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7/29/2019 Final Project for Checking Study of Students Preference Towa
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FINAL PROJECT REPORT
ON
A STUDY OF YOUTH PREFERENCETOWARDS VARIOUS MOBILE
SERVICE PROVIDERS WITH
REFERENCE TO AGE GROUP OF 20
TO 30 YEARS
Submitted to
Punjab Technical University
Jalandhar
In Partial fulfillment of the
requirement for the award of
the degree of Masters in
Business Administration
Submitted by: Project
guide:
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MBA IV-B
(Session 2009-2011)Gain Jyoti Institute
OfManagement & Technology
DECLARATION
Hereby declare that the project report entitled STUDY OF YOUTH PREFERENCE
TOWARDS VARIOUS MOBILE SERVICE PROVIDERS WITH THE REFERENCE
OF AGE GROUP OF 20 TO 30 YEARS submitted for the degree of Master of
Business Administration, is my original work and the project report has not formed
the basis for the award of any diploma, degree, associate ship, fellowship or similar
other titles. It has not been submitted to any other university or institution for the
award of any degree or diploma.
Place:
Date:
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CERTIFICATE
This is to certify that Mr.RAVI BHUSHAN MBA fourth semester of GJIMT, Mohalihas completed his project report on the topic of STUDY OF YOUTH PREFERENCE
TOWARDS VARIOUS MOBILE SERVICE PROVIDERS WITH THE REFERENCE
OF AGE GROUP OF 20 TO 30 YEARS under the supervision of Mr.PRANJAL
faculty member of GJIMT.
To best of my knowledge the report is original and has not been copied or submitted
anywhere else. It is an independent work done by him.
Mr. PRANJAL
GJIMT
Mohali
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11. QUESTIONNAIR 62
S.NO. CONTENTS PAGE NO.
1. INTRODUCTION TO INDUSTRY 7
2. COMPANYS PROFILE 16
3. OBJECTIVES OF PROJECT 34
4. REVIEW OF LITERATURE 36
5. RESEARCH METHODOLOGY 40
6. RESULTS AND INTERPRETATION 42
7. LIMITATIONS OF STUDY 55
8. CONCLUSION 57
9. BIBLIOGRAPHY 59
10. ANNEXURE 61
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ACKNOWLEDGEMENT
Survey is an excellent tool for learning and exploration. No classroom routine can
substitute which is possible while working in real situations. Application of theoretical
knowledge to practical situations is the bonanzas of this survey.
Without a proper combination of inspection and perspiration, its not easy to achieve
anything. There is always a sense of gratitude, which we express to others for the
help and the needy services they render during the different phases of our lives. I
too would like to do it as I really wish to express my gratitude toward all those who
have been helpful to me directly or indirectly during the development of this project.
I would like to thank my project guide Mr. Pranjal who was always there to help and
guide me when I needed help. His perceptive criticism kept me working to make this
project more full proof. I am thankful to him for his encouraging and valuable
support. Working under him was an extremely knowledgeable and enriching
experience for me. I am very thankful to him for all the value addition andenhancement done to me.
No words can adequately express my overriding debt of gratitude to my parents
whose support helps me in all the way. Above all I shall thank my friends who
constantly encouraged and blessed me so as to enable me to do this work
successfully.
RAVI BHUSHAN
MBA
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SCOPE OF THE STUDY
As learning is a human activity and is as natural, as breathing. Despite of the fact
that learning is all pervasive in our lives, psychologists do not agree on how learning
takes place. How individuals learn is a matter of interest to marketers. They want to
teach consumers in their roles as their roles as consumers. They want consumers to
learn about their products, product attributes, potential consumers benefit, how to
use, maintain or even dispose of the product and new ways of behaving that willsatisfy not only the consumers needs, but the marketers objectives.
The scope of my study restricts itself to the analysis of students preferences,
perception of different mobile service providers. The scope of my study is also
restricts itself to GJIMT only.
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Chapter-1
IntroductionTo
Industry
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Telecom Industry in India
The Indian telecommunication industry is the world's fastest growing industrywith 791.38 million mobile phone subscribers as of February 2011. It is also thesecond largest telecommunication network in the world in terms of number ofwireless connections after China
As the fastest growing telecommunications industry in the world, it is projected thatIndia will have 1.159 billion mobile subscribers by 2013. Furthermore, projections byseveral leading global consultancies indicate that the total number of subscribers in
India will exceed the total subscriber count in the China by 2013. The industry isexpected to reach a size of US$76.57 billion) by 2012 at a growth rate of over 26 percent, and generate employment opportunities for about 10 million people during thesame period. According to analysts, the sector would create direct employment for2.8 million people and for 7 million indirectly.[ In 2008-09 the overall telecom equipmentsrevenue in India stood at US$30.38 billion during the fiscal, as againstUS$25.61 billion ayear before
Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred
byte growth in demand in countries like India and China.- Indias mobile phone
subscriber base is growing at a rate of 82.2%. China is the biggest market in Asia
Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific.
Compared to that India s share in Asia Pacific Mobile Phone market is 6.4%.
Considering the fact that India and China have almost comparable populations,
Indias low mobile penetration offers huge scope for growth.
India with a strong population of over 1.2 Billion, it has become one of the
most dynamic and promising telecom markets of the world. In recent times, the
country has emerged as one of the fastest growing telecom markets in the world.
India's telecom Industry has shown massive upsurge in the recent years in all
respects of industrial growth. During2007-2011, the country witnessed the number
of phones increasing more than five time and total tele-density rising from 38.2%.
to 64% .From the status of state monopoly with very limited growth, it has grown in
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to the level of an industry. Telephone, whether fixed landline or mobile, is an
essential for the people of India. This changing phase was possible with the
economic development that followed the process of structuring the economy in the
capitalistic pattern. Removal of restrictions on foreign capital investment and
industrial de-licensing resulted in fast growth of this sector. Till 2000, though
cellular phone companies were present, fixed landlines were popular in most parts
of the country. With government of India setting up the Telecom Regulatory
Authority of India, and measures to allow new players country, the featured
products in the segment came in to prominence.
Today the industry offers services such as fixed landlines, WLL,
GSM mobiles, CDMA and IP services to customers. Increasing competition among
players allowed the prices drastically down by making the mobile facility accessible
to the urban middle class population, and to a great extends in the rural areas.
Even for small shopkeepers and factory workers a phone connection is not an
unreachable luxury. Major players in the sector are BSNL, MTNL, Bharti
Teleservices, Vodafone-Essar, , Tata, Idea Cellular, etc.
After the liberalization of the Indian Telecom Sector in 1994, the Indian
cellular market witnessed a surge in cellular services. By 2005, there were a total of
12 players in the market with the five major players being Bharti Tele-Ventures
Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited
(Hutch), Idea Cellular limited (Idea) and Reliance Communication. All the players
except Reliance offered services based on the Global System for Mobile (GSM) 4
technology. Reliance provided services based on Code Division Multiple Access
(CDMA)5 technology as well as GSM. As competition in the telecom arena
intensified, service providers took new initiatives to woo customers. Prominent
among these were - celebrity endorsements, loyalty rewards, discount coupons,business solutions and talk time schemes. The most important consumer segments
in the cellular industry were the youth segment and the business class segment.
