FINAL RELEASE KEYLINEstorage.bestbuy.com/usweb/magnolia/m-magazine/archives/issue-3.pdfFINAL KEYLINE Magnolia | Bringing inspiration to your space™ Issue number three | Fall 2008

FINAL KEYLINE

M a g n o l i a | B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™

I s s u e n u m b e r t h r e e | F a l l 2 0 0 8

CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch,

between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd.,

Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164

STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm. 1 90-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to

special order, bonus, free, or financing offers, open-box, clearance or closeout products.

sameprice | better servicet h e M a g n o l i a p r o m i s e

Come in to one of our 13 locations, sit down inside one of our demo rooms and experience the difference. Or let us come to you.

Call 1.877.978.7243 for a FREE in-home consultation.

One of the most knowledgeable and experienced sales staffs in the businessOur system designers and installers possess a rare passion and knowledge about audio, video and home automation. And we empower them to do whatever it takes to make sure you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or even 20 years, so they know what it takes to build systems and relationships.

The best brands for the best performanceWe carefully select brands you can trust. From household names like Samsung, Sony, and iPod to some of the most sought-after brands in high-performance audio and video, including McIntosh, MartinLogan and Pioneer Elite. We always start with quality.

Brought to life by our own professional install teamOur elite programmers, engineers and installers are all dedicated to building your dream system. They’re the ones that take it from product in a box to a system that comes alive in your hands, at your home. We’re not done when the wires are hidden and the TV is on the wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience.

The right priceThere’s a litany of other things we do to ensure the best possible shopping experience foryou. From one of the industry’s best 90-day price protection1 policies to our customizedfinancing plans to fit any need, our promise is simple. Same price, better service. Wealso service the products we sell, helping to ensure a long life for your favorite products.

F INAL RELEASE

Production StudioBEST BUY ADVERTISING

PRINT SCALE: 88%LIVE: 14.25x9.875TRIM: 16.875x10.875BLEED: 17x11.125Colors: 4Pub: TRAFFIC: PricePA: gsPREV PA:CBM:AE:CD:AD: Clift/ReadeCW:Print Prod:___: Legal___: Proofreader

Ma

gn

ol

ia

|B

ri

ng

in

gi

ns

pi

ra

ti

on

to

yo

ur

sp

ac

e™

Is

su

en

um

be

rt

hr

ee

|F

al

l2

00

8

34382_BC-FC 6/11/08 3:46 PM Page 1

FINAL KEYLINE

30

20

4

featurescontents


managing editor | john sheehan | senior editor | liz pedersen | editor | kevin bechard | art | adrian clift.david reade | strategic development | ziba sarabia | content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg schaffer.melissa bergquist | media |vanessa lee

Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations, please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to [email protected].

10%

Cert no. SW-COC-1865

Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.

26

Go beyond sight as you know it. Go beyond sound as you’ve

ever imagined it could be. Enter a world where you don’t

just watch, you experience. Introducing the Elite

seeingandhearing.com

©2007 P

ioneer Electronics (U

SA

) Inc.

Join our Team. Contact our Recruiters via [email protected]

38

16

18

42

A message from Magnolia’s Steve Delp 2Letters from you.

John Larroquette 4A look inside the Emmy-winning actor’s California home.

ISF calibration 12Why does Frodo have a sunburn?

How to pick the right HDTV 14Flat-panel fabulous.

BDI furniture, behind closed doors 16Bringing a designer’s flair to home theater.

Lautsprecher aus Österreich 18A look inside Vienna Acoustics.

Black as night. Cold as ice. 26Pioneer’s new Kuro HDTVs and ICEpower receivers.

The age of enlightenment 28Home Automation from Niles.

Taking work home 30Go home with Magnolia System Designer Steve McHugh.

Sneak peek 36Sony’s TV of the future. Here now!

At home beyond the patio doors 38Entertaining outdoors.

Denon’s new Reference Class 40High-definition audio...redefined.

At home at The Bravern 42A look at the premier new residences

in downtown Bellevue, WA.

Hitachi’s new Director Series LCD monitor 45Just 1.5 inches...thin.

One speaker surround sound? 46Believe it with Definitive Technology’s new Mythos Solo.

Art of the demo 48The movies that you can’t miss on Blu-ray.

PRINT SCALE: 100%LIVE: 14.25x9.875TRIM: 16.75x10.875BLEED: 17x11.125Colors: 4Pub: TRAFFIC: PricePA: JanniPREV PA: BrianJanni-G5-2.0-DPCBM:AE:CD:AD: Clift/ReadeCW:Print Prod:___: Legal___: Proofreader

F INAL RELEASE


34382_IFC-1.qxp 6/12/08 1:38 PM Page 1

FINAL KEYLINE

30

20

4

featurescontents


managing editor | john sheehan | senior editor | liz pedersen | editor | kevin bechard | art | adrian clift.david reade | strategic development | ziba sarabia | content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg schaffer.melissa bergquist | media |vanessa lee

Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations, please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to [email protected].

10%

Cert no. SW-COC-1865

Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.

26

Go beyond sight as you know it. Go beyond sound as you’ve

ever imagined it could be. Enter a world where you don’t

just watch, you experience. Introducing the Elite

seeingandhearing.com

©2007 P

ioneer Electronics (U

SA

) Inc.Join our Team. Contact our Recruiters via [email protected]

38

16

18

42

A message from Magnolia’s Steve Delp 2Letters from you.

John Larroquette 4A look inside the Emmy-winning actor’s California home.

ISF calibration 12Why does Frodo have a sunburn?

How to pick the right HDTV 14Flat-panel fabulous.

BDI furniture, behind closed doors 16Bringing a designer’s flair to home theater.

Lautsprecher aus Österreich 18A look inside Vienna Acoustics.

Black as night. Cold as ice. 26Pioneer’s new Kuro HDTVs and ICEpower receivers.

The age of enlightenment 28Home Automation from Niles.

Taking work home 30Go home with Magnolia System Designer Steve McHugh.

Sneak peek 36Sony’s TV of the future. Here now!

At home beyond the patio doors 38Entertaining outdoors.

Denon’s new Reference Class 40High-definition audio...redefined.

At home at The Bravern 42A look at the premier new residences

in downtown Bellevue, WA.

Hitachi’s new Director Series LCD monitor 45Just 1.5 inches...thin.

One speaker surround sound? 46Believe it with Definitive Technology’s new Mythos Solo.

Art of the demo 48The movies that you can’t miss on Blu-ray.


F INAL RELEASE


34382_IFC-1.qxp 6/12/08 1:38 PM Page 1

c a l l 1 . 8 7 7 . 9 7 8 . 7 2 4 3 f o r a F R E E i n - h o m e c o n s u l t a t i o n 3| B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™2

FINAL KEYLINE

TO: Monir Bahhage, Magnolia System Designer

Bellevue, Employee since 1994

Monir Bahhage, our system designer (and my Guru)

was excellent in helping me decide on the (flat-panel

TV) and components that would work in our home. He

spent hours going over every single piece. Not just the

TV, but the receiver, various speakers, Blu-ray, a

universal remote. . . explaining what it would do for us

to essentially make our TV and music listening so much

more enjoyable. After everything was installed, he

made sure that the little glitches (one on Christmas Eve)

were dealt with immediately—even coming to the

house himself to work out the problem (which wasn’t a

big problem it turned out). The installation was an

amazing process. To watch it you would think that the

space shuttle was being installed! The team was

efficient, knowledgeable, careful and very neat, plus a

whole heap of fun to be around! They put in very long

hours on both days (at least 10-12). Even when a few

unexpected snags happened (like a water pipe behind

the wall where a speaker was going, and no crawl

space where the wiring should go because of a prior

remodel), they managed to figure things out and just

carry on. It was wonderful to watch their teamwork. I

felt so confident everything was going to be perfect.

The third day the programmer came to show me how

to use the universal remote. He was calm, took a lot of

time in explaining, and made sure that I understood (I

am not a techy person). He had the patience of a saint!

All of these guys are geniuses in my mind!!!!

We have proudly told all of our friends and

neighbors about our experience and would certainly

never go anywhere else in the future. Thank you ALL for

a wonderful and memorable experience. Sincerely…

Michael and Peggy Swistak

family for 10, 15 or even 20 years. We pride ourselves on

empowering them to meet your needs—providing you a single point

of contact. Someone you’ll want to return to again, and again.

We also carry the finest products in the industry, with a wealth

of brands including quality mainstays like Samsung, Sony and iPod,

as well as high-performance brands like McIntosh, Pioneer Elite and

Sonus faber. Together, with these products and our knowledge, we

can craft a system that will blow you away. All it takes is 15 minutes

in one of our Demo Rooms with one of our System Designers to

understand what the experience can be like in your home.

Then, when it comes time to bring it to life, we will work on your

terms, in your home or office—with your designer, builder or

architect—to make it even better than you dreamed. And when the

installation is done, the service doesn’t end. We offer a service

infrastructure unlike any other in the business to ensure you receive

the best, most helpful after-sales support around. Because we want

your system to be as much fun 5 years from now as it is today.

So with that, I present to you our third issue of M Magazine…to

help dream and inspire. Enjoy...

Steve Delp | COO, Magnolia Audio Video

L e t t e r s t o M a g n o l i aIf you’d like to submit a letter to the editor of M for consideration in a future publication, or to comment

on one of your experiences, please contact us at magnoliaav.com and select “contact us.”

We wi l l make your entertainmentdreams come true.

m

TO: Tim Cordell, Magnolia System Designer

Palo Alto CA, Employee since 2003

Just a quick note to tell you the great job that Tim Cordell and all

of your installation team did on my project. The guys who ran the

wires showed up on time, respected my house, were neat and

thorough. The equipment was delivered exactly on time. Tim is the

best. He shepherded me through a complicated process. He was

clear on what I would be billed for and when. He went way out of

his way to make sure that everything happened on time.

David Doolin

TO: Nick Koffler, Magnolia System Designer

Bellevue, Employee Since 2007

Buying a new (LCD or plasma TV) these days can be a trying and

lengthy process…luckily, we stumbled upon Magnolia because of a

referral from a friend. (Kristen and I) walked into Magnolia knowing

nothing, and Nick Koffler stepped up and explained just about

everything we needed to know to make an educated decision on what

to buy. After spending nearly an hour with us, we left to shop the price

around. We did in fact find the TVs we wanted for lower prices, and

install estimates that were cheaper than Magnolia. However, we did

not find a place that made us feel as comfortable with the installation,

or a person we could trust as much as Nick. He made us feel that he

would be willing to solve any problem that may arise, before or after

the purchase. Nick even made a house call to check out the space.

To make a long story short, we believe you get what you pay for.

After multiple visits, a house call, and over a month of deliberation,

we decided to spend the extra money at Magnolia because of its

customer service. Plain and simple, we bought from Magnolia

because we felt we could trust Nick. He was an excellent salesman

and information source. Thank you very much, Nick. It was a pleasure

working with you and I look forward to the next audio/video project!

Adam Fain

TO: Rick Fisher and Rolan Nonan

Home Delivery, Washington

I just wanted to let you know how outstanding a job your delivery

and installation people did today. Their names were Rick and Rolan,

and they went above and beyond to make sure I was satisfied with

every aspect of the experience. In the future I will steer my

electronics purchases to Magnolia just so I can take advantage of

this type of white glove customer service, as they made sure that

everything was up and running. Thanks for the great service.

Ian Morris

agnolia has a rich and storied history, with 54 years of putting

customers first. It is a large part of what sets us apart. For generations,

starting with Founder Len Tweten and then his son Jim Tweten,

Magnolia has been lead by a deep seated philosophy of “the customer

first“. To us these aren’t just words—we put it behind everything we

do. And that still holds true today. For examples look no further than

the customer letters we’ve received (below). You’ll find our customers

are always 100% satisfied, and here is why . . .

Our people are knowledgeable, professional and courteous—the

finest in the industry—and many have been a part of the Magnolia

KEYLINEAPPROVAL

F INAL RELEASE


PRINT SCALE: 100%LIVE: 14.25x9.875TRIM: 16.75x10.875BLEED: 17x11.125Colors: 4Pub: TRAFFIC: PricePA: JanniPREV PA: DaveJohnson-G5-2.0-DPCBM:AE:CD:AD: Clift/ReadeCW:Print Prod:___: Legal___: Proofreader

34382_2-3.qxp 6/12/08 1:44 PM Page 2


FINAL KEYLINE

TO: Monir Bahhage, Magnolia System Designer

Bellevue, Employee since 1994

Monir Bahhage, our system designer (and my Guru)

was excellent in helping me decide on the (flat-panel

TV) and components that would work in our home. He

spent hours going over every single piece. Not just the

TV, but the receiver, various speakers, Blu-ray, a

universal remote. . . explaining what it would do for us

to essentially make our TV and music listening so much

more enjoyable. After everything was installed, he

made sure that the little glitches (one on Christmas Eve)

were dealt with immediately—even coming to the

house himself to work out the problem (which wasn’t a

big problem it turned out). The installation was an

amazing process. To watch it you would think that the

space shuttle was being installed! The team was

efficient, knowledgeable, careful and very neat, plus a

whole heap of fun to be around! They put in very long

hours on both days (at least 10-12). Even when a few

unexpected snags happened (like a water pipe behind

the wall where a speaker was going, and no crawl

space where the wiring should go because of a prior

remodel), they managed to figure things out and just

carry on. It was wonderful to watch their teamwork. I

felt so confident everything was going to be perfect.

The third day the programmer came to show me how

to use the universal remote. He was calm, took a lot of

time in explaining, and made sure that I understood (I

am not a techy person). He had the patience of a saint!

All of these guys are geniuses in my mind!!!!

We have proudly told all of our friends and

neighbors about our experience and would certainly

never go anywhere else in the future. Thank you ALL for

a wonderful and memorable experience. Sincerely…

Michael and Peggy Swistak

family for 10, 15 or even 20 years. We pride ourselves on

empowering them to meet your needs—providing you a single point

of contact. Someone you’ll want to return to again, and again.

We also carry the finest products in the industry, with a wealth

of brands including quality mainstays like Samsung, Sony and iPod,

as well as high-performance brands like McIntosh, Pioneer Elite and

Sonus faber. Together, with these products and our knowledge, we

can craft a system that will blow you away. All it takes is 15 minutes

in one of our Demo Rooms with one of our System Designers to

understand what the experience can be like in your home.

Then, when it comes time to bring it to life, we will work on your

terms, in your home or office—with your designer, builder or

architect—to make it even better than you dreamed. And when the

installation is done, the service doesn’t end. We offer a service

infrastructure unlike any other in the business to ensure you receive

the best, most helpful after-sales support around. Because we want

your system to be as much fun 5 years from now as it is today.

So with that, I present to you our third issue of M Magazine…to

help dream and inspire. Enjoy...

Steve Delp | COO, Magnolia Audio Video

L e t t e r s t o M a g n o l i aIf you’d like to submit a letter to the editor of M for consideration in a future publication, or to comment

on one of your experiences, please contact us at magnoliaav.com and select “contact us.”

We wi l l make your entertainmentdreams come true.

m

TO: Tim Cordell, Magnolia System Designer

Palo Alto CA, Employee since 2003

Just a quick note to tell you the great job that Tim Cordell and all

of your installation team did on my project. The guys who ran the

wires showed up on time, respected my house, were neat and

thorough. The equipment was delivered exactly on time. Tim is the

best. He shepherded me through a complicated process. He was

clear on what I would be billed for and when. He went way out of

his way to make sure that everything happened on time.

David Doolin

TO: Nick Koffler, Magnolia System Designer

Bellevue, Employee Since 2007

Buying a new (LCD or plasma TV) these days can be a trying and

lengthy process…luckily, we stumbled upon Magnolia because of a

referral from a friend. (Kristen and I) walked into Magnolia knowing

nothing, and Nick Koffler stepped up and explained just about

everything we needed to know to make an educated decision on what

to buy. After spending nearly an hour with us, we left to shop the price

around. We did in fact find the TVs we wanted for lower prices, and

install estimates that were cheaper than Magnolia. However, we did

not find a place that made us feel as comfortable with the installation,

or a person we could trust as much as Nick. He made us feel that he

would be willing to solve any problem that may arise, before or after

the purchase. Nick even made a house call to check out the space.

To make a long story short, we believe you get what you pay for.

After multiple visits, a house call, and over a month of deliberation,

we decided to spend the extra money at Magnolia because of its

customer service. Plain and simple, we bought from Magnolia

because we felt we could trust Nick. He was an excellent salesman

and information source. Thank you very much, Nick. It was a pleasure

working with you and I look forward to the next audio/video project!

Adam Fain

TO: Rick Fisher and Rolan Nonan

Home Delivery, Washington

I just wanted to let you know how outstanding a job your delivery

and installation people did today. Their names were Rick and Rolan,

and they went above and beyond to make sure I was satisfied with

every aspect of the experience. In the future I will steer my

electronics purchases to Magnolia just so I can take advantage of

this type of white glove customer service, as they made sure that

everything was up and running. Thanks for the great service.

Ian Morris

agnolia has a rich and storied history, with 54 years of putting

customers first. It is a large part of what sets us apart. For generations,

starting with Founder Len Tweten and then his son Jim Tweten,

Magnolia has been lead by a deep seated philosophy of “the customer

first“. To us these aren’t just words—we put it behind everything we

do. And that still holds true today. For examples look no further than

the customer letters we’ve received (below). You’ll find our customers

are always 100% satisfied, and here is why . . .

Our people are knowledgeable, professional and courteous—the

finest in the industry—and many have been a part of the Magnolia

KEYLINEAPPROVAL

F INAL RELEASE



34382_2-3.qxp 6/12/08 1:44 PM Page 2

m a g n o l i a a v . c o m 5

FINAL KEYLINE

John Larroquette relaxes in thehome office that holds his 5 Emmys,

photographs from his long Hollywoodcareer and of others in the industry.

Also on display, hundreds of rarebooks from authors such as the

famed Irish writer Samuel Beckett.

ohn Larroquette has been doing great television

for decades. From the 1980’s hit Night Court, for

which he won four consecutive Emmys, to his current

role on ABC’s Boston Legal, Mr. Larroquette certainly

knows his way around a television. But when it came

to creating a system for the Marina Del Rey, California

home his wife Elizabeth beautifully designed and

decorated, he got in touch with someone who knows

the other side of television—Magnolia Senior System

Designer Victor Savage.

It was Mr. Larroquette’s son Jonathan who first

introduced him to Magnolia. He was looking for a piece

of furniture to house part of his system, but when he

walked into the Santa Monica store and met Mr.

Savage, “I realized that I had a guy who not only knew

all of the equipment, but was personable and had a real

one-on-one relationship with his customers. It seemed

like a good fit—the way I wanted to build my systems,”

Mr. Larroquette said.

“It was about the customer, not just the

merchandise. You’re not selling the merchandise. You’re

helping the customer achieve a goal. My

experience with Magnolia is they aren’t like

other places. That they really take their time.

They might sell you something that’s maybe

even a little less expensive than top-of-the-

line if they believe that’s what you need,”

Mr. Larroquette commented.

J

A l o o k i n s i d e t h e E m m y w i n n i n g a c t o r ’ s s o u t h e r n C a l i f o r n i a h o m e .

A gift from ReinholdWeege, Creator andExecutive Producer ofNight Court, after theshow’s first season.

F INAL RELEASE


| B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™4


34382_4-11_Larroquette.qxp 6/12/08 2:51 PM Page 4


FINAL KEYLINE

John Larroquette relaxes in thehome office that holds his 5 Emmys,

photographs from his long Hollywoodcareer and of others in the industry.

Also on display, hundreds of rarebooks from authors such as the

famed Irish writer Samuel Beckett.

ohn Larroquette has been doing great television

for decades. From the 1980’s hit Night Court, for

which he won four consecutive Emmys, to his current

role on ABC’s Boston Legal, Mr. Larroquette certainly

knows his way around a television. But when it came

to creating a system for the Marina Del Rey, California

home his wife Elizabeth beautifully designed and

decorated, he got in touch with someone who knows

the other side of television—Magnolia Senior System

Designer Victor Savage.

