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HOW TO USE TWITTER AND GOOGLE+ FOR RECRUITMENT

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EXCITING NEWS

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• Social media is not an option. It’s mainstream communications

• You can no longer control your brand. You can only influence it

• If you’re creative, pro-active and dedicated to reaching your audience there are no limits

• Most of the tools are free – but you need to invest time and know how

• The average adult has approximately 1,000 contacts in their engaged circles/community and there’s a tendency to share good content

WHY IS SOCIAL MEDIA IMPORTANT TO BUSINESSES?


Reduce cost per hire• Direct hires, reduce agency reliance, profitability

Talent Pooling• Work with forecasting, MPP, scenario planning, pipelines• Hard to fill roles, areas• Passive & active candidates• Tap into and engage their communities

Reduce time to hire• Impact on client ops, costs, profitability

Innovation – (lead, not follow)• Forward thinking, client satisfaction, leaders• Aid BID pitches for new clients • New sales opportunities to current clients

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HOW CAN YOU CAPITALISE ON SOCIAL MEDIA?

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IF CARLSBERG DID NETWORKING


• Reduce cost per hire and time to hire• Attract and engage active and passive candidates• Create connections and influence your target audience• Build talent pools for now and in the future• Enhance your employer brand• Gain competitive advantage• Add value to your audience outside of just posting jobs• Improve your Google rankings

• Some or all of the above!

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WHAT ARE YOUR OBJECTIVES?

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ROMANCING CANDIDATES ON TWITTER

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ADVANCED TWITTER SEARCH

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TWITTER ANALYTICS: FIND, ANALYSE AND OPTIMISE FOR SOCIAL GROWTH

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FOLLOWERWONK – ANALYSE FOLLOWERS

• Segment your followers by many different variables• Influence, gender, location, follower counts, languages and

many more…



Compare followers to competitors, helps you to build new relationships

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FOLLOWERWONK – COMPARE FOLLOWERS

Examine Followers• Analyse followers based on social authority, age, language etc• See what key influencers/common interests there are

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TWEETBEEP

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TWITTER TOOLS SOCIAL BRO

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HASHTAG MARKETING

#CEOjobs (specific)

#Execjobs (specific)

#seniormanagement (specific)

#bestjobs (popular)

#management (popular)

#consultant (popular)

#Executive (popular)

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TWEETADDER SCALLING YOUR SOCIAL GROWTH

• Import lists that you’ve created using other tools

• Search on users profiles with specific keywords

• Automatically add followers at a correct frequency

• Automatically un-follows based on reciprocal following

• Beware of Twitter jail!

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HOOTSUITE MANAGE YOUR SOCIAL ON THE GO

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HOOTSUITE MANAGE YOUR SOCIAL ON THE GO


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WHY YOU SHOULD USE GOOGLE+

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Google Hangouts – its Free• Chat face to face• Host virtual meetings• Screen sharing• Extended circles, means you

influence your followers and theirs

Hangouts ‘On Air’• Live broadcasts – for free• Stream to you Google + Profile,

YouTube• And your website• Save instantly to YouTube• Shared to the world



How you can search and build your circles

• Search by keywords • Search by people, pages,

communities and posts• Search for IT managers, or

specific companies and their employees


@googledave

Google Plus Communities• New addition (fairly!)• Engage in communities – just

like your candidates• Add value, don’t broadcast



WHY YOU SHOULD USE GOOGLE+ CIRCLES

@googledave

Making Connections on Google +• Search by keywords• people, locations• Business and occupations• Brands and interest• Demographic filters• Age, looking for, male, female• Education, employer

Allows you to• Discover influencers• Assess who follow them • Assess who the follow• Levels of engagement

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GOOGLE + TOOLS FIND PEOPLE ON PLUS

http://findpeopleonplus.com/

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GOOGLE + TOOLS FIND PEOPLE ON PLUS

Recommended Users

• Discover influencers by topic• Think about your candidates interests• Romance and make friends• +1 and share their content• Commend and add value to them• Givers gain• Tap into their communities• Help to build your AuthorRank• Look for guest blog opportunities

GOOGLE + TOOLS RECOMMENDED USERS

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http://www.recommendedusers.com/

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https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid

GOOGLE + TOOLS CIRCLE COUNT

Get your content read and ranking faster• Faster indexing of your content – make it

relevant to your candidates• Extended circles, means you influence your

followers and theirs

Authorship Tag = Identity• Have you set yours up?

AuthorRank is coming!• How authoritive and interesting are you to

your audience?• Share-ability of authors content• Number of people in your circles and how

many you are in• Engagement levels of your content



AUTHORSHIP IN PRACTICE

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SEARCH PLUS YOUR WORLD – FED BY GOOGLE


FUTURE PROOFING SEARCH & SOCIAL

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CONTENT MARKETING IS A MUST

Rome wasn’t built in a day• Commit and invest for ROI• Remember - why should it be easy?• Earn links for SEO, enhance reputation, build trust from customers

If Carlsberg did networking• Influencers and their influencers – aligning the planets• Don’t just target you audience, involve and build relationships• Givers, gain

Content is a ‘king maker’ in different disguises• Written • Surveys, news, roundtables, interviews• Infographics, 404 pages• Slidedecks• Education resources, downloads• Photo’s, video


We have tried to make a feature or event within the site, meaning that it grabs more attention that a simple Twitter button.

Therefore they see a higher conversion rate when compared to a standard site.

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QUESTIONS AND ANSWERS


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SOCIAL MEDIA MEASUREMENT

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SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?


SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?

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MEANINGFUL MEASUREMENT GOOGLE ANALYTICS

Social Value• Visits from social platform• Socially assisted conversions• See how valuable you social activity

is to generating applications and hires

• Social attribution modeling• What content gains engagement?• Where does drop off/exit happen?

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MEANINGFUL MEASUREMENT GOOGLE ANALYTICS

Conversions• Clarity on social value in your

digital attraction• Last click conversions of social

media influence?• Fine tune your attraction

strategies

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PUTTING THISINTO PRACTICE



QUESTIONS AND ANSWERS


Documents

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