FINAL PROJECT (15%)(5-6 persons/group)

The brand owner will seek to bridge the gap between the brand identity and the brand

image.

Brand Positioning

Brand Personality

Brand Identity

consumers

1) Communication Tools

2) Collateral Materials

Brand Elements

1) Brand Names2) Brand Logos and

Brand Symbols3) Brand Slogans4) Brand Characters5) Brand Colors6) Brand Fonts

Brand Image

1. Target analysis2. Competitors

analysis 3. Self analysis

1. Briefly explain about your target (Demo, Psycho)2. Analyze your competitors looking at their brand elements and

collateral materials (ref.: group discussion activity)Please show brand elements and at least 3 collateral materials of each brand before you analyze and make a summary of the brand identiy

3. Analyze yourself (create brand identity)a. What is your brand name?b. What do you want to be? How do you want consumers to see you? c. What is personality/mood and tone of your brand?d. What is the point of difference between your brand and competitors?

4. Visualize yourself creative matrix (ref.: logo design activity)5. Create brand elements (Use pictures in creative matrix to create your

band elements. Support with reasons corelated with the brand identity)a. Brand nameb. Brand logo & symbol *c. Brand slogan (optional)d. Brand character (optional)e. Brand colorsf. Brand fonts

6. Create 6 collateral materials (or Communication Tools) to communicate your brand identity and create accurate brand image

You have to show how you develop the logo.Each design element you choose to create the logo has to be supported with reasons that relate to the brand posiitoning or personality or mood and tone.

Identify the color scheme and reason to support the colors selection.

Identify font type and reason to support the selection.

In your Presentation

1. Analysis on Target2. Analysis on Competitors

1) Show logo and 3 collateral materials brand no.12) Show logo and 3 collateral materials brand no.23) Show logo and 3 collateral materials brand no.3

3. Brainstorm creative matrix OR mind mappingPlease make sure that all the ideas you generated are visualizable.

4. Highlight word (s) that you will use for your brands.5. Create 6 drafts of your logos. Choose the best one with reason

support.6. Create the chosen one in the computer graphic program in black

and white. Show the black and white version in your presentation. 7. Try different colors schemes or color combinations.

Choose one with reason to support your selection.8. Create 6 collateral materials. Show the pictures. Don’t forget your names and IDs.

Take mea grain

Takemeagrain

Takemeagrain

Take mea grain

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Take mea grain

Takemeagrain

Takemeagrain

Take mea grain

Takemeagrain

Takemeagrain

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