2. Indias largest fast moving consumer goods company Company
owned by the European company Unilever The Anglo-Dutch company
Unilever owns a 52%majority stake. HUL was formed in 1933 as Lever
Brothers IndiaLimited and came into being in 1956 as HindustanLever
Limited through a merger of Lever Brothers,Hindustan Vanaspati Mfg.
Co. Ltd. and United TradersLtd. It It is headquartered in Mumbai,
India and hasemployee strength of over 15,000 employees
andcontributes to indirect employment of over 52,000people. The
company was renamed in June 2007 as HindustanUnilever Limited. 3.
Strong and well differentiatedbrands with leading
sharepositionsDistinctly placedproductsproviding reach to every
segmentof society.Consumerunderstanding andsystems for building
consumerinsightIntegratedsupply chain and wellspread manufacturing
unitsAccessto Unileverglobaltechnology, capability and sharingof
best practices from otherUnilever companies.It can be a leader in
exports bypositioning itself as a sourcinghub for Unilever
companies invarious countries. 4. Price positioning insome
categories allowsfor low pricecompetition like Amul.changing eating
habitsof people.Competitorsfocusingon a particular productand
eating up HULsshare, likeNirmafocusing on soaps anddetergents. 5.
Increasing per capitaincome drives FMCGgrowth.A large
differentiatedsegment of consumersA buoyant and growingeconomy 6.
Unfavorable rawmaterial prices due toinflation,
reducingprofitability.Heavy onslaught ofcompetition in the
corecategories fromemerging players likeITC will result in
higherSpurious/counterfeitproducts in rural areasand small towns.
7. productinnovation Increase in distribution network Targeting
festivals & events Positioning of product brand building
Umbrella brand strategy Offering same product in differentQuantity
& price 8. Hul has done so by substantially strengthening their
brandsand building capabilities. This has already begun to
yieldbenefits and they are returning to growth.Hindustan Unilever
have powerful brands covering allsegments, with leading market
positions in most. Today,these are stronger and more relevant to
the consumer thanever. The people are energized by the scale of
theopportunity and determined to seize it. The scale of thebusiness
and operations gives them the resources needed.They are delivering
good services and the changes theybrought in the products are well
taken by the customers, bythis they are generating sustainable
profitable growth 9.
hul.co.inwikipedia.orgmoneycontrol.comnseindia.comeconomictimes.indiatimes.comlivemint.comfinancialexpress.comBito
Storage System. (2003).Unilever goes live.Burgmans, A. and Cescau,
P.(2005). Unilevers Environmentaland social report 2005