It was Mr. Larroquette’s son Jonathan who first

introduced him to Magnolia. He was looking for a piece

of furniture to house part of his system, but when he

walked into the Santa Monica store and met Mr.

Savage, “I realized that I had a guy who not only knew

all of the equipment, but was personable and had a real

one-on-one relationship with his customers. It seemed

like a good fit—the way I wanted to build my systems,”

Mr. Larroquette said.

“It was about the customer, not just the

merchandise. You’re not selling the merchandise. You’re

helping the customer achieve a goal. My

experience with Magnolia is they aren’t like

other places. That they really take their time.

They might sell you something that’s maybe

even a little less expensive than top-of-the-

line if they believe that’s what you need,”

Mr. Larroquette commented.

J

A l o o k i n s i d e t h e E m m y w i n n i n g a c t o r ’ s s o u t h e r n C a l i f o r n i a h o m e .

A gift from ReinholdWeege, Creator andExecutive Producer ofNight Court, after theshow’s first season.

F INAL RELEASE






Building a theater

Over time, the relationship between Mr.

Larroquette and Mr. Savage has grown from

business to friendship, and the projects have

gone from furniture to total home theater

setups. “We usually spend a few minutes on

business, and then spend the rest of the time

talking about everything else,” explained

Mr. Savage.

They had done a few projects together,

including a sound system, when the

Larroquettes lived in a pied-a-terra in the

Pacific Palisades. Their move to a new Marina

start from scratch,” he said. “When I called

Victor, he came in and looked at the equipment

I already had and said ‘ok, this is how we can

elevate it to another level and still not have to

scrap the entire thing.’ Other guys would have

walked in here and said ‘you’ve got to get rid

of all of this . . . there’s no way I can mix and

match.’ But, Victor and Magnolia were very

happy to do that.”

Perfecting the sound

As a lifelong music lover, it was also important

to him that the theater sounded fantastic.

Del Rey home gave them more space and

more room to create the kind of theater the

whole family wanted. “When I bought this

house, I looked at the space down below

and realized it was ideal—a real good

place to watch big movies,” Mr. Larroquette

commented.

When they first started working on the

family’s theater, there were a few things that

were most important to Mr. Larroquette. “I had

an eclectic collection of miscellaneous

equipment and wanted to find a way to tie the

pieces together without necessarily having to

The home theater, located in the lower levelof the Larroquette home, which features aStewart Firehawk screen, a Digital Projectionprojector, the Sonus faber Grand PianoDomus surround speaker system, a REL sub-bass system, a Denon AV Receiver and 3930DVD player, a Sony PS3 PlayStation Blu-rayplayer, and a MX3000 system controller.

Below Left: Inset: Victor Savage and JohnLarroquette sit down to chat in the lower-level library and game room.

Boston Legal seasons 1-3 now available onDVD. Season 4 coming soon to DVD.

“I was never a fellow who was just impressed with having mammoth speakers in front of my television . . . it’s about the performance.”[“I listen to a vast array of different kinds of

music from Eddie Arnold to Tom Waits to

Pavarotti. My tastes are phenomenally wide-

ranging in music. Having been a musician as a

kid and having worked in radio as long as I did,

I love music,” Mr. Larroquette explained.

“I was never a fellow who was just

impressed with having mammoth speakers in

front of my television or stereo. I don’t need to

show it off. Usually my rooms are away from

the main part of the house. So, it’s about the

performance,” Mr. Larroquette said.

© 2008 FOX




Building a theater

Over time, the relationship between Mr.

Larroquette and Mr. Savage has grown from

business to friendship, and the projects have

gone from furniture to total home theater

setups. “We usually spend a few minutes on

business, and then spend the rest of the time

talking about everything else,” explained

Mr. Savage.

They had done a few projects together,

including a sound system, when the

Larroquettes lived in a pied-a-terra in the

Pacific Palisades. Their move to a new Marina

start from scratch,” he said. “When I called

Victor, he came in and looked at the equipment

I already had and said ‘ok, this is how we can

elevate it to another level and still not have to

scrap the entire thing.’ Other guys would have

walked in here and said ‘you’ve got to get rid

of all of this . . . there’s no way I can mix and

match.’ But, Victor and Magnolia were very

happy to do that.”

Perfecting the sound

As a lifelong music lover, it was also important

to him that the theater sounded fantastic.

Del Rey home gave them more space and

more room to create the kind of theater the

whole family wanted. “When I bought this

house, I looked at the space down below

and realized it was ideal—a real good

place to watch big movies,” Mr. Larroquette

commented.

When they first started working on the

family’s theater, there were a few things that

were most important to Mr. Larroquette. “I had

an eclectic collection of miscellaneous

equipment and wanted to find a way to tie the

pieces together without necessarily having to

The home theater, located in the lower levelof the Larroquette home, which features aStewart Firehawk screen, a Digital Projectionprojector, the Sonus faber Grand PianoDomus surround speaker system, a REL sub-bass system, a Denon AV Receiver and 3930DVD player, a Sony PS3 PlayStation Blu-rayplayer, and a MX3000 system controller.

Below Left: Inset: Victor Savage and JohnLarroquette sit down to chat in the lower-level library and game room.

Boston Legal seasons 1-3 now available onDVD. Season 4 coming soon to DVD.

“I was never a fellow who was just impressed with having mammoth speakers in front of my television . . . it’s about the performance.”[“I listen to a vast array of different kinds of

music from Eddie Arnold to Tom Waits to

Pavarotti. My tastes are phenomenally wide-

ranging in music. Having been a musician as a

kid and having worked in radio as long as I did,

I love music,” Mr. Larroquette explained.

“I was never a fellow who was just

impressed with having mammoth speakers in

front of my television or stereo. I don’t need to

show it off. Usually my rooms are away from

the main part of the house. So, it’s about the

performance,” Mr. Larroquette said.

© 2008 FOX




It started with Sonus faber

The room started coming together when they picked

out a few key pieces, mainly the beautiful looking and

sounding Sonus faber speakers that are handcrafted in

northern Italy. “It’s important to have equipment that

does its job. Or does more than its job. I always feel that

Sonus faber does that. They’re not just turning speakers

off a factory line. There’s a lot of emotion behind them,

so it’s easy to get excited about them,” is how Mr.

Savage explained the product the Larroquettes ended

up choosing. “Those speakers down there. I could

certainly go spend a lot more money, but I could keep

those speakers the rest of my life, if I want to,” added

Mr. Larroquette.

So, what’s playing on those fantastic speakers?

“My son just gave me, as a present, the original mono

mix of Pink Floyd’s Pipers of the Gates of Dawn. In

those days, you spent all your time making the mono

mix,” explained Mr. Larroquette. “But The Beatles, for

instance, for Sgt. Pepper’s Lonely Heart’s Club Band,

they spent two months—McCartney, Lennon, George

Martin—mixing the mono. They weren’t even there

when they mixed the stereo, so you’re truly hearing

what they wanted you to hear when you listen to the

mono. And, when you’ve got equipment like that down

there, especially those speakers, and you put a mono

track in, it’s so distinct. It’s great listening.”

A work in progress

Today the home theater is a room that the Larroquettes

use and enjoy, but it is also a room that is constantly

changing. It was important to Mr. Larroquette to have a

system he could continue building and improving over

years. “Anybody who says that budget isn’t an issue is

either so rich they’re stupid or don’t know what they’re

talking about. I knew what I wanted to spend because

I knew that eventually I wanted to upgrade,”

Mr. Larroquette remarked.

On his wish list now are a few pieces that will take

his theater to the next level. Starting with a new

projector, screen and “bigger, better amplifiers that

maybe split their duties. I think A/V amplifiers are fine,

but I think I would love to have the McIntosh stuff

Magnolia is carrying now.”

At home in the rest of the house

Mr. Larroquette has made sure that good music and

great technology don’t just stay downstairs. In the great

room that encompasses the kitchen and the family

room, another theater with a Pioneer Elite Plasma is set

up for more everyday viewing. And a Sonos wireless

music system allows him to program and play his

favorite music in whichever room he’s spending time in

that day.

Fads don’t seem to impress Mr. Larroquette, but

he is having fun playing around with new technology

like a USB turntable he’s using to start digitizing his

vinyl to his computer. He’s also spent time taking a look

at Blu-ray and its capabilities. “The way I first got into

Blu-ray technology was almost parenthetical because I

bought my sons a PlayStation 3 system to put down

there [in the theater] to be able to play games on the

big screen. And it has a Blu-ray player in it,” he said.

“I watched my first Blu-ray movies through the

PlayStation 3. And it was phenomenal.”

Above: A Sonos musicsystem allows the

Larroquettes to easily bringtheir favorite music to any

room in the house.

Right: The Larroquette’s main-level family room with

a Pioneer PRO950HD Plasma,Definitive Technology

Loudspeakers, a Denon AVReceiver, and a Pioneer

Blu-ray.

Below: Magnolia Senior System Designer

Victor Savage

“It’s important to have equipment that does its job. Or does more than its job.”

The Larroquette’s kitchen with aSonos controller in the forefront.




It started with Sonus faber

The room started coming together when they picked

out a few key pieces, mainly the beautiful looking and

sounding Sonus faber speakers that are handcrafted in

northern Italy. “It’s important to have equipment that

does its job. Or does more than its job. I always feel that

Sonus faber does that. They’re not just turning speakers

off a factory line. There’s a lot of emotion behind them,

so it’s easy to get excited about them,” is how Mr.

Savage explained the product the Larroquettes ended

up choosing. “Those speakers down there. I could

certainly go spend a lot more money, but I could keep

those speakers the rest of my life, if I want to,” added

Mr. Larroquette.

So, what’s playing on those fantastic speakers?

“My son just gave me, as a present, the original mono

mix of Pink Floyd’s Pipers of the Gates of Dawn. In

those days, you spent all your time making the mono

mix,” explained Mr. Larroquette. “But The Beatles, for

instance, for Sgt. Pepper’s Lonely Heart’s Club Band,

they spent two months—McCartney, Lennon, George

Martin—mixing the mono. They weren’t even there

when they mixed the stereo, so you’re truly hearing

what they wanted you to hear when you listen to the

mono. And, when you’ve got equipment like that down

there, especially those speakers, and you put a mono

track in, it’s so distinct. It’s great listening.”

A work in progress

Today the home theater is a room that the Larroquettes

use and enjoy, but it is also a room that is constantly

changing. It was important to Mr. Larroquette to have a

system he could continue building and improving over

years. “Anybody who says that budget isn’t an issue is

either so rich they’re stupid or don’t know what they’re

talking about. I knew what I wanted to spend because

I knew that eventually I wanted to upgrade,”

Mr. Larroquette remarked.

On his wish list now are a few pieces that will take

his theater to the next level. Starting with a new

projector, screen and “bigger, better amplifiers that

maybe split their duties. I think A/V amplifiers are fine,

but I think I would love to have the McIntosh stuff

Magnolia is carrying now.”

At home in the rest of the house

Mr. Larroquette has made sure that good music and

great technology don’t just stay downstairs. In the great

room that encompasses the kitchen and the family

room, another theater with a Pioneer Elite Plasma is set

up for more everyday viewing. And a Sonos wireless

music system allows him to program and play his

favorite music in whichever room he’s spending time in

that day.

Fads don’t seem to impress Mr. Larroquette, but

he is having fun playing around with new technology

like a USB turntable he’s using to start digitizing his

vinyl to his computer. He’s also spent time taking a look

at Blu-ray and its capabilities. “The way I first got into

Blu-ray technology was almost parenthetical because I

bought my sons a PlayStation 3 system to put down

there [in the theater] to be able to play games on the

big screen. And it has a Blu-ray player in it,” he said.

“I watched my first Blu-ray movies through the

PlayStation 3. And it was phenomenal.”

Above: A Sonos musicsystem allows the

Larroquettes to easily bringtheir favorite music to any

room in the house.

Right: The Larroquette’s main-level family room with

a Pioneer PRO950HD Plasma,Definitive Technology

Loudspeakers, a Denon AVReceiver, and a Pioneer

Blu-ray.

Below: Magnolia Senior System Designer

Victor Savage

“It’s important to have equipment that does its job. Or does more than its job.”

The Larroquette’s kitchen with aSonos controller in the forefront.




Calling it a day

In the master bedroom suite, technology is tastefully

installed both at a sitting area and in the master bath,

giving the Larroquettes a perfect place to kick back at the

end of a long day and just enjoy a favorite movie or CD.

It’s how the process of putting together a system for a

family starts and ends—just experiencing music and

movies on a different level.

“Usually, when people come in the store and say

they want to buy a system, the last thing I talk about

with them is the actual specs and physical hardware.

I’m talking about, ‘where’s it going to be in your home,

how’s your home decorated, what kind of music do you

listen to?’ Only then can you get into making choices

about hardware,” explained Victor Savage. It’s that kind

of attention to detail and personal help that has kept Mr.

Larroquette coming back to Magnolia.

“Victor would sit down there with me literally for

hours tuning that system. It turned out to be great,”

commented Mr. Larroquette. High praise from someone

who knows TV so well.

A sitting area and home theater systemfeaturing a Pioneer PRO1150HD Plasma in

the Larroquette’s master bedroom suite.

Above: A TV in the bathroomallows the Larroquettes tocheck the weather and getthe news of the day whilethey’re getting ready.

Left: A shot of the backyardJacuzzi, taken from themaster bedroom balcony.

Look for John Larroquette this fall on ABC’s Boston Legal.




Calling it a day

In the master bedroom suite, technology is tastefully

installed both at a sitting area and in the master bath,

giving the Larroquettes a perfect place to kick back at the

end of a long day and just enjoy a favorite movie or CD.

It’s how the process of putting together a system for a

family starts and ends—just experiencing music and

movies on a different level.

“Usually, when people come in the store and say

they want to buy a system, the last thing I talk about

with them is the actual specs and physical hardware.

I’m talking about, ‘where’s it going to be in your home,

how’s your home decorated, what kind of music do you

listen to?’ Only then can you get into making choices

about hardware,” explained Victor Savage. It’s that kind

of attention to detail and personal help that has kept Mr.

Larroquette coming back to Magnolia.

“Victor would sit down there with me literally for

hours tuning that system. It turned out to be great,”

commented Mr. Larroquette. High praise from someone

who knows TV so well.

A sitting area and home theater systemfeaturing a Pioneer PRO1150HD Plasma in

the Larroquette’s master bedroom suite.

Above: A TV in the bathroomallows the Larroquettes tocheck the weather and getthe news of the day whilethey’re getting ready.

Left: A shot of the backyardJacuzzi, taken from themaster bedroom balcony.

Look for John Larroquette this fall on ABC’s Boston Legal.



FINAL KEYLINEKEYLINE

APPROVAL

The most important part of the calibration is grayscale.

Why? Well, back in the day television broadcasts were,

of course, in black and white. When color was

introduced, broadcasts needed to be able to deliver a

black and white picture, and a color picture at the same

time. So what the National Television and Systems

committee (NTSC) did was overlap the color picture

with the gray picture, and what we ended up with was

Never The Same Color (NTSC). Okay, bad joke. But what

all of this means is that subtle variations of deep sea

blue to sky blue are created by adding grayscale to the

primary colors red, green and blue. And if the gray scale

is not set right, all of the colors will be off; and no

amount of fiddling with brightness, color and tint will

correct it. You may get sky blue to look stunning, but

miserably alter the color of grass green.

So how is grayscale adjusted? This is done with the

colormeter I mentioned earlier. It reads the light output.

The technician brings a test pattern up on the screen

showing a solid gray rectangle with a black background.

Using the colormeter, he then works to get the gray

rectangle to match 6500° Kelvin. If you say “huh?” now,

I wouldn’t blame you. The first time I heard it was at film

school and I was very confused.

6500° Kelvin—the magic number

The theory is quite simple. The sun puts out light at a

whopping 6500° Kelvin. Kelvin is a unit in which color

temperature is measured. And every day, no matter

what color an object is, it is bathed in that same 6500°

Kelvin. So it would make sense to adjust that gray

rectangle on your TV to match it (remember gray is a

part of each and every color your TV produces).

Basically, if everything on your new television matched

that color temperature, then it is going to look the most

realistic. Televisions that have not been calibrated do

not keep a constant color temperature, instead they

jump around quite a bit.

Dive in...the picture is incredible

So now your television reflects what the director and

cinematographer saw when they planned their vision

and edited it on a studio monitor perfectly calibrated to

6500° Kelvin. The first thing you will notice after

calibration is your picture will seem naturally darker.

That’s because the overall light output has been

improved; meaning everything will look more natural,

color won’t look artificial, and edges will look a bit softer.

You might also be pleased to know, a by-product of ISF

is that when your TV is calibrated to run at peak

performance, you are actually saving on your energy bill.

So ask your Magnolia System Designer about

calibration of your new TV. We have certified technicians

on staff who can do the work. Then, after the calibration

is complete, you’re ready to fully experience the

benefits of your new HDTV. Enjoy.

“Hmmm...why does Frodo have a sunburn?”By Grant Anderson Magnolia System Designer

Having just picked up your new HDTV, you bring it home, hook it up and pop in the new

Lord Of The Rings Blu-ray Disc™ that you bought at Magnolia, but something’s wrong.

Frodo Baggins, whom you remember as being pasty white, has a gnarly looking sunburn.

To save face in front of friends and family who came over to gawk at the new TV, you go

straight into the picture adjustments and pretend to know what you are doing. A few tweaks

here and a few there, and presto…the picture is perfect right? Now the hobbits look like little green men.

Frustrating, yes. But why is it so hard when the picture looked so great at the store? Here’s the secret. When TV manufacturers send out

their HDTVs to be on display in the stores, they try and make the TV stand out from all the others on the wall. They do this by making the

picture as vivid as possible under the harsh fluorescent lighting conditions of most stores. And considering most stores are nothing like

your home, the TV often doesn’t look as good—because it wasn’t calibrated to your unique living space. Don’t get me wrong, the television

you bought or are planning on purchasing has a great picture, but to get it to come completely alive in your room—to get it to reach its

full potential—proper ISF calibration is extremely important.

m a g n o l i a a v . c o m 13| B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™12

So what is ISF calibration?

I’ll use an analogy. Think of the childhood game

telephone. The first kid in the chain is the original picture,

created by the producer. And the last kid in the chain is

your television. If the first kid were to say “I like dogs”

and the last kid says “I like cats” then something went

awry in the translation. Your new TV set has a whole host

of features designed to translate the original picture

signal—from brightness to contrast, to gray scale

adjustments, plus other factory settings you can’t even

touch as a consumer. ISF calibration is like being able to

yell out “operator” during the game to get back to the

original message. Or the picture the director originally

intended in the case of the TV.

Founded in 1994, the Imaging Science Foundation

(ISF) has strived to improve the image you see on your

set. They set the calibration standards every ISF-trained

specialist adheres to. When a certified technician visits

your home, he will bring a cornucopia of test patterns,

either from a signal generator or from a calibration DVD,

and a colormeter that is designed to read the light

output from color signals.

Calibrators to the rescue

When the technician sets up shop, the first thing he will

do is access your service menu—which customers can’t

typically access. He will start with the five most

common adjustments—contrast, brightness, color, tint,

and sharpness. These adjustments are done in the

service menu to ensure they can’t be accidentally

changed or lost. Of course you’re probably thinking, I

can adjust all those settings myself on the TV menu,

why do I need someone else? You would be correct.

However ISF technicians do this for a living. They are

trained to notice every little nuance that the average

consumer may miss.

Why grayscale is crucial to color

But these adjustments are not the reason you are going

to want to send him a fruit basket when he is all done.

