Final Movie POS Presentation

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    By Elizabeth Ogunsola9 Britton

    Movie POS Project

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    Movie Point of Sale:

    Twilight: Breaking

    dawn part 3

    The Task

    I have been asked by Summit

    Entertainment company to create a poster,a standing display, a popcorn box, Smart

    Cinema Tickets, a promotional t- shirt , a

    Key ring and a free gift to advert their new

    film. The prototypes have to attract the

    attention of cinemas and twilight fans and

    must have a colour them .

    Size/ Shape

    Materials

    Target market-Who will

    use me or buy me?

    Who am I for.

    How much will Icost to make and

    to buy?

    Colours

    What movie? Give

    information

    What is the Point

    Of Sale package?

    The Brief

    Summit entertainment company has asked

    me to make prototype advertising anddisplays for the movie Breaking Dawn part

    3. It will have a black, red and white colour

    scheme and include a poster, press

    advertisement, standing display, pop corn

    box, t-shirt design, key ring and smart

    ticket design. It should take me no longer

    than 7 weeks to complete it.

    Task Analysis See next pagefor expandedboxes

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    Standing display:

    Shape- characters

    Colours- Black and white

    Cost to make- 4

    Cost to buy- 10

    Movie- Twilight

    Target market- Cinemas

    and teenagers

    Materials- cardboard

    What am I making?

    a poster

    A standing display

    A popcorn box

    Smart Cinema Tickets

    A promotional t- shirt

    A Key ring

    Free gift

    Popcorn Box:

    Size: small, medium and large

    Colours: Black, white and red

    Cost to make: small= 2.50, Medium= 3.50, Large= 4.50

    Cost to buy: small= 4.25, Medium= 7.20, Large= 9.10

    Movie: Twilight

    Point of sale Package: Medium popcorn and any medium drink= 9.75, Large

    popcorn and any large drink= 11.75

    Target audience: Twilight fansMaterials :Cardboard

    Key ring:

    Shape: Vampire fangColours: white and red

    Cost to make: 3.50

    Cost to buy: 4.25

    Material: acrylic plastic

    Target audience: twilight fans

    Page EvaluationI must research the cost of making and buying more, I need to askpeople what they are willing to spend at a cinema. I also must spend

    time researching Point of sale packages, maybe create a survey onwhether people will buy my package deals or not.

    Task Analysis

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    Promotional t- shirt:

    Size: small, medium, large

    Colours: Black, white and

    red

    Cost to make: small= 4,

    medium= 6.50, large=

    8.50

    Cost to buy: small = 6,

    Medium= 8, Large= 10

    Point of sale package: get

    any shirt half price with the

    medium popcorn and drink

    deal

    Target audience: twilight

    fans

    Poster:

    Size- A4 sized paper

    Colours- Red, white and Black

    Cost to make- 50p per sheetCost to buy- 1

    Target market- teenagers or for cinemas

    Materials- paper

    Free gift:

    Twilight poster

    Size: A2

    Colours: Black, white and red

    Cost to make: 4

    Material: Paper

    Target audience: twilight fans

    Point of sale package: Only comes with large popcorn and drink deal.

    Page EvaluationI must research the cost of making and buying more, I need to askpeople what they are willing to spend at a cinema. I also must spendtime researching Point of sale packages, maybe create a survey on

    whether people will buy my package deals or not.

    Task AnalysisWhat am I making?

    a poster

    A standing display

    A popcorn box

    Smart Cinema Tickets A promotional t- shirt

    A Key ring

    Free gift

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    I chose this image

    because it shows some ofthe characters

    This is the posterof the film Ive

    chosen

    I chose this imagebecause its a

    picture of the

    director

    This a scene

    form themovie Ive

    chosen

    Mood Board

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    Mood Board 2

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    Product AnalysisAesthetics: The main colours used areyellow and blueCost: the cost of the bookmarks are 3.70eachCustomers: The movie is rated over 12, so Ithink the movie is generally for teenagers.Size: 1.5625" x 5.875"Safety: Bookmarks have rounded edgesFunction: To advertise the movieMaterials: Bookmarks are made fromcard.

    Aesthetics: The main colours used are brown

    and blackCost: the cost of the t- shirt is 21.76Customers: The movie is rated over 12, so Ithink the t- shirt is generally for teenagers.Size: small, medium and large

    Safety: the t- shirt includes instructions on howto wash, etc.Function: To advertise the movie and to wearMaterials: t- shirt is made from cotton

    Aesthetics: The main colour used is silverCost: the cost of the necklace is 5.95Customers: The movie is rated over 12, so Ithink the necklace is generally for teenagers.Safety: the necklace has no sharp edges, theshape of the heart is roundedFunction: To advertise the movie and to wear

    Materials: The necklace is made from metal.

