Green Restaurant Certification at Dewey’s Pizza

GRA Background• Founded in 1990• National non-profit

organization • Mission: Shift the

restaurant industry toward ecological sustainability

• Largest Database of Green Solutions for the Restaurant Industry

• Transparent Science-based standards built from the ground up for the restaurant industry

GRA Background• Contract Food Service

– Aramark – Centerplate – Chartwells – Delaware North – Eurest – Flik– Guckenheimer– Restaurant Associates – Service Systems

Associates – Sodexo– Xanterra Parks & Resorts

• Celebrity Chefs– Mario Batali – Rick Bayless – Eric Ripert

• Chain locations – Boloco – Subway – Pinkberry – Starbucks – Jamba Juice – Peet’s Coffee – Panda Express

Certification Process

1. Environmental Assessment2. Environmental Consulting3. Verification4. Certification5. Public Relations & Marketing6. Education

Step 1: Environmental Assessment

Step 2: Environmental Consulting

– Present the best steps to achieve certification

– Answer questions regarding:• function• costs• purchasing• environmental

impacts

– Assist in implementation of agreed upon steps

– Work with:• service providers• manufacturers• landlords• government

• Assigned a GRA Specialist to:

Step 3: Verification

• Complete demonstration of steps

Step 4: Certification

• Receive label of Certified Green Restaurant®

Step 5: Public Relations & Marketing

• Green Restaurant Certified Logo• Green Label

Step 5: Public Relations & Marketing

• Online Portal– Your Account (GreenPointsTM,

Implemented Steps, Contract and Contact information)

– Social Media Ideas– Editable Press Release–Marketing Checklist– New Methods of Promotion

Step 5: Public Relations & Marketing

• Search Engine

• Partnerships

Step 6: Education

• Educating Customers– Signage

• Educating Staff– Quizzes– Training Manuals

Business Advantages

1. Cut costs2. Increase customer base3. Improve staff morale4. Get noticed5. Stay ahead of legislation

Advantage 1: Cut Costs

• Realistic, cost-effective product and service solutions – Easy to implement– Greatest possible impact on bottom-line

• Example:– Annual (perpetual) water savings that

averaged $774.00 per year/per sink

Advantage 2: Increase Customer Base

Top 20 Food Trends

1. Locally sourced meats and seafood 2. Locally grown produce 3. Environmental sustainability 4. Healthful kids’ meals 5. Natural ingredients/minimally processed food 6. New cuts of meat 7. Hyper-local sourcing 8. Sustainable seafood 9. Food waste reduction/management 10.Farm/estate branded items

Advantage 2: Increase Customer Base

• In a 2010 Technomic Survey…– 79% said they are more likely to dine at a

Certified Green Restaurant® over one that is not

– 94% trust a restaurant's green claims when they are verified by an organization as being true

– 6% trust self-reported claims that are not verified

Advantage 3: Improve Staff Morale

• 78% of people polled said they'd be more excited to work for a Certified Green Restaurant® than a restaurant that does not have the Certification

Advantage 4: Get Noticed

• Certified Restaurants receive attention on local news and have been featured on:– NBC Nightly News–Martha Stewart– NY Times– Time Magazine– Fox News–Washington Post– NPR

Advantage 5: Stay Ahead of Legislation

• Recent legislation has begun:– Banning polystyrene– Requiring recycling– Banning conventional incandescent light

bulbs– Banning plastic bags

Where We’re At

Costs1 Year Contract 3 Year Contract 5 Year Contract

One Location, Monthly Payments $100 per month $87 per month $62 per month

One Location, Annual Payments

$995 per year($83 per month)

$957 per year($80 per month)

$684 per year($57 per month)

20+ Locations, Monthly Payments

$75 per month per store

$66 per monthper store

$47 per monthper store

20+ Locations, Annual Payments

$743 per year per store

($62 per month)

$717 per year per store

($60 per month)

$513 per yearper store

($43 per month)

Next Steps

• Sign Contract• Environmental Assessment• Steps to Certification• Certification