FINAL PROGRAM

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THANK YOU TO OUR SPONSORS:

ICFE CREDITSYou will earn 300 CFE Education Credits toward the completion of the Certified Franchise Executive (CFE) accreditation by attending this program.

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TUESDAY, OCTOBER 253:00 pm – 5:00 pm Registration Desk Open Ballroom Foyer

3:30 pm – 5:30 pm Marketing and Technology Committee Meeting Conference Room 301

WEDNESDAY, OCTOBER 26 8:00 am – 5:00 pm Registration Desk Open Ballroom Foyer 8:00 am – 8:30 am Continental Breakfast in the “Think Tank” Ballroom Foyer & Salons ABC

Discover cutting edge tools and creative solutions in our “Think Tank”. Network with other attendees and see the latest that our technology experts have to offer to help increase your franchise system’s productivity, brand awareness and customer engagement, generate qualified leads and streamline operations overall.

SCHEDULE OF EVENTS 8:30 am – 10:00 am Welcome and Opening General Session Ballroom, Salons ABC

Welcome by:Linda Shaub, CFE, Chair of FranTech Task Force, Sr. Vice President, Marketing & Brand, Interim Healthcare, Inc Robert Cresanti, CFE, President and CEO, International Franchise Association

Keynote Presentation: Anders Sorman-Nilsson, Social Commentator, Creative Director and Founder, Thinque

Change doesn’t care whether you like it or not - it doesn’t need your permission. The only way to make these upgrades is to understand how oncoming

trends are likely to affect your organization, so you can act swiftly when the next tidal wave of information hits your shores.

Anders Sorman-Nilsson is a futurist and innovation strategist who helps executives and business leaders decode trends, answer disruptive questions and strategize for forseeable and unpredictable futures.

LOCALIZED MARKETING, POWERFUL INSIGHTS ALL-IN-ONE-PLATFORM

The Distributed Marketing Automation Platform for Franchise Networks.

SUCCESS IS SWEET! Stop by our Centermark food truck to grab a churro!

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10:00 am – 10:30 am Refreshment Break in the “Think Tank” Ballroom Foyer & Salons ABC

10:45 am – 11:45 am Concurrent Breakout Sessions

1. Telling the Story of an Up & Coming Brand: Follow the Journey Conference Room 301

Ann Littmann and Chelsea Sauder of SafeWay Driving will share their best practices for telling the story of growing a franchise brand using digital marketing, social, mobile and all applicable technologies. Speakers: Ann Littmann, Vice President, SafeWay Driving Franchise, LLC; Chelsea Sauder, Vice President, SafeWay Driving Franchise, LLC; Jack Monson, Director of Digital Strategy, Qiigo, Inc.; Deb Evans, CFE, President, Deb Evans Consulting

2. How to Develop Digital Initiatives That Are Tied to Long-Term Goals Ballroom, Salons DE

Are you engaging your customer base through the most effective channels? Are you measuring these interactions and setting realistic goals to grow your franchise in the long run? Our panel of experts will help you answer those questions. This session will cover:

• Understanding the new mindset of your audience in this content-based climate, and how to leverage it to build your brand.

• Encouraging long-term purchasing relationships through digital content that grabs your target audience’s attention.

• Capitalizing on the mobile world in a variety of ways to lift brand recognition and promote sales.

• Comparing your options for digital marketing and determining which digital activity provides the biggest return for you.

• Understanding how and where your audience interacts in the digital world is paramount to determining the most effective strategy and growing your business far into the future.

Speakers: Jenna Shaffer, Regional Product Training Specialist- Midwest, Constant Contact; Alicia Peregory, Marketing Coordinator, Signarama; Allison Larsson, Marketing Manager, United Franchise Group; Whitney Hepp, Sr. Director, Marketing, Kampgrounds of America, Inc.

AWARDS12:00 noon – 1:45 pm FranTech Awards Celebration Luncheon Ballroom, Salons ABC

The FranTech Awards will recognize best in class marketing campaigns that leverage technology platforms to create innovative programs that have helped franchise companies increase sales and enhance their brands. Winners will be announced during this luncheon, and will present their best practices and lessons learned.

