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garment development portfolio for Wild Heart clothing company
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Designer Information
Rachel [email protected]
2250 W Elizabeth St. Apt 1321
Fort Collins, CO 80521
(858)335-5521
Inspiration Board
Target Market Definition
Age: 25-35 years old
Gender: Female
Geographic Location: Southwestern states in the USA
Income: middle to upper class, making $35,000-$80,000 annual income
Target Market Inspiration
Color Chips
Adobe Grande
Blushin’ Cowgirl
Rough Around
the Edges
These Ole’
Boots
Santa Fe Sunset
Some Like It
Hot
Turquoise Nugget
Twill Weaves
Rough Around the Edges Twill
Some Like It Hot Twill
Adobe Grande
Twill
Plaids & Stripes
Desert Sky
Stripes
Desert Sky Plaid
Prickly Pear
Stripes
Prickly Pear Plaid
Sedona Red
Rocks Stripes
Sedona Red
Rocks Plaid
Scanned Fabric
Navajo Pattern
100% cotton
Tooled Leather Pattern
100% cotton
Tech Sketch-Shirt
Front Back
Tech Sketch-Shirt Colorway #1
Front Back
Tech Sketch-Shirt Colorway #2
Front Back
Tech Sketch-Shirt Colorway #3
Front Back
Tech Sketch-Jeans
Front
Back
Tech Sketch-Jeans Colorway
Front
Back
Cost Sheet A M 110 Garment Development Assignment Cost Sheet
Date 11/17/2011 Completed By Rachel Bishop Style Number #12
Line Category Item Description Color Yield Cost/Unit Cost Total Unit Cost1
Piece GoodsMain Fabric Burlington Cotton Sheeting White 2.25 1.75 3.9375
2 Interfacing Swift Interfacing White 0.34 0.5 0.17 3 Total 4.1075
Item Description Color Yield Cost/Unit Cost 4
Trim, Findings and Materials
C&C T-60 White 22 0.02 0.44 5 C&C T-40 White 100 0.01 1 6 C&C 16L-2 eye button White 8 0.025 0.2 7 US Embroider Flag Level White 1 0.1 0.1 8 US Embroider Flag Level White 1 0.5 0.5 9 Total 2.24
Activity S.A.M. Rate Total Direct Labor 10
Direct Labor
Cutting 0.45 $10.00 $4.50 11 Sewing 1.5 $8.00 $12.00 12 Pressing 0.15 $8.00 $1.20 13 Inspection 0.1 $8.00 $0.80 14 Total $18.50
Cost Center Unit Cost/Unit Cost 15 Overhead Flat Rate 1 $2.00 $2.00 16 Total $2.00
Item Description Yield Cost/Unit Cost 17
Shipping and Packing
Expenses
Box 1 $1.00 $1.00 18 Plastic Bag 1 $0.02 $0.02 19 Hangtag 1 $0.02 $0.02 20 Mailing Label 1 $0.01 $0.01 21 Tape 1 $0.03 $0.03 22 Total $1.08 23
Profit AnalysisTotal Cost $27.93
24 Net Profit (40% of Cost) $11.17 25 Selling Price $39.10
$39.00
Background for PostcardNational Wild Horse
Association“Preservation of the Born
Free” The National Wild Horse
Foundation (NWHA) is a non-profit organization that was established in 1971 after the government passed the “Wild Free Roaming Horses and Burros Act,” protecting wild horses and burros from capture, branding, harassment or death. Its mission is to ensure the welfare of wild horses and burros on the open range and that public lands are ecologically balanced enough to assure their continuance in the wild.
Promotional Postcard Front
Promotional Postcard Back
Conclusion/Personal Statement My name is Rachel Bishop. I am a Junior at Colorado State University studying apparel merchandising. I enjoy creating artwork and design that plays with peoples’ imaginations. I am inspired a lot by the beauty and purity of nature. For my clothing line Wild Heart, I was especially inspired by my love of horses and as well as by my favorite places in the Southwest: Santa Fe, NM; Sedona, AZ; and Jackson, WY. I wanted to create a line of western wear for young women that was unique, stylish and fun, yet still very sophisticated. Thank you and hope you’ve enjoyed my work!
Thank
You!
Images:Horrses 1: http://pixdaus.com/pics/1256512569SlFtUIN.jpgBarn: http://upload.wikimedia.org/wikipedia/commons/thumb/d/d0/Barns_grand_tetons.jpg/284px-Barns_grand_tetons.jpgPinto: http://www.wildshots.com/Pinto_Stallion.jpgDoor: http://www.fodors.com/contest/new-mexico/winners/new-mexico-grandprize.jpgBuilding: http://t1.gstatic.com/images?q=tbn:ANd9GcT1D7GcSp5gTYWbR6e5ns0tWsBzebxclRkDyO2ftHYBxTXgpzmcW2a Turquoise: http://www.skj-jewelry.com/photos-big/gemstone_beads/turquoise/tq1-2.jpg Sunset: http://www.pictureninja.com/pages/united-states/arizona/sedona-sunset-colorful.jpgVintage Cowgirl: http://www.art-e-zine.co.uk/vikelly21.jpgCowgirl: http://www.designsbypat.com/designsbypat/images/items/2010cowgirlnov_F.jpgBracelets: http://www.prestoimages.net/store30/rd5921/5921_page44402.jpgBoots: http://www.spunsugarsuite.com/wp-content/uploads/2011/10/wedding-boots-undertherainbow.jpgSarape: http://www.pocascosasarts.com/Assets/nuevasphotos/nuevaslarge/nuevasphotoslarge_3-22-11/sarape2bluecenter.jpgTurquoise jewelry: http://www.vintage-turquoise-jewelry.com/Vintage-jewelry-01f.jpgGirl Pic 1: http://fashionstyleclothingblog.files.wordpress.com/2011/07/17-western-shirts2.jpg?w=350&h=531Girl Pic 2: http://3.bp.blogspot.com/-WBWfFC-MYwE/TYtVTn9fJEI/AAAAAAAADXQ/81kFvLvke1k/s400/modlrg_01.jpgGirl Pic 3: http://sapnamagazine.com/wp-content/uploads/2009/04/western-sapna-2.jpgGirl Pic 4: http://2.bp.blogspot.com/_q2h7mR462H0/S_PEn9Ztc2I/AAAAAAAAC_A/Zeh9pYhH7n0/s1600/WesternGirl Pic 5: http://1.bp.blogspot.com/-3js5mWiAeyA/Tmly9eGohOI/AAAAAAAABU0/MfJzeYTsEbg/s1600/freshgameday.jpg\Girl Pic 6: http://www.dreamstime.com/teen-girl-wearing-jeans-and-cowboy-boots-thumb15279071.jpg
Information:NWHA logo: http://www.nwha.us/images/logos/Index%20cleanlogo.JPGNWHA info: “About the NWHA.” NWHA.US. November 17,2011 http://www.nwha.us/about.htm
References