The youth segment was the largest and fastest growing segment and
was therefore targeted most heavily by cellular service providers. Bharti Tele-
Ventures adopted celebrity endorsement as its chief promotional strategy. By 2o15 it
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emerged the unprecedented leader commanding the largest market share in the
cellular service market. .Today, The Indian telecom sector has repeatedly has
throwing up strong numbers over the past few years. This has been the outcome of
reduction in tariffs, availability of cheaper handsets, micro prepaid cards, the overall
growth in the economy, and favorable demographics amongst others generally
affirmative factors. While more sector-specific measures like a well crafted telecom
policy and its timely execution has catapulted the telecom story on a high growth
trajectory. We have been witness to how mobile phones, from being luxuries during
the initial years of their launch, have changed to being a necessity in the urban and
semi urban areas. As a consequence, Indian telecom companies have been rapidly
growing in size and expanding their reach. During this turbo-changed growth, we
still have a long way to go in terms of increasing coverage and
Teledensity. Owing to sheer size, growth potential and high growth of Indian telecom
market, sector has been attracting and continues to attract the attention of not just
the Indian conglomerates but also foreign players as is evident from number of
bidders that have lined up to pick up a stake in the on going Hutch-Essar sale.
The sector is expected to continue to be a star performer owing to the congenialenvironment within which it thrives. The targets as set out by the Department ofTelecommunications (DOT) for total number of subscribers also seem well within thereach at the moment with the Indian Cellular Mobile Services Providers (CMSPs)adding about 6m subscribers each month. The Indian Telecommunications network
crossed 261 million mark In March 2008 and it is now the fifth largest in the worldand the second largest among the emerging economies of Asia.. Indias total mobilephone subscription touched 791.38 million towards the end of the month, theTelecom Regulatory Authority of India (TRAI) sThere was a marginal drop in the number of wireline phones during the month. Butthe total number of phone subscribers (both wireless and wireline) rose to 826.25million, resulting in a tele-density of 69.29. India is the fastest-growing wirelessphone market in the world, and the second in terms of numbers after
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INVESTMENT AND GROWTH
In 2009-2010, the telecom industry witnessed a growth of 21% with a total revenue
of Rs. 250000 crores, and the total investment rising to Rs.625000 crores. It is
projected that the telecom industry will be enjoying over 150% growth in the next 4-6
years. The growth also requires a huge investment by the players in the sector.
Bharti Airtel is planning to invest about $95 billion by the year 2015
Liberalization policy and some socio-economic factors are mainlyresponsible for the immense growth in the sales volumes. The lifestyle of the people
has changed. They need to be connected to the other people all the time. With the
lowering down of the tariffs the affordability of the mobile phones has increased. The
finance sector has also come up with loans for handsets on 0% interest. Mobile
services providers are also expanding their coverage area by installing more and
more antennas and other equipments. The telecom sector in the country has already
adopted the latest technological advancements to cater to the demands of the
growing market. Telecom Expo India, Convergence India, VAS India and IPTV India
being organized year to year. Providers have been asked to cut down their roaming
rentals as well as their long distance and international call tariffs
History of Indian Telecommunications
Started in 1851 when the first operational land lines were laid by the government
near Calcutta (seat of British power). Telephone services were introduced in India in
1881. In 1883 telephone services were merged with the postal system. Indian Radio
Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the
foreign telecommunication companies were nationalized to form the Posts,
Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of
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Communications. Telecom sector was considered as a strategic service and the
government considered it best to bring under state's control.
The first wind of reforms in telecommunications sector began to flow in
1980s when the private sector was allowed in telecommunications equipment
manufacturing. In 1985, Department of Telecommunications (DOT) was established.
It was an exclusive provider of domestic and long-distance service that would be its
own regulator (separate from the postal system). In 1986, two wholly government-
owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for
international telecommunications and Mahanagar Telephone Nigam Limited (MTNL)
for service in metropolitan areas.
In 1990s, telecommunications sector benefited from the general opening
up of the economy. Also, examples of telecom revolution in many other countries,
which resulted in better quality of service and lower tariffs, led Indian policy makers
to initiate a change process finally resulting in opening up of telecom services sector
for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to
give a comprehensive roadmap for the Indian telecommunications sector. In 1997,
Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act
as a regulator to facilitate the growth of the telecom sector. New National Telecom
Policy was adopted in 1999 and cellular services were also launched in the same
year. Telecommunication sector in India can be divided into two segments: Fixed
Service Provider (FSPs), And Cellular Services. Fixed line services consist of basic
services, national or domestic long distance and international long distance services.
The state operators (BSNL and MTNL), account for almost 90 per cent of revenues
from basic services. Private sector services are presently available in selective
urban areas, and collectively account for less than 5 per cent of subscriptions.
However, private services focus on the business/corporate sector, and offer reliable,
high- end services, such as leased lines, ISDN, closed user group and
videoconferencing. Cellular services can be further divided into two categories:
Global System for Mobile Communications (GSM) and Code Division Multiple
Access (CDMA). Airtel, Vodafone-Hutch, and Idea Cellular dominate the GSM
sector, while Reliance and Tata Indicom dominate the CDMA sector. Opening up of
international and domestic long distance telephony services are the major growth
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drivers for cellular industry. Cellular operators get substantial revenue from these
services, and compensate them for reduction in tariffs on airtime, which along with
rental was the main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has driven demand.
Classification of Telecommunication services
1. Basic services
2. Cellular services
3. Internet Service Provider (ISP)
Cellular Service
Overview
1. There are five private service operators in each area, and an incumbent
state operator. Almost 80% of the cellular subscriber base belongs to the
pre-paid segment.
2. The DoT has allowed cellular companies to buy rivals within the same
operating circle provided their combined market share did not exceed 67
per cent. Previously, they were only allowed to buy companies outside
their circle.
Growth Drivers
Opening up of international and domestic long distance telephony services
are growth drivers in the industry. Cellular operators now get substantial
revenue from these services, and compensate them for reduction in tariffs
on airtime, which along with rental was the main source of revenue. The
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reduction in tariffs for airtime, national long distance, international long
distance, and handset prices has driven demand.
The Key players in the Telecom Market in India
Cellular Service provider:
1. BSNL
2. Airtel3. Vodafone
4. Reliance
5. Tata indicom
6. Idea
Subscribers
Wireless subscribers crosses 758 million mark
Tele density reaches 64.20%
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The total number of telephone subscribers has reached 758 million at the end of
February 2011 as compared to 700.87 million in January 2011. The overall
teledensityhas increased to 64.20% in February 2011 as compared to 60.52% in
January 2011.In the wireless segment; 20 million subscribers have been added in
February 2011 while 19.00 million subscribers were added in january2011. The total
wireless Subscribers (GSM, CDMA & WLL(F)) base reaches 791..29 million at the
end of March 2011.
The wire line segment subscriber base stood at 39.73 million with a
decrease of 0.16 million at the end of August 2007. Circle wise wire line subscriber
base of service providers is given at following chart..
