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An Indian Family-Owned Business Conglomerate
Catalogue
1.Introduction2.organizational structure3.Godrej group4.Strategy formulation5.Organizational strategies6.Competitors7.Road ahead8.Bibliography
Godrej corporate mission
• Vision: Godrej in Every Home and Workplace
• Mission: Enriching Quality of Life Everyday Everywhere
• Values: Integrity, Trust, To Serve Respect, Environment
Evolution
Sir Ardeshir Godrej
1897
1918 1923 1951
Cont..
1958
1974
Cont..
1986 1995
1997
Cont..
2008 2008
2009
Godrej structure
Godrej Industries
Godrej properties Ltd Natures Basket Ltd
Godrej Consumer product ltd.
Godrej Hershey Ltd.
Nutrine confection ltd & godrej agrovet ltd
Godrej & boyce
Famous brands in FMCG
Financial status
Performance chart’s
Godrej Industries Ltd
Godrej Properties Ltd
Total performance(GPL)
Performance(FY2011)SUB GROUP
% INCREASE FROM pr. YEAR
GODERJ AGROVET LMT 20
GODERJ PROPERTIES LMT 43
GODERJ INTERNATIONAL 34
GODERJ HERSHY LMT(BEV) 10
GODERJ HERSHY LMT(CHOCLATE SYRUP) 47
GODERJ CONSUMER PRODUCT LMT 51
GODERJ AGROVET
LMT
GODERJ PROPERTIE
S LM
T
GODERJ INTE
RNATIONAL
GODERJ HER
SHY LMT(B
EV)
GODERJ HER
SHY LMT(C
HOCLATE S
YRUP)
GODERJ CONSU
MER
PRODUCT LMT
0102030405060
% INCREASE FROM pr. YEAR
% INCREASE FROM pr. YEAR
1.Animal feed sale volume(37%)2.Oil palm(90%)3.Agri inputs(23%)4.Godrej tyrson(13%)
Family Business Model
• Major share holdings (Ranging from50%-100%)
• Trusteeship one in growing the business• Never experienced a single split among family
business• 100 yr old history and still……• All family business in business participation
Competitors analysis
Swot analysis
Strengths•Strong brand portfolio•Diversification•Trained network•High brand name•High customer satisfaction
Weaknesses•Lack of advertising campaigning•More concentration on primary division•Self cannibalization•Less manpower
Opportunities•Good brand name•Technology up gradation•Focus on construction•IT investments
Threats•Huge competition •In FMCG•Sustainability•Increase of counterfeit goods•Growth of company’s end markets
BCG matrix for SBUsSTARGodrej propertiesGodrej agrovet
QUESTION MARK Godrej hershly
CASH COWGodrej consumer productsGodrej internationalNature basket
DOG•IT•Kpo•others
high
low
high low
GROWTH
MARKET SHARE
BCG matrix for products of godrej group
STAR QUESTION MARK•Edible oils
CASH COW•Chemicals•Home appliances
DOG•IT
high
low
high low
GROWTH
MARKET SHARE
corporate strategies of godrej
• Blue ocean strategy• Unrelated diversification• Globalization strategy• New brand identity &
strategy
Key strengths
• Brand name• trust• National presence• People • Financial strengths• Relationships• Resources• achievement in aerospace
Future group strategyOur “CREATE "group portfolio strategy
Consumer &chemicals
Real
Estate 4 core business
Agri
Transformation Drive to full potential
Emergent Focused INCUBATION of new business
Road ahead
Corporate Strategies that they can formulate• Focus on synergy• Shared know-how• Coordinated strategies• Economies of scale or scope• Pooled negotiating power• Attracting competitor’s customers
bibliography
• www.financialtimes.com• www.businesseconomy.com• www.godrej.com• www.bseindia.com• Economictimes.com• Datamonitor• Strategic management text
Thank you