MARGAUX DU CHÂTEAU MARGAUX

THIRD-SELECT GRAPEObjective: Awareness & Education

Charlene PetersInternational PR CampaignFinal Project: May 4, 2015

STRENGTHSEstablished reputation

Return to classics trend

WEAKNESSESConsumer confusion

Potential to lower value

OPPORTUNITIESAffordabilityImmediate

consumption

THREATSImage

Owner’s retirement

SituationAnalysis

OBJECTIVE Raise Awareness, Educate the Public & Media

STRATEGY

U.K. U.S. France

Japan

Promotional & Educational Events

TACTICSPress trip to visit Château

Brand Ambassador

KERRY WASHINGT

ON

CONTEST

HASHTAG#Margaux3

THANK YOU!Questions?