Market Share of the Telecom Company in India
Service Provider wise Market Share as on 28.02.2011
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Chapter-2
Companies
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Introduction
Company Profile
INTRODUCTION
Bharti Airtel, Indias leading telecom services provider, along with fifteen other global
telecommunications majors, today signed a formal construction and maintenance agreementin London to build the Europe India Gateway (EIG) cable system. The first direct, high-
bandwidth optical-fiber submarine cable system from India to United Kingdom will cost
more than US$ 700 million and significantly enhance capacity and diversity to connect India
to the Middle East and Europe. The 15,000-kilometer (9,000-mile) cable system will connect
13 countries across three continents and is expected to carry commercial traffic by second
quarter 2010.
Airtel is the only Indian service provider to be a part of this consortium, and will be operating
the cable landing station in Mumbai. The other members of the EIG cable consortium include
AT&T, BT, C&W, Djibouti Telecom, Du, Gibtelecom, IAM, Libyan Telecom, MTN Group
Ltd., Omantel, PT Comunicaes-S.A, Saudi Telecom Company, Telecom Egypt, Telkom
SA Ltd, and Verizon Business. The state-of-the-art, next generation cable system is designed
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to provide up to 3.84 terabits (Tbps) using dense-wavelength-division-multiplexing
(DWDM) technology to provide upgradeable transmission facilities that support Internet, e-
commerce, video, data and voice. The EIG consortium has signed construction and supply
agreements with Alcatel-Lucent and Tyco Telecommunications. Bharti Airtel formerly
known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile
phone and Fixed Network operators. With more than 118 million subscriptions as of
13th February 2010[2] It offers its mobile services under the Airtel brand and is
headed by Sunil Mittal. The company also provides telephone services and Internet
access over DSL in 14 circles. The company complements its mobile, broadband &
telephone services with national and international long distance services. The
company also has a submarine cable landing station at Chennai, which connects the
submarine cable connecting Chennai and Singapore. The company provides reliable
end-to-end data and enterprise services to the corporate customers by leveraging its
nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile
circles, VSATs, ISP and international bandwidth access through the gateways and
landing station.
Airtel is the largest cellular service provider in India in terms of number of
subscribers. Bharti Airtel owns the Airtel brand and provides the following services
under the brand name Airtel: Mobile Services (using GSM Technology), Broadband
& Telephone Services (Fixed line, Internet Connectivity(DSL) and Leased Line),
Long Distance Services and Enterprise Services (Telecommunications Consulting
for corporates).Leading international telecommunication companies such as
Vodafone and SingTel held partial stakes in Bharti Airtel
In April 2006 Bharti Global Limited was awarded a telecommunications
license in Jersey in the Channel Islands by the local telecommunications regulator
the JCRA. In September 2006 the Office of Utility Regulation in Guernsey awarded
Guernsey Airtel with a mobile telecommunications license. In May 2007 Jersey Airtel
and Guernsey Airtel announced the launch of a relationship with Vodafone for island
mobile subscribers. In July 2007, Bharti Airtel signed an MoU with Nokia-Siemens
for a 900 million dollar expansion of its mobile and fixed network.[3] In August 2007,
the company announced it will be launching a customized version of Google search
engine that will provide an 'array of services' to its broadband customers.
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INTRODUCTION
A DREAM COME TRUE
The Late Dhirubhai Ambani dreamt of a digital India an India where the common
man would have access to affordable means of information and communication.
Dhirubhai, who single-handedly built Indias largest private sector company virtually
from scratch, had stated as early as 1999: Make the tools of information and
communication available to people at an affordable cost. They will overcome the
handicaps of illiteracy and lack of mobility.
It was with this belief in mind that Reliance Communications (formerly
Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fibre optic
backbone. This backbone was commissioned on 28 December 2002, the auspicious
occasion of Dhirubhais 70th birthday, though sadly after his unexpected demise on
6 July 2002.
Reliance Communications has a reliable, high-capacity, integrated (both
wireless and wire line) and convergent (voice, data and video) digital network. It is
capable of delivering a range of services spanning the entire infocomm (information
and communication) value chain, including infrastructure and services for
enterprises as well as individuals, applications, and consulting.
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Today, Reliance Communications is revolutionizing the way India
communicates and networks, truly bringing about a new way of life.
Reliance Communications (formerly Reliance Infocomm), along with
Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures
(RCoVL). According to National Stock Exchange data, Anil Ambani controls 66.75
per cent of the company, which accounts for more than 1.36 billion shares of the
company.[1]Reliance Infocomm is an Indian telecommunications company. It is the
flagship company of the Reliance-Anil Dhirubhai Ambani Group, comprising of
power (Reliance Energy), financial services (Reliance Capital) and telecom
initiatives of the Reliance ADA Group. Reliance Infocomm is currently managed by
Anil Dhirubhai Ambani.It uses CDMA2000 1x technology
HISTORY
Dhirubhai Ambani founded reliance Infocomm. Between 1999 to 2002 Reliance
Infocomm built 60,000 km of fiber optic backbone in India. This network was
commissioned on December 28, 2002.
FOOTPRINT
At present, Reliance Telecom's GSM cellular services are available in 340 towns
within its eight-circle footprint. Reliance's CDMA services are available in 19 states
and cover about 65% of the country, state wise. Reliance Infocomm also offered for
the first time in India, mobile data services through its R-World mobile portal. This
portal leverages the data capability of the CDMA 1X network.
BUSINESS REVIEW
Third-quarter net income fell 57 percent from a year ago to 4.8 billion rupees ($106million), . While that beat the 3.6 billion rupee average analysts estimate compiledby Bloomberg, sales and earnings before interest, tax, depreciation and amortizationmissed projections.EBITDA declined 8 percent from a year earlier to 16.68 billion rupees in the thirdquarter, according to the statement. Net sales fell 5.9 percent to 48.2 billion rupees,missing the 52.7 billion rupees average of 31 analyst estimates. Reliance ADAGroup, whose market value lunged $2.6 billion on Feb. 9, said last week federalinvestigators examined its officials as part a probe into a government sale of telecomairwaves.
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TATA TELESERVICES
INTRODUCTION
Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technologyplatform in India. It has embarked on a growth path since the acquisition of HughesTele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the TataGroup in 2002. It launched mobile operations in January 2005 under the brand nameTata Indicom and today enjoys a pan-India presence through existing operations in
all of India's 22 telecom Circles. The company is also the market leader in the fixedwireless telephony market. The company's network has been rated as the 'LeastCongested' in India for six consecutive quarters by the Telecom Regulatory Authorityof India through independent surveys.
Tata Teleservices Limited has also become the first Indian private telecomoperator to launch 3G services in India under the brand name Tata DOCOMO,with its recent launch in all the nine telecom Circles where it bagged the 3G license.In association with its partner NTT DOCOMO, the Company finds itself favorablypositioned to leverage this first-mover advantage. With 3G, Tata DOCOMO standsto redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of
the world's leading mobile operatorsin Japan, the company is the clear marketleader, used by nearly 55 per cent of the country's mobile phone users.