Enhanced picturequality and moreenergy efficient.[

Picture perfect.E x a c t l y l i ke t h e d i r e c t o r o r i g i n a l l y i n t e n d e d .

My must-see

movies, after

ISF calibration

Having worked on films

in the past, they are one

of the major reasons I

strongly recommend

calibration. There is so

much that goes into

making a movie or

television show that the

average person does not

know. Every color, every

detail has a purpose. The

end result being a

suspension of disbelief.

Once you’ve had your TV

properly calibrated, here

are five amazing films

that will really showcase

the difference calibration

makes. I think they will

blow you away with their

cinematography.

1. Lawrence Of Arabia

2. House Of FlyingDaggers

3. Gladiator

4. Citizen Kane

5. Curse Of The GoldenFlower

F INAL RELEASE


Production StudioBEST BUY ADVERTISIN

34382_12-13_ISF.qxp 6/12/08 3:42 PM Page 1


APPROVAL

The most important part of the calibration is grayscale.

Why? Well, back in the day television broadcasts were,

of course, in black and white. When color was

introduced, broadcasts needed to be able to deliver a

black and white picture, and a color picture at the same

time. So what the National Television and Systems

committee (NTSC) did was overlap the color picture

with the gray picture, and what we ended up with was

Never The Same Color (NTSC). Okay, bad joke. But what

all of this means is that subtle variations of deep sea

blue to sky blue are created by adding grayscale to the

primary colors red, green and blue. And if the gray scale

is not set right, all of the colors will be off; and no

amount of fiddling with brightness, color and tint will

correct it. You may get sky blue to look stunning, but

miserably alter the color of grass green.

So how is grayscale adjusted? This is done with the

colormeter I mentioned earlier. It reads the light output.

The technician brings a test pattern up on the screen

showing a solid gray rectangle with a black background.

Using the colormeter, he then works to get the gray

rectangle to match 6500° Kelvin. If you say “huh?” now,

I wouldn’t blame you. The first time I heard it was at film

school and I was very confused.

6500° Kelvin—the magic number

The theory is quite simple. The sun puts out light at a

whopping 6500° Kelvin. Kelvin is a unit in which color

temperature is measured. And every day, no matter

what color an object is, it is bathed in that same 6500°

Kelvin. So it would make sense to adjust that gray

rectangle on your TV to match it (remember gray is a

part of each and every color your TV produces).

Basically, if everything on your new television matched

that color temperature, then it is going to look the most

realistic. Televisions that have not been calibrated do

not keep a constant color temperature, instead they

jump around quite a bit.

Dive in...the picture is incredible

So now your television reflects what the director and

cinematographer saw when they planned their vision

and edited it on a studio monitor perfectly calibrated to

6500° Kelvin. The first thing you will notice after

calibration is your picture will seem naturally darker.

That’s because the overall light output has been

improved; meaning everything will look more natural,

color won’t look artificial, and edges will look a bit softer.

You might also be pleased to know, a by-product of ISF

is that when your TV is calibrated to run at peak

performance, you are actually saving on your energy bill.

So ask your Magnolia System Designer about

calibration of your new TV. We have certified technicians

on staff who can do the work. Then, after the calibration

is complete, you’re ready to fully experience the

benefits of your new HDTV. Enjoy.

“Hmmm...why does Frodo have a sunburn?”By Grant Anderson Magnolia System Designer

Having just picked up your new HDTV, you bring it home, hook it up and pop in the new

Lord Of The Rings Blu-ray Disc™ that you bought at Magnolia, but something’s wrong.

Frodo Baggins, whom you remember as being pasty white, has a gnarly looking sunburn.

To save face in front of friends and family who came over to gawk at the new TV, you go

straight into the picture adjustments and pretend to know what you are doing. A few tweaks

here and a few there, and presto…the picture is perfect right? Now the hobbits look like little green men.

Frustrating, yes. But why is it so hard when the picture looked so great at the store? Here’s the secret. When TV manufacturers send out

their HDTVs to be on display in the stores, they try and make the TV stand out from all the others on the wall. They do this by making the

picture as vivid as possible under the harsh fluorescent lighting conditions of most stores. And considering most stores are nothing like

your home, the TV often doesn’t look as good—because it wasn’t calibrated to your unique living space. Don’t get me wrong, the television

you bought or are planning on purchasing has a great picture, but to get it to come completely alive in your room—to get it to reach its

full potential—proper ISF calibration is extremely important.


So what is ISF calibration?

I’ll use an analogy. Think of the childhood game

telephone. The first kid in the chain is the original picture,

created by the producer. And the last kid in the chain is

your television. If the first kid were to say “I like dogs”

and the last kid says “I like cats” then something went

awry in the translation. Your new TV set has a whole host

of features designed to translate the original picture

signal—from brightness to contrast, to gray scale

adjustments, plus other factory settings you can’t even

touch as a consumer. ISF calibration is like being able to

yell out “operator” during the game to get back to the

original message. Or the picture the director originally

intended in the case of the TV.

Founded in 1994, the Imaging Science Foundation

(ISF) has strived to improve the image you see on your

set. They set the calibration standards every ISF-trained

specialist adheres to. When a certified technician visits

your home, he will bring a cornucopia of test patterns,

either from a signal generator or from a calibration DVD,

and a colormeter that is designed to read the light

output from color signals.

Calibrators to the rescue

When the technician sets up shop, the first thing he will

do is access your service menu—which customers can’t

typically access. He will start with the five most

common adjustments—contrast, brightness, color, tint,

and sharpness. These adjustments are done in the

service menu to ensure they can’t be accidentally

changed or lost. Of course you’re probably thinking, I

can adjust all those settings myself on the TV menu,

why do I need someone else? You would be correct.

However ISF technicians do this for a living. They are

trained to notice every little nuance that the average

consumer may miss.

Why grayscale is crucial to color

But these adjustments are not the reason you are going

to want to send him a fruit basket when he is all done.

Enhanced picturequality and moreenergy efficient.[

Picture perfect.E x a c t l y l i ke t h e d i r e c t o r o r i g i n a l l y i n t e n d e d .

My must-see

movies, after

ISF calibration

Having worked on films

in the past, they are one

of the major reasons I

strongly recommend

calibration. There is so

much that goes into

making a movie or

television show that the

average person does not

know. Every color, every

detail has a purpose. The

end result being a

suspension of disbelief.

Once you’ve had your TV

properly calibrated, here

are five amazing films

that will really showcase

the difference calibration

makes. I think they will

blow you away with their

cinematography.

1. Lawrence Of Arabia

2. House Of FlyingDaggers

3. Gladiator

4. Citizen Kane

5. Curse Of The GoldenFlower

F INAL RELEASE



34382_12-13_ISF.qxp 6/12/08 3:42 PM Page 1


APPROVAL


1080p vs. 720p?

All high definition is not equal. In fact you have two

formats to choose from. 720p was the first HD format

and provided 5 times the resolution of standard-

definition TVs. The new generation is 1080p and is

sometimes referred to as full HD. It has nearly doubled

the resolution of 720p. If you have a set budget, 720p

will run you a few hundred dollars less for a comparable

screen size. Yet with Blu-ray Disc™ becoming more

mainstream, being able to watch movies in their full

1080p glory on your TV is a truly cinematic experience.

Almost there...

Answering these questions should have helped narrow

down your options from about 150 possible TVs to 10 or

20. Now it’s time to consider features. For example, if

you watch a lot of sports you might want to look at

TVs with 120Hz motion smoothing technology for an

incredibly fluid picture. Or if you watch a lot of movies,

consider a TV designed to process film-based content

the way the director intended. Yet, perhaps the biggest

question is what do you want to plug into it? A

new Blu-ray Disc™ player, a DVR, a game system, etc.?

Number of HDMI inputs is certainly an important

consideration and delivers a full 1080p signal to

the screen.

Of course, often the easiest thing to do is to walk

into a Magnolia Audio Video store and ask a System

Designer to help. They’ll put your interests first, by

asking a lot of questions about what you watch, where

you watch it and who is watching. It’s truly the easiest

way to find a TV you’re thrilled with.

Linh Nguyen

Magnolia Associate System Designer

f l a t - p a n e l f a b u l o u sHow to pick the right HDTVwanting a sleek, slim flat-panel TV that looks smart on

a stand, or even better on a wall, is easy. It’s thin, a bit

sexy, and the widescreen picture turns homes into

private theaters. So the question is, which one? Anyone

who has stood in front of a sea of flat-panel TVs on the

store wall knows this dilemma. LCD or Plasma? 1080p

or 720p? The 40" or the 50"? (You get the picture).

Suddenly your 37" tube TV looks okay for a few more

months (or years). So, let me arm you with some

information that will help you wade through the host of

options, narrow them down, and get to your ideal TV.

LCD vs. Plasma?

The question is—which is better? And the answer is

neither. Both have characteristics that make them right

for certain situations. Love intense action movies, video

games or fast-paced sporting events? Have a room that

you can lower the shades and filter out the afternoon

light? Then pick a plasma. They perform best when the

room is darker—really showcasing their vibrant color

range and deep black levels. They are also incredibly

adept at displaying fast-paced action in crisp, clear detail.

In contrast, if your room has a lot of natural light

that can’t be toned down by room-darkening shades,

LCD is the clear choice. Generally they’ll handle glare

and reflection better than plasma. So even in midday,

pictures come alive. LCD TVs also come in a broader

range of sizes from 15" up to 70".

Yet, if you have your heart set on one or the other,

both LCD and plasma offer features like antireflective

technology and contrast-enhancing advancements that

are bringing their differences closer together.

What about size?

The rule of thumb is that the seating distance should be

at least two times the diagonal length of the TV screen.

Which means for a 50" TV you’ll want to be able to

position your couch or chairs about 8' away. It’s kind of

like picking out the best seat in a movie theater based on

how big the screen is, only in reverse.

F INAL RELEASE



34382_14-15.qxp 6/12/08 1:57 PM Page 1


APPROVAL


1080p vs. 720p?

All high definition is not equal. In fact you have two

formats to choose from. 720p was the first HD format

and provided 5 times the resolution of standard-

definition TVs. The new generation is 1080p and is

sometimes referred to as full HD. It has nearly doubled

the resolution of 720p. If you have a set budget, 720p

will run you a few hundred dollars less for a comparable

screen size. Yet with Blu-ray Disc™ becoming more

mainstream, being able to watch movies in their full

1080p glory on your TV is a truly cinematic experience.

Almost there...

Answering these questions should have helped narrow

down your options from about 150 possible TVs to 10 or

20. Now it’s time to consider features. For example, if

you watch a lot of sports you might want to look at

TVs with 120Hz motion smoothing technology for an

incredibly fluid picture. Or if you watch a lot of movies,

consider a TV designed to process film-based content

the way the director intended. Yet, perhaps the biggest

question is what do you want to plug into it? A

new Blu-ray Disc™ player, a DVR, a game system, etc.?

Number of HDMI inputs is certainly an important

consideration and delivers a full 1080p signal to

the screen.

Of course, often the easiest thing to do is to walk

into a Magnolia Audio Video store and ask a System

Designer to help. They’ll put your interests first, by

asking a lot of questions about what you watch, where

you watch it and who is watching. It’s truly the easiest

way to find a TV you’re thrilled with.

Linh Nguyen

Magnolia Associate System Designer

f l a t - p a n e l f a b u l o u sHow to pick the right HDTVwanting a sleek, slim flat-panel TV that looks smart on

a stand, or even better on a wall, is easy. It’s thin, a bit

sexy, and the widescreen picture turns homes into

private theaters. So the question is, which one? Anyone

who has stood in front of a sea of flat-panel TVs on the

store wall knows this dilemma. LCD or Plasma? 1080p

or 720p? The 40" or the 50"? (You get the picture).

Suddenly your 37" tube TV looks okay for a few more

months (or years). So, let me arm you with some

information that will help you wade through the host of

options, narrow them down, and get to your ideal TV.

LCD vs. Plasma?

The question is—which is better? And the answer is

neither. Both have characteristics that make them right

for certain situations. Love intense action movies, video

games or fast-paced sporting events? Have a room that

you can lower the shades and filter out the afternoon

light? Then pick a plasma. They perform best when the

room is darker—really showcasing their vibrant color

range and deep black levels. They are also incredibly

adept at displaying fast-paced action in crisp, clear detail.

In contrast, if your room has a lot of natural light

that can’t be toned down by room-darkening shades,

LCD is the clear choice. Generally they’ll handle glare

and reflection better than plasma. So even in midday,

pictures come alive. LCD TVs also come in a broader

range of sizes from 15" up to 70".

Yet, if you have your heart set on one or the other,

both LCD and plasma offer features like antireflective

technology and contrast-enhancing advancements that

are bringing their differences closer together.

What about size?

The rule of thumb is that the seating distance should be

at least two times the diagonal length of the TV screen.

Which means for a 50" TV you’ll want to be able to

position your couch or chairs about 8' away. It’s kind of

like picking out the best seat in a movie theater based on

how big the screen is, only in reverse.

F INAL RELEASE



34382_14-15.qxp 6/12/08 1:57 PM Page 1


APPROVAL


For over a decade BDI has engineered furniture that is

designed to make the home theater feel more like

home. Working with a small group of world-renowned

designers, BDI is always anticipating the needs of today’s

home theaters—earning awards and accolades most

brands could only wish for. Today their premium line of A/V

furniture is defined by quality, innovation and unique design.

A designer’s influence

Take for example BDI’s modern-meets-retro Marina series

(featured right). It incorporates the sleek lines of 1950’s

modernism, in your choice of gloss black or gloss white finish.

Inside, your audio/video equipment is perfectly concealed until it

glows to life behind the black glass doors. It’s the ideal marriage of

beauty and function, all coming together in your space.

Avion, the series that started it all, has lent its well thought-out

feature set to the range of cabinets you see on these pages. It is a

classically contemporary piece—though its natural cherry- or espresso-

on-oak finishes live well in traditional décors as well. It features a top

drawer to conceal a center channel speaker behind speaker cloth (or a

collection of DVDs and CDs). There’s even space for additional components

in a flip-down compartment below.

For those who prefer an update on a traditional look, the Novia series of

cabinets may be the perfect answer. A classic overhanging crown graces the top

of the cabinet, while gently curved legs support the base. Novia is available in natural

stained cherry or a warm cocoa brown finish.

Give your home theater a different spin with Revo—ideal for 32" to 37" flat panel TVs.

A single column of components rests behind a curved glass door, with a compartment for

a center channel speaker. The twist? Give Revo a spin for the perfect view from anywhere

in the room. Available in natural cherry or espresso on oak.

Intelligent home theater by design

Besides décor-enhancing aesthetics, each BDI piece is designed to enhance the home

theater experience. The enclosed cabinets feature flow-through ventilation to keep your

equipment cool, while concealed wheels allow you to easily roll the cabinet away from

the wall to access wiring. Many of the shelves are adjustable and have steel inserts for

years of reliable use. Even the doors close softly. In fact, there are so many well thought-out

features that you may never notice them all. To see them firsthand, visit a Magnolia

Audio Video near you—and experience the many faces of BDI fine furnishings.

B D I b r i n g s a d e s i g n e r ’ s f l a i r t o h o m e t h e a t e r d é c o rS

c a l l 1 . 8 7 7 . 9 7 8 . 7 2 4 3 f o r a F R E E i n - h o m e c o n s u l t a t i o n 17

behind closed doors

Avion series, model 8527 (shown in natural stained cherry with optional flat-panel mount)

Novia series, model 8429 (shown in natural stained cherry)

Marina series, model 8729(shown in gloss white with black glass doors)

Revo series, model 9980 (shown in espresso on oak)

Marina series, model 8729(shown in gloss black with glass doors)

BDI was founded in1984 by Bill Becker with

the promise ofimproving everyday life

through great design.“BDI gravitates toward

items that energize,comfort and inspire us.

Design expresses ouremotion. It sets us apart

and identifies us”.

tepping into the living room of today’s music and movie enthusiast, your eye

will immediately take note of how well everything fits together. The trim flat-panel TV is

mounted to the wall, or rests elegantly on its stand. The speakers are perfectly positioned

in the room—without drawing undue attention to themselves. And the audio/video

components that make up the system are tucked neatly away into a thoughtfully

designed cabinet that is in sync with the rest of your décor.

F INAL RELEASE



34382_16-17.qxp 6/12/08 2:48 PM Page 16


APPROVAL


For over a decade BDI has engineered furniture that is

designed to make the home theater feel more like

home. Working with a small group of world-renowned

designers, BDI is always anticipating the needs of today’s

home theaters—earning awards and accolades most

brands could only wish for. Today their premium line of A/V

furniture is defined by quality, innovation and unique design.

A designer’s influence

Take for example BDI’s modern-meets-retro Marina series

(featured right). It incorporates the sleek lines of 1950’s

modernism, in your choice of gloss black or gloss white finish.

Inside, your audio/video equipment is perfectly concealed until it

glows to life behind the black glass doors. It’s the ideal marriage of

beauty and function, all coming together in your space.

Avion, the series that started it all, has lent its well thought-out

feature set to the range of cabinets you see on these pages. It is a

classically contemporary piece—though its natural cherry- or espresso-

on-oak finishes live well in traditional décors as well. It features a top

drawer to conceal a center channel speaker behind speaker cloth (or a

collection of DVDs and CDs). There’s even space for additional components

in a flip-down compartment below.

For those who prefer an update on a traditional look, the Novia series of

cabinets may be the perfect answer. A classic overhanging crown graces the top

of the cabinet, while gently curved legs support the base. Novia is available in natural

stained cherry or a warm cocoa brown finish.

Give your home theater a different spin with Revo—ideal for 32" to 37" flat panel TVs.

A single column of components rests behind a curved glass door, with a compartment for

a center channel speaker. The twist? Give Revo a spin for the perfect view from anywhere

in the room. Available in natural cherry or espresso on oak.

Intelligent home theater by design

Besides décor-enhancing aesthetics, each BDI piece is designed to enhance the home

theater experience. The enclosed cabinets feature flow-through ventilation to keep your

equipment cool, while concealed wheels allow you to easily roll the cabinet away from

the wall to access wiring. Many of the shelves are adjustable and have steel inserts for

years of reliable use. Even the doors close softly. In fact, there are so many well thought-out

features that you may never notice them all. To see them firsthand, visit a Magnolia

Audio Video near you—and experience the many faces of BDI fine furnishings.

B D I b r i n g s a d e s i g n e r ’ s f l a i r t o h o m e t h e a t e r d é c o rS


behind closed doors

Avion series, model 8527 (shown in natural stained cherry with optional flat-panel mount)

Novia series, model 8429 (shown in natural stained cherry)

Marina series, model 8729(shown in gloss white with black glass doors)

Revo series, model 9980 (shown in espresso on oak)

Marina series, model 8729(shown in gloss black with glass doors)

BDI was founded in1984 by Bill Becker with

the promise ofimproving everyday life

through great design.“BDI gravitates toward

items that energize,comfort and inspire us.

Design expresses ouremotion. It sets us apart

and identifies us”.

tepping into the living room of today’s music and movie enthusiast, your eye

will immediately take note of how well everything fits together. The trim flat-panel TV is

mounted to the wall, or rests elegantly on its stand. The speakers are perfectly positioned

in the room—without drawing undue attention to themselves. And the audio/video

components that make up the system are tucked neatly away into a thoughtfully

designed cabinet that is in sync with the rest of your décor.

F INAL RELEASE



34382_16-17.qxp 6/12/08 2:48 PM Page 16


ÖsterreichVienna Acoustics up close.

The ar t of natura l sound.

Clockwise: The SecessionBuilding that holds thework of Gustav Klimt–theinspiration for ViennaAcoustics’ latest speakers,a cup of Viennese coffeeserved with a glass ofwater, the Musikverein,the State Opera house,and a pair of ViennaAcoustics BeethovenBaby Grand speakers.

a

L a u t s p r e c h e r a u s

s the birthplace of Western classical music and

home to the most renowned classical composers

and musicians the world has ever known, it is not

surprising that to this day music still surges through

every vein of Vienna. From the classics that are

performed for thousands at the famous opera houses

and concert halls around the city, to the fresh, new

sounds created by talented street performers, music

is being made around every corner.

