final mr mini

8/7/2019 final mr mini

1/6

Page1

TOPIC

HOW TO WRITE A MARKETING RESEARCH PROJECT

ASSIGNMENT ON

MAEKETING RESEARCH

SUBMITTED TO :- SUBMITTED BY:-

AJAY PANDIT VIKASH SINGH(122)

BABAR KHAN (80)

SUMIT MENON (118)

ROSHAN KUMAR(109)

VIVEK RANJAN (125)

MANISH KR.SINGH(91)


2/6

P

2

HOW TO WRITE A MARKETING RESEARCH PROJECT

We consider the following points will writing a

marketing research project:-

Research objective : -It states ,whats your purpose for the

research you are doing. Marketing research is the

systematic gathering, recording, and analysis of data about

issues relating to marketing products and services. The goal of

marketing research is to identify and assess how changing

elements of the marketing mix impacts customer behaviour.The term is commonly interchanged with market research;

however, expert practitioners may wish to draw a distinction,

in that market research is concerned specifically with market,

while marketing research is concerned specifically about

marketing processes.

Questionnaire design:-the question should be such that itshould fulfil your field of search and the question

should be such that respondent feel easy to

understand and fill (try to create most questions

with option.)

Information need

1)Top of mind awareness2)Ownership


3/6

P

3

Unadded recall question:

Eg-what are the brand name which you recognize?name

at least three.

Added recall:

Eg- Did you know any brand in all these options?

a)...............

b).................

c)...................

d)....................

Sample design:-Step 1-

y Sample elements refers to that number of populationwho would be responding the question.

y Sample unit is where the sample element can belocated

y Extent geographical coverageEast, west, North,south

y Time At what time the population would be

surveyed.


4/6

P

4

Step2-

Framing the sample or sample frame-

Developing a list which will make the sample for eg-

class room attendance , floating population-Railwayreservation

Step 3-

Identifying an appropriate sampling procedure

Probability is a frequency of occurrence of event

Probability sampleSystematic

Single random sample

Cluster-followed by sensors

Stratified

Non probability sampleConvenient sample

Judgement

Quota

Snow ball

Step 4-

Sample size- 50 or 100 or e.t.c

Step 5-

Remarks


5/6

P

5

Data analysis:-to examine the association of the variableAnd the data are than edited , codified and

tabulated

it contains the profile of the respondent Show the gender(Male or female) Their age Occupation

post graduategraduatehigher studiesother program

categories of the product

Basically data analysis is done on 3 bases:-

1.To examine the association dependent on thevariable. [Is the variable dependent or not ] .

y=f(n) or yf(n)

2.to determine the degree of association(How strongly they are dependent to each other)

3.estimating the values of variables(What % is actually perfered)


6/6

P

6

Major findings:- it covers, what are your findings-1)Finding2)Conclusion3)Summary4)Recommendation5)Hypotheses

According to your findings we come to the conclusion

reached after examination and investigation than a brief

statement that presents the main point in concise form , than

a proposal for an appropriate course of action.

A proposition or a set of proposition, set forth as an

explanation for the occurrence of some specified group of

phenomenon either asserted merely as a provisional

conjecture to guide investigation (working hypothesis)or

accepted as a highly probable in the light of established facts.

There are two hypothesis they are :-

Null hypothesis &

Hypothesis

Null hypothesis in this all the equal statements have equal

preferences

Hypothesis in this we go for one statement to be preferred

more

Documents

final mr mini