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    Number Questions Your Answer

    1 Favourite type of popcorn?A- sweet B- salt C- toffee

    C, A,B,A,A,B,A,B,C,C

    2 Favourite type of movie?A- fantasy B- adventure C- romance A,B,A,B,C,A,A,C,A,A

    3 How often do go to the Cinemas?A- once a week B- 2 or 3 times a month C-

    other

    B,C,B,B,B,B,B,C,B,C

    4 How much do you spend at the cinemas?A- 5- 10 B- 10- 20 C- other

    B,B,A,C,B,A,B,C,A,B

    5 Favourite type of Candy?

    A- gummy bears B- Liquorice C- mouths and

    teeth D- Jelly babies

    A,D,D,B,D,B,D,B,D,B

    6 What attracts you the most?

    A- poster B- TV ad C- BillboardB,A,B,B,B,C,B,B,C,A,

    7 Have you enjoyed the other Twilight movies?

    A- yes B- no C- didnt watch them

    A,C,A,C,A,A,A,A,A,B,

    8 Who do you go to the cinema with?

    A- friends B- familyB,A,A,B,A,A,A,A,B,A,

    9 Have you read the twilight series?

    A- yes B- noB,B,B,A,B,B,B,B,A,B,

    10 Are you interested in buying merchandises

    for this movie, e.g. a t- shirtA- yes B- no

    A,B,A,A,A,B,B,A,A,B

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    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    Sweet Salt Toffee

    Series1

    0 2 4 6

    5- 10

    10- 20

    other

    Series2

    Series1

    This bar graph shows that more

    people like sweet popcorn than salt

    and toffee popcorn. Therefore I think

    the popcorn flavour for my movie

    should be sweet.

    These graphs show that most people

    spend 10- 20 when they go cinemas.

    Therefore, I should keep my products

    in this price range.

    This bar graph shows that more

    people like Jelly babies than gummy

    bears, liquorice and mouths and teeth.

    Therefore I should base my sweets on

    Jelly babies.

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    Trailer Reviews

    STEP UP 4 Revolution:A bit of the relationship between the two main

    characters had been played and now I want toknow the full story and how they met.

    They hadnt shown so much of the plot.I give this trailer a 9/10

    The Boy she met online:

    The trailer shows snippets of bad things thathappen after she meets the boy. This makes

    me want to know how it happens.The beginning of the trailer was not very

    attention grabbing.I give this trailer 8/ 10

    Breaking Dawn part 2:The trailer was really interesting . It starts off byshowing Bella as a vampire. The trailer showssnippets of the fight between the Volturi and

    the Cullen's, this is what actually gets mecurious about who will win and what vampires

    will die.I give this trailer a 10/10

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    The Impossible:The trailer starts off by showing a normal

    family on holiday, which doesnt lastlong. The trailer then shows how they areseparated by the tsunami. This makes mecurious of how the film will end: will theyever reunite or will they stay separated?

    I give this trailer a 9/10

    People Like Us:The trailer shows the heart warming

    scenes from the movieThe trailer was quite boring, so I think a

    few of the most interesting scenesshouldve been shown.

    I give this trailer a 6/ 10

    Trailer Reviews 2

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    Screen Printing

    Screen printing is a printing technique that uses awoven mesh to support an ink-blocking stencil.The attached stencil forms open areas of meshthat transfer ink or other printable materials whichcan be pressed through the mesh as an imageonto a substrate. Basically, it is the process of

    using a stencil to apply ink onto another material.

    Batch Production

    Batch production is a technique used inmanufacturing, in which the object in question iscreated stage by stage over a series of workstations.With job production and flow production it is one of thethree main production methods.Batch production is common in bakeries and in themanufacture of sports shoes, pharmaceuticalingredients, purifying water (APIs), inks, paints and

    adhesives.UV VarnishingThis process involves applying an extra high-glossvarnish (a clear liquid) over the top of a printed area,either to specific areas of a design such as logos in orderto highlight them, or to the entire surface of a printeditem, resulting in an extremely glossy and luxuriousappearance. This is also available as a textured or roughfinish on selected items.

    http://en.wikipedia.org/wiki/File:TeeshirtCopyleft_cadre.jpg
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    Embossing

    The process of embossing is extremely simple and cost effective. It isone of the cheapest ways to enhance the look and feel of anysurface be it paper, cloth or metal even. There are several things thatneed to be attended to in an embossing project.: the surface to beused, the creation of the artwork and the embossing details ofcourse.

    Die cuttingDie cutting is a manufacturing process used to generate

    large numbers of the same shape from a material such aswood, plastic, metal, or fabric. The die cut shapes aresometimes called blanks, because they are usually

    finished and decorated before being sold. The process iswidely used on an assortment of materials .

    Mass ProductionThe manufacturing of large quantities of products, Mass production refers to theprocess of creating large numbers of similar products efficiently. Massproduction is typically characterized by some type of mechanization, as with anassembly line, to achieve high volume. Also called flow production, repetitiveflow production, series production or serial production.

