FINAL PRESENTATIONDG507 Value Propositioning

Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui

Assigners : dr. Y. Lu | prof.dr.ir. P.H. den Ouden

09-12-2009

Cycling ClothSpeed input

Movement & Color light output

Safety & challenge

Concept

Link: http://jelledekker.nl/TUe/IMG_0232_trim.mov

Target Consumer

Sportive cyclers who care about safetywho are interested in measuring and showing their speed.Aging from 18 to 45.+Consumers of existing cycling wears.

Consumer Insights

– Fulfill need• Maintain safety and

challenging at the same time during cycling sport.

– Proof • The jacket shows the speed

that a cycler goes, which is noticed by both cyclers and others around.

• The base lights are served as a sign to catch others attention.

– Technical evidence• LEDs + light transmitting

fibers

Reasons to believe

!

“Something Bigger”, Value

Emotional Benefits

Functional Benefits

Functional Attributes

Helps me with physical and

metal condition

Feels Safe - Self- Confidence – Self satisfaction - positive lifestyle - Feels

strong & fulfilled – Less stress

Draw attentions – Show speed Protection – Comfortable during the activity- Appearance –

Impress – Stay healthy

Lighting– Speed – Clothing – Fits – Flexible – Power – Cycle – Traffic Indicator – Textile – Sport

Benefits

Competitive Environment

Discriminator

Thank You !