F INAL RELEASE




34382_18-25_Vienna.qxp 6/12/08 3:20 PM Page 1


ÖsterreichVienna Acoustics up close.

The ar t of natura l sound.

Clockwise: The SecessionBuilding that holds thework of Gustav Klimt–theinspiration for ViennaAcoustics’ latest speakers,a cup of Viennese coffeeserved with a glass ofwater, the Musikverein,the State Opera house,and a pair of ViennaAcoustics BeethovenBaby Grand speakers.

a

L a u t s p r e c h e r a u s

s the birthplace of Western classical music and

home to the most renowned classical composers

and musicians the world has ever known, it is not

surprising that to this day music still surges through

every vein of Vienna. From the classics that are

performed for thousands at the famous opera houses

and concert halls around the city, to the fresh, new

sounds created by talented street performers, music

is being made around every corner.

F INAL RELEASE






leading speaker companies. His attention to detail,

design genius and deep knowledge of speaker

technologies have come together seamlessly in Vienna

Acoustics’ products. His pride for the brand and his love

of the product is evident as he talks about a recent

patent on a new, flat cone that will make Vienna

Acoustics’ new line of speakers his best yet.

But at the end of the day, it isn’t about the

technology or the aesthetics of the speakers.

The Vienna Acoustics team.(From left to right): HelgeLeinich, Managing Director;Piotr Cholewa, Head ofQuality Control; PeterGansterer, Designer andFounder; Hubert Rumpler,Customer Support; KevinWolff, International SalesDirector; and MariaGansterer, ManagingDirector.

As Ms. Gansterer said, “Peter [Gansterer] just wants

to spread as much good sound as possible.”

The Vienna Acoustics family

Like one might expect, the people who work at Vienna

Acoustics share Mr. Gansterer’s passion for music—all

music. “The main difference is in the people we work

with. When we hire people, all are music lovers. All go

to concerts. They like different types of music, but they


The Vienna influence

Vienna Acoustics isn’t in the business of making music.

No, the highly regarded speaker manufacturer is in the

business of transforming the experience that you have

in your home and on your couch, into the goosebump-

inspiring experience of sitting in one of the famed

Vienna concert halls. To them, it’s about creating that

feeling every time you put in your favorite CD or

concert DVD, no matter what kind of music you enjoy.

The music of Vienna hums through every aspect

of Vienna Acoustics. They borrowed the name of the

city for their brand. The names of Vienna’s most

important artists and composers for their products.

And, maybe most importantly, the acoustics of some

of the great music halls, specifically the Goldener

Musikvereinssaal, to create a sound that has

won them customers around the world. “Some

manufacturers are compared to the perfect violin or

musical instrument. Vienna [Acoustics], to the perfect

acoustic theater,” is how International Sales Director

Kevin Wolff described their sound.

What’s in a name?

The tall and proud Beethoven Concert Grand. The

elegant lines of the Mozart Grand. The compact, but

vibrant Haydn Grand. And the critically acclaimed and

sophisticated Mahler. Each speaker was named and

designed to honor a Viennese composer.

“Beginning with our Classic Series, we wanted

to draw a connection between our products and the

wonderful city where they are built, and also where

they receive much of their inspiration,” commented

Managing Director Maria Gansterer. “While Vienna has

a vibrant music scene covering all genres of music, it is

with classical music that most people recognize Vienna

and thus paying homage to the great classical

composers of Vienna only seemed natural.”

Vienna Acoustics Designer and Founder Peter

Gansterer agreed, “There are so many important

composers who lived and worked in Vienna. It was

about honoring them and their work.”

Building a brand

Mr. Gansterer’s journey started with a passion for

music at an early age. He started playing with amps

and going to lectures on electro acoustics while he was

studying something unrelated at the university. As his

interest grew, he began building speakers for friends.

And then friends of friends.

Eventually, Mr. Gansterer’s hobby became a

business, and that business became one of the world’s

“The main difference is in the people we work with.We hire music lovers.”




leading speaker companies. His attention to detail,

design genius and deep knowledge of speaker

technologies have come together seamlessly in Vienna

Acoustics’ products. His pride for the brand and his love

of the product is evident as he talks about a recent

patent on a new, flat cone that will make Vienna

Acoustics’ new line of speakers his best yet.

But at the end of the day, it isn’t about the

technology or the aesthetics of the speakers.

The Vienna Acoustics team.(From left to right): HelgeLeinich, Managing Director;Piotr Cholewa, Head ofQuality Control; PeterGansterer, Designer andFounder; Hubert Rumpler,Customer Support; KevinWolff, International SalesDirector; and MariaGansterer, ManagingDirector.

As Ms. Gansterer said, “Peter [Gansterer] just wants

to spread as much good sound as possible.”

The Vienna Acoustics family

Like one might expect, the people who work at Vienna

Acoustics share Mr. Gansterer’s passion for music—all

music. “The main difference is in the people we work

with. When we hire people, all are music lovers. All go

to concerts. They like different types of music, but they


The Vienna influence

Vienna Acoustics isn’t in the business of making music.

No, the highly regarded speaker manufacturer is in the

business of transforming the experience that you have

in your home and on your couch, into the goosebump-

inspiring experience of sitting in one of the famed

Vienna concert halls. To them, it’s about creating that

feeling every time you put in your favorite CD or

concert DVD, no matter what kind of music you enjoy.

The music of Vienna hums through every aspect

of Vienna Acoustics. They borrowed the name of the

city for their brand. The names of Vienna’s most

important artists and composers for their products.

And, maybe most importantly, the acoustics of some

of the great music halls, specifically the Goldener

Musikvereinssaal, to create a sound that has

won them customers around the world. “Some

manufacturers are compared to the perfect violin or

musical instrument. Vienna [Acoustics], to the perfect

acoustic theater,” is how International Sales Director

Kevin Wolff described their sound.

What’s in a name?

The tall and proud Beethoven Concert Grand. The

elegant lines of the Mozart Grand. The compact, but

vibrant Haydn Grand. And the critically acclaimed and

sophisticated Mahler. Each speaker was named and

designed to honor a Viennese composer.

“Beginning with our Classic Series, we wanted

to draw a connection between our products and the

wonderful city where they are built, and also where

they receive much of their inspiration,” commented

Managing Director Maria Gansterer. “While Vienna has

a vibrant music scene covering all genres of music, it is

with classical music that most people recognize Vienna

and thus paying homage to the great classical

composers of Vienna only seemed natural.”

Vienna Acoustics Designer and Founder Peter

Gansterer agreed, “There are so many important

composers who lived and worked in Vienna. It was

about honoring them and their work.”

Building a brand

Mr. Gansterer’s journey started with a passion for

music at an early age. He started playing with amps

and going to lectures on electro acoustics while he was

studying something unrelated at the university. As his

interest grew, he began building speakers for friends.

And then friends of friends.

Eventually, Mr. Gansterer’s hobby became a

business, and that business became one of the world’s

“The main difference is in the people we work with.We hire music lovers.”




all love music. I have no idea if we would have found

the same kind of people somewhere else,” commented

Mr. Gansterer.

For Ms. Gansterer, the atmosphere around Vienna

Acoustics isn’t just like family. It is family. Much more

than just the sister of the founder, her enthusiasm for the

brand, the products, and the entire team is evident in

everything she does. “When building a product by hand,

as we do, it is always the people and their teamwork that

is most important. While it is a bit cliché to emphasize a

family environment, we could not do what we do

without it,” she added. It’s that kind of family atmosphere

Above: As one of thecompany’s “Golden Ears,”Piotr Cholewa listens to a

new speaker to make sure itis an exact match to the

original reference speaker.

Top right: Ferdinand Steigerassembles the company’s

acclaimed Mozart speakers.

Bottom Right: Crossoverand speaker components.

Top: Each speaker pairreceives a handwrittenserial number–includingthese Haydn Grandspeakers.

Bottom: ChristianOstermayer does a final‘white glove’ inspection ona Bach speaker with blackpiano lacquer at the ViennaAcoustics factory.

“When building aproduct by hand, aswe do, it is alwaysthe people and theirteamwork that ismost important,”Maria Gansterer.

[

that is felt in both the company headquarters and in their

factory just outside of Vienna.

White gloves, golden ears…

Inside the Vienna Acoustics factory, there is a high

standard for excellence. From Ms. Gansterer’s

worldwide search to select the perfect veneers, and the

12 coats of lacquer that are carefully applied for the

perfect finish, to the hand-numbering of serial numbers

on each speaker pair, quality is built into every step.

A careful, white glove inspection ensures that every

product that leaves the factory looks museum perfect.

Looking perfect is one thing. Sounding perfect is

another. A combination of man and machine perform

quality control on every speaker. While most speaker

manufacturers test each speaker against the other in the

pair, Vienna Acoustics tests every speaker against the

original reference speaker with a highly sensitive

machine that plots even the slightest discrepency. This

means that the pair that ends up in your home has the

same exact sound as the perfect model in the factory.

Next, each speaker goes on to the even stricter

test—a human one. Four employees are the company’s

“Golden Ears”, which requires them to carefully listen to

find any imperfection and pull any speaker that doesn’t

live up to their high standards. It’s these measures that

truly set Vienna Acoustics apart from the competition.

Bringing them home

You just have to listen to them to understand it. “Once

people have listened to our speakers, they realize how

good they are,” said Mr. Gansterer. And, with Vienna

Acoustics’ impressive collection of speakers at many

price points, there truly is one for everyone. Added

Mr. Wolff, “even at the high end of the speaker market,

there are values.”

Vienna Acoustics

speakers are available at

all Magnolia locations.




all love music. I have no idea if we would have found

the same kind of people somewhere else,” commented

Mr. Gansterer.

For Ms. Gansterer, the atmosphere around Vienna

Acoustics isn’t just like family. It is family. Much more

than just the sister of the founder, her enthusiasm for the

brand, the products, and the entire team is evident in

everything she does. “When building a product by hand,

as we do, it is always the people and their teamwork that

is most important. While it is a bit cliché to emphasize a

family environment, we could not do what we do

without it,” she added. It’s that kind of family atmosphere

Above: As one of thecompany’s “Golden Ears,”Piotr Cholewa listens to a

new speaker to make sure itis an exact match to the

original reference speaker.

Top right: Ferdinand Steigerassembles the company’s

acclaimed Mozart speakers.

Bottom Right: Crossoverand speaker components.

Top: Each speaker pairreceives a handwrittenserial number–includingthese Haydn Grandspeakers.

Bottom: ChristianOstermayer does a final‘white glove’ inspection ona Bach speaker with blackpiano lacquer at the ViennaAcoustics factory.

“When building aproduct by hand, aswe do, it is alwaysthe people and theirteamwork that ismost important,”Maria Gansterer.

[

that is felt in both the company headquarters and in their

factory just outside of Vienna.

White gloves, golden ears…

Inside the Vienna Acoustics factory, there is a high

standard for excellence. From Ms. Gansterer’s

worldwide search to select the perfect veneers, and the

12 coats of lacquer that are carefully applied for the

perfect finish, to the hand-numbering of serial numbers

on each speaker pair, quality is built into every step.

A careful, white glove inspection ensures that every

product that leaves the factory looks museum perfect.

Looking perfect is one thing. Sounding perfect is

another. A combination of man and machine perform

quality control on every speaker. While most speaker

manufacturers test each speaker against the other in the

pair, Vienna Acoustics tests every speaker against the

original reference speaker with a highly sensitive

machine that plots even the slightest discrepency. This

means that the pair that ends up in your home has the

same exact sound as the perfect model in the factory.

Next, each speaker goes on to the even stricter

test—a human one. Four employees are the company’s

“Golden Ears”, which requires them to carefully listen to

find any imperfection and pull any speaker that doesn’t

live up to their high standards. It’s these measures that

truly set Vienna Acoustics apart from the competition.

Bringing them home

You just have to listen to them to understand it. “Once

people have listened to our speakers, they realize how

good they are,” said Mr. Gansterer. And, with Vienna

Acoustics’ impressive collection of speakers at many

price points, there truly is one for everyone. Added

Mr. Wolff, “even at the high end of the speaker market,

there are values.”

Vienna Acoustics

speakers are available at

all Magnolia locations.




“The best I ’ve ever created…”Peter GanstererDesigner and Founder, Vienna Acoust ics

“The best I’ve ever created…”

Vienna Acoustics Designer and Founder Peter Gansterer

doesn’t launch a new speaker line on a whim. The

company is committed to getting new products to the

customer only when they can significantly improve on

the technology. For the new Klimt series “THE MUSIC”

he did just that, commenting, “this system is the best I’ve

ever created.”

It was a technology that Mr. Gansterer had been

thinking about and working on for a long time. “I knew it

was the best. I always knew a flat cone was best. It’s just

very difficult to make,” he said. It was years of his work

that produced a driver that used a revolutionary flat cone.

It was that lightweight cone, with the best mass-stiffness

ratio in the industry, that led to “THE MUSIC’s” truly

remarkable sound.

A whole new look and sound

The Klimt speakers not only sound different, they look

different too. The long, lean body houses three bass drivers

in a sleek, leaning cabinet. The movable top unit handles

the mid and upper bass that best represent the human

voice, and can be adjusted to create the right sound for your

room. “You can point it downward, upwards, right and left,”

Left: A team ofphotographers photographthe new speakers at theContemporary BelvedereMuseum in Vienna.

Above:The Belvedere Museum inVienna where many ofGustav Klimt’s works aredisplayed.

Klimt Specs:Weight per speaker:180 lbs/ 82 kgDimensions: (WxHxD)10.75x50.98x24.80 inchesRecommended power:Amps from 50-500 wattsSystem type: 3-way system,employing integratedsubwoofersFrequency response:22-100.000 Hz

Specs courtesy ofViennaAcoustics.com

L a u n c h i n g a n e w l i n e .

Peter Gansterer, Designer andFounder of Vienna Acoustics,with the new Klimt seriesspeaker “THE MUSIC.”Sapele finish on speaker.(Also available in Piano Black.)

“THE MUSIC”Kl imt Ser ies

remarked Mr. Gansterer. “There is not a ‘sweet spot’ in your

room. The area with perfect sound is much bigger.”

Creating a reference

This new technology is not just important for these

speakers, but for future Vienna Acoustics speakers. As the

reference speaker for the new Klimt series, it will be the

speaker that all other speakers in the line are tested

against to ensure the best possible sound.

Naming Klimt

Honoring Viennese artist and leader of the Secession

movement, Gustav Klimt, was important to everyone at

Vienna Acoustics because of the influence that music had

on his art. “Naming a product is always difficult. We

wanted to draw on our own heritage while also implying,

by name, that we have created something new. The entire

art movement that had Klimt as its leader seemed

not only interesting, but also appropriate,” explained

Managing Director Maria Gansterer.

Klimt. A fitting name for a new speaker that

looks radically different and is taking Vienna Acoustics to

their next chapter, and listening experience to the

next level.

Vienna Acoustics’ new

Klimt Series “THE MUSIC”

is making its Magnolia

debut exclusively at the

Bellevue, WA, and Santa

Monica locations.




“The best I ’ve ever created…”Peter GanstererDesigner and Founder, Vienna Acoust ics

“The best I’ve ever created…”

Vienna Acoustics Designer and Founder Peter Gansterer

doesn’t launch a new speaker line on a whim. The

company is committed to getting new products to the

customer only when they can significantly improve on

the technology. For the new Klimt series “THE MUSIC”

he did just that, commenting, “this system is the best I’ve

ever created.”

It was a technology that Mr. Gansterer had been

thinking about and working on for a long time. “I knew it

was the best. I always knew a flat cone was best. It’s just

very difficult to make,” he said. It was years of his work

that produced a driver that used a revolutionary flat cone.

It was that lightweight cone, with the best mass-stiffness

ratio in the industry, that led to “THE MUSIC’s” truly

remarkable sound.

A whole new look and sound

The Klimt speakers not only sound different, they look

different too. The long, lean body houses three bass drivers

in a sleek, leaning cabinet. The movable top unit handles

the mid and upper bass that best represent the human

voice, and can be adjusted to create the right sound for your

room. “You can point it downward, upwards, right and left,”

Left: A team ofphotographers photographthe new speakers at theContemporary BelvedereMuseum in Vienna.

Above:The Belvedere Museum inVienna where many ofGustav Klimt’s works aredisplayed.

Klimt Specs:Weight per speaker:180 lbs/ 82 kgDimensions: (WxHxD)10.75x50.98x24.80 inchesRecommended power:Amps from 50-500 wattsSystem type: 3-way system,employing integratedsubwoofersFrequency response:22-100.000 Hz

Specs courtesy ofViennaAcoustics.com

L a u n c h i n g a n e w l i n e .

Peter Gansterer, Designer andFounder of Vienna Acoustics,with the new Klimt seriesspeaker “THE MUSIC.”Sapele finish on speaker.(Also available in Piano Black.)

“THE MUSIC”Kl imt Ser ies

remarked Mr. Gansterer. “There is not a ‘sweet spot’ in your

room. The area with perfect sound is much bigger.”

Creating a reference

This new technology is not just important for these

speakers, but for future Vienna Acoustics speakers. As the

reference speaker for the new Klimt series, it will be the

speaker that all other speakers in the line are tested

against to ensure the best possible sound.

Naming Klimt

Honoring Viennese artist and leader of the Secession

movement, Gustav Klimt, was important to everyone at

Vienna Acoustics because of the influence that music had

on his art. “Naming a product is always difficult. We

wanted to draw on our own heritage while also implying,

by name, that we have created something new. The entire

art movement that had Klimt as its leader seemed

not only interesting, but also appropriate,” explained

Managing Director Maria Gansterer.

Klimt. A fitting name for a new speaker that

looks radically different and is taking Vienna Acoustics to

their next chapter, and listening experience to the

next level.

Vienna Acoustics’ new

Klimt Series “THE MUSIC”

is making its Magnolia

debut exclusively at the

Bellevue, WA, and Santa

Monica locations.




kuro, adj. black; being of the achromatic color of

maximum darkness; origin: japanese

When Pioneer set out to make a new display, their

engineers sought to create the most immersive,

experiential, emotionally powerful television possible.

So with the KURO line of plasma TVs, they started from

scratch; and dedicated their passion to making a truly

revolutionary display that reproduces what the artist

originally intended. And that meant, above all,

achieving the blackest blacks imaginable.

Because when it comes to TV, black is everything.

Black is the canvas. Black is the foundation. Black gives

each color greater definition, additional shades, more

depth and the sharpest details. In red. In green. In blue.

And everywhere in between. A truly black black breathes

life into color and forever changes the way you think

about TV. And black, as you might expect, is at the very

heart of what the KURO plasma displays are all about.

From sound reproduction to reality

For years, HD has stolen the show in home theater

advancements, and many of the changes in receiver

technology have been in support of new HD video

standards. Today, Pioneer is bringing the HD leap to

surround sound with their new line of Elite receivers

with the Direct Energy HD amplifier with ICEpower™

class-D analog technology. They process the latest HD

audio formats, including Dolby® True-HD, DTS-HD®

Master Audio, and uncompressed LPCM all with THX

Ultra2 Plus post processing—delivering the next

generation in high-definition multichannel home theater

surround sound.

The flagship SC-09TX model represents Pioneer’s

biggest transition in years. At the heart, it’s a Direct

Energy HD 10-channel amplifier with 1400 watts of total

power—delivering maximum audio resolution to multi-

channel formats. Yet perhaps what is most innovative is

its ICEpower Class-D analog amplifier technology. This

revolutionary design is about 90% efficient vs.

traditional amplifiers (which operate at about 50%

efficiency). The Class-D amplifier design also achieves

amazingly detailed audio resolution by switching

transistors on and off completely. The result is an

experience that resonates with all of the authenticity

and emotion of the original performance. And when this

receiver is combined with a KURO display and an Elite

Blu-ray Disc™ player—the experience in your home has

never been more real . . . more intensely authentic.