1:45 pm – 2:45 pm Concurrent Breakout Sessions

1. Measuring ROI of PR, Social Media and Content Marketing – New Tools and Approaches Conference Room 301

Brands invest significant dollars into PR, social media and content marketing, but how do you know if any of it is working? Measurement is a critical component of any marketing campaign, yet most marketers struggle with measuring their efforts across all channels. This session will discuss:

• Going online, how can you get a grasp on how your brand is performing across all channels (PR, social media, content marketing?)

• What kind of data and analytics do you need access to in order to measure effectiveness and evaluate ROI across all channels? Are share of voice and brand sentiment the best metrics?

• When it comes to PR, what metrics, aside from “amount of coverage,” should you look at?

• How can you tell if your brand is being talked about positively or negatively, and if your brand is present in important conversations?

• How accurate are automatic tools that measure share of voice and brand sentiment? Is it possible to do this manually and how time consuming is this?

• How often should you measure share of voice and brand sentiment? Once a month? Once a quarter? Once a year?

• There are a handful of free tools (e.g., Social Mention) that generate real-time mentions from across the web as well as more sophisticated tools (e.g. Radian6 or Cision.) What is the pricing structure of the paid tools, and what do they provide that free tools do not?

Moderator: Sherri Fishman, CFE, President, Fishman PRSpeakers: Desirae Franco, Director of Communications & PR, The Dwyer Group; Robert Pifke, Chief Marketing Officer, Real Property Management; KT Remus, VP of Marketing, Retro Fitness LLC

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AWARDS

2. Defining the Future – Creating Story Maps to Guide Online Behavior Ballroom, Salons DE

With the rise of digital information and technology, it’s a prominent theory that consumers are in control of their buying journey — but are they really? With the right tools, marketers can collect and analyze data to anticipate a prospect’s decision making journey and ensure their brand is front and center at every stage. Learn how to use multi-touch digital marketing campaigns to drive more customers to your franchise, while driving down acquisition costs. In this session, you will learn how to:

• Examine data sets and consumer behavior to create attribution models and predictions.

• Utilize the right tools and solutions to meet customers and prospects on platforms they use most.

• Build a fully integrated marketing strategy.

Speaker: Chris Fehrmann, Sr. Director, Product Management, G/O Digital

2:45 pm – 3:15 pm Refreshment Break in the “Think Tank” Ballroom Foyer & Salons ABC

3:15 pm – 4:45 pm Roundtable Discussions Ballroom, Salons ABC

You will get the chance to participate in two roundtables during this session.

Round One1. The Anatomy of a Franchise Website

Facilitator: Christian Pillat, Managing Director, Adifinitely

2. How Does Your Business Use POS Data to Facilitate People Transactions with Other Platforms? Facilitator: Jeff Holmen, VP, Business Development, ADP

3. Driving Franchisee Satisfaction with Data Facilitator: Nick Dispenza, Sales Director, Centermark by Web.com

4. Getting Beyond “Mostly” on Brand Consistency and Unit Compliance Facilitator: Gary Goerke, CFE, President and CEO, Clarity Voice

5. What are the Best Ways to Help Your Non-Tech-Savvy Franchisees Embrace New Technologies for their Business? Facilitator: Aurelia Almanza, Franchise Account Manager, Cockrell Enovation

6. Franchise-in-a-Box: Standardizing Your IT for All Locations Facilitator: David White, VP, Sales, Digital West Networks, Inc

7. Continuous Franchise Improvement via Technology: Lessons Learned Facilitator: Jason Kealey, President, FranchiseBlast

8. Reputation Management: Raising Awareness and Action with Franchisees Facilitator: Keith Gerson, CFE, President & COO, FranConnect

9. Growing Revenue, Engaging Customers and Using Data from Loyalty Programs Facilitator: Tom Epstein, CFE, CEO, Franchise Payments Network

10. Social Media: Rules of Engagement to Rescue Your Brand Facilitator: Marty McDonald, Sr. Director, Strategic Sales & Development, G/O Digital

Round Two 1. User Experience and Usability, and their Effects on

Online Rankings Facilitator: Andy Garner, Director of Sales, HigherVisibility, LLC

2. How to Help Franchisees Hire the Right People Using Technology, While Limiting Co-Employment Risk Facilitator: Zach Kovack, Strategic Account Executive, Hireology

3. Moving Your Business to the Cloud Facilitator: John Meaney, CFE, Franchise Program Manager, Intuit

4. Byte Size Pieces of Big Data – Actionable Intelligence from Customer Feedback Facilitator: Richard Thomas, EVP, Listen360