Tata Teleservices Limited also has a significant presence in the GSM space,through its joint venture with NTT DOCOMO of Japan, and offers differentiatedproducts and services under the Tata DOCOMO brand name. Tata DOCOMO arisesout of the Tata Group's strategic alliance with Japanese telecom major NTTDOCOMO in November 2008. Tata DOCOMO has received a pan-India license tooperate GSM telecom servicesand has also been allotted spectrum in 18 telecomCircles. The company has rolled out GSM services in all of these 18 telecom Circlesin the quick span of just over a year.
Tata DOCOMO marks a significant milestone in the Indian telecom landscape, andhas already redefined the very face of telecoms in India, being the first to pioneer theper-second tariff optionpart of its 'Pay for What You Use' pricing paradigm. Tokyo-based NTT DOCOMO is one of the world's leading mobile operatorsin theJapanese market, the company is the clear market leader, used by over 50 per centof the country's mobile phone users.
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The Tata Teleservices Limited bouquet comprises four other brands as wellVirginMobile, Walky (which is the brand for fixed wireless phones), the Photon family (thecompany's brand that provides a variety of options for wireless mobile broadbandaccess, and T24. TTSL recently entered into a strategic partnership agreement withIndian retail giant Future Group to offer mobile telephony services under a newbrand nameT24on the GSM platform. The exciting new brand was unveiled inFebruary and the company announced the commercial launch of GSM operationsunder the brand name T24 in June, starting with the city of Hyderabad. It has nowlaunched T24 GSM services in Kolkata, Bhubaneswar, Lucknow and Ahmedabad.
Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd,serves over 85 million customers in more than 450,000 towns and villages acrossthe country, with a bouquet of telephony services encompassing Mobile Services,Wireless Desktop Phones, Public Booth Telephony and Wireline Services.
Tata is the direct competitor with Reliance, both CDMA operators in India.
The company provides unified telecommunication solutions including mobile, fixed
wireless, fixed line and broadband. Other competitors are Vodafone, Airtel, Aircel,
Idea, MTNL, BSNL providing GSM based mobile telephony.
The company was first in India to provide free intra network calling within
city limits. They launched a unique scheme providing lifetime rental free connectivity
on its mobile and fixed wireless for a one time charge.Tata Teleservices is part of
the INR Rs. 315000 Crore (US$ 70 billion) Tata Group, that has over 87 companies,
over 250,000 employees and more than 2.8 million shareholders. With a committed
investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY 2006), the Group
has a formidable presence across the telecom value chain.
Tata Teleservices spearheads the Groups presence in the telecom
sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile
services in India with the Andhra Pradesh circle. Starting with the major acquisition
of Hughes Tele.com (India) Limited [now renamed Tata Teleservices (Maharashtra)
Limited] in December 2002 the company swung into an expansion mode. With the
total Investment of Rs 19,924 Crore, Tata Teleservices has created a Pan India
presence spread across 20 circles that include Andhra Pradesh, Chennai, Gujarat,
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Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan,
Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala,
Kolkata, Madhya Pradesh and West Bengal.
Having pioneered the CDMA 3G1x technology platform in India, Tata
Teleservices has established a robust and reliable 3G ready telecom infrastructure
that ensures quality in its services. It has partnered with Motorola, Ericsson, Lucent
and ECI Telecom for the deployment of a reliable, technologically advanced
network. The company, which heralded convergence technologies in the Indian
telecom sector, is today the market leader in the fixed wireless telephony market
with a total customer base of over 8.8 million.Tata Teleservices bouquet of
telephony services includes Mobile services, Wireless Desktop Phones, Public
Booth Telephony and Wire line services. Other services include value added
services like voice portal, roaming, post-paid Internet services, 3-way conferencing,
group calling, Wi-Fi Internet, USB Modem, data cards, calling card services and
enterprise services. Some of the other products launched by the company include
prepaid wireless desktop phones, public phone booths, new mobile handsets and
new voice & data services such as BREW games, Voice Portal, picture messaging,
polyphonic ring tones, interactive applications like news, cricket, astrology, etc.
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BSNL
INTRODUCTION
Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation
Limited) is a public sector communications company in India. It is the India's
telecommunication company with 11.14% market share as on February , 2011. Its
headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane,
Janpath, and New Delhi. It has the status of Mini-ratna - a status assigned to
reputed Public Sector companies in India.
Bharat Sanchar Nigam Limited (abbreviated BSNL; is a state-owned-telecommunicaioncompany headquartered in New Delhi India BSNL is one of the largest Indian celluler
providers, with over 86.4 million subscribers as of March 2011, and the largest landlinetelephone provider in India. However, in recent years the company's revenue and marketshare plunged into heavy losses due to intense competition in Indian telecommunicationssector.
It has footprints throughout India except for the metropolitan cities of Mumbai and
New Delhi which are managed by MTNL.. BSNL's earnings for the Financial Year
ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR
78.06b (US$ 1.90 billion). Today, BSNL is India's largest Telco and one of the
largest Public Sector Undertaking with estimated market value of $ 100 Billion. Thecompany is planning an IPO with in 6 months to offload 10 % to public.
Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th
largest Telecommunications Company providing comprehensive range of telecom
services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier
service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five
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years it has become one of the largest public sector unit in India.
BSNL has installed Quality Telecom Network in the country and now focusing on
improving it, expanding the network, introducing new telecom services with ICT
applications in villages and wining customer's confidence. Today, it has about 47.3
million line basic telephone capacity, 4 million WLL capacity, 20.1 Million GSM
Capacity, more than 37382 fixed exchanges, 18000 BTS, 287 Satellite Stations,
480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602
Districts, 7330 cities/towns and 5.5 Lakhs villages.
BSNL is the only service provider, making focused efforts and planned
initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no
telecom operator in the country to beat its reach with its wide network giving services
in every nook & corner of country and operates across India except Delhi & Mumbai.
Whether it is inaccessible areas of Siachen glacier and North-eastern region of the
country. BSNL serves its customers with its wide bouquet of telecom services.BSNL
is numero uno operator of India in all services in its license area. The company
offers vide ranging & most transparent tariff schemes designed to suite every
customer.BSNL cellular service, Cell One, has more than 17.8 million cellular
customers, garnering 24 percent of all mobile users as its subscribers. That means
that almost every fourth mobile user in the country has a BSNL connection. In basic
services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers
i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms.
BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers
who access Internet through various modes viz. Dial-up, Leased Line, DIAS,
Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in
the country.
BSNL has set up a world class multi-gigabit, multi-protocol convergent IP
infrastructure that provides convergent services like voice, data and video through
the same Backbone and Broadband Access Network. At present there are 0.6
million Data One broadband
Customers.
The company has vast experience in Planning, Installation, network
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integration and Maintenance of Switching & Transmission Networks and also has a
world class ISO 9000 certified Telecom Training Institute. Scaling new heights of
success, the present turnover of BSNL is more than Rs.32045billion (US $ 7 billion)
with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last
Financial year. The infrastructure asset on telephone alone is worth about
Rs.630,000 million (US $ 14.37 billion).BSNL plans to expand its customer base
from present 84 millions lines to 175 million lines by December 2012 and
infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in
the next three years. The turnover, nationwide coverage, reach, comprehensive
range of telecom services and the desire to excel has made BSNL the No. 1
Telecom Company of India.