Black as night…”Go beyond sight as you know it. Go beyond sound as you’ve never

experienced it. Enter a world where your eyes bite into a red so juicy it

explodes in a gush and runs down your cheeks. Where you look with your

ears and hear with your entire body. A world where colors can be felt,

sounds can be tasted and it all comes together to create something unlike

anything that has ever existed.” — Pioneer

Representing a newstandard in HD audio,Pioneer introduces its new line of Direct Energy HD A/V Receivers, featuringrevolutionary ICEpowertechnology. Experience theFlagship SC-09TX, as well asthe SC-07 and SC-05 modelson display now at aMagnolia Audio Video near you.

T h e n e w l i n e o f K U R O H D T V s

sides of the equation—audio and video. For proof, look no further

than their new and improved KURO plasma displays, which drip

with depth and dimension. And a revolutionary new line of A/V

receivers featuring a new HD audio amplifier providing a whole

new level of cool, composed and efficient power output.

Come, take a look…

Experience the deep, intensedrama of the KURO line at aMagnolia Audio Video nearyou. The newest modelsdeliver approximately 5times deeper black levelsthan previous models.

call it perfecting perfection. Call it a relentless quest for reality—

or the suspension thereof. No matter how you spin it, it is clear

Pioneer will not rest until they have turned the world of home

entertainment upside down—and pushed the boundaries of your

imagination beyond what you ever thought was possible. Today,

they stand as one of the few companies that is perfecting both

N e w D i r e c t E n e r g y H D A m p l i f i e r s

Cold as ice

F INAL RELEASE

PRINT SCALE: 100%LIVE: 14.25x9.875TRIM: 16.75x10.875BLEED: 17x11.125Colors: 4Pub: TRAFFIC: PricePA: Janni, BrianPREV PA: DaveJohnson-G5-2.0-DPCBM:AE:CD:AD: Clift/ReadeCW:Print Prod:___: Legal___: Proofreader


34382_26-27_Pioneer.qxp 6/11/08 1:21 PM Page 1


kuro, adj. black; being of the achromatic color of

maximum darkness; origin: japanese

When Pioneer set out to make a new display, their

engineers sought to create the most immersive,

experiential, emotionally powerful television possible.

So with the KURO line of plasma TVs, they started from

scratch; and dedicated their passion to making a truly

revolutionary display that reproduces what the artist

originally intended. And that meant, above all,

achieving the blackest blacks imaginable.

Because when it comes to TV, black is everything.

Black is the canvas. Black is the foundation. Black gives

each color greater definition, additional shades, more

depth and the sharpest details. In red. In green. In blue.

And everywhere in between. A truly black black breathes

life into color and forever changes the way you think

about TV. And black, as you might expect, is at the very

heart of what the KURO plasma displays are all about.

From sound reproduction to reality

For years, HD has stolen the show in home theater

advancements, and many of the changes in receiver

technology have been in support of new HD video

standards. Today, Pioneer is bringing the HD leap to

surround sound with their new line of Elite receivers

with the Direct Energy HD amplifier with ICEpower™

class-D analog technology. They process the latest HD

audio formats, including Dolby® True-HD, DTS-HD®

Master Audio, and uncompressed LPCM all with THX

Ultra2 Plus post processing—delivering the next

generation in high-definition multichannel home theater

surround sound.

The flagship SC-09TX model represents Pioneer’s

biggest transition in years. At the heart, it’s a Direct

Energy HD 10-channel amplifier with 1400 watts of total

power—delivering maximum audio resolution to multi-

channel formats. Yet perhaps what is most innovative is

its ICEpower Class-D analog amplifier technology. This

revolutionary design is about 90% efficient vs.

traditional amplifiers (which operate at about 50%

efficiency). The Class-D amplifier design also achieves

amazingly detailed audio resolution by switching

transistors on and off completely. The result is an

experience that resonates with all of the authenticity

and emotion of the original performance. And when this

receiver is combined with a KURO display and an Elite

Blu-ray Disc™ player—the experience in your home has

never been more real . . . more intensely authentic.

Black as night…”Go beyond sight as you know it. Go beyond sound as you’ve never

experienced it. Enter a world where your eyes bite into a red so juicy it

explodes in a gush and runs down your cheeks. Where you look with your

ears and hear with your entire body. A world where colors can be felt,

sounds can be tasted and it all comes together to create something unlike

anything that has ever existed.” — Pioneer

Representing a newstandard in HD audio,Pioneer introduces its new line of Direct Energy HD A/V Receivers, featuringrevolutionary ICEpowertechnology. Experience theFlagship SC-09TX, as well asthe SC-07 and SC-05 modelson display now at aMagnolia Audio Video near you.

T h e n e w l i n e o f K U R O H D T V s

sides of the equation—audio and video. For proof, look no further

than their new and improved KURO plasma displays, which drip

with depth and dimension. And a revolutionary new line of A/V

receivers featuring a new HD audio amplifier providing a whole

new level of cool, composed and efficient power output.

Come, take a look…

Experience the deep, intensedrama of the KURO line at aMagnolia Audio Video nearyou. The newest modelsdeliver approximately 5times deeper black levelsthan previous models.

call it perfecting perfection. Call it a relentless quest for reality—

or the suspension thereof. No matter how you spin it, it is clear

Pioneer will not rest until they have turned the world of home

entertainment upside down—and pushed the boundaries of your

imagination beyond what you ever thought was possible. Today,

they stand as one of the few companies that is perfecting both

N e w D i r e c t E n e r g y H D A m p l i f i e r s

Cold as ice

F INAL RELEASE

PRINT SCALE: 100%LIVE: 14.25x9.875TRIM: 16.75x10.875BLEED: 17x11.125Colors: 4Pub: TRAFFIC: PricePA: Janni, BrianPREV PA: DaveJohnson-G5-2.0-DPCBM:AE:CD:AD: Clift/ReadeCW:Print Prod:___: Legal___: Proofreader


34382_26-27_Pioneer.qxp 6/11/08 1:21 PM Page 1


The digital evolution

The arrival of new digital

sources, such as Apple’s

iPod—HD Radio and XM/Sirius

Satellite Radio—have created

wonderful new listening

opportunities, particularly in the

area of control. These new digital

devices are menu based and allow

users to sort and organize their music into genres,

artists, albums, and personalized playlists. The result is

the ability to custom-tailor a music experience. Yet more

importantly, these devices offer the ability to share this

content information with remotely located devices—a

critical component of simple, intuitive whole home

control. For example, you can have an iPod docked in

the kitchen, and view and access its songs and playlists

using a control panel in the master suite.

Centrally located entertainment—

accessible from anywhere

The flat-panel TV has accelerated everyone’s desire to

find a clean, unobtrusive place for technology in their

lives. They love all of the entertainment possibilities that

technology offers, but often resist the gear encroaching

upon their living space. System Designers are

responding by organizing most or all of the

equipment in a central location, hidden

from view. Advanced systems have

the ability to distribute and control all

the centralized audio/video, and make

it easily accessible from anywhere in

the home. You no longer go to the

entertainment—it comes to you.

IntelliControl® ICS

The IntelliControl ICS system from Niles

delivers on the desires of today’s audio/

video enthusiasts. And the professionals at

Magnolia can design and install a system

that is perfectly tailored for each individual.

The IntelliControl ICS

system features all the

popular sources and

simplifies operation with

automated one-touch

control. Intelligent system

management ensures that everything

works as it should, each and every time. Intuitive

control is provided via an assortment of attractive touch

screens and keypads available in a variety of designer

color finishes. In addition, the new iRemoteTS, a

wireless full-color touch screen control, enables the

user to roam the house and access any home theater or

the multizone audio/video system with ease, from a

single user interface. The IntelliControl ICS system,

coupled with the skills and creativity of

Magnolia, provides the customer with a

unique, unparalleled home entertainment

experience.

Simple, simplified

Niles took simple to a whole new level with

the introduction of the ZR-6, a whole-home

audio/video system that features plug-and-

play iPod integration. The system’s Solo6-MD,

a compact wall-mounted keypad, includes an

easy-to-read LCD that displays the metadata

from the iPod and other menu-based digital sources.

While the IntelliControl ICS system offers a higher

level of customization and flexibility, the ZR-6 offers

many of the key attributes that simplify operation,

including one-touch automation and control.

The future looks bright

The future will continue to offer wonderful

advancements (and new challenges) in home

entertainment, and both Niles and Magnolia are

committed to keeping pace with evolving

technology and customer desires. If the past is

any indication of the future, then the modern

audio/video enthusiast is in good hands.

o m e entertainment has come a long way since Niles and Magnolia

first started working together nearly 20 years ago. Early on it was all

about bold, dynamic 2-channel audio. Then, in the 1990s home theater

as we know it came on the scene and dramatically altered how we

experienced television and movies. Home entertainment eventually

expanded beyond the confines of the home theater and family room.

Today people want to enjoy their favorite movies, TV shows and

music anywhere in their home—when they cook in the kitchen,

entertain in the great room, or relax by the pool. They want the ability

to create listening “zones” that allow everyone in the family to select

and operate specific sources, independent of the other zones of their

home—creating their own personal oasis. Today’s audio/video

enthusiasts want a system that is easy to use, so that every family

member can access the fun. They also want it to complement and

blend with their home’s décor.

“One Touch to Music”. The Contact wall-mountcontroller makes music selection easier than

ever, and provides one-button control overwhole-house audio systems.

The weather-resistant Solo-6MD with 2" LCD displayallows you to view andcontrol your iPod’s playlistfrom anywhere—inside oroutside of your home.

The iRemote TS bringstogether multizoneaudio/video and hometheater into a single, unifiedwireless system. It allowsaccess to sources and digital content using thebright, high-contrast touch screen display.

iRemote® is a quantum leap in simplifying howyou control audio throughout your home. Enjoycomplete whole-home, zone-by-zone controlfrom anywhere.

h

Age Enlightenment

ofThe

F INAL RELEASE




34382_28-29_Niles.qxp 6/12/08 11:44 AM Page 1


The digital evolution

The arrival of new digital

sources, such as Apple’s

iPod—HD Radio and XM/Sirius

Satellite Radio—have created

wonderful new listening

opportunities, particularly in the

area of control. These new digital

devices are menu based and allow

users to sort and organize their music into genres,

artists, albums, and personalized playlists. The result is

the ability to custom-tailor a music experience. Yet more

importantly, these devices offer the ability to share this

content information with remotely located devices—a

critical component of simple, intuitive whole home

control. For example, you can have an iPod docked in

the kitchen, and view and access its songs and playlists

using a control panel in the master suite.

Centrally located entertainment—

accessible from anywhere

The flat-panel TV has accelerated everyone’s desire to

find a clean, unobtrusive place for technology in their

lives. They love all of the entertainment possibilities that

technology offers, but often resist the gear encroaching

upon their living space. System Designers are

responding by organizing most or all of the

equipment in a central location, hidden

from view. Advanced systems have

the ability to distribute and control all

the centralized audio/video, and make

it easily accessible from anywhere in

the home. You no longer go to the

entertainment—it comes to you.

IntelliControl® ICS

The IntelliControl ICS system from Niles

delivers on the desires of today’s audio/

video enthusiasts. And the professionals at

Magnolia can design and install a system

that is perfectly tailored for each individual.

The IntelliControl ICS

system features all the

popular sources and

simplifies operation with

automated one-touch

control. Intelligent system

management ensures that everything

works as it should, each and every time. Intuitive

control is provided via an assortment of attractive touch

screens and keypads available in a variety of designer

color finishes. In addition, the new iRemoteTS, a

wireless full-color touch screen control, enables the

user to roam the house and access any home theater or

the multizone audio/video system with ease, from a

single user interface. The IntelliControl ICS system,

coupled with the skills and creativity of

Magnolia, provides the customer with a

unique, unparalleled home entertainment

experience.

Simple, simplified

Niles took simple to a whole new level with

the introduction of the ZR-6, a whole-home

audio/video system that features plug-and-

play iPod integration. The system’s Solo6-MD,

a compact wall-mounted keypad, includes an

easy-to-read LCD that displays the metadata

from the iPod and other menu-based digital sources.

While the IntelliControl ICS system offers a higher

level of customization and flexibility, the ZR-6 offers

many of the key attributes that simplify operation,

including one-touch automation and control.

The future looks bright

The future will continue to offer wonderful

advancements (and new challenges) in home

entertainment, and both Niles and Magnolia are

committed to keeping pace with evolving

technology and customer desires. If the past is

any indication of the future, then the modern

audio/video enthusiast is in good hands.

o m e entertainment has come a long way since Niles and Magnolia

first started working together nearly 20 years ago. Early on it was all

about bold, dynamic 2-channel audio. Then, in the 1990s home theater

as we know it came on the scene and dramatically altered how we

experienced television and movies. Home entertainment eventually

expanded beyond the confines of the home theater and family room.

Today people want to enjoy their favorite movies, TV shows and

music anywhere in their home—when they cook in the kitchen,

entertain in the great room, or relax by the pool. They want the ability

to create listening “zones” that allow everyone in the family to select

and operate specific sources, independent of the other zones of their

home—creating their own personal oasis. Today’s audio/video

enthusiasts want a system that is easy to use, so that every family

member can access the fun. They also want it to complement and

blend with their home’s décor.

“One Touch to Music”. The Contact wall-mountcontroller makes music selection easier than

ever, and provides one-button control overwhole-house audio systems.

The weather-resistant Solo-6MD with 2" LCD displayallows you to view andcontrol your iPod’s playlistfrom anywhere—inside oroutside of your home.

The iRemote TS bringstogether multizoneaudio/video and hometheater into a single, unifiedwireless system. It allowsaccess to sources and digital content using thebright, high-contrast touch screen display.

iRemote® is a quantum leap in simplifying howyou control audio throughout your home. Enjoycomplete whole-home, zone-by-zone controlfrom anywhere.

h

Age Enlightenment

ofThe

F INAL RELEASE




34382_28-29_Niles.qxp 6/12/08 11:44 AM Page 1


Taking work home.

hat kind of technology do you expect to see

in the home of someone who has worked for

Magnolia Audio Video for 25 years and has

been a customer even longer? The best.

it was already an incredibly beautiful place to call

home. With breathtaking views of the Sound below, a

picturesque neighborhood around it, and ample

space for everyone in the family to stretch out and

The McHughs move in

When Magnolia Audio Video Senior System Designer

Steve McHugh and his wife Kristine purchased a prewar

1939 tudor in the Magnolia neighborhood of Seattle,

See how Magnolia’s Steve McHugh is making the most out of technology in his family’s new home.

The McHugh family (Steve,Kristine, Kelly and Kimmy)relaxes in the family’s hometheater.w

F INAL RELEASE



34382_30-35_McHugh.qxp 6/11/08 2:51 PM Page 1


Taking work home.

hat kind of technology do you expect to see

in the home of someone who has worked for

Magnolia Audio Video for 25 years and has

been a customer even longer? The best.

it was already an incredibly beautiful place to call

home. With breathtaking views of the Sound below, a

picturesque neighborhood around it, and ample

space for everyone in the family to stretch out and

The McHughs move in

When Magnolia Audio Video Senior System Designer

Steve McHugh and his wife Kristine purchased a prewar

1939 tudor in the Magnolia neighborhood of Seattle,

See how Magnolia’s Steve McHugh is making the most out of technology in his family’s new home.

The McHugh family (Steve,Kristine, Kelly and Kimmy)relaxes in the family’s hometheater.w

F INAL RELEASE





create their own personal space, it had almost

everything they had ever wanted. Almost.

The one thing it was missing was the standout

technology Steve had been placing in his customers’

homes for years. But, after an extensive, year-long

remodeling project with family and technology top of

mind, it had everything they wanted.

Designing his own system

Steve and Kristine McHugh had an impressive laundry

list of technology they wanted to include in their new

home. A dedicated home theater. Another theater room

for their two daughters to enjoy with each other and

with friends. An ADT security system that they could

control from a Control4 home automation system.

And, perhaps most importantly, music and lighting

control throughout the home.

Putting a picture to the music

The McHughs knew all along that they wanted to be

able to play music all over the home. With in-ceiling

speakers hidden in nearly every room and TVs

placed throughout the house, you’re never far from a

great experience.

Whether they’re watching and listening to an Elton

John concert DVD or want to put their latest family

vacation photos to music, the Control4 system can

make it happen. “I love having concert DVDs playing

throughout the house, so that’s how it is networked,”

Steve said. “And with Control4, you can add photos to

play on the screens. So, right now I have family pictures

on the screen and the same music playing all around

the house.”

Seeing lighting in a whole new light

It’s the lighting control that has surprised the family the

most. “I really, really love control of the lighting. If I had

to say what was the coolest thing I’ve discovered after

being in this business for 25 years, it’s how incredible

automated lighting is,” commented Steve.

“In our old house, before a party, I would go

through the house and turn every light on because

that’s how a house looks its best. Now I just hit a few

buttons,” added Steve. But, the McHughs found the

benefits of lighting control go far beyond the ability to

program lighting scenes for parties.

Lighting control has become a part of everyday

living in the McHugh household—saving energy,

money and even some parental/child tension. With the

touch of a button at the bottom of the staircase, Steve

”...if I had to say what was the coolestthing I’ve discovered after being inthis business for 25 years, it’s howincredible automated lighting is.”[

Above: Family photoalbums are played on TVs

throughout the home,including this kitchen

monitor, via a Control4home automation system.

12 separate audio zones(along with in-ceilingspeakers) allow the McHughfamily to have music playingin any combination ofrooms, including (clockwise)Steve’s office, the main floorliving room, the masterbedroom suite, the theaterroom, and the master bath.



34382_30-35_McHugh.qxp 6/12/08 11:47 AM Page 3


create their own personal space, it had almost

everything they had ever wanted. Almost.

The one thing it was missing was the standout

technology Steve had been placing in his customers’

homes for years. But, after an extensive, year-long

remodeling project with family and technology top of

mind, it had everything they wanted.

Designing his own system

Steve and Kristine McHugh had an impressive laundry

list of technology they wanted to include in their new

home. A dedicated home theater. Another theater room

for their two daughters to enjoy with each other and

with friends. An ADT security system that they could

control from a Control4 home automation system.

And, perhaps most importantly, music and lighting

control throughout the home.

Putting a picture to the music

The McHughs knew all along that they wanted to be

able to play music all over the home. With in-ceiling

speakers hidden in nearly every room and TVs

placed throughout the house, you’re never far from a

great experience.

Whether they’re watching and listening to an Elton

John concert DVD or want to put their latest family

vacation photos to music, the Control4 system can

make it happen. “I love having concert DVDs playing

throughout the house, so that’s how it is networked,”

Steve said. “And with Control4, you can add photos to

play on the screens. So, right now I have family pictures

on the screen and the same music playing all around

the house.”

Seeing lighting in a whole new light

It’s the lighting control that has surprised the family the

most. “I really, really love control of the lighting. If I had

to say what was the coolest thing I’ve discovered after

being in this business for 25 years, it’s how incredible

automated lighting is,” commented Steve.

“In our old house, before a party, I would go

through the house and turn every light on because

that’s how a house looks its best. Now I just hit a few

buttons,” added Steve. But, the McHughs found the

benefits of lighting control go far beyond the ability to

program lighting scenes for parties.

Lighting control has become a part of everyday

living in the McHugh household—saving energy,

money and even some parental/child tension. With the

touch of a button at the bottom of the staircase, Steve

”...if I had to say what was the coolestthing I’ve discovered after being inthis business for 25 years, it’s howincredible automated lighting is.”[

Above: Family photoalbums are played on TVs

throughout the home,including this kitchen

monitor, via a Control4home automation system.

