Final Colgate Ppt

8/2/2019 Final Colgate Ppt

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Brand equity driversof

Prepared by:-

Kirtan Pandya 32

Krupali Shah 49

Neha Lalwani 21

Pankti Shukla 53

Rushik Patel 37


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Colgate is India's leading oral care brand.

Every 2 out of 3 persons prefer a Colgate brand.

Colgate includes almost every segment of toothpastemarket.

Available in 4.3 million retail outlets.

More than 50% of the market share. In 2004,Oral Health Month (OHM), was introduced.

Indias most trusted brands: 2nd rank(2010).

INTRODUCTION


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Products of colgate

Oral care

Home care

Personal care


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ORAL CARE

1. Tooth paste

2. Tooth brush

3. Tooth powder

4. Whitening products

5. Kids products


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BRAND EQUITY DRIVERS

1. The brand elements or identities

2. Marketing activities

3. Other associations


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1. Brand elements or identities

Brand name COLGATE

URL www.colgate.co.in

Logo

Packages 20 gms to 300 gms

Tagline Number 1 brand

recommended by dentists.


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OTHER TAG LINES

Colgate Total 12 The most advanced toothpastefor your superior oral teeth

Colgate Sensitive Fast relief from the pain of

sensitive toothColgate Dental

Cream

Get maximum all roundprotection

Colgate Active Salt Fights germs for healthy gums& teeth

Colgate Max Fresh Not just fresh, max fresh


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2. Marketing activities

Product Price

Place Promotion

TARGET

MARKET


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PRODUCT


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PRICE

Colgate 20gm 40gm 50gm 75gm 80gm 100gm 150gm 200gm 300gm

Dental cream 5 Rs. --- 14Rs. --- --- 30Rs. 45Rs. 56Rs. 86Rs.

Active salt --- --- 14Rs. ------

30Rs. --- 56Rs.---

Max Fresh --- --- 15Rs. --- 32Rs. 35Rs. 55Rs. --- ---

Total --- --- --- 35Rs. --- --- 65Rs. --- ---

Sensitive --- --- 35Rs. --- --- 60Rs. --- --- ---

Kids --- 26Rs. --- --- --- --- --- --- ---

Advanced

Whitening--- --- --- 27Rs. --- --- 53Rs. --- ---

Herbal --- --- 14Rs. --- --- 30Rs. --- 55Rs. ---

Cibaca --- --- --- --- --- 18Rs. --- 28Rs. ---

Fresh energygel

------

--- --- ------

55Rs. 66Rs. ---


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PLACE

Types of stores at which product available forsale:

General store

Departmental store

Kirana store

Super store

Super market

Medical store


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PROMOTION Engage 36,000 doctors to recommend their

products. Positioned Colgate dental white crme and toothpowder

towards rural rich segment.

positioned CDC consistently in the germ fightingplatform. It had the famous " suraksha chakra"platform from where it had built its brand to this level.

Colgate Dental Cream:

ye hai hamarisuraksha chakra

For rural consuming class they are endorsing lower

priced Cibaca toothpaste.
http://photos1.blogger.com/blogger/1270/405/1600/colgate_rajkumari_2508_2004_12.0.jpg


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Sales promotion:

Participate in Colgate "Learn & Earn"Offer and youcould earn Rs 10,000/- scholarship.

Super Saver Offer for 'All Around Decay Protection'.Buy 200g plus a 100g tube with a Colgate Extra

Clean Toothbrush in a Family Value Pack for Rs.82/-. Save Rs. 18/-.


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Advertising Advertisement through T.V. media, Print media, Online

media.

FM Radio for Urban population & MW and SW radiofor Rural population.

Hoarding on National highways.


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Television Advertising:


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CAMPAINGSOperation Jagruti Colgate smile


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Continued..The Colgate Brush-Up

ChallengeOral health month


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Continued..

Free Dental Check-up in mobile vans


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Shahid Kapoor Genelia dsouza & Gautam gambhir

Colgate

max fresh

Sonakshi SinhaColgateactive salt

3. Other associations


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CONCLUSION


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Documents

Final Colgate Ppt