History
The foundation of Telecom Network in India was laid by the British sometime in
19th century. The history of BSNL is linked with the beginning of Telecom in India. In 19th
century and for almost entire 20th century, the Telecom in India was operated as a
Government of India wing. Earlier it was part of erstwhile Post & Telegraph Department
(P&T). In 1975 the Department of Telecom (DoT) was separated from P&T. DoT was
responsible for running of Telecom services in entire country until 1985 when Mahanagar
Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of
Delhi and Mumbai. It is a well known fact that BSNL was carved out of Department of
Telecom to provide level playing field to private telecoms.Subsequently in 1990s the telecom
sector was opened up by the Government for Private investment, therefore it became
necessary to separate the Government's policy wing from Operations wing. The Government
of India corporatised the operations wing of DoT on October 01, 2000 and named it as
Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public sector.
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IDEA
Idea Cellular Limited was incorporated in 1995. The company is among the top fourmobile telephony players in India with an 11 per cent all-India subscribers marketshare. More importantly, it ranks third in terms of wireless revenue market share at12.7 per cent. Idea ranks second with 20.8 per cent revenue market share in nineservice areas where it holds 900MHz spectrum and which derive 48 per cent ofindustry's gross revenues (based on gross revenues for UAS and mobile licensesonly, for December 2009 quarter, as released by TRAI).
The market positioning of Idea reflects the str ength of its brand considering the factthat Idea added 14 out of its total 22 service areas in the past four years. Today it isa pan-India player with commercial operations in all 22 service areas. Its subscriberbase has grown multifold from 7.37 million in March 2006 to 63.82 million in March2010.
Idea holds 16 per cent stake in Indus Towers, a joint venture with other telecommajors Bharti Airtel and Vodafone. Indus Towers is the world's largest towercompany with over one lakh towers. In 2007, Idea was listed on the National StockExchange (NSE) and the Bombay Stock Exchange (BSE).
Idea enjoys a market leadership position in many of its operational areas. It offersGPRS on all its operating networks for all categories of subscribers, and was the firstcompany in India to commercially launch the next generation EDGE technology inDelhi in 2003. As a pioneer in technology deployment, it has been at the forefrontthrough the adoption of bio fuels to power its base stations, and by employingsatellite connectivity to reach inaccessible rural areas in Madhya Pradesh.
Idea has been a leader in the introduction of value-added services, and there aremany firsts to its credit, including a voice portal 'Say Idea', Idea TV, voice chat andinstant messenger. Tariff plans have been customer-friendly, catering to the uniqueneeds of different customer segments, for instance the 'Women's Card' caters to thespecial needs of women on the move, and 'Youth Card' covers the emerging youthsegment.
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Idea has won numerous awards and is the only Indian GSM operator to win the
prestigious GSM Association Award consecutively in the best mobile technology
category for the Best Billing and Customer Care Solution both in 2006 and in 2007,
even in the face of international competition.
NFRASTRUCTURE VENDORS
The infrastructure vendors are Siemens and Motorola.
LAUNCH OF SERVICE
Launched over six years ago under the memorable brand name of "Idea", the
Company offers cellular services in Punjab and Karnataka. Idea Karnataka launched
its services in April 1997.
Pre-paid /post-paid Service
Idea Communications Limited is presently operating Cellular Phone Services in the
states of Punjab and Karnataka. The pre-paid service in Karnataka operates under
the brand name "Simple" and In Punjab under the brand name Idea.
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VODAFONE ESSAR
Vodafone Essar, previously Hutchison Essar is a cellular operator in India that
covers 16 telecom circles in India Despite the official name being Vodafone Essar,
its products are simply branded Vodafone. It offers both prepaid and postpaid GSM
cellular phone coverage throughout India and is especially strong in the major
metros.Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz
digital GSM technology, offering voice and data services in 16 of the country's 23
licence areas.
Vodafone Essar, previously Hutchison Essar is a cellular operatorin
India that covers 16 telecom circles in India . Despite the official name being
Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid
and postpaid GSMcellular phone coverage throughout India and is especially strong
in the major metros.Vodafone Essar provides 2G services based on 900 MHz and
1800 MHz digital GSM technology, offering voice and data services in 16 of the
country's 23 licence areas.
OWNERSHIP:
Vodafone Essar is owned byVodafone 52%, Essar Group 33%, and other Indian
nationals, 15%.
On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67%
held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance
Communications, Hinduja Group, and Essar Group, which is the owner of the
remaining 33%. The whole company was valued at USD 18.8 billion . The
transaction closed on May 8, 2007.
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PREVIOUS BRANDS:
In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide,
consolidating its services under a single identity. The Company entered into
agreement with NTT Do Como to launch i-mode mobile Internet service in India
during 2007.The company used to be named Hutchison Essar, reflecting the name
of its previous owner, Hutchison. However, the brand was marketed as Hutch. After
getting the necessary government approvals with regards to the acquisition of a
majority by the Vodafone Group, the company was rebranded as Vodafone Essar.
The marketing brand was officially changed to Vodafone on 20 September2007.On
September 20, 2007 Hutch becomes Vodafone in one of the biggest brand transition
exercises in recent times.
Vodafone Essar is spending somewhere in the region of Rs 250 crores on
this high-profile transition being unveiled today. Along with the transition, cheap cell
phones have been launched in the Indian market under the Vodafone brand. There
are plans to launch co-branded handsets sourced from global vendors as well.A
popular daily quoted a Vodafone Essar director as saying that "the objective is to
leverage Vodafone Group's global scale in bringing millions of low-cost handsets
from across-the-world into India."While there is no revealing the prices of the low-
cost Vodafone handsets, the industry is abuzz that prices might start at Rs 666,
undercutting Reliance Communications' much-hyped 'Rang Barse' with cheap
handsets beginning at Rs 777.Meanwhile, Vodafone Essar sources said there would
be no discounts or subsidized handset offers -- rather handset-bundled schemes for
customers.Incidentally, China's ZTE, which is looking to set-up a manufacturing unit
in the country, is expected to provide several Vodafone handsets in India. Earlier this
year, Vodafone penned a global low-cost handset procurement deal with ZTE.
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GROWTH OF HUTCHISON ESSAR (1992-2005):
In 1992 Hutchison Whampoa and its Indian business partner established a company
that in 1994 was awarded a licence to provide mobile telecommunications services
in Mumbai (formerly Bombay) and launched commercial service as Hutchison Max
in November 1995. Analjit Singh of Max still holds 12% in company.By the time of
Hutchison Telecom's Initial Public Offering in 2004, Hutchison Whampoa had
acquired interests in six mobile telecommunications operators providing service in
13 of India's 23 licence areas and following the completion of the acquisition of BPL
that number increased to 16. In 2006, it announced the acquisition of a company
that held licence applications for the seven remaining licence areas.