12 separate audio zones(along with in-ceilingspeakers) allow the McHughfamily to have music playingin any combination ofrooms, including (clockwise)Steve’s office, the main floorliving room, the masterbedroom suite, the theaterroom, and the master bath.



34382_30-35_McHugh.qxp 6/12/08 11:47 AM Page 3

can turn off every light upstairs as the family runs out

the door. Or turn off all of the lights downstairs before

everyone heads to bed.

“The girls like the lighting because there’s no

stress for me. They know that I won’t wig out when they

leave the lights on,” added Steve. And it helps for times

when he’s the one guilty of leaving lights on. “We

always leave our bedroom closet light on. Now it goes

off on its own after 15 minutes.”

It’s not just turning off the lights that is saving

money. Even the lights that are turned on have become

more energy efficient. ”Before these lights were

programmed, when you walked into this room [living

room] and hit the switch, the lights would go on at

100%, which is a lot of light. More than you need. Now

they come on at 60%, which uses a lot less energy,”

explained Steve.

Room for two theaters

Beyond lighting and music, there is one thing that is at

the heart of every well-connected home—the home

theater. In the McHughs’ case, there are two. Mom and

Dad’s theater. And the girls’ theater.

With two well-equipped lower-level home

theaters, there is certainly space for everyone to play

and relax. The girls’ theater room—equipped with a big

screen TV, a MartinLogan sub, an Xbox 360, and the

latest and greatest Guitar Hero—can easily entertain

the energetic girls and their friends for hours.


A space all their own.Rock on, girls, rock on.

Kimmy and Kelly unleashtheir inner rock stars witha Guitar Hero jam sessionin their very own theaterroom.

And, in the main theater room, also called “my

room” by Steve, the technology has been kicked up

another notch. “I picked every piece for its own little

niche. The B&K, made in America. A real solid, high-

current piece. Vienna Acoustics, a handmade speaker

from Austria. Phenomenal product. I fell in love with the

richness and look. MartinLogan…I love their subwoofer

offering and thought it was a nice blend.”

All this along with a projector TV and screen, and of

course, a Blu-ray player. “Blu-ray is amazing. I bet wrong.

I thought just the word HD-DVD would have intrigued

more people. But, of course Blu-ray won the war. I have

the same Elton John concert in regular DVD and Blu-ray,

and I show that always when someone’s getting a theater

demo. It’s incredible. The difference is amazing.”

Getting the most out of their new home

The entertaining, new technology and more complex

Control4 programming will all come with time. The

flexibility of Control4 will allow them to build upon their

current system over time as the needs of their family

change. Right now, the McHughs are just getting used to

the technology all around them and enjoying a lot of

quality time snuggling on their Acoustic Innovations

theater seats. As Steve explained, “We have a lot of

movie nights. We talk about having people over and

using the beanbag chairs, but most nights we end up

sitting there and enjoying it . . . just the four of us.”

Clockwise: A brass “M” salvaged from the originalMagnolia Hi-Fi store, a young Steve McHughshowcasing his Magnolia t-shirt in a high schoolyearbook photo, and a letter dated October 31, 1977,and signed by Magnolia founder Len Tweten.


A long history with Magnolia

Steve McHugh’s relationship with Magnolia goes

back longer than most. Growing up in the

Magnolia neighborhood in Seattle, he used to

take frequent bike rides to the very first Magnolia

Hi-Fi location, now a Greek restaurant. A thank

you letter from founder Len Tweten dated 1977 is

proof that the passion for audio/video that Steve

has today started at a very early age.



can turn off every light upstairs as the family runs out

the door. Or turn off all of the lights downstairs before

everyone heads to bed.

“The girls like the lighting because there’s no

stress for me. They know that I won’t wig out when they

leave the lights on,” added Steve. And it helps for times

when he’s the one guilty of leaving lights on. “We

always leave our bedroom closet light on. Now it goes

off on its own after 15 minutes.”

It’s not just turning off the lights that is saving

money. Even the lights that are turned on have become

more energy efficient. ”Before these lights were

programmed, when you walked into this room [living

room] and hit the switch, the lights would go on at

100%, which is a lot of light. More than you need. Now

they come on at 60%, which uses a lot less energy,”

explained Steve.

Room for two theaters

Beyond lighting and music, there is one thing that is at

the heart of every well-connected home—the home

theater. In the McHughs’ case, there are two. Mom and

Dad’s theater. And the girls’ theater.

With two well-equipped lower-level home

theaters, there is certainly space for everyone to play

and relax. The girls’ theater room—equipped with a big

screen TV, a MartinLogan sub, an Xbox 360, and the

latest and greatest Guitar Hero—can easily entertain

the energetic girls and their friends for hours.


A space all their own.Rock on, girls, rock on.

Kimmy and Kelly unleashtheir inner rock stars witha Guitar Hero jam sessionin their very own theaterroom.

And, in the main theater room, also called “my

room” by Steve, the technology has been kicked up

another notch. “I picked every piece for its own little

niche. The B&K, made in America. A real solid, high-

current piece. Vienna Acoustics, a handmade speaker

from Austria. Phenomenal product. I fell in love with the

richness and look. MartinLogan…I love their subwoofer

offering and thought it was a nice blend.”

All this along with a projector TV and screen, and of

course, a Blu-ray player. “Blu-ray is amazing. I bet wrong.

I thought just the word HD-DVD would have intrigued

more people. But, of course Blu-ray won the war. I have

the same Elton John concert in regular DVD and Blu-ray,

and I show that always when someone’s getting a theater

demo. It’s incredible. The difference is amazing.”

Getting the most out of their new home

The entertaining, new technology and more complex

Control4 programming will all come with time. The

flexibility of Control4 will allow them to build upon their

current system over time as the needs of their family

change. Right now, the McHughs are just getting used to

the technology all around them and enjoying a lot of

quality time snuggling on their Acoustic Innovations

theater seats. As Steve explained, “We have a lot of

movie nights. We talk about having people over and

using the beanbag chairs, but most nights we end up

sitting there and enjoying it . . . just the four of us.”

Clockwise: A brass “M” salvaged from the originalMagnolia Hi-Fi store, a young Steve McHughshowcasing his Magnolia t-shirt in a high schoolyearbook photo, and a letter dated October 31, 1977,and signed by Magnolia founder Len Tweten.


A long history with Magnolia

Steve McHugh’s relationship with Magnolia goes

back longer than most. Growing up in the

Magnolia neighborhood in Seattle, he used to

take frequent bike rides to the very first Magnolia

Hi-Fi location, now a Greek restaurant. A thank

you letter from founder Len Tweten dated 1977 is

proof that the passion for audio/video that Steve

has today started at a very early age.



KEYLINEAPPROVAL


from the pixel only dimming, or residual glow from a

backlight. Being able to turn the pixel off completely

results in deep, inky blacks and an unheard of contrast

ratio of 1,000,000:1 (some of the best Plasma TVs only

achieve a contrast ratio of 100,000:1). Since TVs paint

with black to achieve shades in colors, this amazingly

high contrast ratio represents a quantum leap in depth

of color and detail.

Living, breathing color

Light from your room hitting the colors displayed on

your TV is the enemy. It washes colors out and dilutes

their impact. Sony’s unique “Super Top Emission“

technology, combined with a special micro-cavity pixel

design and color filters, allows OLED to achieve

amazing color purity and a wide color expression. It will

redefine your definition of lifelike.

So fast...so bright

OLED technology delivers response times that are

incredibly fast. So fast in fact, it cannot be measured in

milliseconds (as with other display technologies).

Blurring and flicker are virtually

nonexistent. In addition, OLED elements

emit light that is directly displayed on

screen for amazing high brightness.

Today and tomorrow

OLED technology is here and now, in the

form of Sony’s 11" desktop model. Yet it

doesn’t take much to imagine the

possibilities, where super-slim displays hang

on the walls throughout your home. In fact,

Sony displayed a 27" prototype at the 2008

Consumer Electronics Show (CES). Larger OLED

displays won’t hit consumer markets anytime

soon, but if you want to see the future of flat-panel

technology today—this 11" personal TV is on display

and available at select Magnolia Audio Video stores

near you.

futureSony

A sneak peek at TVs of the

The Sony XEL-1 OLED personal TV with 11" display (measured diagonally).

Sid

e vi

ew o

f O

LED

pan

el. (

Show

n ac

tual

siz

e)

imagine a TV that’s about as thick as three credit cards

sandwiched together. Imagine a TV that delivers a

contrast ratio of 1,000,000:1. Now, imagine color so rich

and deep that you feel like you’re not watching TV at

all—rather you’re looking through a window. No, this is

not science fiction. It’s OLED and it is available today in

a first-ever 11" desktop design. And it is set to

revolutionize the future of flat-panel TVs.

An unbelievable 3mm thin

OLED stands for Organic Light Emitting Diode. And

these TVs achieve their revolutionary slim form because

the organic material itself (carbon) directly emits light.

Which means an OLED panel doesn’t need a thick

backlight or complex construction like other traditional

TV technologies to produce a bright, vivid image. To

emphasize this point, try this: pull out three credit cards

and hold them together. That’s how thin this display is.

Considering this, it doesn’t take much to imagine the

wealth of TV placement options this technology could

open up in the future.

A million to one contrast

When an organic pixel is turned “off” the result is

complete darkness. Other TV technologies often suffer

F INAL RELEASE



34382_36-37_Sony.qxp 6/12/08 12:11 PM Page 1

KEYLINEAPPROVAL


from the pixel only dimming, or residual glow from a

backlight. Being able to turn the pixel off completely

results in deep, inky blacks and an unheard of contrast

ratio of 1,000,000:1 (some of the best Plasma TVs only

achieve a contrast ratio of 100,000:1). Since TVs paint

with black to achieve shades in colors, this amazingly

high contrast ratio represents a quantum leap in depth

of color and detail.

Living, breathing color

Light from your room hitting the colors displayed on

your TV is the enemy. It washes colors out and dilutes

their impact. Sony’s unique “Super Top Emission“

technology, combined with a special micro-cavity pixel

design and color filters, allows OLED to achieve

amazing color purity and a wide color expression. It will

redefine your definition of lifelike.

So fast...so bright

OLED technology delivers response times that are

incredibly fast. So fast in fact, it cannot be measured in

milliseconds (as with other display technologies).

Blurring and flicker are virtually

nonexistent. In addition, OLED elements

emit light that is directly displayed on

screen for amazing high brightness.

Today and tomorrow

OLED technology is here and now, in the

form of Sony’s 11" desktop model. Yet it

doesn’t take much to imagine the

possibilities, where super-slim displays hang

on the walls throughout your home. In fact,

Sony displayed a 27" prototype at the 2008

Consumer Electronics Show (CES). Larger OLED

displays won’t hit consumer markets anytime

soon, but if you want to see the future of flat-panel

technology today—this 11" personal TV is on display

and available at select Magnolia Audio Video stores

near you.

futureSony

A sneak peek at TVs of the

The Sony XEL-1 OLED personal TV with 11" display (measured diagonally).

Sid

e vi

ew o

f O

LED

pan

el. (

Show

n ac

tual

siz

e)

imagine a TV that’s about as thick as three credit cards

sandwiched together. Imagine a TV that delivers a

contrast ratio of 1,000,000:1. Now, imagine color so rich

and deep that you feel like you’re not watching TV at

all—rather you’re looking through a window. No, this is

not science fiction. It’s OLED and it is available today in

a first-ever 11" desktop design. And it is set to

revolutionize the future of flat-panel TVs.

An unbelievable 3mm thin

OLED stands for Organic Light Emitting Diode. And

these TVs achieve their revolutionary slim form because

the organic material itself (carbon) directly emits light.

Which means an OLED panel doesn’t need a thick

backlight or complex construction like other traditional

TV technologies to produce a bright, vivid image. To

emphasize this point, try this: pull out three credit cards

and hold them together. That’s how thin this display is.

Considering this, it doesn’t take much to imagine the

wealth of TV placement options this technology could

open up in the future.

A million to one contrast

When an organic pixel is turned “off” the result is

complete darkness. Other TV technologies often suffer

F INAL RELEASE



34382_36-37_Sony.qxp 6/12/08 12:11 PM Page 1

FINAL KEYLINE


amily and guests filter across the threshold.Working from inside to out, and back in again. Moving…mingling…using the entire

space as though it were all one.This is life beyond the patio doors.Where the definition of home no longer refers to a collection of

rooms defined (and ultimately limited) by their four walls, a floor and a ceiling. This is where living well takes on a whole new

meaning. Casual. Comfortable. Open. Entertaining.

Imagine parties on the patio, playful afternoons around the pool or a handful of special guests and grilling.Today, people are

reinventing their outdoors into extensions of their home—with elaborate furnishings, partial walls to define space, and polished

floors of tile and stone.Today, the outdoors represent a sanctuary, respite and escape. Imagine music that wafts lightly through the

air. A sheltered flat-panel HDTV to tune in to the morning news over a cup of coffee and a cool breeze. And all of it controlled by a

portable touch screen control panel that accompanies you as you meander about the yard. Come. Step over the threshold and into

outdoor entertaining.

fJason MeyersMagnolia System Designer

Setting the mood

If you’re thinking about moving your family and friends

outdoors and extending your living space, blending

entertainment into the experience can transform that

space as significantly as water features, tiered patios

and manicured gardens. By extending audio outdoors,

you can set the mood of an upbeat afternoon pool

party, as easily as a romantic Caribbean night under the

stars—all in the same day.

The effect is truly dramatic when done

professionally. And the best way to ensure the

experience is flawless is through careful planning. In

the outdoors, where there are no walls to reflect sound

back at the listener, speaker placement is crucial.

Working in zones, the goal is to achieve a perfect

overlap, so the music feels as though it follows

you through the entire outdoor space. Never louder

in spots, never dropping off—simply constant, clear,

and beautiful.

Heard not seen

When outdoors, people want to hear rich, natural

sound, but not see the speakers. Nothing should

detract from the natural surroundings. Today, many

speakers are made to blend naturally with your

outdoor décor, from a range of rock speakers, available

in convincing faux designs, to speakers embedded in

actual rocks. There are even planter speakers that can

hold soil and grow your favorite florals while emitting

their remarkably clean, clear music. And for those

traditionalists, there are the speakers that can be

mounted under eaves or into walls—with paintable

grills to blend into the surrounding structures.


Spectacular views…outdoor LCDs

Yet audio is only the beginning of where outdoor

entertainment can go. Today, there are lines of outdoor

LCD TVs that can weather the elements in style. Brands

such as SunBrite are designed to live in outdoor

spaces, with rugged weatherproof construction, and

exceptionally bright panels featuring antireflective

technology that tames the sun. So you can catch the

game while you grill with the neighbors or gather the

family at night for a movie by moonlight.

You’re in complete control

Yet perhaps the most recent revolution in outdoor living

is the extension of automated control outdoors. It

allows you to pull your entire outdoor entertainment

experience into a blissfully unified experience. A single,

portable touch panel controller can allow you to select

music playlists, adjust the system volume, turn on

water features, start up the spa and dim the pool lights.

You can even tap into the home security system and

view who’s at the front gate, talk to them and let them

in without leaving the party.

When you work with Magnolia on your outdoor

escape, we’ll keep your interests and your vision in

mind. We’ll work with your existing landscaping, or

directly with you and your landscaper on

a new project—starting early in the

planning stages to layout where

your entertainment will live.

Helping you transform your

outdoor space from a place

you visit on occasion to a

place you live…naturally.

beyond the patio doors

Enterta in ing in your e lement


F INAL RELEASE


34382_38-39_Outdoor.qxp 6/12/08 10:26 AM Page 1

FINAL KEYLINE


amily and guests filter across the threshold.Working from inside to out, and back in again. Moving…mingling…using the entire

space as though it were all one.This is life beyond the patio doors.Where the definition of home no longer refers to a collection of

rooms defined (and ultimately limited) by their four walls, a floor and a ceiling. This is where living well takes on a whole new

meaning. Casual. Comfortable. Open. Entertaining.

Imagine parties on the patio, playful afternoons around the pool or a handful of special guests and grilling.Today, people are

reinventing their outdoors into extensions of their home—with elaborate furnishings, partial walls to define space, and polished

floors of tile and stone.Today, the outdoors represent a sanctuary, respite and escape. Imagine music that wafts lightly through the

air. A sheltered flat-panel HDTV to tune in to the morning news over a cup of coffee and a cool breeze. And all of it controlled by a

portable touch screen control panel that accompanies you as you meander about the yard. Come. Step over the threshold and into

outdoor entertaining.

fJason MeyersMagnolia System Designer

Setting the mood

If you’re thinking about moving your family and friends

outdoors and extending your living space, blending

entertainment into the experience can transform that

space as significantly as water features, tiered patios

and manicured gardens. By extending audio outdoors,

you can set the mood of an upbeat afternoon pool

party, as easily as a romantic Caribbean night under the

stars—all in the same day.

The effect is truly dramatic when done

professionally. And the best way to ensure the

experience is flawless is through careful planning. In

the outdoors, where there are no walls to reflect sound

back at the listener, speaker placement is crucial.

Working in zones, the goal is to achieve a perfect

overlap, so the music feels as though it follows

you through the entire outdoor space. Never louder

in spots, never dropping off—simply constant, clear,

and beautiful.

Heard not seen

When outdoors, people want to hear rich, natural

sound, but not see the speakers. Nothing should

detract from the natural surroundings. Today, many

speakers are made to blend naturally with your

outdoor décor, from a range of rock speakers, available

in convincing faux designs, to speakers embedded in

actual rocks. There are even planter speakers that can

hold soil and grow your favorite florals while emitting

their remarkably clean, clear music. And for those

traditionalists, there are the speakers that can be

mounted under eaves or into walls—with paintable

grills to blend into the surrounding structures.


Spectacular views…outdoor LCDs

Yet audio is only the beginning of where outdoor

entertainment can go. Today, there are lines of outdoor

LCD TVs that can weather the elements in style. Brands

such as SunBrite are designed to live in outdoor

spaces, with rugged weatherproof construction, and

exceptionally bright panels featuring antireflective

technology that tames the sun. So you can catch the

game while you grill with the neighbors or gather the

family at night for a movie by moonlight.

You’re in complete control

Yet perhaps the most recent revolution in outdoor living

is the extension of automated control outdoors. It

allows you to pull your entire outdoor entertainment

experience into a blissfully unified experience. A single,

portable touch panel controller can allow you to select

music playlists, adjust the system volume, turn on

water features, start up the spa and dim the pool lights.

You can even tap into the home security system and

view who’s at the front gate, talk to them and let them

in without leaving the party.

When you work with Magnolia on your outdoor

escape, we’ll keep your interests and your vision in

mind. We’ll work with your existing landscaping, or

directly with you and your landscaper on

a new project—starting early in the

planning stages to layout where

your entertainment will live.

Helping you transform your

outdoor space from a place

you visit on occasion to a

place you live…naturally.

beyond the patio doors

Enterta in ing in your e lement


F INAL RELEASE


34382_38-39_Outdoor.qxp 6/12/08 10:26 AM Page 1


High definition a u d i oconveys the full emotion of the performance to the

listener. It’s the difference between hearing the music

and feeling each note resonate through you…

between watching a movie or living what’s on the

screen in your home.

Denon’s new line of separates consist of a home

theater processor (AVP-A1HDCI) and companion

10-channel power amplifier (POA-A1HDCI). Together

they house the most advanced and powerful audio and

video processors available today—redefining the

concept of high-definition audio and video. In fact,

these are the world’s only truly balanced transmission

multichannel A/V components. This means the signal is

balanced from input to output stages on both pieces.

Something not found in these products’ class, or in fact,

in more expensive gear.

