Read each statement and then select the answer:

Q1 Which type of mobile connection do you use:

i) Prepaid ii) Postpaid

Q2 When you think of a post paid connection; what is the main thing that

comes in to your mind:

i) Status ii) Billing iii) Cost effective

iv) Variety of Packages

Q3 When you think of a post paid connection; which brand comes first in your

mind:



Q4 Please complete the spelling of the following brand names:

i) __N__ __G__

ii) __ A __ I

iii) P __ S __ __ AY

iv) P__ R __ __ N A

v) Z__N__ P__S__ P__ __D

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Q5 Which feature do you look for, before selecting a postpaid brand:

i) Best Performance ii) Best Service iii) Cost Effectiveness

iv) Attractive Package v) Friends/Family Influence

Q6 Monthly how much do you spend for talking on mobile phone (in Rupees):

i) Les than 200 ii) 201 - 500 iii) 501 - 1000

iv) 1001- 1500 v) More than 1500

Q7 Please enter the serial number of each company under its logo:

1) Mobilink 2) Warid 3)Ufone 4) Telenor 5) Zong

Q8 Are you familiar with Warid Telecom:

i) Yes ii) No

Q9 Are you familiar with Warid Zahi:

i) Yes ii) No

Q10 How much are you familiar with Warid Zahi:

i) Never heard about it

ii) Have heard about the name, but don’t know about its packages

iii) Aware of Warid Zahi but haven’t used it

iv) I am using Warid Zahi

Q11 How did you come to know about Warid Zahi:

i) TV ii) Billboard/Banner iii) Newspaper/Magazine

iv) Radio v) Friends/Family

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Q12 Why have you selected Warid Zahi:

i) Best Performance ii) Best Service iii) Cost Effectiveness

iv) Attractive Package v) Friends/Family Influence

Q13 Warid Zahi is best postpaid cellular connection:


Q14 Who use Warid Zahi:

i) Status Conscious People

ii) Cost Conscious People

iii) Business People

iv) Poor People

Q15 Warid Zahi is providing you best value against price:


Q16 Please rank the following for Warid Zahi:

S.D. D. N. A. S.A.Sincerity

Down to earth 1 2 3 4 5Honest 1 2 3 4 5Wholesome 1 2 3 4 5Cheerful 1 2 3 4 5

ExcitementDaring 1 2 3 4 5Spirited 1 2 3 4 5Imaginative 1 2 3 4 5Up to date 1 2 3 4 5

CompetenceReliable 1 2 3 4 5Intelligent 1 2 3 4 5Successful 1 2 3 4 5

SophisticationUpper class 1 2 3 4 5Charming 1 2 3 4 5

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RuggednessOutdoorsy 1 2 3 4 5Tough 1 2 3 4 5

Q17 Please rank the Post paid connections according to the following scale:

Worst Bad Neutral Good Best1 2 3 4 5

Warid Zahi

Mobilink Indigo

Ufone Postpay

Telenor Persona

Zong Postpaid

PriceNetworkAvailabilityPackagesServiceVoice Clarity

Q18 Warid Zahi Suits my personality and lifestyle:


Q19 Warid Zahi users are like me:


Q20 Which brand is most popular among post paid brands:



Q21 Overall how do you rate Warid Zahi:

i) Very good ii) Good iii) Neutral iv) Bad v) Worst

Q22 Will you recommend you friends/family to use Zahi:

i) Yes ii) No

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Q23 If new brand of post paid connections come in to market (by any other

company); will you switch to it:

i) Yes ii) May be iii) No

Q24 Warid Telecom cares for its customers:


Personal Profile:

Q25 Your Name: ______________________________________

Q26 Your gender:

i) Male ii) Female

Q27. You are in the age group of

i) Less than 20 yrs ii) 21 yrs to 25 yrs iii) 26 yrs to 30 yrs

iv) 31 yrs to 35 yrs v) Above 35 yrs

Q28 Your household income is:

i) Below Rs. 20,000 ii) 20,001 to 30,000 iii) 30,001 to 40,000

iv) 40,001 to 50,000 v) More than 50,000

Q29 How often do you go for dine out in a month:

i) Never ii) Once iii) 2-3 times

iv) 4-5 times v) More than five times

Q30 Your Occupation:

i) Student ii) Business iii) Employed

Q31 Marital Status:

i) Single ii) Committed ii) Married

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Q32 Your residential Area is: ______________________________________

Musaddaq Mahmood

THANK YOU!

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Documents

Final Report Brand Tracking MFP