- 1. Des 509Chris StoreyB00555630
2. Work flow Working routine: 9-4/5 Important to stay on
schedule 3. Main Influences BMW Designers Richard Kim i8 Proper
Combination ofboth Form and Function Sielaff I think that the
entire decision-making process has shifted from the head to the
heart inthe last couple of decades. That is certainly connected to
the increasing level of affluence.Customers can now afford to pay
for aesthetics and theyre not just looking for a carwhich drives
them from A to B. And thats because a customer always makes a
statementabout themselves with their choice of car who they are or
how they would like to be. 4. Why this Design? A true combination
of form and function Why does that have to prevent it from being
aestheticallypleasing? Sielaffs previous point is especially valid
for todayssociety. It is not just simply about the car journey
itselfanymore. The journey starts upon entering the vehicle andthe
interactions with it once inside i.e. the physical journey.The car
has become something which people now feel somuch more connected
and affiliated too. 5. Design is Key Audi Design is key, even for
ecological cars In 2009, households headed by adults ages 55
andolder possessed 42% more median net worth thanhouseholds headed
by their same-aged counterpartshad in 1984. Compared to the median
net worth of those aged 35 oryounger, they bring in 56x less this
amount. 6. Design Thinking Planning and Research Identifying the
problems: Automotive companies not taking age into consideration in
theirdesigns and features Drivers who are more than 183cm simply do
not have enough headroom (to compensate they simple recline their
chair back more,allowing them to slide forwards deliberately,
putting more strain onthe back by being in a slouched position)
This could be held for a number of hours while driving and have
aterrible strain on the lumbar spine. Over time this will have
aterrible outcome on the drivers back 7. It was decided from the
get go that a sunroof in the car was not desired. The reasonfor
this being, from observations and research; even though many
manufacturers putthem on as standard, especially here in the
British market, a loss of potentialheadroom can result (2-4cm), as
they most commonly have a think edge or rimaround it, which is
normally located directly above the drivers head. A vast amount of
our lives is actually spent inside a car, whether its
simplycommuting to work, or stuck in rush hour traffic. Taking
those into considerationwho have certain conditions such as
Arthritis, long commutes can becometroublesome. One out of five of
the adult population suffer from this condition. This means
thatthey are limited in their scope to perform everyday tasks and
will normally sufferdiscomfort and joint pain. Factors such as
these have especially been taking intoconsideration with the design
of the interior. 8. those who might have limited mobility, whether
this is permanent or temporary,could find entering and exiting the
vehicle problematic. Especially when taking intoconsideration the
cars height, due to the road floors level, the car seat
thereforetraditionally sits a lot lower to the ground than a normal
chair would. The same will have to happen when the person will have
to stand up from this chair,in what will more than likely be, an
uncomfortable position for them. Also to take into consideration is
the pavement step. For many people it means norequired special
effort. For those again who have limited mobility this can also
proveto be problematic. When the car is parked alongside the curb,
anyone exiting the vehicle will have tocross this gap, usually by
using the force of their arms to help push themselves up.This
creates problems for those with limited mobility. Most cars will
also have some kind of car door step, where the door closes. When
aperson with limited movements wants to enter the car, it usually
takes a few differentmovements alone before being in the correct
seating position. 9. Prototype Designs, workflow andrefining 10.
Feedback Audi At first glance, this eye-catching futuristic car
does nothing butimpress.Its muscular contours and arches are
striking from every angle.Some good innovative features such as the
extendable rear spoiler toreduce downdraft and an open-sky sun roof
all show a lot of thought hasgone into this vehicle.The short
wheelbase and low ride height should ensure a good feel forthe road
especially with the size of the ultra modern wheels.Visibility to
the rear could prove difficult but in a car like this one
wouldfocus more on what is ahead of you.A well designed car all in
all.Gary McDonnellAudi 11. Mclaren It would look equally at home on
the track as it would onthe streets of Monaco.I love the aggressive
stance the car achieves without usingsharp angular lines. The car
would certainly have apresence on the road.The delicate sliding
roof and Innovative split spoiler designwill certainly help it
stand out amongst other vehiclesincluding the supercar elite.Matt
Stretton12c Spyder ProjectMclaren 12. Reference Michael Lawton.
(2010). Audis chief designer says design is the key, even
forecological cars. Available:
http://www.dw.de/audis-chief-designer-says-design-is-the-key-even-for-ecological-cars/a-5111660-1.
Last accessed 29th Apr 2013. Fry, R. (2011). The Rising Age Gap in
Economic Well-Being The Old ProsperRelative to the Young.
Available:
http://www.pewsocialtrends.org/2011/11/07/the-rising-age-gap-in-economic-well-being/.
Last accessed 5th May 2013 The Average Body. (2012). Average
Height. Available:http://www.theaveragebody.com/average_height.php.
Last accessed 24th Apr2013. Burton, A.K. "The future directions of
osteopathic research.British Osteopathic Journal, vol. 9, no. 1,
Summer 1976. pp. 27-34. Arthritis Care. (2011). General information
about arthritis.
Available:http://www.arthritiscare.org.uk/AboutArthritis/FAQs#Izhb.
Last accessed 18thMay 2013.