Unparalleled flexibility and acoustic control

Take for example the AVP-A1HDCI home theater

processor. It offers a complete suite of the latest digital

surround technologies, including Dolby TrueHD™ and

DTS Master Audio™ decoding, and THX Ultra2

certification. It also extends the high-definition realm to

include state-of-the-art video processing—accepting

virtually any video signal type and resolution,

upconverting to both high-definition component video

outputs, or the latest v1.3 HDMI digital video outputs.

And with 1080p/24fps pass-through capabilities it

delivers the fullest expression of high-definition

sources like Blu-ray. This is truly the ultimate in 1080p

high definition.

You’ll also enjoy three analog and one digital four-

zone multisource capability. Meaning this unit is more

than capable of delivering entertainment throughout

your home—complete with built-in Wi-Fi networking

and iPod connectivity. Altogether, it brings total home

entertainment together in a dynamic and powerful way.

Ultimate reference 10-channel power amplifier

Surround sound speaker configuration options abound, and

the AVP-A1HDCI home theater processor can be easily

configured to drive five, six, seven, nine or even 10 audio

channels. When paired with the POA-A1HDCI multichannel

power amplifier, you enjoy astounding flexibility. Each of the

10 individual monoblock power amplifier channels has its

own DC power supply for maximum inter-channel isolation

for purity of sound. Plus, this amplifier’s powerful 150 watts

per channel offers true low impedance drive capabilities for

compatibility with the most sophisticated loudspeaker

systems. Channel pairs can even be bridged for additional

high-power output, up to 500 watts into 4 ohms.

Incomparably powerful, yet easy to use

All of this technology and power is controlled by an

on-screen graphic user interface that harnesses the

immense capabilities of the two units with the ease and

simplicity of intuitive on-screen selections. There is even

Audyssey’s advanced MultiEQ XT™ in-room acoustical

evaluation and sound tailoring technology. It performs an

automated, multi-point assessment of your surround

sound speaker system and room acoustics to beautifully

balance the dynamics of your surround sound experience.

Setting the standard—again

What Denon engineers have created in these separates are

professional reference-quality products typically found

only in recording studios and film studios—making them

available to the most discerning enthusiasts. Experience

them today in select Magnolia Audio Video locations.

Denon’s Reference Separatesamplifiers will often pick up that noise and amplify it into

audible distortion. Some of the better receiver/amplifiers

go to great lengths to shield the two from each other,

driving this distortion to near inaudible ranges. But those

with a critical ear know the best way to ensure the purest

audio is through separate, isolated components.

Which is why industry leader, Denon, proudly

introduces its first state-of-the-art Reference Class

Audio/Video separates. For years Denon has served as

a leader in developing industry-changing audio and

home theater gear. Their philosophy has always been

to design innovative A/V components that deliver

impeccable audio quality and resolution, which

Main picture: Denon AVP-A1HDCI home theater processorwith Dolby TrueHD and DTS Master Audio decoding plus THX Ultra2 certification.

Right picture: Denon POA-A1HDCI THX Ultra2-certified 10-Channel Power Amplifier.

ask any audio/video enthusiast to pick between

a home theater receiver with an integrated amplifier

and a home theater processor paired with a separate

amplifier and the choice is clear. Most will choose the

separate components. Why? Sound quality—pure and

simple. Because absolutely nothing should get in the

way of the intense drama of the original performance.

To understand, think about the job of the amplifier.

It is designed to amplify the smallest nuance of sound

and scale it into big, bold, beautiful, room-filling audio.

So when you pack a lot of electronics in with the

amplifier, as is the case with combined receiver/amps,

the electronics produce tiny amounts of noise. Lesser

redefinedF INAL

RELEASE



34382_40-41_Denon.qxp 6/12/08 12:17 PM Page 1


High definition a u d i oconveys the full emotion of the performance to the

listener. It’s the difference between hearing the music

and feeling each note resonate through you…

between watching a movie or living what’s on the

screen in your home.

Denon’s new line of separates consist of a home

theater processor (AVP-A1HDCI) and companion

10-channel power amplifier (POA-A1HDCI). Together

they house the most advanced and powerful audio and

video processors available today—redefining the

concept of high-definition audio and video. In fact,

these are the world’s only truly balanced transmission

multichannel A/V components. This means the signal is

balanced from input to output stages on both pieces.

Something not found in these products’ class, or in fact,

in more expensive gear.

Unparalleled flexibility and acoustic control

Take for example the AVP-A1HDCI home theater

processor. It offers a complete suite of the latest digital

surround technologies, including Dolby TrueHD™ and

DTS Master Audio™ decoding, and THX Ultra2

certification. It also extends the high-definition realm to

include state-of-the-art video processing—accepting

virtually any video signal type and resolution,

upconverting to both high-definition component video

outputs, or the latest v1.3 HDMI digital video outputs.

And with 1080p/24fps pass-through capabilities it

delivers the fullest expression of high-definition

sources like Blu-ray. This is truly the ultimate in 1080p

high definition.

You’ll also enjoy three analog and one digital four-

zone multisource capability. Meaning this unit is more

than capable of delivering entertainment throughout

your home—complete with built-in Wi-Fi networking

and iPod connectivity. Altogether, it brings total home

entertainment together in a dynamic and powerful way.

Ultimate reference 10-channel power amplifier

Surround sound speaker configuration options abound, and

the AVP-A1HDCI home theater processor can be easily

configured to drive five, six, seven, nine or even 10 audio

channels. When paired with the POA-A1HDCI multichannel

power amplifier, you enjoy astounding flexibility. Each of the

10 individual monoblock power amplifier channels has its

own DC power supply for maximum inter-channel isolation

for purity of sound. Plus, this amplifier’s powerful 150 watts

per channel offers true low impedance drive capabilities for

compatibility with the most sophisticated loudspeaker

systems. Channel pairs can even be bridged for additional

high-power output, up to 500 watts into 4 ohms.

Incomparably powerful, yet easy to use

All of this technology and power is controlled by an

on-screen graphic user interface that harnesses the

immense capabilities of the two units with the ease and

simplicity of intuitive on-screen selections. There is even

Audyssey’s advanced MultiEQ XT™ in-room acoustical

evaluation and sound tailoring technology. It performs an

automated, multi-point assessment of your surround

sound speaker system and room acoustics to beautifully

balance the dynamics of your surround sound experience.

Setting the standard—again

What Denon engineers have created in these separates are

professional reference-quality products typically found

only in recording studios and film studios—making them

available to the most discerning enthusiasts. Experience

them today in select Magnolia Audio Video locations.

Denon’s Reference Separatesamplifiers will often pick up that noise and amplify it into

audible distortion. Some of the better receiver/amplifiers

go to great lengths to shield the two from each other,

driving this distortion to near inaudible ranges. But those

with a critical ear know the best way to ensure the purest

audio is through separate, isolated components.

Which is why industry leader, Denon, proudly

introduces its first state-of-the-art Reference Class

Audio/Video separates. For years Denon has served as

a leader in developing industry-changing audio and

home theater gear. Their philosophy has always been

to design innovative A/V components that deliver

impeccable audio quality and resolution, which

Main picture: Denon AVP-A1HDCI home theater processorwith Dolby TrueHD and DTS Master Audio decoding plus THX Ultra2 certification.

Right picture: Denon POA-A1HDCI THX Ultra2-certified 10-Channel Power Amplifier.

ask any audio/video enthusiast to pick between

a home theater receiver with an integrated amplifier

and a home theater processor paired with a separate

amplifier and the choice is clear. Most will choose the

separate components. Why? Sound quality—pure and

simple. Because absolutely nothing should get in the

way of the intense drama of the original performance.

To understand, think about the job of the amplifier.

It is designed to amplify the smallest nuance of sound

and scale it into big, bold, beautiful, room-filling audio.

So when you pack a lot of electronics in with the

amplifier, as is the case with combined receiver/amps,

the electronics produce tiny amounts of noise. Lesser

redefinedF INAL

RELEASE



34382_40-41_Denon.qxp 6/12/08 12:17 PM Page 1

&


suburban estates,” is how Erin Joseph, community sales

representative for The Bravern Signature Residences,

explained how the community was coming together.

Meet the Neighbors

This walkable, European-inspired neighborhood is shaping

up to be a Who’s Who list of premier shops and businesses,

including fashion leader Neiman Marcus, shoe darling

Jimmy Choo, the acclaimed local restaurant Wild Ginger,

signature health club DavidBartonGym, the legendary

Elizabeth Arden Red Door Spa, and many more. Microsoft

will occupy the two office towers in the project.

Beyond luxury living

Each residence at The Bravern will include all of the

wonderful features and amenities that people have come

to expect with luxury living, including spacious floor

plans, king-sized bedrooms and spa-like bathrooms,

hardwood floors, custom cabinetry, and gourmet

uburbia as you know it, this is not. But, for those

who love having the city buzzing around them and

world-class shopping and dining steps from their

front door, The Bravern, which is currently under

construction in downtown Bellevue, is a beautiful place to

call home.

The Bravern Signature Residences were designed by

architectural firm NBBJ to serve as an upscale anchor for

the “new” Bellevue and have already become some of the

most sought-after addresses in the region, redefining

downtown living. With 455 exclusive residences with

spacious floor plans that range from 625 to more than

5,000 square feet, there is a home that is just right for

many buyers.

“Interest is coming from a variety of buyers. From

young professionals looking to live in a vibrant downtown

near their jobs, and international travelers looking for

a residence in the Puget Sound area to long-time

Eastside residents looking to move into the city from

s

Magnolia The Bravern

appliances from Subzero, Wolf and Viking. Many

homes also include beautiful outdoor terraces with

breathtaking views of the Cascade Mountains, Mount

Rainier and downtown Bellevue.

The Bravern Signature Residences is home to a

25,000 square foot indoor and outdoor amenity space

with nearly the entire fourth floor dedicated to

The Signature Plaza. The expansive outdoor Terrace

Garden was designed for social events, including an

entertaining Garden House with seating for 16,

European-style gardens, and multiple spaces for

lounging or barbecuing. And inside, two grand

Fireside Lobbies create a warm and distinctive

arrival experience complemented with two Great

Rooms that offer elegant spaces for private events.

Revitalize in the fully equipped Fitness Center ideal

for strengthening, or daily Pilates. Unwind in the

Signature Spa equipped with a whirlpool, sauna,

steam room and private massage treatment rooms.

The Magnolia difference

However, these luxury homes offer something most

don’t. The Bravern has partnered with Magnolia Audio

Video to bring residents state-of-the-art entertainment.

“Magnolia provides a range of technology packages,

including networks, environmental controls, and A/V

solutions ranging from the basic to the exotic,”

explained Bryn Morrison, Director of Channel Sales

for Magnolia.

Whether residents are looking for total home

automation, a custom home theater, the ultimate

gaming room or anything in between, Magnolia can

make it happen.

Calling it home

To find out how you can call The Bravern home, visit

www.BravernResidences.com and learn more about

how to make these smart homes even smarter by

adding Magnolia.

The Bravern SignatureResidences are locatedon the downtownBellevue block boundby NE 8th and NE 6thStreets, and 110th and112th Avenues NE.

From the Top:

An aerial view of the 7,000 sq. ft. Terrace Garden.

Luxury shopping below The Bravern SignatureResidences.

One of the Magnolia audiovideo options.

A TV and AMX control panelinside one of the well-connected homes.

Main picture: A rendering of a home.

t o g e t h e r b r i n g i n g y o u l u x u r y l i v i n g F INAL RELEASE



34382_42-45_Bravern.Hitach.qxp 6/12/08 12:23 PM Page 1

&


suburban estates,” is how Erin Joseph, community sales

representative for The Bravern Signature Residences,

explained how the community was coming together.

Meet the Neighbors

This walkable, European-inspired neighborhood is shaping

up to be a Who’s Who list of premier shops and businesses,

including fashion leader Neiman Marcus, shoe darling

Jimmy Choo, the acclaimed local restaurant Wild Ginger,

signature health club DavidBartonGym, the legendary

Elizabeth Arden Red Door Spa, and many more. Microsoft

will occupy the two office towers in the project.

Beyond luxury living

Each residence at The Bravern will include all of the

wonderful features and amenities that people have come

to expect with luxury living, including spacious floor

plans, king-sized bedrooms and spa-like bathrooms,

hardwood floors, custom cabinetry, and gourmet

uburbia as you know it, this is not. But, for those

who love having the city buzzing around them and

world-class shopping and dining steps from their

front door, The Bravern, which is currently under

construction in downtown Bellevue, is a beautiful place to

call home.

The Bravern Signature Residences were designed by

architectural firm NBBJ to serve as an upscale anchor for

the “new” Bellevue and have already become some of the

most sought-after addresses in the region, redefining

downtown living. With 455 exclusive residences with

spacious floor plans that range from 625 to more than

5,000 square feet, there is a home that is just right for

many buyers.

“Interest is coming from a variety of buyers. From

young professionals looking to live in a vibrant downtown

near their jobs, and international travelers looking for

a residence in the Puget Sound area to long-time

Eastside residents looking to move into the city from

s

Magnolia The Bravern

appliances from Subzero, Wolf and Viking. Many

homes also include beautiful outdoor terraces with

breathtaking views of the Cascade Mountains, Mount

Rainier and downtown Bellevue.

The Bravern Signature Residences is home to a

25,000 square foot indoor and outdoor amenity space

with nearly the entire fourth floor dedicated to

The Signature Plaza. The expansive outdoor Terrace

Garden was designed for social events, including an

entertaining Garden House with seating for 16,

European-style gardens, and multiple spaces for

lounging or barbecuing. And inside, two grand

Fireside Lobbies create a warm and distinctive

arrival experience complemented with two Great

Rooms that offer elegant spaces for private events.

Revitalize in the fully equipped Fitness Center ideal

for strengthening, or daily Pilates. Unwind in the

Signature Spa equipped with a whirlpool, sauna,

steam room and private massage treatment rooms.

The Magnolia difference

However, these luxury homes offer something most

don’t. The Bravern has partnered with Magnolia Audio

Video to bring residents state-of-the-art entertainment.

“Magnolia provides a range of technology packages,

including networks, environmental controls, and A/V

solutions ranging from the basic to the exotic,”

explained Bryn Morrison, Director of Channel Sales

for Magnolia.

Whether residents are looking for total home

automation, a custom home theater, the ultimate

gaming room or anything in between, Magnolia can

make it happen.

Calling it home

To find out how you can call The Bravern home, visit

www.BravernResidences.com and learn more about

how to make these smart homes even smarter by

adding Magnolia.

The Bravern SignatureResidences are locatedon the downtownBellevue block boundby NE 8th and NE 6thStreets, and 110th and112th Avenues NE.

From the Top:

An aerial view of the 7,000 sq. ft. Terrace Garden.

Luxury shopping below The Bravern SignatureResidences.

One of the Magnolia audiovideo options.

A TV and AMX control panelinside one of the well-connected homes.

Main picture: A rendering of a home.

t o g e t h e r b r i n g i n g y o u l u x u r y l i v i n g F INAL RELEASE




Only 1.5" thin . . .

Yes, you read that right—1.5 "—

about half the depth of most flat

panels today, which generally

range somewhere in the 3.5"

to 4.5" thick category. At

their essence, these panels are

truly works of finely

engineered art and

the first in what

proposes to be a

new category of flat-panel

displays, called ultrathin.

Location . . . location . . . location

What they represent is an enormous breakthrough in

minimalist design, aesthetics and style. More flexible,

modern and sleek than traditional flat-panel displays, they

are capable of blending into the very fabric of today’s

homes. Master suite, bathroom, kitchen or living room—

wall, shelf or mantle—the options are endless.

Currently you can choose from 32-, 37-, 42-inch

screen sizes. Each rising off a pedestal stand with

streamlined ease, or hanging lightly on a wall with the

polish and grace of a picture frame. In fact, a glossy, high-

precision beveled frame surrounds the display—making

the picture feel as if it were a work of art.

Which it is . . .

Of course none of this would matter if the picture wasn’t

exceptional. At the heart, these flat panels are top-of-the-

line HDTVs. They make no compromises to achieve their

trim form. Rather, Hitachi utilizes a proprietary technology

called EEFL (External Electrode Fluorescent Lamp). This

innovative design exceeds the color capabilities of the

HDTV standard, provides greater power efficiency and

contributes to longer display lifespan.

Other impressive features include In-Plane Switching

(IPS), which delivers an incredibly sharp, clear picture with a

wide 178° viewing angle. Plus, an enhanced high-resolution

image engine called Picture Master HD V which processes

the images at high speed for incredible picture quality. It

actually optimizes contrast, color, hue, saturation,

brightness and gradation, frame by frame and pixel by pixel

for a crisp, naturally beautiful picture.

A little love for the movie lover

The frame rate of these innovative HDTVs (120 frames per

second) is 5 times faster than the film industry standard (24

frames per second) and twice as fast as the fastest HDTV

signal. The challenge has always been as you convert from

the frame rate of film to TV, the result can be a jerky effect,

called judder. Hitachi’s own Anti-Judder Technology (on 37"

models and up) effectively eliminates this by intelligently

interpolating frames based on the original movie. These

two technologies together surpass the smoothness of the

original film and present a razor sharp picture.

Altogether, innovative technology, an amazingly sleek

1.5" thin frame, and carefully thought out aesthetics put

these displays in a class of their own—bringing TV and

movie viewing to a whole new level at home. To catch

a glimpse of this new line of

LCD monitors, stop in to

visit a Magnolia Audio

Video near you.

ranted…TVs were never meant to be viewed from the side. And yet, it is the first thing that

strikes you about the new Hitachi Director Series LCD monitors. The first glimpse that makes

you exhale an involuntary breath of awe…in a simple moment of “wwwwow”.

thin.Hitachi ’s new Director Series LCD Monitors

Just 1.5 inches…

G




Only 1.5" thin . . .

Yes, you read that right—1.5 "—

about half the depth of most flat

panels today, which generally

range somewhere in the 3.5"

to 4.5" thick category. At

their essence, these panels are

truly works of finely

engineered art and

the first in what

proposes to be a

new category of flat-panel

displays, called ultrathin.

Location . . . location . . . location

What they represent is an enormous breakthrough in

minimalist design, aesthetics and style. More flexible,

modern and sleek than traditional flat-panel displays, they

are capable of blending into the very fabric of today’s

homes. Master suite, bathroom, kitchen or living room—

wall, shelf or mantle—the options are endless.

Currently you can choose from 32-, 37-, 42-inch

screen sizes. Each rising off a pedestal stand with

streamlined ease, or hanging lightly on a wall with the

polish and grace of a picture frame. In fact, a glossy, high-

precision beveled frame surrounds the display—making

the picture feel as if it were a work of art.

Which it is . . .

Of course none of this would matter if the picture wasn’t

exceptional. At the heart, these flat panels are top-of-the-

line HDTVs. They make no compromises to achieve their

trim form. Rather, Hitachi utilizes a proprietary technology

called EEFL (External Electrode Fluorescent Lamp). This

innovative design exceeds the color capabilities of the

HDTV standard, provides greater power efficiency and

contributes to longer display lifespan.

Other impressive features include In-Plane Switching

(IPS), which delivers an incredibly sharp, clear picture with a

wide 178° viewing angle. Plus, an enhanced high-resolution

image engine called Picture Master HD V which processes

the images at high speed for incredible picture quality. It

actually optimizes contrast, color, hue, saturation,

brightness and gradation, frame by frame and pixel by pixel

for a crisp, naturally beautiful picture.

A little love for the movie lover

The frame rate of these innovative HDTVs (120 frames per

second) is 5 times faster than the film industry standard (24

frames per second) and twice as fast as the fastest HDTV

signal. The challenge has always been as you convert from

the frame rate of film to TV, the result can be a jerky effect,

called judder. Hitachi’s own Anti-Judder Technology (on 37"

models and up) effectively eliminates this by intelligently

interpolating frames based on the original movie. These

two technologies together surpass the smoothness of the

original film and present a razor sharp picture.