5. How to Implement an Integrated Local Search Strategy Facilitator: Alex Porter, President, Location3 Media

6. Allow Your Franchisees to Self-Audit with a Mobile Application Facilitator: Faraz Iqbal, VP of Product and Delivery, Naranga, LLC

7. How Do You Fund Digital Marketing: Centralized or Opt-In? Facilitator: Rick Batchelor, CEO, Qiigo, Inc.

8. Google, Yelp and Facebook Reviews Discussion Facilitator: Lee McNiel, CEO, ReviewPush

9. The Importance of PPC for Your Franchise Facilitator: Jordan Wilson, SVP, Franchise & Multi- Local Brands, Scorpion Franchise

10. Driving In-Store Traffic through Online Search - How Franchises Can Drive Online to Offline Conversions Facilitator: Edwin Nissanoff, National Sales, USA, SweetIQ Analytics Corp.

5:00 pm – 6:30 pm Reception in the “Think Tank” Ballroom Foyer & Salons ABC

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THURSDAY, OCTOBER 278:00 am – 12:00 noon Registration Desk Open Ballroom Foyer

8:00 am – 8:30 am Continental Breakfast in the “Think Tank” Ballroom Foyer & Salons ABC

8:30 am – 10:15 am General Session Ballroom, Salons ABC

Keynote Presentation: Tariq Farid, CFE, Founder and CEO, Edible Arrangements International, LLC

Tariq Farid isn't just the founder and CEO of Edible Arrangements, he is also a self-taught technology

professional. Farid designed all the computer systems Edible Arrangements’ franchisees use for order processing, training manuals, production and profitability tracking and supply chain management. From his iconic global franchise of stores selling fresh fruit arrangements to his technology companies such as Naranga, Farid has developed a unique perspective of the way that technology will reshape franchising as we know it. It's a vision of franchising's emerging future that you will not want tomiss.

The Marriage of Technology and Marketing

Like it or not, technology and marketing are forever wed. In this open panel discussion we will get perspectives from industry leaders on how to streamline technology and marketing efforts. Moderator, Shayne Mehringer, CIO of The Dwyer Group, will explore process, teams and tools best practices to gain a competitive advantage through marketing and information technology integrations. Moderator: Shayne Mehringer, CFE, Chief Information Officer, The Dwyer GroupSpeakers: Craig Ceccanti, CFE, CEO, Pinot’s Palette; Linda Shaub, CFE, Chair of FranTech Task Force, Sr. Vice President, Marketing & Brand, Interim Healthcare, Inc.; Tariq Farid, CFE, Founder and CEO, Edible Arrangements International, LLC

10:30 am – 11:30 am Concurrent Breakout Sessions

1. What’s Hot in Social Media? Conference Room 301

Knowing the latest and greatest app and software is the first step. Knowing how, when and where to use the platform is the next. Our hands-on discovery learning demonstrations will provide not only the what, but the why and how. Attendees will work in small groups with seasoned digital media moderators sharing steps on how to ignite your social media marketing with each tool. Attendees will have the opportunity to move from one station to another. Working stations include: • Creative Ways To Use Snapchat and Geofilters

Speakers: Courtney Moore, Marketing Manager, International Franchise Association; Josh Gordon, Coordinator, Communications & Digital Media, International Franchise Association

• Build a Community Using Instagram Speaker: Aimee Coleman, Digital Marketing Manager, Massage Heights

• Go LIVE with Facebook Speaker: Deb Evans, CFE, President, Deb Evans Consulting

• Build Your Business through Pokémon Go Speaker: Susan King Glosby, CFE, Vice President of Franchising, 4x Franchising LLC

Session Moderator: Tom Epstein, CFE, CEO, Franchise Payments Network

2. Franchises Find Success with Location Data and Mobile Apps Ballroom, Salons DE

As the world becomes increasingly mobile, customers expect accurate and consistent local information at their fingertips whenever and wherever they are. According to a recent study from Google, one-third of all smartphone searches are local in nature and local searches are growing 50% faster than mobile searches overall. Knowing this, franchisors need to empower their franchisees with innovative technology, allowing them to deliver the best experiences for their customers and drive more local foot traffic through their front doors. By leveraging the power of location, franchise brands like

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Kampgrounds of America, Denny’s, School of Rock, Stanley Steemer, FTD, and others chart the way to reach more customers and improve their business. A few examples include: • Kampgrounds of America uses location data to update

its local listings, eliminate inaccurate data and enhance local listings with custom content for its 500 franchisee locations.

