RedCross Youth AmbassadorsRecruiting and Sustaining

VOLUNTEERS

Todays Youth-Tomorrows Leaders

Objective

Encourage peers to volunteer and get involved with humanitarian organizations especially the American Red Cross. 

Construct and familiarize a new segment of volunteers for the American Red Cross Mission.

Sustain and engage them through the incentive program

What we know about the ARC Youth

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80% of youth volunteers belong to ARC

Source- CAPPS, FY2011 volunteer satisfaction survey, FOCIS

Target Market

High School students (Age 15-19) Grade (9-12) Parents-Secondary targets Young adults

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Why High School Students?

Young people who volunteer are three times more likely to volunteer as adults, where 81% of the American who volunteer young give to the charitable organizations when adults.

High School students possess great potential and energy which can be channeled to benefit fundraising for the American Red Cross.

60% of ARC Youth Clubs are actively engaged but half of this is involved in fundraising

Source: RedCross Survey March 2011Source:  “Young Volunteers: The Benefits of Community Service” by Molly Latham, Area Extension Specialist; University of

Nevada; Fact Sheet-03-23

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Proposed Program

Youth Ambassador Program

Representative of the American RedCross Fundraising Competition to raise open funds Service Learning hour Incentive Encourage healthy competitions and raise awareness

about the Red Cross Mission.

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Program Research

Henrico County Public School

Chesterfield County Public School

Benefits of the Program

Membership  Gift/Media recognition-blogs and newsletter Workshop Certifications (PHSS) Recommendation Letter Discounts at ARC merchandise

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Channels of Promotion

Peer to Peer (Volunteer Connection/Red Cross Clubs) Radio Social Media "Be a part of the American Red Cross and make

an impact!""You're the youth of today that needs to be a

part of the bigger picture to make successful leaders of the future."

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Future Steps

First Drive of Recruitment (HQ->Chapters->Local Clubs) Select ambassadors Prepare, educate about the ARC Mission Fundraising **Test and market into specific active areas before

implementing the program

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Executive Involvement Summary

Notes: All numbers are based on percentages from the volunteer engagement performance scorecard for FY14 & FY15

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