Altogether, innovative technology, an amazingly sleek

1.5" thin frame, and carefully thought out aesthetics put

these displays in a class of their own—bringing TV and

movie viewing to a whole new level at home. To catch

a glimpse of this new line of

LCD monitors, stop in to

visit a Magnolia Audio

Video near you.

ranted…TVs were never meant to be viewed from the side. And yet, it is the first thing that

strikes you about the new Hitachi Director Series LCD monitors. The first glimpse that makes

you exhale an involuntary breath of awe…in a simple moment of “wwwwow”.

thin.Hitachi ’s new Director Series LCD Monitors

Just 1.5 inches…

G




KEYLINEAPPROVAL

Magnolia is proud to have partnered with Madison & Mulholland to create special

VIP Gift Bags for customers who came out to support the Rising Star Series Events.

These events, hosted inside select Magnolia locations, benefit local charities that

support the arts and young artists. They recently featured one of today’s most

promising young filmmaking talents, Trevor White. Trevor has just completed his

most recent independent film ”Day 21“ and is now focusing on making his

feature-length directing debut.

Madison and Mulholland is a VIP gift bag and product placement company. They create gift bags for film,television and music award seasons. Their gift bags have been delivered to celebrities, the media, andentertainment and sports industry VIPs. Their bags can be seen in various magazines, from Malibu to theHamptons! From VH1 to Fox! And the BBC (locally, nationally, and internationally). For more information onhow you can have a Madison & Mulholland Gift Bag at your next event, visit MadisonandMulholland.com

Some gift bags go to

movie stars.Others to “Rising Stars.”

O n e S p e a k e r S u r r o u n d S o u n d ?

one of the best I’ve heard comes from our friends at

Definitive Technology. Patented Spatial Array™

technology uses subtle, yet complex, directional cues to

completely free the sound of this speaker’s 9 precisely

aligned drivers from the box. Altogether it convinces your

ears and your brain that you’re surrounded by a full set of

Definitive Technology loudspeakers.

Now I’m guessing you’re a bit skeptical. Yet when I

first heard the SSA 50 at the Consumer Electronics Show in

January, I was blown away. The three-dimensional sound

field that it produced from this 9-driver sound bar was truly

impressive. On several occasions my colleagues and I

looked over our shoulder to make sure the Definitive

salespeople weren’t pulling a prank on us with hidden

speakers—it sounded that real.

Audiophile-grade sound quality

Yet what was just as impressive as the surround effect, was

the sound quality. Many bar-type speakers we’ve heard

have fallen short of the kind of basic sound performance

we want for our customers. It is here that the Definitive

SSA-50 really shines. With music and soundtracks we hear

the kind of audiophile-grade sound quality that we’ve come

to expect from Definitive—rich, clear and accurate.

At 461/4" wide, the SSA-50 is perfect for a TV that’s

50" and larger. A smaller model designed to fit 40" to 46"

TVs will be available this summer. Both are crafted in

aircraft-grade aluminum (in either black or brushed

aluminum finish) and can easily be wall mounted with

the included hardware. So, if you feel that traditional

surround speakers are not the right fit in your

room, visit the nearest Magnolia Audio

Video to hear the Definitive SSA-50 for

yourself. I think you’ll believe.

Carey Poynter,

Director of Home Audio,

Magnolia Audio Video

believe.n ever . . . ever . . . ever. That’s what I would have said

years ago if you had told me you could get an expressive

surround experience from a single speaker. Yes, sound

reflects around the room, and even a professionally

imaged stereo setup with a subwoofer can dramatically

alter a room’s acoustics. Yet, in my mind, a “grab you in

your seat” surround sound experience was reserved for 5

and 7 speakers painstakingly positioned about the room.

Now don’t get me wrong. If you love the theater-

style experience, there is still nothing that beats the

dynamics and acoustic imaging of a full surround sound

system. Still, there are some areas of your home where

it’s inconvenient to accommodate all the speakers and

wires. Spaces in your home such as bedrooms, game

rooms, smaller family rooms and wide-open floor plans can

present decorating and wiring challenges that make it

impractical to accommodate all the speakers you need.

Introducing the Mythos Solo Surround Array

While several manufacturers have developed

single-speaker surround solutions for

situations just like these,

. . . convinces your ears and yourbrain that you’re surroundedby a full set of loudspeakers.[


F INAL RELEASE



34382_46-47.DefTech.MAV.Event.qxp 6/12/08 3:12 PM Page 1

KEYLINEAPPROVAL

Magnolia is proud to have partnered with Madison & Mulholland to create special

VIP Gift Bags for customers who came out to support the Rising Star Series Events.

These events, hosted inside select Magnolia locations, benefit local charities that

support the arts and young artists. They recently featured one of today’s most

promising young filmmaking talents, Trevor White. Trevor has just completed his

most recent independent film ”Day 21“ and is now focusing on making his

feature-length directing debut.

Madison and Mulholland is a VIP gift bag and product placement company. They create gift bags for film,television and music award seasons. Their gift bags have been delivered to celebrities, the media, andentertainment and sports industry VIPs. Their bags can be seen in various magazines, from Malibu to theHamptons! From VH1 to Fox! And the BBC (locally, nationally, and internationally). For more information onhow you can have a Madison & Mulholland Gift Bag at your next event, visit MadisonandMulholland.com

Some gift bags go to

movie stars.Others to “Rising Stars.”

O n e S p e a k e r S u r r o u n d S o u n d ?

one of the best I’ve heard comes from our friends at

Definitive Technology. Patented Spatial Array™

technology uses subtle, yet complex, directional cues to

completely free the sound of this speaker’s 9 precisely

aligned drivers from the box. Altogether it convinces your

ears and your brain that you’re surrounded by a full set of

Definitive Technology loudspeakers.

Now I’m guessing you’re a bit skeptical. Yet when I

first heard the SSA 50 at the Consumer Electronics Show in

January, I was blown away. The three-dimensional sound

field that it produced from this 9-driver sound bar was truly

impressive. On several occasions my colleagues and I

looked over our shoulder to make sure the Definitive

salespeople weren’t pulling a prank on us with hidden

speakers—it sounded that real.

Audiophile-grade sound quality

Yet what was just as impressive as the surround effect, was

the sound quality. Many bar-type speakers we’ve heard

have fallen short of the kind of basic sound performance

we want for our customers. It is here that the Definitive

SSA-50 really shines. With music and soundtracks we hear

the kind of audiophile-grade sound quality that we’ve come

to expect from Definitive—rich, clear and accurate.

At 461/4" wide, the SSA-50 is perfect for a TV that’s

50" and larger. A smaller model designed to fit 40" to 46"

TVs will be available this summer. Both are crafted in

aircraft-grade aluminum (in either black or brushed

aluminum finish) and can easily be wall mounted with

the included hardware. So, if you feel that traditional

surround speakers are not the right fit in your

room, visit the nearest Magnolia Audio

Video to hear the Definitive SSA-50 for

yourself. I think you’ll believe.

Carey Poynter,

Director of Home Audio,

Magnolia Audio Video

believe.n ever . . . ever . . . ever. That’s what I would have said

years ago if you had told me you could get an expressive

surround experience from a single speaker. Yes, sound

reflects around the room, and even a professionally

imaged stereo setup with a subwoofer can dramatically

alter a room’s acoustics. Yet, in my mind, a “grab you in

your seat” surround sound experience was reserved for 5

and 7 speakers painstakingly positioned about the room.

Now don’t get me wrong. If you love the theater-

style experience, there is still nothing that beats the

dynamics and acoustic imaging of a full surround sound

system. Still, there are some areas of your home where

it’s inconvenient to accommodate all the speakers and

wires. Spaces in your home such as bedrooms, game

rooms, smaller family rooms and wide-open floor plans can

present decorating and wiring challenges that make it

impractical to accommodate all the speakers you need.

Introducing the Mythos Solo Surround Array

While several manufacturers have developed

single-speaker surround solutions for

situations just like these,

. . . convinces your ears and yourbrain that you’re surroundedby a full set of loudspeakers.[


F INAL RELEASE



34382_46-47.DefTech.MAV.Event.qxp 6/12/08 3:12 PM Page 1

THE PRESTIGE

Suspense. Magic. Murder. All set in 19th century

London. This 2006 Christopher Nolan film, starring

Hugh Jackman, Christian Bale, Michael Caine and

Scarlett Johansson is a personal favorite of Magnolia

System Designer Tony Bailey. He sat down to talk

about why this is the movie he grabs when he

wants to blow customers away.


...if you have a systemthat you think is greatnow, you haven’treally heard or seen it until you put in aBlu-ray disc | Tony Bailey

KINGDOM OF HEAVEN

An epic tale about the Christian Crusades. Set in the

late 1100s in Jerusalem, Kingdom of Heaven has it

all. The battle scenes. A breathtaking soundtrack. And

sweeping landscapes that draw viewers in at every

corner. Magnolia System Designer Joe Lanzetti talks

about why Ridley Scott’s 2005 movie, Kingdom of

Heaven, starring Orlando Bloom and Liam Neeson,

is one of his favorites to show customers that walk

into the store.

M Magazine: Why do you like to demo Kingdom of

Heaven for your customers?

Joe Lanzetti: I still think it is one of the most beautiful

films out there as far as a demo goes because it

encapsulates everything about video and audio in a

single sheet. It also covers a wide range of

M Magazine: Why do you like to demo The Prestige

for your customers?

Tony Bailey: With a lot of movies, if you want to show

something in the movie that will give the customer an

idea of what the theater is really like, you have to jump

to chapter 4, chapter 16…somewhere in the middle of

the movie. And, if the person hasn’t seen the movie

before, you’re scared of ruining the movie for them.

With The Prestige, I can play the first four minutes and

that takes care of it.

M Magazine: What happens in those first four minutes?

Tony Bailey: It starts off very quiet. Then, there’s a slow

pan across a hillside under a bunch of pine trees with a

bunch of black top hats sitting on top of pine needles,

and you can really see the details. You can hear the

wind building and getting a little louder. Then, all of

a sudden, a voice comes out of the center and says,

“Are you watching?” Every time I show it to customers,

they’re startled by the voice. They get an idea what

the movie is about and how great Blu-ray is almost

immediately.

M Magazine: Is it the sound or the picture that benefits

most from Blu-ray?

Tony Bailey: Having a great picture is important, but I

think audio is even more important. You’re drawn into

an environment, not by the visual, but by the sound.

That’s why people pay to see movies in a theater.

M Magazine: What do you want your customers to

know about Blu-ray?

Tony Bailey:The nice thing about Blu-ray is if you have

a system that you think is great now, you haven’t really

heard or seen it until you put in a Blu-ray Disc.

M Magazine: What happens after you demo the first

four minutes of The Prestige?

Tony Bailey: Every time I do the demo, customers want

to see the rest of the movie.

video…dark scenes, light scenes, highly detailed,

and then very drab and dreary. It covers all of the

bases, so you can do multiple demos off of one disc.

M Magazine: How about audio? Is the music

important?

Joe Lanzetti: The soundtrack really complements the

video. When you see the details and the production

value of the movie and hear the music, you get drawn

into the picture—more so than if it was on DVD. The

details are there, and it really heightens the experience.

M Magazine: What are customers most surprised

about when you demo Kingdom of Heaven?

Joe Lanzetti: When I demo a scene where the army

of Jerusalem comes down and they can actually

count how many soldiers are in the army. Where as

before, it would look like a blur of people. When

showcased on a good system, you can see all of their

armor and all of their weapons. It brings a new level to

the word epic.

M Magazine: How is the Blu-ray version of this

movie different?

Joe Lanzetti: Because Blu-ray’s capacity is greater for

storage than DVD was. One thing that really helped

Kingdom of Heaven was that it was a director’s cut that

came out on Blu-ray the first time vs. the theatrical

release of the movie when it first came out. When you

watch the theatrical version vs. the Blu-ray version, it’s

a pretty different movie.

M Magazine: Are there old movies that people will

rediscover because of Blu-ray?

Joe Lanzetti:Yes. There are movies that were epics in

their day, and they were unappreciated because they

were visually not as impressive at home as they

were in the theater. I do believe that Blu-ray will

bring out more of these movies.

It brings a new level tothe word epic | Joe Lanzetti

Step inside a Magnolia demo room

and you’ll notice something different. The demo has gone Blu-ray. With the format war

over and more and more movies being released on Blu-ray, our system designers and

sales professionals have found a thrilling new way to give you a great demo.

demoit:blu-ray

[

[

We stock close to 400 new movies, rereleasedfavorites and concert videos in the high-definition

standard—Blu-ray Disc. And, if we don’t haveyour personal pick in stock, we can order

available titles for you.

Feel the music. Experience the picture. Don’t miss a detail.

Your home theater has never looked or sounded better with Blu-ray.

are now inside Magnolia Audio Video.

F INAL RELEASE



34382_48-IBC_BluRay.qxp 6/12/08 12:38 PM Page 1

THE PRESTIGE

Suspense. Magic. Murder. All set in 19th century

London. This 2006 Christopher Nolan film, starring

Hugh Jackman, Christian Bale, Michael Caine and

Scarlett Johansson is a personal favorite of Magnolia

System Designer Tony Bailey. He sat down to talk

about why this is the movie he grabs when he

wants to blow customers away.


...if you have a systemthat you think is greatnow, you haven’treally heard or seen it until you put in aBlu-ray disc | Tony Bailey

KINGDOM OF HEAVEN

An epic tale about the Christian Crusades. Set in the

late 1100s in Jerusalem, Kingdom of Heaven has it

all. The battle scenes. A breathtaking soundtrack. And

sweeping landscapes that draw viewers in at every

corner. Magnolia System Designer Joe Lanzetti talks

about why Ridley Scott’s 2005 movie, Kingdom of

Heaven, starring Orlando Bloom and Liam Neeson,

is one of his favorites to show customers that walk

into the store.

M Magazine: Why do you like to demo Kingdom of

Heaven for your customers?

Joe Lanzetti: I still think it is one of the most beautiful

films out there as far as a demo goes because it

encapsulates everything about video and audio in a

single sheet. It also covers a wide range of

M Magazine: Why do you like to demo The Prestige

for your customers?

Tony Bailey: With a lot of movies, if you want to show

something in the movie that will give the customer an

idea of what the theater is really like, you have to jump

to chapter 4, chapter 16…somewhere in the middle of

the movie. And, if the person hasn’t seen the movie

before, you’re scared of ruining the movie for them.

With The Prestige, I can play the first four minutes and

that takes care of it.

M Magazine: What happens in those first four minutes?

Tony Bailey: It starts off very quiet. Then, there’s a slow

pan across a hillside under a bunch of pine trees with a

bunch of black top hats sitting on top of pine needles,

and you can really see the details. You can hear the

wind building and getting a little louder. Then, all of

a sudden, a voice comes out of the center and says,

“Are you watching?” Every time I show it to customers,

they’re startled by the voice. They get an idea what

the movie is about and how great Blu-ray is almost

immediately.

M Magazine: Is it the sound or the picture that benefits

most from Blu-ray?

Tony Bailey: Having a great picture is important, but I

think audio is even more important. You’re drawn into

an environment, not by the visual, but by the sound.

That’s why people pay to see movies in a theater.

M Magazine: What do you want your customers to

know about Blu-ray?

Tony Bailey:The nice thing about Blu-ray is if you have

a system that you think is great now, you haven’t really

heard or seen it until you put in a Blu-ray Disc.

M Magazine: What happens after you demo the first

four minutes of The Prestige?

Tony Bailey: Every time I do the demo, customers want

to see the rest of the movie.

video…dark scenes, light scenes, highly detailed,

and then very drab and dreary. It covers all of the

bases, so you can do multiple demos off of one disc.

M Magazine: How about audio? Is the music

important?

Joe Lanzetti: The soundtrack really complements the

video. When you see the details and the production

value of the movie and hear the music, you get drawn

into the picture—more so than if it was on DVD. The

details are there, and it really heightens the experience.

M Magazine: What are customers most surprised

about when you demo Kingdom of Heaven?

Joe Lanzetti: When I demo a scene where the army

of Jerusalem comes down and they can actually

count how many soldiers are in the army. Where as

before, it would look like a blur of people. When

showcased on a good system, you can see all of their

armor and all of their weapons. It brings a new level to

the word epic.

M Magazine: How is the Blu-ray version of this

movie different?

Joe Lanzetti: Because Blu-ray’s capacity is greater for

storage than DVD was. One thing that really helped

Kingdom of Heaven was that it was a director’s cut that

came out on Blu-ray the first time vs. the theatrical

release of the movie when it first came out. When you

watch the theatrical version vs. the Blu-ray version, it’s

a pretty different movie.

M Magazine: Are there old movies that people will

rediscover because of Blu-ray?

Joe Lanzetti:Yes. There are movies that were epics in

their day, and they were unappreciated because they

were visually not as impressive at home as they

were in the theater. I do believe that Blu-ray will

bring out more of these movies.

It brings a new level tothe word epic | Joe Lanzetti

Step inside a Magnolia demo room

and you’ll notice something different. The demo has gone Blu-ray. With the format war

over and more and more movies being released on Blu-ray, our system designers and

sales professionals have found a thrilling new way to give you a great demo.

demoit:blu-ray

[

[

We stock close to 400 new movies, rereleasedfavorites and concert videos in the high-definition

standard—Blu-ray Disc. And, if we don’t haveyour personal pick in stock, we can order

available titles for you.

Feel the music. Experience the picture. Don’t miss a detail.

Your home theater has never looked or sounded better with Blu-ray.

are now inside Magnolia Audio Video.

F INAL RELEASE



34382_48-IBC_BluRay.qxp 6/12/08 12:38 PM Page 1

FINAL KEYLINE


I s s u e n u m b e r t h r e e | F a l l 2 0 0 8

CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch,

between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd.,

Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164

STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm. 1 90-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to

special order, bonus, free, or financing offers, open-box, clearance or closeout products.

sameprice | better servicet h e M a g n o l i a p r o m i s e

Come in to one of our 13 locations, sit down inside one of our demo rooms and experience the difference. Or let us come to you.

Call 1.877.978.7243 for a FREE in-home consultation.

One of the most knowledgeable and experienced sales staffs in the businessOur system designers and installers possess a rare passion and knowledge about audio, video and home automation. And we empower them to do whatever it takes to make sure you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or even 20 years, so they know what it takes to build systems and relationships.

The best brands for the best performanceWe carefully select brands you can trust. From household names like Samsung, Sony, and iPod to some of the most sought-after brands in high-performance audio and video, including McIntosh, MartinLogan and Pioneer Elite. We always start with quality.

Brought to life by our own professional install teamOur elite programmers, engineers and installers are all dedicated to building your dream system. They’re the ones that take it from product in a box to a system that comes alive in your hands, at your home. We’re not done when the wires are hidden and the TV is on the wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience.

The right priceThere’s a litany of other things we do to ensure the best possible shopping experience foryou. From one of the industry’s best 90-day price protection1 policies to our customizedfinancing plans to fit any need, our promise is simple. Same price, better service. Wealso service the products we sell, helping to ensure a long life for your favorite products.

F INAL RELEASE


PRINT SCALE: 88%LIVE: 14.25x9.875TRIM: 16.875x10.875BLEED: 17x11.125Colors: 4Pub: TRAFFIC: PricePA: gsPREV PA:CBM:AE:CD:AD: Clift/ReadeCW:Print Prod:___: Legal___: Proofreader

Ma

gn

ol

ia

|B

ri

ng

in

gi

ns

pi

ra

ti

on

to

yo

ur

sp

ac

e™

Is

su

en

um

be

rt

hr

ee

|F

al

l2

00

8

34382_BC-FC 6/11/08 3:46 PM Page 1

Documents

FINAL RELEASE KEYLINEstorage.bestbuy.com/usweb/magnolia/m-magazine/archives/issue-3.pdfFINAL KEYLINE Magnolia | Bringing inspiration to your space™ Issue number three | Fall 2008