Final Pesentation

TERRATREKRyan Gardner

INTRODUCTION

There is an issue when transporting large amounts of gear in outdoor sports.

TRENDS

The demand to carry more gear in these scenarios has increased

Enthusiasts do not hesitate to pay the for the right gear

The amount of people participating in outdoor activities is on the rise.

TRENDS



Increase in snowboarders from 2000 - 2010 was nearly 2 million

Increase in campers from 2010 - 2012 was 2.6 million

Nearly 40 million participating mountain bikers each year

California showed a 5% increase per year in beach attendance

TRENDS







TRENDS






Materials and Technology have allowed for many new products for enthusiasts to use in the outdoors

Safety has become a larger concern thus causing the amount of gear brought to increase

Varying amount of tech items brought outdoors: 1-4 items




TRENDS









TRENDS





Money spent on outdoor activities annually is very large:

Camping: $143 bill, Water Sports: $86 bill, Bicycling: $81 bill, Trail Sports: $81 bill, Snow Sports: $53 bill,

For all outdoor sports: $646 billion each year

That’s $292 billion more then Americans spend on gas each year

OBSERVATIONS

Winter related activities require the most amount of gear

Usually travel in groups

Gear often packed in roof racks

Multiple bags brought

Main items left behind were primarily leisure items

People don’t often like to stray too far from car, lodge, campsite (homebase) due to inability to transport gear

CURRENT EXPERIENCE

Gear is rounded up and packed into multiple bags.

Then pack into vehicleBags usually in trunk or back seat, boards and skis on roof rack

Once arriving at the location all the gear is unpackedGear is put on (more layers, boots, gloves, etc)

Once everyone’s geared up, the bags get repacked and ready to be carried to final location

Once to final location, bags are unpacked again, home base is established, (Tent set up, fire built, etc)

MAIN PROBLEMS

Inability to carry all gear in a single bag

Difficulty carrying larger or bulky items

Difficulty carrying obtained items when out (firewood, game)

Cramped Vehicle space filled with both gear and people

EXPLORATION

CONCEPT DIRECTION

FEASABILITY 14CONCEPT FEASIBILITY

THEME EXPLORATION

RUGGED PROTECTION SPEED

THEME EXPLORATION

THEME EXPLORATION

THEME DIRECTION

FINAL CONCEPT

DETAILS

EXPERIENCE

EXPERIENCE

DEMOGRAPHIC

Novice

• New to the experience

• Doesn’t always pack

enough gear

• Does not have all proper

gear

• Takes few trips annually

• Few years experience

• Really starting to enjoy

the sports does

• Packs more gear, doesn’t

want to be under

prepared

• Goes out more often

then Novice, but still not

many

• Carries the most gear

• Knows what he’s in for

and never wants to be

unprepared

• Has obtained a lot of

gear over the years

• Very into new and

different gear

• Goes on trips often

mostly 1 - 2 day length

• Carries less gear

• Likes to be as minimal as

possible on every trip

• Has the knowledge and

experience to know

exactly what to bring

• Goes less trips then the

enthusiast, but they’re

longer trips

Intermediate Enthusiast Expert

DEMOGRAPHIC

Novice

• New to the experience

• Doesn’t always pack

enough gear

• Does not have all proper

gear

• Takes few trips annually

• Few years experience

• Really starting to enjoy

the sports they do

• Packs more gear, doesn’t

want to be under

prepared

• Goes out more often

then Novice, but still not

many

• Carries the most gear

• Knows what he’s in for

and never wants to be

unprepared

• Has obtained a lot of

gear over the years

• Very into new and

different gear

• Goes on trips often

mostly 1 - 2 day length

• Carries less gear

• Likes to be as minimal as

possible on every trip

• Has the knowledge and

experience to know

exactly what to bring

• Goes less trips then the

enthusiast, but they’re

longer trips

Intermediate Enthusiast Expert

DEMOGRAPHIC

Sports:Snowboarding, Mountain Biking, Hiking, Camping, Skim Boarding, Hunting, Fishing

Trips Per Year:Small trips (1-2 days): 1 - 3 per month

Large trips (4-10 days) 2 - 4 per year

Enthusiast

PRIMARY COMPETITION

Sports Bags

• Outdoor sports

backpacks

• No Frame

• Internal Frame

• External Frame

• Usually space restrictive

• Somewhat expandable

• Not modular

• Prices ranging from:

$150 - $500

• Sled or Pulk

• Generally very large

• Allows ability to bring all

of your gear plus some

• Restricted to snow

• Cumbersome to

transport

• Primarily used for

expedition use


$55 - $600

• Collapseable Wheel Cart

• Takes up a lot of space

when not in use

• One more thing you have

to carry


$500 - $600

• Enclosed / Carrier roof

racks

• Fixed to the roof

• No use outside of

transporting gear via

vehicle


$150 - $1200

Sled or Pulk Pack Wheel Enclosed Roof Racks

PRIMARY COMPETITION

$ $$$

Restricting

Versatility

PRIMARY COMPETITION

$ $$$

Restricting

Unlike other forms of transporting gear this system allows for the most versatility and the ability to bring everything you need with ease

Versatility

59People Surveyed

83%Thought the idea was

unique

93%Said they’ve had a difficult

time carrying all their gear

67%Of surveyed: said they

would like to buy one

TERRATREK

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Final Pesentation