In February 2007, Hutchison Telecom announced that it had
entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its
67% direct and indirect equity and loan interests in Hutchison Essar Limited for a
total cash consideration (before costs, expenses and interests) of approximately
US$11.1 billion or HK$87 billion.1992: Hutchison Whampoa and Max Group
established Hutchison Max2000: Acquisition of Delhi operations Entered Calcutta
and Gujarat markets through ESSAR acquisition2001: Won auction for licences to
operate GSM services in Karnataka, Andhra Pradesh and Chennai2003: AcquiredAirCel Digilink (ADIL - Essar Subsidiary) which operated in Rajastan, Uttar Pradesh
East and Haryana telecom circles and renamed it under Hutch brand2004:
Launched in three additional telecom circles of India namely 'Punjab', 'Uttar Pradesh
West' and 'West Bengal'2005: Acquired BPL, another mobile service provider in
India2008: Vodafone acquired Dishnet Wireless, a service provider in Orissa and
has successfully launched its services in the following circle.2008: Vodafone
launched the Apple iPhone 3G to be used on its 17 circle 2G network.Hutch was
often praised for its award winning advertisements which all follow a clean,
minimalist look. A recurrent theme is that its message Hello stands out visibly
though it uses only white letters on red background. Another recent successful ad
campaign in 2003 featured a pug named Cheeka following a boy around in unlikely
places, with the tagline,
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VIRGIN MOBILE
Virgin Mobile launched its operations as a mobile virtual network operator
(MVNO) in November 1999. As we are an MVNO, we operate a virtual network
providing a broad range of mobile communications services to our customers over
T-Mobile's network under our non-exclusive, minimum ten year term,
telecommunications supply agreement with T-Mobile, signed in January 2004.We
market our services and products under the Virgin Mobile brand, which benefits from
the strength of the Virgin brand. We believe the Virgin brand has a broad appeal
among the UK population; in 2005 Virgin was the number one most admired brand
in the UK (Source: HPI Research). The Virgin Mobile brand is now a distinct and
established brand in the UK. Our overall customer proposition and market
positioning are based on our brand values.
We offer a broad range of mobile communications products and services,
including mobile voice and non-voice services, including SMS, MMS and 3G, and
entertainment services over the Virgin Mobile Bites portal including games,
information and music services, and international roaming. We offer our products
and services through approximately 5,000 outlets in the UK, including Virgin Mobile
Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons,
Phones 4u, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths,
Toys R Us and Ryman plus hundreds of independents mobile phones dealers and
available via Shop Direct, Littlewoods, Grattan and Empire home shopping
channels. Virgin Mobile Pay Monthly (contract) is currently available in Virgin Mobile
Stores, The Car phone Warehouse, The Link, Phones 4u and at concessions in
WHSmith and at today.
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Today, in 2006 we have more than 4 million customers* who are attracted by our
simple, honest, good value proposition whether they choose to Pay Monthly or Pay
As You Go - high standards of customer service, and our compelling brand and
humorous advertising.
Virgin Mobile employs approximately 1,400 staff at three sites,
Trowbridge, London and Daventry, and has an outsourced customer service centre
operated by approximately 200 staff in Middlesbrough.
Virgin Mobile's customers were found to be the most-satisfied mobile
consumers in the pre-pay sector for two years running in 2005 and 2004, according
to the surveys by J.D. Power and Associates. Virgin Mobile is also featured in `The
Sunday Times 100 Best Companies to Work For list 2005 and is part of the
FTSE4Good Index.
Virgin Mobile started life as a joint venture between Virgin and T-Mobile. In
January 2004 in connection with the settlement of various disputes involving Virgin
Mobile, T-Mobile and certain Virgin Group companies, Virgin purchased from T-
Mobile all of the shares that T-Mobile owned in Virgin Mobile.
In July 2004 Virgin Group sold down some of this holding in Virgin Mobile,
offering 62,500,000 shares through an Initial Public Offering priced at 200p. Virgin
Mobile's shares were listed on the London Stock Exchange on 26 July 2004 and
subsequently included in the FTSE 250 index.
In December 2005, Virgin Mobile's board received an approach from ntl
Incorporated (the holding company of ntl:Telewest) with an offer to buy the
company. Discussions led to a recommended cash bid of 372p a share and on July
4th 2006 ntl Incorporated completed its acquisition of Virgin Mobile. The completion
of this deal creates the first UK company able to offer a quadruple play to
customers. This new company will be able to offer mobile and fixed line telephony,
broadband internet and television, putting it in an unrivalled position in the
communications industry.
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Chapter-3
Objectives
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OBJECTIVES OF THE STUDY
The subject matter for this research Project is to study the students preference
towards the various mobile service providers in GJIMT. This project consists of
different objectives. They are as follows:
To find out the youth preference level associated with different mobile
service providers.
To find out the youth satisfaction towards the various service providers.
To know which advertisement media puts more impact on the buying
decision of youth.
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Chapter-4
Review of
Literature
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REVIEW OF LITERATURE
The changing role of mobile communications is reflected in the increasing use of
mobile devices for e-commerce purposes. Supported by the penetration of mobile
devices and the evolution of mobile technologies, mobile commerce promises to
change the way certain business-to-consumer (B2C) activities are conducted.
Focusing on B2C markets, this paper underlines the critical role of consumer
behaviour research in mobile commerce and investigates, through an exploratory
research approach, the critical success factors towards mobile commerce diffusion.To that end, an online consumer survey ran in three European countries (Finland,
Germany and Greece). The results showed that mobile commerce (m-commerce)
penetration in Europe is in its infancy. In addition, significant differences regarding
consumer attitudes towards mobile commerce were observed among the countries
investigated. Lower prices, improved security, improved devices and effective
customer support, proved to be the critical success factors towards accelerating m-
commerce consumer adoption. It is concluded that the customisation of the
marketing mix to the specific characteristics of each target market is a key success
factor for mobile operators in Europe.
With advances in wireless networking, devices, applications and
middleware, a new area of applications has emerged. Termed mobile commerce,
these applications have attracted some interest among researchers, developers,
carriers, and content providers. One major issue is the location management support
that is needed by many location-intensive mobile commerce applications, such as
user and location-specific mobile advertising, mobile inventory management,
wireless-business reengineering, and mobile financial services. In this paper, we
address the location requirements of m-commerce applications from the user,
provider and networking perspectives. We also discuss how such requirements may
be supported by the exiting and emerging wireless networks. We also present and
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discuss several open and interesting research problems. This paper describes a
world first development of a multipoint videophone system over third generation
wireless cellular phone services using the 3G-324M circuit-based international
standard protocol. A multipoint TV phone system comprises a control server and a
multipoint control unit (MCU), and enables multipoint conferencing systems over 3G-
324M. The picture quality is 176 by 144 picture size format (QCIF) and 10fps at
64kbps constant bitrate. The control server unit controls the conference reservations
from the users, and MCU controls audio/visual processing of mixing audio and video
data. Up to eight people can join the same meeting using 3G-visual terminals over
3G-324M; also, simultaneously, 60 3G-visual terminals can be connected to the
system, and the number of terminals can be extensible according to market demand.
In this paper, the system architecture is described. Since this system enables audio-
visual communications anywhere and at anytime, audio-visual communications are
expected to penetrate the market.
