MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 6- One Thousand Women 1/1

BRIEFInitially set out as a branding brief for the ‘One Thousand Women’ campaign for Action Against Cancer, this was a quick turnaround live brief. As things

developed, this brief became about character design rather than branding. Working collaboratively in a group of five, we were asked to create a character

to be the face of the campaign. The client had a clear vision of what it was that they wanted, so this had a strong influence on the final outcome. The

character has a range of expressions, outfits and poses.