• Denny’s empowers its 273 franchisees to use location data to enhance their digital presence across Facebook, helping to strengthen relationships with local diners.

Speakers: Tim Miller, CFE, VP, Enterprise Sales, Yext; Mike Anderson, SEO Program Manager, Choice Hotels International; Brad Hotchkiss, Supervisor, Digital Performance, Choice Hotels International

11:30 am – 11:45 am Refreshment Break in the “Think Tank” Ballroom Foyer & Salons ABC

11:45 am – 12:30 pm Problem-Solving Tables – Ask the Expert Ballroom, Salons ABC

Have an issue you need advice on? A problem to discuss? Come ask an expert at tables that will be focused on the below topics. 1. Geolocation Technology

Expert: Tim Miller, CFE, VP, Enterprise Sales, Yext2. Data Security

Expert: Tom Epstein, CFE, CEO, Franchise Payments Network

3. Reputation Management Online Expert: Larisa Walega, CFE, Director of Marketing, Ziebart International Corporation

4. Google for Work (G-Suite) Expert: Brian Spindel, CFE, President and COO, PostNet International Franchise Corp.

5. CRM for Franchise Systems Expert: Monica Brown, Franchise Development Manager, Children’s Lighthouse Learning Centers

6. Real Estate Development Expert: Stephen Dixon, CFE, CDO, Children’s Lighthouse Learning Centers

7. Franchise Development and Marketing Expert: Jamie Izaks, President, All Points Public Relations, LLC

8. Social Media for Franchise Sales/Development Expert: Jack Monson, Director of Digital Strategy, Qiigo, Inc.

9. PR and Content Marketing Expert: Sherri Fishman, CFE, President, Fishman PR

10. Supporting Franchisees with Marketing Expert: Robert Pifke, CMO, Real Property Management

11. Telling Brand Stories via Video Marketing Expert: Deb Evans, CFE, President, Deb Evans Consulting

12. Technology in Training Programs Expert: Ann Littman, Vice President, SafeWay Driving Franchise, LLC

13. Business Intelligence Expert: Shayne Mehringer, CFE, CIO, The Dwyer Group

14. Website Analytics Architecture Expert: Craig Ceccanti, CEO, Pinot’s Palette

12:40 pm – 2:00 pm General Session & Luncheon with Presentation Ballroom, Salons ABC

Guest Speaker: Aziz Hashim, Chairman, International Franchise Association, Managing Partner, NRD Capital

Changing the Narrative with a Franchising Awareness Program: @OurFranchise

There is a great misunderstanding about franchising among the public. The public is not aware of franchising’s contributions to the U.S. economy, the value of the franchise model to communities here and across the globe and why it is important for policy makers to support the traditional definition of franchising. Those who are attacking franchising are trying to redefine the franchise model. IFA Chair Aziz Hashim, a multi-unit, multi-brand franchisee and managing partner of NRD Capital, has been leading the charge to change the narrative about franchising. Through a new industry-wide awareness program, @OurFranchise, you will learn about new digital tools available to help you promote your franchise brand, connect with local customers, and recruit franchisees. By marketing franchising, we all benefit.

2:00 pm Conference Adjourns

You run 24/7/365 – so do we.

RUN Powered by ADP The ADP logo and ADP are registered trademarks of ADP, LLC. ADP A more human resource is a service mark of ADP, LLC.Copyright © 2016 ADP, LLC.

Running a franchise can be easier with the right team. RUN Powered by ADP® works wherever and whenever you do. Whether you are in the office or on the go with your mobile device, ADP’s employee solutions combine innovative software with human expertise to help you better manage payroll and HR administration – every day, every step of the way.

Founding Franchisee of the Year Award Sponsor. www.adp.com/IFA2016 To learn more contact: Ryan Colas, Vice President ADP Small Business Services (973) 712-3618 or Ryan.Colas@ADP.com

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1900 K St. NW, Suite 700Washington, DC 20006

Phone: (202) 628-8000www.franchise.org

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