The internet and the mobile phone - two technological advancements that
have profoundly affected human behaviour in the last decade - have started to
converge. The products of this association are mobile data services. Using a variety
of platforms, services are being created to enable mobile devices to perform many
activities of the traditional internet, albeit in a reduced format for mobile devices. One
area of activity is mobile (m-) banking (one of the first areas of commercial
transaction on the wireless internet). Banking is an area that has extended in many
different ways in recent years, including telephone and online banking. M-banking
provides yet another channel for banking services, and in emerging markets,
provides some possibility for becoming a primary channel. This paper examines the
strategic implications of m-banking and the strategic positioning of m-banking
services in different markets. The paper concludes with a discussion of the future for
m-banking services.
The significance of ubiquitous computing is rapidly growing on a global
scale with the current trend towards mobile computing, computer networks, and
wireless communication in business and personal usecombine framework for
location-aware applications to global mobile networks. This paper presents the
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design for a context-aware mobile information system (CAMIS). The system will
support users with location-specific information services and applications. The
system uses the concept of a non-intrusive Push to deliver information to mobile
users using cell-broadcast technology.
Web services are driving the next generation of mobile computing
applications by providing a thick abstraction layer that masks the operating systems
for any given device from the developer. Major platform vendors are now rolling out
revolutionary tools aimed at simplifying the creation and deployment of web
services. The authors have created a mobile web service based on the flexible
services architecture model for mobile communication. This paper presents a new
approach to building flexible services architecture (FSA) based web services, and
outlines the details of a sample web service that the authors have developed using
the flexible services architecture. The translator web service developed by the
authors demonstrates the flexibility and applicability of the FSA. This approach could
be quite helpful for developing any web service and for building mobile
communication applications. Mobile devices in the IEEE 802.11 wireless local area
network (WLAN) have the ability to transmit data frames at one of four transmission
rates 1Mb/s, 2Mb/s, 5.5Mb/s and 11Mb/s. This is because the commercial WLAN
transceivers are equipped with several modulation schemes. According to the
characteristics of the modulation scheme, a higher transmission rate will result in a
smaller transmission range and longer time consumption on data frame
transmission. If the channel environment is relatively clear and the transmission
distance is short, one should choose a higher transmission rate for data
transmission to maximise channel utilisation. On the contrary, a lower transmission
rate should be selected to minimise the frame loss and frame error probabilities if the
bit error rate is high. Therefore, the problem of choosing a proper transmission rate
to accommodate a varying environment is a new and valuable problem in the
wireless LANs. To our knowledge, it is very difficult and impractical to formalise an
indoor environment since the channel status is quite unstable and unpredictable.
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Chapter-5
Research
Methodology
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RESEARCH METHODOLOGY
Research is a careful investigation or inquiry especially through search for new facts
in branch of knowledge: market research specifies the information. Required to
address these issues: designs the method for collecting information: manage and
implements the data collection process analyses the results and communicates the
finding and their implications.
Survey design:
The study is a cross sectional study because the data were collected at a single
point of time. For the purpose of present study a related sample of population was
selected on the basis of convenience.
Sample Size and Design:
A sample of 75 people was taken on the basis of convenience. The actual
respondents were contacted on the basis of random sampling.
Research Period:
Research work is only carried for 3 or 4 weeks.
Research Instruments
This work is carried out through self-administered questionnaires. The questions
included were open ended, dichotomous and offered multiple choices.
Data Collection:
The data, which is collected for the purpose of study, is divided into 2 bases:
Primary Source: The data has been collected directly from respondent
with the help of structured questionnaires.
Secondary Source:The secondary data was collected from internet and
references from Library.
Data Analysis: The data is analyzed on the basis of suitable tables by using
mathematical techniques. The technique that I have used is bar graphs, Pie Charts
and Digrams.
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Chapter-7
Data Analysis &
Interpretation
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DATA ANALYSIS AND INTERPRETATION
DEMOGARPHIC FEATURES OF RESPONDENTS
1. Gender:
PARTICULARS NUMBER %AGE
MALE 56 75%
FEMALE 19 25%
Total 75 100
INTERPRETATION: The pie chart shows that out of 75 respondents 56 are male and 19 are
female..
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2 Which Cellular Service you are using?
PARTICULARS Respondents
Airtel 21Vodafone 9
BSNL 21
Reliance 19
Idea 4
Virgin 0
Tata Inducom 1
Other Services 0
Total 75
Service Providers
0
5
10
15
20
25
Airtel BSNL Idea Vodafone Reliance Virgin
INTERPRETATION: All the respondents had mobile connections except virgin the bar chart
shows that Airtel and BSNL has the maximum respondents Reliance is on third and
Vodafone at no fourth .
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3. Which connections you are having?
Connection type No. of respondents %AGE
Pre-paid 63 95%
Post-paid 12 5%Total 75 100
INTERPRETATION:
out of 75 respondents 63 respondents use pre-paid connection and only 12 respondents use
post-paid connections . .
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4(a). From where you get the information about the cellular
service you are using?
Source No. of respondents %AGE
Friends 41 61%
Dealers 8 12%
Advertisement Media 17 25%Others 9 2%
Total 75 100
INTERPRETATION:
Out of 75 respondents 61% of respondents get the information about the cellular service from
the friends and 25% from the advertisement..
4(b). If advertising media, then which of the following?
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Media NO.OF
RESPONDENTS
%AGE
TV 9 53%
Newspaper 6 12%
Hoardings 2 35%
Others 0 0
Total 17 100
INTERPRETATION: The 53% of respondents are using TV media 35% are using Hoardings
and 12% of respondents are using newspapers
5. From how long you are availing the service of these particular
service providers?
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Respondents
1 year 21
2 year 27
3 year 11
More then 3 years 16
Total 75
INTERPRETATION:Out of 100 respondents 79 respondents were satisfied with the services
of there particular service providers while only 21 were not satisfied.
6. Would you like to change your current service provider in
future?
Will Change No. of respondents %AGE
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Yes 18 24%
NO 57 76%
Total 75 100
INTERPRETATION:
Out 100 respondents 61 respondents were attracted by the coverage facility, 21 by call
charges, 2 by roaming charges, 14 by G.P.R.S while 2 were attracted by others.
7. Rank the facility that attracts you most w.r.t your service
provider on 1 to 5-likert scale?
Factor Mostsatisfied
Satisfied Neutral Dissatisfied Mostdissatisfied
total
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Recharge/billingfacility
22 40 10 3 - 75
Networkcoverage
29 27 13 4 2 75
Internetservices/GPRS
16 40 11 5 3 75
Call charges 8 26 30 7 4 75Roaming facility 9 25 31 6 4 75
SMS 19 33 13 7 3 75MMS 11 16 28 16 4 75VAS 11 33 19 5 4 75
Factor Analysis
KMO and Bartlett's Test
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
.902
Bartlett's Test of Sphericity Approx. Chi-Square 702.253
df 28
Sig. .000
In this table the null hyphpthesis is rejected by the Bartletts test of sphericity.The
approximate chi-square is 702.253 with 28 degree of freedom. Which significant at
the 0.05 level. The value of KMO statistic .902 is >.5 Thus a factor analysis may be
considered an appropriate technique for analyzing the correlation matrix.
