GILLETTE INDIA LTD.

“Every morning of every day over 1 Billion people worldwide Use a Gillette Product”

Glocalisation Effects on all P’s and on their business architecture in India

Refer the Word Document due to space constraints in ppt.

Strategies to accomplish Volumes and Contribution Margins

Not offering same product line as worldwide. New Innovative and customized products to suit Indian Skin and conditions.

Distribution System not in lines with global . Strategy. Custom made for India.

Focusing more on premium segment purposely. But also its product line is well segmented and

offers products at different price points e.g.-7 O'clock, Sensor and Mach III,etc.

Strategies to accomplish Volumes and Contribution Margins

Boy Meets Girl: Gillette and P&G Hook up Their Brands.

P&G’s analytical mind will complement with Gillette’s strong consumer knowledge and product technologies.

Hence, the combined entity will be the leader in the consumer products industry because of its diversity of businesses, technologies and commercialization capability.

Segments selection and Positioning strategies.

Gillette produces a range of products so that there is one for each market part or segment.

We suggest Gillette should introduce Shaving cream.

It will help them identify the needs of the customers and take advantage of the segment which has not yet been targeted by the company.

Segments selection and Positioning strategies.

Gillette follows an overall strategy of having two brands in any country that it operates in. One of the brands is the dominant brand (usually Gillette) and the other a national brand which coexists with the dominant bran

We suggest Gillette shaving cream needs to position itself above Old Spice and Denim in order to attract the target segment.

Gillette has an excellent real positioning in the men’s grooming market and Gillette shaving cream can leverage this positioning further.

Rare Strengths

Complementary strengths in innovation Wide range of Products and product

portfolio Enhanced retail network Aggressive pricing strategies Stronger relationships with retail customers Diverse mix of brands Stronger pool of consumer and shopper

knowledge

Rare Strengths

Leading supply chain management and latest in supply chain innovation such as RFID (radio frequency identification)

Greater bargaining power in negotiations with raw material suppliers and advertising media.

Emotional Bonding with M resource

Gillette has localized its advertisements as per Indian Culture. For example the promotion campaign for “Vector” was related to an Indian marriage party.

Regularly conducts a “Dentist Education Awareness Programme” for sensitizing the people regarding oral hygiene.

Gillette India was ranked amongst the Top Ten Best Employers of India in Best Employers of India conducted by Hewitt Associates and Business Today magazine

Emotional Bonding with M resource Conducts various programs such as Earth

Day put Green to Work to help promote environment protection.

Employees participate in these environmental programs, which makes them feel responsible to the environment.

The company made history by bringing the FIFA World Cup Champions Trophy to India for the first time which was on display in their office.

Gillette’s CSR Activity

Live, Learn and Thrive Overview Children’s Safe Drinking Water Program Pampers Vaccinations Protecting Futures Hope Schools Shiksha Feeding America Safeguard/Escudo Disaster Relief at P&G Other Global Programs Improving Lives Grant Application Guidelines

SHAVING

MEN

PERSONAL CARE

DURACELL

BATTERIES

ORAL BBRAUN

APPLIANCES

BRAUN KITCHEN APPLIANCES

BRAUN HAIR CARE EPILATION

BARUN STEAM IRONS

PERSONALDIOGONASTIC

MANUALTOOTHBRUSHE

SADVANTAGEINDICATORCROSS ACTIONSTAGES

POWERTOOTHBRUSHE

S3D EXCEL3 D PULSATINGCROSS ACTION KIDS

FLOSS AND INTERDENTAL

SATIN flossULTRAFLOSSESSENTIAL FLOSSSUPER FLOSSORTHODENTIC

TOOTHPASTE AND

MOUTH RINSE

GENERAL USE BATTERIES

COPPER TOPULTRAPRISMATIC

SPECIALITY BATTERIES

PHOTOHEARING AIDCAMCORDERWATCHELECTRONICSHOME MEDICAL

SHAVING GELS AND FOAMS

GILLETTE SERISESATIN CARE

ANTIPERSPIRANTS

AND DEODRANTS

GILLETTE SERISERIGHT GUARDSOFT & DRIDRY IDEA

MACH 3MACH 3 TOURBOSENSORSENSOR EXCEL

WOMEN

VENUSSENSORDAISY

PRODUCT MIX WIDTH

Hardik Mehta (54), Navin Kashyap(40), Avinash Kulkarni (49)

Duane Moraes (57), Neelesh Hingorani (31) , Pradnyan Khobragade (44),

Rupa Gaikwad (25)

TEAM MEMBERS