Heroes & Villains

playing cards

Disneys

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Jessica Baxter

Redesign Plan

Style Guide

Package Redesign

Card Redesign

Product Photography

Advertisement

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Heroes & Villains

playing cards

Disneys

Table of Contents

Product Name

Bicycle playing cards

Target Audience

Young children between 8-12

History

In January 1867, A. O. Russell, Robert J. Morgan, James M. Armstrong and John F. Robinson Jr. formed a partnership and began printing theatrical and circus posters, placards and labels.

The company became so popular that a new location was needed for its headquarters in 1872. After the company had moved to its new location, Mr. Russell suggested that the company start making playing cards along with their other products.

The first deck of playing cards was completed on June 28, 1881. The playing cards were such a popular hit, that around 1600 packs were produced per day. This popular company later became known as the producers of Bicycle playing cards, which has become one of the most popular playing card brands today.

However, the designs of these playing cards are targeted towards adults. Many of the designs arent really suited for younger children who seem to be the main audience of playing cards, since most adults will play games online now instead of using the actual deck.

Whats the Big Idea?

Since playing cards are more accurately targeted to younger children, specifically between the ages of 8-12, Bicycle playing cards need redesigned to better fit this audience.

While some adults still prefer actual playing cards to playing cards on the computer, the main target audience is children. Children most frequently use playing cards on rainy days or while camping during the summer to play games like spoons, war, CRAP, and Egyptian Rat Screw.

Redesigning the packaging and individual look of the cards with a Disney theme will make the cards more suitable for the targeted age group and help increase the sales, since the majority of the playing card buyers are children or parents of little children. The Disney theme playing cards will make it easier for the targeted age group to stay interested in the playing cards as well.

The playing card deck will include a variety of Disney Heroes and Villains and include both the older and newer Disney movies.

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Redesign Plan

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Heroes & Villains

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Disneys

3Color Scheme

CMYK: 2 2 7 0RGB: 247 245 236Pantone:663 CHex Code: # f7f5ec

Fairest of Them All White

Royal PurpleCMYK: 40 40 8 0RGB: 157 149 188Pantone:666 CHex Code: # 9d95bc

Under the Sea foam GreenCMYK: 46 0 38 0RGB: 138 206 176Pantone:337 CHex Code: # 8aceb0

Dark TealCMYK: 80 60 62 58RGB: 21 35 53Pantone:5467 CHex Code: # 233535

Fonts: Advertisement

Henny Penny Regular

Verdana Bold

Verdana Regular

Body copy will always use Verdana Regular and should be between 8-10 points. If emphasis is needed to make a certain word or phrase stand out use Verdana Italic. All sub-headings should use Verdana Bold and should be between 12-14 points. Main headings should use Henny Penny (Regular) to keep the fairytale theme throughout the product. This font should be used sparingly; specifically it should be used for headings that are between 20-24 points that address a main section of the page.

Fonts: Product & Logo

Henny Penny Regular

Verdana Bold

Verdana Regular

Body copy will always use Verdana Regular and should be between 8-10 points. Verdana Regular will also be used for the playing cards title in the logo and should be 12 points. Verdana Bold will be used for the numbering on all of the playing cards and should be between 26-28 points on cards Ace-Queen, the Joker card should be 17 points. Henny Penny (Regular) will be used for the title Heroes & Villains in the logo and should be 22 points. Henny Penny will also be used for main headings on the product packaging to keep the fairytale theme throughout the product. This font should be used sparingly; specifically it should be used for headings that are between 20-24 points that address a main section of the page.

Style Guide

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Heroes & Villains

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Disneys

4Logos The color logo should be used on all packaging and the backs of all playing cards. The Disney shooting star should be placed above the crown with the starting line and shooting star going between the first and fifth crown points. The title Disneys should be placed above the teal banner using the font Waltograph at 14 points. This logo should include the words Heroes & Villains playing cards. The font Henny Penny should be used for the title Heroes & Villains and should be 22 points. This title should be typed on a path so it follows the curvature of the banner. The font Arial Regular should be used for the title playing cards which should always be lowercased and should be 12 points. This should be placed between the bottom of the banner and bottom of the crown, so there is equal spacing on both sides of the text; the beginning of this title should be inline with the ampersand symbol.

The black and white logo should only be used when necessary (meeting memos, letters, or faxes) and should follow the same set up as the color logo. The color logo should be used for all primary packaging.

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Style Guide

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5Escape to Once Upon a TimeChildren will enjoy hours of fun as they watch

their favorite heroes defeat the deadliest villains with Bicycles new Disney Heroes & Villains playing cards.

Bicycles Guarantee If a manufacturing defect is found in this deck that makes it unusable for normal gameplay, and it is returned before it has been extensively used, we will be glad to replace it. Return the Ace of Spades and the defective

card to:

Gurantee: The United States Playing Card Company

300 Gap WayErlanger, Kentucky 41018

2015. The United States Playing Card Company, a subsidiary of Jarden Corporation (NYSE:JAH). All rights

reserved. Manuracted and distrubted by The United States Playing Card Company, Erlanger, KY 41018. Made

in USA.

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Package Redesign

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Joker

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Heroes & Villains

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Card Redesign

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7Product Photography

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Available today at your local retailer. 2015. All Rights Reserved.

Disneys Heroes & Villains is a registered trademark of Bicycle CorporationC

Escape to Once Upon a Time . . .

visit www.bicycle/disney.com for fun game ideas

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Heroes & Villains

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Disneys

writing & design