Communalities
Initial ExtractionVAR00001 1.000 .801VAR00002 1.000 .360VAR00003 1.000 .779
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VAR00004 1.000 .783VAR00005 1.000 .849VAR00006 1.000 .805VAR00007 1.000 .903VAR00008 1.000 .882
Extraction Method: Principal Component Analysis.
This Table shows the application of principal component analysis. Under
communalities initial column show that the communality for each variable v1 to v8
is 1.00 the eigenvalues for the factors are expected in decreasing order of
magnitude as go from factor 1 to factor 8. Total eigenvalue for a factor indicate the
total variance attributed to that factor.
Communality: It is the amount of variance a variable shares with all the other
variables being considered. This is also the proportion of variance explained by the
common factors.
Eigenvalue: The eigenvalue represents the total variance explained by each factor
Total Variance Explained
Component
Initial Eigenvalues Extraction Sums of SquaredLoadings
Total% of
VarianceCumulative
% Total% of
VarianceCumulative
%1 6.161 77.017 77.017 6.161 77.017 77.0172 .792 9.905 86.9223 .377 4.717 91.6394 .213 2.662 94.301
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5 .186 2.323 96.6256 .127 1.588 98.2137 .075 .944 99.1568 .067 .844 100.000
Extraction Method: Principal Component Analysis.
In This Table the total variance accounted for by all the factors is 8, which is equal to
the number of variables. Factor 1 account for a variance of 6.161, which is 77.017
percent of the total variance. According to this only those factors with eigenvalues
greater than 1.00 are retained; the other factors are not included in the model. An
eigenvalue represents the amount of variance associated with the factor. Hence only
factors with a variance greater than 1.0 are included. Factors with variance less than
1.0 are no better than a single variable. So we can see that the eigenvalue >1.0
result in 1 factors being extracted. This means that one factors most appropriate .
Component Matrix(a)
Component
1VAR00001 .895VAR00002 .600VAR00003 .883VAR00004 .885VAR00005 .922VAR00006 .897
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VAR00007 .950VAR00008 .939
Extraction Method: Principal Component Analysis.a 1 components extracted.
V 01 service related factor such asRecharge/billing facility
Network coverage
Internet services/GPRS
Call charges
Roaming facility
SMS
MMS
VAS
Which has rank first and its variance percentage value is 77.017
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87654321
Component Number
7
6
5
4
3
2
1
0
Eigenvalue
Scree Plot
A scree plot is a plot of the eigenvalue against the number of factors in order of
extraction. The shape of the plot is used to determine the number of factors
.Typically the plot has a distinct break between the steep slope of factors, with largeeigenvalue and a gradual trailing off associated with the rest of the factors. Evidence
indicates that the point at which the scree begins denotes the true number of factors.
From the scree plot a distinct break occur at three factors. Finally from the
cumulative percentage of variance accounted for, we can see that the first factors
account for 77.017 % of the variance, and the gain achieved in going to one factors
is marginal. This situation indicates this factor is most appropriate. Thus this factors
appear to be reasonable in this situation.
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Chapter-6
Limitations
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LIMITATIONS
No project has the complete study there are some limitations in every project. The
limitations of this project are:
The project has only 75 respondents as the sample size which may be not
enough for this project, but with this to find 75 respondents who are using
Mobile services in GJIMT is also not easy. .
The biases of the respondents and the interviewer might have crept in while
conducting survey.
Generally the respondents were busy in their works and were not interested
in responding.
The respondents in the study may not represent the true characteristics of the
target audience.
The research is conducted in the present prevailing conditions and there can
be fluctuations.
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Chapter-8
Conclusion
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Conclusion
Few years back mobile connections were not common among the youth. But with the
mobile revolution now we can find almost every youth with mobile phone.
Most of the youth prefer prepaid connections than postpaid connections.
Most preferred cellular company amongst the youth is airtel and the least preferred
company is reliance.
Mostly the youth are satisfied with the services provided by the different cellular
companies.
Maximum number of respondents was attracted towards the coverage facility and the
least like the roaming services.
T.V. and internet are the best media advertisements that put more impact on the youth
buying decisions
Maximum number of youth are loyal to there particular service providers and they
were using there connections since 2 years.
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Chapter-9
Bibliography
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BIBLIOGRAPHY
BOOKS: Marketing Research G. C. Beri
Research Methodology C.R Kothari
Principles of Marketing Philip Kotler
Web Resources:
www.trai.gov.in
http://www.tataindicom.com/t-aboutus-ttsl-organization.aspx
http://www.rcom.co.in/webapp/Communications/rcom/Aboutus/aboutus_home.jsp http://www.ideacellular.com/IDEA.portal?
_nfpb=true&_pageLabel=IDEA_Page_AboutIdea
http://www.bsnl.co.in/about.htm
www.virgin.com
www.airtel.com
www.virgin.com
www.vodafone.com
www.voip.com
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http://www.trai.gov.in/http://www.tataindicom.com/t-aboutus-ttsl-organization.aspxhttp://www.rcom.co.in/webapp/Communications/rcom/Aboutus/aboutus_home.jsphttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutIdeahttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutIdeahttp://www.bsnl.co.in/about.htmhttp://www.virgin.com/http://www.airtel.com/http://www.virgin.com/http://www.vodafone.com/http://www.voip.com/http://www.trai.gov.in/http://www.tataindicom.com/t-aboutus-ttsl-organization.aspxhttp://www.rcom.co.in/webapp/Communications/rcom/Aboutus/aboutus_home.jsphttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutIdeahttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_Page_AboutIdeahttp://www.bsnl.co.in/about.htmhttp://www.virgin.com/http://www.airtel.com/http://www.virgin.com/http://www.vodafone.com/http://www.voip.com/7/29/2019 Final Project for Checking Study of Students Preference Towa
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Chapter-10
Annexure
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QUESTIONNAIRE
For
STUDY OF YOUTH TOWARDS VARIOUS MOBILE SERVICEPROVIDERS WITH THE REFERENCE OF AGE GROUP 20 TO
30 YEARS
Dear Respondent,
This questionnaire is part of a research study and the data collected will not beshared to any other individual or organization without the explicit permission of therespondents.
1. Genders: a) Male (b) Female
2. Which Cellular service you are using?
a) Airtel (b) Vodafone
c) BSNL (d) Reliance
e) Idea (f) Virgin
g) Tata indicom (h) Other Services
3. Which connection you are having? a) Pre paid (b) Post paid
4. From where you get the information about the cellular service you are using?
(a) Friends (b) Dealers
(c) Advertising Media d) Others
If advertising media, then which of the following:
a) TV (b) Newspaper
c) Hoardings (d) Others
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5. From how long you are availing the services of this particular service provider?
a) 1 year b) 2 years
c) 3 years d) More than 3 years
6. Would you like to change your current service provider in future?
Yes No
If yes then why
7. Rank the facility which attracts you most w.r.t. your service provider on 1 to 5
Likert scale
FactorsMost
satisfiedSatisfied Neutral Dissatisfied
Most
dissatisfied
Recharge/Billing
FacilityNetwork
CoverageInternet
Services\ GPRSCall ChargesRoaming
FacilitySMS ServicesMMSVAS(Stock,
Cricket
etc
Name _______________________
Contact No: ______________________________
Thank you for your cooperation