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    SpecificationPoster:

    Aesthetics- The display will use 3 maincolours: Red, black and white.

    Market forces- My target customer group willbe teenage girls

    Demand of the end user-The end user of thisproduct will be the same as my target

    customer groupEnvironmental Concerns- I am going to use

    recycled materials to make my product, e.g.

    recycled paper and cardboard

    Key ring:Aesthetics- The display will use 2 main colours:

    Red and white.Market forces- My target customer group will

    be teenage girlsDemand of the end user-The end user of this

    product will be the same as my targetcustomer group

    Environmental Concerns- I am going to userecycled materials to make my product, i.e.

    recycled plastic.

    T- shirt:Aesthetics- The display will use 3 main colours:

    Red, black and white.Market forces- My target customer group will

    be teenage girls

    Demand of the end user-The end user of thisproduct will be the same as my target

    customer groupEnvironmental Concerns- I am going to useorganic materials to make my product, i.e.

    organic cotton.

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    Daily Mail

    The Sun

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    FRONT BACK

    T- Shirt design

    http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+cullen+grown+up&source=images&cd=&cad=rja&docid=IudU4nfTt_e3IM&tbnid=wfA4P-LfJhc8BM:&ved=0CAUQjRw&url=http://www.polyvore.com/renesmee_cullen_grown_up/thing?id=15420108&ei=8HkTUfzaEOrP4QT85YCYCA&psig=AFQjCNFTn3-PCZIPyLmWA2I9Ou5HzE539Q&ust=1360317250085177http://www.google.co.uk/url?sa=i&rct=j&q=jacob+black&source=images&cd=&cad=rja&docid=RqugXMmSbztBXM&tbnid=FP97aWI4_BHwvM:&ved=0CAUQjRw&url=http://www.4tnz.com/content/are-you-true-twilight-fanatic&ei=L3gTUcnlBor74QTwxYCYAw&bvm=bv.42080656,d.d2k&psig=AFQjCNEAJCcOJ5ZzV0zkhsfsLu4Z9DLeLA&ust=1360316797844447
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    I had to click Abs toturn it to Rel. ThenI typed in 40 by 40.

    Firstly, Iclicked on the

    rectangle

    Thirdly, I designedmy key ring.

    Whatever is in red

    is what I want to beengraved.

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    This app was designed forteenage twilight fans whowill probably want to findout more information ontheir favourite character.The twilight fans can alsowatch blooper videos andthey can also view images.B y clicking on a character,people can read a fact file

    and find out somebackground information or

    interesting facts.

    Alice Irina Caius Aro

    Carlisle

    Renesmee

    Esme JasperRosalie

    EdwardBella Jacob

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    Cinema Ticket (Front)

    Breaking DawnPart- 3

    http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=3Dze0hLTHtQP6M&tbnid=50AQbnIkRzHDOM:&ved=0CAUQjRw&url=http://www.shockya.com/news/2012/07/29/two-new-breaking-dawn-part-2-promo-photos-featuring-robert-pattinson/&ei=pEQrUcb7IsOstAbe2oDgAw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=rnXPg9tyZtvdXM&tbnid=F_G18bVsKLU-2M:&ved=0CAUQjRw&url=http://collider.com/twilight-breaking-dawn-part-2-images/&ei=tkMrUZKZGITNtQaSh4HIDw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+&source=images&cd=&cad=rja&docid=0gUDctrFxAHOsM&tbnid=DIMrw-PdjoFLHM:&ved=0CAUQjRw&url=http://team-twilight.com/20110115/fan-art-feature-renesmee/&ei=_kkrUZGVGc6F0QG45oBA&bvm=bv.42768644,d.ZG4&psig=AFQjCNEaziu7uWetbtBI1orH8XyZi8Pf0g&ust=1361877870447653
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    Cinema Ticket (Back)

    http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=3Dze0hLTHtQP6M&tbnid=50AQbnIkRzHDOM:&ved=0CAUQjRw&url=http://www.shockya.com/news/2012/07/29/two-new-breaking-dawn-part-2-promo-photos-featuring-robert-pattinson/&ei=pEQrUcb7IsOstAbe2oDgAw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=rnXPg9tyZtvdXM&tbnid=F_G18bVsKLU-2M:&ved=0CAUQjRw&url=http://collider.com/twilight-breaking-dawn-part-2-images/&ei=tkMrUZKZGITNtQaSh4HIDw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+&source=images&cd=&cad=rja&docid=0gUDctrFxAHOsM&tbnid=DIMrw-PdjoFLHM:&ved=0CAUQjRw&url=http://team-twilight.com/20110115/fan-art-feature-renesmee/&ei=_kkrUZGVGc6F0QG45oBA&bvm=bv.42768644,d.ZG4&psig=AFQjCNEaziu7uWetbtBI1orH8XyZi8Pf0g&ust=1361877870447653